10th June 2011 M.S.

RAMAIAH MANAGEMENT INSTITUTE PGDM (AIMA) III SEMESTER BATCH (2010 -2012) GUIDELINES FOR SUMMER INTERNSHIP II Semester PGDM students engaged in the Summer Internship are required to note the following points: 1. Students are expected to strictly adhere to the disciplinary and ethical codes of behaviour in practice at the company where they are doing internship. 2. Students should exhibit patience and tolerance and behave cordially with the people they encounter at the work place. 3. All the students obtain a certificate of Satisfactory work completion from their supervisors and submit the same to the college along with their report. 4. Every student is required to prepare a report at the end of the internship programme and submit the same to the institute within two weeks of rejoining the II year. 5. Summer training report should contain the following : a) Profile of the Company. b) A study of the organization c) A brief report of the activities that the student has taken up in the company during the training phase. 6) Students should contact their concerned guides for any help or guidance if they encounter any difficulty at the work place. 7) Students are required to contact the Faculty for guidance in finalizing the report. 8) Guidelines for preparing the Summer Internship report are attached. We wish all the II semester students a very satisfactory and productive summer break.

Order of SIP Pages Page I Cover page Page II Company Certificate Page III Guide certificate Page IV Students Declaration Page V Acknowledgement Page VI Executive Summary Summer Internship should be of Six weeks Duration (6 weeks) Report should be of minimum 60 pages it should not exceed 100 pages Page no should be numbered from Chapter 1 to Chapter IV Bibliography and Annexure should not be numbered Font of the project text should be 12 size and Font Type should be Times New Roman only. Heading Font should be 16 size; sub heading should be 14 size and text part should be 12 size Spacing between the lines should be 1 (one).

Submit one hard copy of the project and CD to the library

SUMMER INTERNERSHIP PROJECT REPORT

AT

Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
A Project Report Submitted In Partial Fulfillment of the Requirements For The Award of the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT TO

M.S.RAMAIAH MANAGEMENT INSTITUTE

BY
STUDENT NAME WITH REG.NO

LOGO OF MSRMI

Under the guidance of xxxxxxxxxxxxxxxxxxxX M.S.RAMAIAH MANAGEMENT INSTITUTE NEW BEL ROAD, BANGALORE-560054

STUDENTS DECLARATION I hereby declare that the Project Report conducted at Under the guidance of. Submitted in Partial fulfilment of the requirements for the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT TO

M.S.RAMAIAH MANAGEMENT INSTITUTE

is my original work and the same has not been submitted for the award of any other Degree/Diploma/Fellowship or other similar titles or prizes

Place: Bangalore Date:

( STUDENT NAME CAPITAL LETTER) Reg. No

CERTIFICATE This is to certify that the Project Report at Submitted in partial fulfilment of the requirements for the award of the degree of POST GRADUATE DIPLOMA IN MANAGEMENT TO M.S.RAMAIAH MANAGEMENT INSTITUTE Is a record of bonafide Training carried out by (Students name) under my supervision and guidance and that no part of this report has been submitted for the award of any other degree/diploma/fellowship or similar titles or prizes.

FACULTY GUIDE

Signature: Name: Qualifications: Seal of MSRMI

ACKNOWLEDGEMENT I extend my special gratitude to our beloved Dean Shri......., & Academic Head .. & Programme Head for inspiring me to take up this project. I wish to acknowledge my sincere gratitude and indebtedness to my project guide ...........of M.S. RAMAIAH MANAGEMENT INSTITUTE, Bangalore for his valuable guidance and constructive suggestions in the preparation of project report.

STUDENT NAME

SIP report format:

EXECUTIVE SUMMARY

CHAPTER I - INDUSTRY ANALYSIS 1. Competition in the industry 2. Potential of new entrants into industry 3. Power of suppliers 4. Power of customers 5. Threat of substitute products

CHAPTER II COMPANY ANALYSIS

1. About the company- vision, mission, products/services offered, the Student should also understand the position of the company vis--vis the industry in which the company is operating

2. Marketing: Product portfolio, Distribution network, Sales force, Pricing, Promotion strategies, Customer service, Market structure, Market share Competition, Measurement metrics. 3. Customers During the initial period of the internship, the Student Intern should understand the products of the company and the customer profile. Effort should be made on various aspects of understanding the customers, their segmentation, product positioning, buying pattern etc. 4. Competitor A Student Intern is also expected to understand the competitors for the products marketed by the Company Technology being used Student intern should focus on the technology platforms and specific
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ERP packages relevant for the Company. 5. Human Resources: Senior Management, Departments and Functions, Staff strength, Recruitment, Training and Development, Appraisal and Retention practices etc. Retention issues, Measurement metrics. 6. Operations: Functions and Processes 7. Finance: Capital structure, financial ratios, Performance metrics etc. Any other relevant function Facilities, Measurement metrics

8. Organizational Hierarchy- whos who, reporting structure, departments and design. The student intern should know and prepare a report on (i) the immediate operations team including the company guide and supervisors, (ii) departmental heads at the Company and (iii) the Chief Executive Officer/the Managing Director and the other top management team members of the company. 9.Environment: macro and micro the national and international environment in which has an influence on the Companys performance also needs to be studied. 10.SWOT Analysis (of the Internship Company) A student Intern is expected to study the economic environment in which the Company is operating, understand its progress in the past and based on the same, Analyze the strengths, weaknesses, opportunities and threats to the company. The SWOT analysis should provide insights into the companys future prospects and the strategic directions CHAPTER III DISCUSSION ON TRAINING 1. Roles and Responsibilities 2. Description of tasks handled 3. Contribution to the organization CHAPTER IV ANALYSIS OF TASK/RESEARCH UNDERTAKEN 1. Introduction and Background reason for choosing the topic, how research is going to be beneficial for the organization
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2. Research Design- Statement of the problem, Objectives of research problem, scope of the study, Methodology (sample size, data collection, questionnaire, statistical tools used for analysis, PERT, CPM task process, flow charts ) 3. Findings, Conclusions and Recommendations ( suggestions to solve the problems Bibliography Annexure