COMPANY PROFILE

ADITYA BIRLA GROUP

Aditya Birla Group (Aditya Birla) is an industrial conglomerate engaged in manufacturing and supplying of aluminum and copper products, cement, carbon black, textiles, fertilizers, chemicals, insulators, fatty alcohol and fatty acids. The company also engages in software, business process outsourcing (BPO), finance and insurance, telecom and retail businesses. Aditya Birla operates in Asia, the Americas and Europe. It is headquartered in Mumbai, India, and employs 130,600 people. Aditya Birla Group (Aditya Birla) is a privately held multinational corporation engaged in diversified businesses. The company has a presence in 25 countries including India, the UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Australia, the US, Canada, Egypt, China, Thailand, Laos, Indonesia, Philippines, Dubai, Singapore, Myanmar, Bangladesh, Vietnam, Malaysia and Korea. The company primarily operates through its subsidiaries: Grasim Industries (Grasim), Hindalco, Aditya Birla Nuvo, Aditya Birla Retail, Tanfac Industries and Essel Mining & Industries. Grasim, a flagship company of the Aditya Birla Group, is engaged in manufacturing textiles, viscose staple fiber (VSF), cement and chemicals. Its core businesses are VSF and cement. In cement, Grasim along with its subsidiary UltraTech Cement has a capacity of 45.7 million tpa and is one of the leading cement players in India. Textiles Grasim has a nation-wide retail network and also caters to international fashion houses in US and UK. The subsidiary company, Hindalco, operates through aluminum and copper divisions. The aluminum division's product range includes alumina chemicals; and primary aluminum ingots, billets, wire rods, rolled products, extrusions, foils and alloy wheels. The copper division produces copper cathodes, continuous cast copper rods and precious metals. It also provides sulphuric acid, phosphoric acid, di-ammonium phosphate, other phosphatic fertilizers and phospho-gypsum. Aditya Birla Nuvo is engaged in the business of garments, viscose filament yarn, carbon black, textiles and insulators. The company is also involved in life insurance, mutual funds, equity advisory and investment

management, application development, maintenance and enhancement solutions, customer relations management (CRM), integrated marketing services, knowledge process outsourcing, non-life insurance advisory and broking services, and apparel retail and exports businesses. Aditya Birla Retail owns and operates a chain of retail stores under the brand more with two formats, supermarket and hypermarket. Its supermarkets offering fruits and vegetables, groceries, personal care, home care, general merchandise and a basic range of apparels. Currently, there are over 640 more supermarkets. It operates hypermarkets under the brand name more. Tanfac Industries is a joint venture company promoted by the Aditya Birla Group and the Tamil Nadu Industrial Development Corporation (TIDCO). The company manufactures and supplies chemicals such as aluminum fluoride, anhydrous hydrogen fluoride and sulphuric acid. The fluorine based chemicals are applied in industries such as aluminum smelting, petroleum refining, refrigerant gases, steel re-rolling, glass, ceramics, sugar, fertilizers and heavy water. Its specialty chemicals are used as intermediates in the manufacture of pharmaceuticals drugs and agrochemicals. Aditya Birla Group's subsidiary, Essel Mining & Industries, is an iron ore mining company that produces noble ferro alloys. The company s products include calibrated iron ore lump, inputs for steel making through DRI / BF process, and iron ore fines, inputs for sinters and pellets, used for making steel. In January 2011, the company entered into a definitive agreement to acquire the Atlanta-based Columbian Chemicals Company, from One Equity Partners, the merchant banking arm of J. P.Morgan Chase & Co.

Aditya Birla Group (Aditya Birla) is an India-based diversified company. The company's products and services include the following: Products: Aluminum Carbon black Cement Chemicals Copper Fertilizers Insulators Iron Manganese Textiles FMCG goods Services: Business process outsourcing (BPO) Finance and insurance Telecommunication services Brands: Aditya Birla Idea UltraTech Head Office Aditya Birla Group Aditya Birla Centre 1st Floor C Wing S K Ahire Marg Worli Mumbai 400 030 Maharashtra IND P:91 22 6652 5000 F:91 22 6652 5741 http://www.adityabirla.com

GRASIM INDUSTRIES LIMITED

Grasim Industries Limited (Grasim), a subsidiary of the Aditya Birla Group, is a diversified company. It produces viscose staple fiber (VSF), cement, chemicals and textiles. VSF and cement are the company s core business constituting approximately 90% of its total revenue.The company primarily operates in India. It is headquartered in Birlagram, India and employed 6,636 people as of March 2010. The company recorded revenues of INR217, 104.8 million ($4,583.1 million) during the financial year (FY) ended March 2010, an increase of 6.8% over FY2009. The net profit of the company was INR30, 955.3 million ($653.5 million) in FY2010, an increase of 41.6% over FY2009. Grasim, a flagship company of the Aditya Birla Group, operates in the construction material, textiles and chemical sectors. The company is one of the largest private sector companies in India. Grasim operates through four business segments: cement, fiber and pulp, chemicals and textiles. In May 2009, the company sold its sponge iron business. The cement segment produces grey cement, ready-mix concrete, and white cement. As of June 2009, it had a combined capacity of 25.7 million tpa (tonnes per annum) of grey cement, 6.8 million cubic meters of readymix concrete, and 560,000 tpa of white cement. The company operates 11 composite plants, 11 split grinding units, five bulk terminals and 69 readymix concrete plants across India. The company's grey cement units are located at Jawad in Madhya Pradesh, Rawan in Chhattisgarh, Shambhupura and Kotputli in Rajasthan, Malkhed in Karnataka, and Reddipalayam in Tamil Nadu. All the plants are located close to sizeable limestone mines and are fully automated. The company sells grey cement and ready-mix concrete in India under the brand names Birla Plus, Birla Super and Birla Ready Mix concrete. It sells white cement under brand Birla White. In addition, this segment produces and markets UltraTech cement brand under the Aditya Birla Group logo and also nurtures regional brands such as Vikram Cement and Rajashree Cement.

Viscose Staple Fiber (VSF) is the primary product of the company s fiber and pulp segment. VSF is a man-made biodegradable fiber with characteristics similar to cotton.VSF is widely used in apparels, home textiles, dress material, knitted wear and non-woven applications. The company primarily operates three VSF plants located at Nagda in Madhya Pradesh, Kharach in Gujarat and Harihar in Karnataka, with an aggregate capacity of 333,975 tpa. The Nagda unit produces a range of VSF to suit customer requirements in terms of length, denier and color and also second and third generation fibers such as modal and solvent spun fibers, respectively. Nagda also produces spun-dyed specialty fiber. The Harihar unit manufactures both VSF and rayon grade pulp, the basic raw material for VSF production. The company's rayon grade plant produces rayon pulp with an oxygen bleaching process. In addition, Grasim s AV Cell and AV Nackawic unit in Canada, an overseas joint venture, supplies dissolving grade chemical pulp to the company's VSF units in India, Thailand and Indonesia. Grasim is also the producer of sodium sulphate, a by-product of VSF manufacture. This chemical is used in the paper and pulp, detergent, glass and textile industries. The chemical segment of Grasim produces rayon grade caustic soda to support its VSF production (rayon grade caustic soda is an important raw material in VSF production). The company operates a 258,000 tpa capacity caustic soda unit at Nagda. The unit also produces bleaching powder used in water purification, sanitation and as a bleaching agent; poly aluminum chloride used in water treatment, paper sizing and effluent treatment; and chloro sulphonic acid, used in vinyl sulphate, the raw material for dyes and intermediates, saccharin, drugs and pharmaceuticals. Through the wholly owned textile subsidiary, Grasim Bhiwani Textiles Limited, Grasim manufactures fabrics and synthetic yarns under Grasim and Graviera brand names. Its textile plants are located at Bhiwani (Haryana) and Malanpur (Madhya Pradesh).

Fabric operations are centralized at Bhiwani with a processing capacity of 17 million meters a year, while the Malanpur unit manufactures worsted dyed yarn spun from 100% merino wool along with polyester and other blends.The company markets its textile products through a nationwide retail network comprising of exclusive showrooms, wholesalers and multi-brand outlets. Grasim also exports its textile products to the US and the UK for manufacturing of garments. Grasim Industries Limited (Grasim), a subsidiary of the Aditya Birla Group, is a diversified company.It produces viscose staple fiber (VSF), cement, chemicals and textiles.The company's key products include the following: Products: Viscose staple fiber (VSF) Grey cement White cement Ready-mix concrete Suiting fabrics Synthetic and worsted yarns Caustic soda Bleaching powder Poly aluminum chloride Brands: Birla White UltraTech Birla Plus Birla Super Birla Ready Mix Grasim Graviera Grasim KARA Puretta Prim

Head Office Grasim Industries Limited Birlagram Nagda 456 331 Madhya Pradesh IND P:91 07366 246760 F:91 07366 244114 http://www.grasim.com

BIRLA CELLULOSE
Birla Cellulose is the Aditya Birla Group's umbrella brand for its range of cellulosic fibres. It comprises versatile sub-brands; Birla Viscose, Birla Viscose Plus, Birla Modal, and Birla Excel. These brands offer a wide range of functional benefits such as soft feel, high moisture absorbency, bio degradability and comfort to the wearer. These fibres have multiple applications including apparel, home textiles, dress material, knitwear, nonwoven etc. Fibre is one of the oldest businesses of the Aditya Birla Group that commenced in 1954. Birla Cellulose is a world leader in viscose staple fibre (VSF). Its production is spread across six countries, viz. Canada, Thailand, India, Indonesia, China and Laos. The Group independently fulfills India's entire VSF requirements. Birla Cellulose is growing by leaps and bounds through both organic and inorganic route. The efforts towards integration and self sufficiency are as follows:
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Backward integration into pulp and plantation Captive power plant at all locations In house manufacturing of all major chemicals and auxiliaries used in VSF manufacturing. In house engineering division that caters to new project implementation

BRANDS Birla Viscose - Feel the comfort "Comfort is a fibre called Birla Viscose" Birla Viscose has a unique cross-section and a brilliant lustre. Birla Viscose fibres are more absorbent and softer, and therefore more pleasant to the skin. They have a flowing fall and are extremely well suited for blending with

other fibres. Birla Viscose fibres are available in a wide range of cut lengths and titre combinations. Birla Viscose product range also includes anti-bacterial, chlorine-free and hollow flat super absorbent fibres. Birla Modal - Look good, feel great Modal, the second-generation viscose fibre, fulfills man's eternal quest for a textile fibre that combines the best of both aesthetics and utility performance. Birla Excel - Timeless fashion Birla Excel is the third generation of man-made cellulosic fibre. It is designed to satisfy the need for a product that provides the comfort and luxury of a natural fibre, with the engineered finish of a man-made fibre. It is the only known standalone fibre, which is natural, ecofriendly, with high strength, high absorbency, excellent feel and a brilliant luster. Birla Excel exhibits high strength and wet modulus that can withstand rigorous processing. Fashion designers and consumers swear on Birla Excel garments for its wonderful lustre, fluid drape and luscious hand. Birla Excel is skin friendly and permeates moisture to keep the wearer cool and fresh always. Birla Excel displays the following unique attributes: Birla Excel fibre is the strongest cellulose fibre known and is much stronger than cotton. Birla Excel has a distinctive peach skin and leathery feel.

Birla Purocel Birla Purocel is the non-woven fibre offering from Birla Cellulose. Made from the completely natural renewable resource wood pulp. Birla Purocel is biodegradable and eco-friendly. It is engineered from no- woven. It is the ideal choice for hygiene applications. Birla Pucocel exhibits large range of benefits in non-woven applications.

VISCOSE STAPLE FIBRE (VSF) BUSINESS Global leader with 22% global share in VSF business . VSF is cellulosic fibre made from wood pulp, and its 100% bio-degradable. Plantations, Pulp and Fibre manufacturing locations in India, Thailand, Indonesia, China, Laos & Canada. Vertical integration into plantation, manufacturing of rayon grade pulp and horizontal integration into raw materials required for VSF production, namely, caustic soda, CS2, sulphuric acid Strong research in plants, products and applications through continuous investments in large scale research initiatives like Grasim Forest Research Institute Birla Research Institute for Applied Sciences (BRI) Textile Research Application Development Centre (TRADC) Markets its VSF under Birla Cellulose brand name, with large range of products such as Viscose+, Birla Excel, Birla Modal, Purocell Viscose staple fibres are cellulosic fibres made from wood pulp, and are 100% biodegradable. Wood pulp is obtained from specially managed plantations. NONWOVEN - CONSUMER PRODUCTS DIVISION (C.P.D.) With the leadership in VSF, the group has made investments in the newest applications of VSF i.e. Nonwoven Consumer Products under its Consumer Product Division (CPD). The Nonwoven converting operations are supported by group s own Spunlace Nonwoven production line for competitive supply of Nonwoven fabrics. The Nonwoven line can produce upto 1,800 TPA of Spunlace Nonwoven fabrics. Various products offered by Consumer Product Division are -Wide range ofWet Wipes (BabyWipes / Skin care wipes / Refreshing wipes / Sanitizing wipes etc) - Homecare wipes / rolls - Dispenser machines & rolls.

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Skincare wipes range are under the brand Name KARA Baby care wipes range are under brand name PURETTA Hand Sanitizing wipes are under the brand name- HANDYS Home care wipes under brand name PRIM

 Present Production Capabilities WetWipes Multi packs 12 Million packs/annum (Options 10s to 80s, plastic lid, cross folding) Single packs 36 Million packs/annum Dispenser / Home care Rolls V Folded 52 Million Meters (23-46 cm width) Cut Folded Home care DryWipers Quarter Folded 36 Million pcs (35cm*30-40cm) TECHNICAL ADVANTAGE Wipes are made from our 100% Viscose Staple Fibre - VSF. VSF is purer, softer and even more absorptive than Cotton. It is 100% Natural and 100% Biodegradable. We can also produce other qualities on specific requirements. The formulations are developed by our dedicated R&D team using stateof-the-art research and testing facilities A smooth blend of specific active ingredients with a precise functionality and coupled with natural extracts that further aid the application, results in a distinctly superior product experience Own raw material such as VSF & Nonwoven fabric, ensure consistent RM supplies Large set-up with vast technical know-how from fibres to formulations Strict Hygiene, In house Micro-biological laboratory and other testing facilities Facility is going for US-FDA registration Implementation of GMP and ISO-13487 in progress.

PRODUCT DETAILS
KARA skincare wipes has a complete range of variants to cater the need of a complete cosmetics kit meeting all the requirements. The variants of KARA are:

SUNSCREEN WIPES
Sunscreen wipes with SPF20 are complimented with plum and aloe vera extracts that protect skin from the adverse effects of sunrays. Packs: 10pieces = 70Rs 25pieces= 150Rs DEEP PORE CLEANSING WIPES Deep Pore Cleansing Wipes are enriched with jojoba and avocado extracts which help unclog pores while de-toxifying and thoroughly exfoliating dead skin. Packs: 10pieces=45Rs 25pieces=95Rs TONING WIPES Toning Wipes are kissed with rose and thyme extracts that tighten the skin and help maintain its pH balance. Packs: 10pieces=45Rs 25pieces=95Rs MOISTURISING WIPES Moisturising Wipes are enriched with almond and honey extracts that help to get soft, supple and radiant skin. Packs: 10pieces=45Rs 25pieces=95Rs MAKE-UP REMOVAL WIPES Make-up Removal Wipes are enhanced with lavender and seaweed extracts that remove make-up in one swipe. Packs: 10pieces=45Rs 25pieces=95Rs

REFRESHING WIPES Refreshing Wipes are enriched with aloe vera, cucumber and mint oil which clean excess dirt and grime from the face and neck. Packs: 5pieces=15Rs 10pieces=27Rs 20pieces=52Rs 30pieces=75Rs KARA skincare wipes are 100% natural and biodegradable, which makes them more suitable for usage on skin as they are more soft and sensitive on the skin compared to any other wipes which have synthetic substances mixed in them. Each skincare wipe cleans, nourishes and hydrates the skin. These wipes are also dermatologically safe and alcohol free. These advantages are not there in any other wipes which gives a burning sensation on usage due to the presence of alcohol. KARA skincare wipes does not have any side effects and can be used on soft sensitive skin. These wipes apart from their basic advantages also makes the person feel fresh and leaves a smooth fragrance, which makes the person completely clean and fresh.