What the CEO Wants You to Know:

Building Business Acumen

Build a Strong Foundation of Business Knowledge

How much business knowledge exists in a typical workforce? Can the average employee answer basic financial questions, such as, What is my companys earnings per share? or What is my companys profit margin? Unfortunately, in most companies basic business knowledge seems to be relegated to the executive suite and the finance department. But imagine for a moment the impact of an entire workforce that has a solid grasp on the fundamentals of good business. What the CEO Wants You to Know: Building Business Acumen, a hard-hitting, one-day workshop from FranklinCovey, is based on the book What the CEO Wants You to Know, by best-selling business author Ram Charan. Drawing on knowledge gained from years working with Fortune 100 CEOs, What the CEO Wants You to Know: Building Business Acumen will help all employees no matter their experience or backgroundunderstand how their business operates. Participants will come away ready to make a greater contribution to their company through a stronger awareness of the drivers that move the business forward, and what they can do as employees to impact the bottom line.

The Importance of Business Acumen

With few exceptions, all business is driven by a set of common factors.The more employees understand these principles, the better they will be able to: Assess company performance based on key financial measures Make informed decisions that will positively impact the bottom line Understand the companys strategy and how the financials work to make the organizations vision a reality Participate fully in discussions of a financial or business nature Through an interactive learning experience, participants will learn the five essential elements of good business, including: Cash: how its generated, and why its critical Margin: the importance of not just making money, but being profitable Velocity: the difference between good business and great business Growth: what creates growth-and why Customers: the simple reasons they buy from some companies and not from others

Making Business Acumen Useful and Accessible

What the CEO Wants You to Know: Building Business Acumen takes the potentially complex subject of business financials and puts it in a framework that makes it useful and easy to understand. Each participant will receive: A helpful participant guidebook that can be used for reference after the workshop A job-aid to help decipher annual and other financial reports A copy of the book What the CEO Wants You to Know

What the CEO Wants You to Know:

Building Business Acumen

Develop Business Acumen from the Frontline to the Executive Office

What the CEO Wants You to Know: Building Business Acumen will help everyone in an organization, from frontline supervisors to senior-level leaders attain an understanding of how the company makes money.This workshop is especially helpful for employees in roles that typically dont deal with the financial aspects of business, allowing those employees to align their efforts more closely with their companys overall business goals. CORE COMPETENCIES Speak The Common Language of Business PARTICIPANTS WILL BE ABLE TO: Understand the five essential elements of business, including: Cash Margin Velocity Growth Customers Read annual and other financial reports and identify key measures Apply the five essential elements in evaluating company performance Identify ways each departmentand each employeeimpacts the five essential business elements Understand the external factors that affect business performance Comparing financial measures against external economic indicators-and competitors

Use Financial Reports and Measures

Acquire Total Business Knowledge

Increase External Acumen

FranklinCovey
FranklinCovey is the recognized leader in individual and organizational effectiveness. What the CEO Wants You to Know: Building Business Acumen will increase the fundamental financial knowledge of each employee, building a solid foundation of business acumen.

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