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Best Western India

The First Name in Hospitality

60 Years of Caring Best Western International About Best Western Corporate Partners Corporate Program & Initiative Best Western India India Hotels Directory

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Corporate Clients List Management Team Hotel Development Benefits of Best Western - Branding India Offering Sales & Marketing Hotel Operations & Support Services

BestWestern India
The First Name in Hospitality

The mission of best western is to enhance brand equity, increase member value and become the leading provider of high quality hotel accommodations

60 Years Of Caring
In 1946, Best Western Motels was founded by Mr. M. K. Guertin. The hotel chain began as an informal link between lodging establishments. With each of them recommending / promoting the other lodging establishments to their travelers. 1950 The Best Western Motels, member logo was designed, to identify member properties. 1962 Best Western began using the crown logo with a rope border to identify member properties. 1966 Major expansion of Best Western services was announced. Changes included: Establishing new headquarters in Phoenix 1974 Best Western drop its referral organization image, eliminated the word "motel & began competing with other hotel chains. 1982 The phrase, "world's largest lodging chain" became a part of Best Western's corporate identification and advertising theme 2004 Best Western became the first-ever Official Hotel of the NASCAR. And even today it continues to grow as the largest hotel chain in the world.

Best Western International Inc.


Having celebrated our 60th year in the hospitality industry, we are proud of the progress Best Western has made. Many exciting new developments are taking place, building on our rich history of commitment to both our guests and member-owners in bringing quality and value to every Best Western hotel. Today, Best Western is moving into the future with a committed focus on a new standard in customer care and delivering additional revenue for owners in the corporate market. We stand proud with over 4,200 hotels in over 80 countries, hosting 400,000 guests every night. A recent Business Travel Monitor Survey of "Brands Preferred by Business Travellers" ranks Best Western fourth among all major hotel chains, above Hyatt and next to Hilton. We are proud to be ranked among such honoured hotel brands. As you are looking to partner with Best Western in the future our cohesive marketing efforts are driving innovative e-commerce initiatives, sales programs and advertising designed to put more money in owners' pockets at the most competitive fees. Best Western International is the world's largest hotel chain, providing marketing, reservations and operational support to over 4,200 independently owned and operated member hotels in 80 countries and territories worldwide. Founded in 1946 by M.K.Guertin as an informal referral system among member hotels. By 1963, Best Western was the largest chain in the industry, with 699 member hotels and 35,201 rooms. In 2006, the Best Western International Hotel Chain celebrated its 60th anniversary, providing quality service and hotel accommodations to leisure and corporate travellers alike. Our diverse property portfolio, which is our greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveller, best western recently embarked on a five-year mission to lead the hotel industry in customer care. We invite you to take a look at today's dynamic Best Western.

About Best Western


About Our People Best Western is a family of hotel owners and hospitality professionals from around the world in corporate offices, reservation centres and individual hotels all focused on delivering the best value, quality and superior customer service to its guests. About Our Hotels Our uniqueness is found in each hotel's charm and local appeal while maintaining a commitment to quality, service and value. With Best Western Hotels - Experience the best; extra amenities and services in stylish and charming surroundings at all our hotels around the world. 1. 2. Best Western (core) brand - 3/4 star quality hotel. Best Western Premier brand 5 star quality hotels.

About our Corporate Social Responsibility Programs Our community relations program, "Best Western for a Better World", is a demonstration of our philanthropic commitment to our members, employees & members of the communities we serve. As a company, we think it's very important for us to give back to the society. Best western take great social responsibility in the community that we work in. Best Western allows its GCCI members to donate different levels of their unused points via our website, to fund charity programs / projects organised by World Vision.

Corporate & Airline Partners


Best Western has a strong focus on marketing the brand. Some of the companys key marketing partners are: Corporate Partners NASCAR American & Canadian Automobile Association Harley-Davidson, AARP AVIS MasterCard Airline Partners Air Canada Air France Alaska Alitalia America West Airlines Asiana Airlines American China Southern Continental Thai Airways KLM Lan Chile Lufthansa Northwest Airlines SAS & TAM Delta Airlines
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Corporate Programs & Initiatives


Best Westerns all commission program, BestCheque, gives travel agents an even better reason to book their clients in Best Western hotels worldwide. Best Western guarantees a 10 percent commission to all IATA/ARC/TIDS approved travel agents worldwide. Best Requests make Best Western even better. Global research told us that our guests around the world want essentially the same things from a hotel. 17 amenities and services guests asked for and can count on at every Best Western Hotel. Gold Crown Club is Best Westerns frequency program. Launched in 1988, it is one of the industrys few truly international travel clubs. GCCI membership is free for all Best Western Guests. It is a global volume corporate program developed for corporate clients to maximize travel budgets without sacrificing service and quality. Programs such as: 1. Best Business Worldwide 2. Best rates 3. Business Plus 4. Groups Online It includes features like: 1. Managed travel 2. Special discounted room rates 3. Convenient locations 4. Business Plus Rooms 5. Booking made easy. 6. CVGR 7. RFP Programs

Best Western India


About Us! Our independent Board of Directors along with a team of highly motivated professional have successfully contributed to our growing portfolio using the latest technology thereby achieving the highest standards of customer satisfaction. The management team at Best Western India has over 100 years of hospitality, entrepreneurial and global management experience with a well-defined vision, coupled with strong values and a long-term approach to business. Best Western has raised the bar on lodging in India, our hotels offer travellers with spacious accommodations, personal service and such distinctive amenities as complimentary breakfast, swimming pool, game room, fitness centre, steam room, business centre, cocktail lounge, meeting facility and gift shop. Travelling on for business, vacation or romantic getaway, youll encounter the utmost in comfort and hospitality at our hotels. Youll also find all of them to be conveniently located throughout India. Whichever Best Western India hotel you select, youll always be conveniently close to interesting and entertaining things to do. We pride ourselves on providing well-appointed accommodations for all types. From spacious suites to fully-equipped extended-stay apartments. Classic amenities abound and are designed to make your stay as pleasant as possible. Partner with us today, and lets together keep it moving ahead steadfast and committed to providing personalized, professional guest service and genuine hospitality. We have Best Western brand (3/4 star quality hotels) and the Best Western Premier brand (5 star quality hotels) of hotels and are looking at building, managing and franchise both these brands in India. We look forward to having you as our guest and serving your every need.

India Hotel Directory


# 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 CITY Hyderabad Gurgaon Surat Baddi Amritsar Goa Kolkata Bangalore Gurgaon Goa Shirdi Hyderabad Ahmedabad Delhi Zirakpur Neral Hyderabad Indore Kolkata Dhanbad Shahjahanpur (Neemrana) Ajmer Bangalore Kodaikanal Varaiwoods Mohali Navi Mumbai Bhubaneswar Bangalore HOTEL Best Western Amrutha Castle Best Western Resort Country Club Best Western Yuvraj Best Western Royal Park Best Western Merrion Best Western Peace Valley Resort Best Western Premier Vedic Village Best Western Premier La Marvella Best Western Skycity Best Western Devasthalli Best Western Goradias Best Western Jubilee Ridge Best Western Rock Regency Best Western Premier De Aqua Best Western Hotel Maryland Best Western Discover Motels Best Western Celebrity Hotel Best Western Horizon Leisure Hotel Best Western Dream Hotels Best Western Ozone Galleria Best Western Centre Point Best Western Oasis Mall N Multiplex Best Western M.S.Ramaiah Hotels Best Western Bahri Beautiful Country Best Western Great Maratha Best Western Premier Ishan Hotel Signet Hotels Private Limited Signet Hotels Private Limited Signet Hotels Private Limited ROOMS 73 48 54 51 40 40 79 50 55 40 72 40 40 125 47 99 225 127 98 60 60 60 120 50 99 146 100 100 215

Corporate Client s List


3M ABB Abyss Pharma Accenture Alembic Alembic Ltd Alkem Laboratories AMD AMEX ANZ AOL AP Molar APC Baidyanath Bajaj Bal Pharma BMW BOC Gas British Telecom Cadbury Chrysler Cipla Cisco Citi Group Citrix Colgate-Palmolive Dabur Daimler AG De Beers Deepak Spinners Dr. Reddy's Dun & Brad Dutch Bank Eaton Corp. Emerson Enercon Ernst & Young Fem Care Pharma Fidelity Ford Fosroc Franklin Covey French Telecom GE Glenmark Godrej GSK GTL Gulf Oil Hampson Hero Honda HLL HP / EDS IBM I-Flex IGCC Indo Farm Tractors Indoco Remedies Ind-Swift Ltd Intel Jacob Ballas Johnson & Johnson JP Morgan Kelloggs Kennametal Metso Minerals Microsoft Motorola Nestle Nicholas Piramal Nike Nokia Novo Nordisk Nunhems NXP ONGC Oracle Ozone Ayurvedics Panacea Biotech Phillips Pulse Pharma Ranbaxy Reuters Saint Gobain SAP Schneider Shell Siemens Saint Gobain Su-Kam Inverters Sun Microsystems Suzlon Texas Instruments Timken Titan Torrent Toyota TUV TVS Unichem Vardhman Volkswagen Volvo Waters Wipro Wockhardt World Bank Yahoo Zydus Cadila

Board of Directors
The Management at Best Western India, is positioned to deliver an innovative hotel company in India. With visionary Leadership & Entrepreneurship expertise. We have diverse experience in business leadership, real estate, hotel development, management, and operations, the cross-functional Best Western India team is leading the company to become Indias most dynamic and vibrant hotel brand. Bhupendra B. Patel, Co-Chairman Mr. Patel brings over 35 years of hospitality and real estate experience with him. His diverse experience includes ground-up development and restoring and renovating landmark hotels. Mr. Patel has served as a Governor of Best Western International for the past 20 years. Mr. Patel holds a BS in Mechanical Engineering from L.D. Engineering College, Gujarat University and a Masters in Mechanical Engineering from Villanova University. Dr. Prabhu Goel, Co-Chairman Dr. Goel offers a wealth of leadership experience and entrepreneurship to the Signet Management team. Since 1991, Dr. Goel has invested in over 30 private companies and served on many of their boards. Dr. Goel was Division President and Director of Cadence Design Systems, Inc. Dr. Goel graduated from IIT Kanpur and was the recipient of the President's Gold Medal for academic excellence. Sushant Patnaik, Director and Co-founder Over the years, Mr. Patnaik has founded and incubated multiple companies in the computer software and hardware arena spanning several geographies. He built CMOS Technology, a Silicon Valley hardware start up in early nineties with revenues over $350 million, which later acquired by Formosa group in 1994. He had started Cmos Soft in software field, Cmos chips in chip design, Concio in healthcare product and solution, Audasis in healthcare KPO. Priyanka Goel, Executive Director Ms. Goel offers a diversity of sales, marketing and operations experience. Drawing from her previous positions as Public Relations Manager for PalmOne and as a business analyst for Symphony Technology Group (STG). Ms. Goel received her B.A. from Stanford University in California

Management Team
Sudhir Sinha, President & Chief Operating Officer Mr. Sudhir Sinha has over 22 years of experience in hospitality and service industry. He brings with him rich experience in the areas of franchise development, general management, new business initiatives, start-up projects. His previous role as Vice President Development & Franchise Services with Choice Hotels. Parimal Perry Patel, Vice President - Hotel Development Mr. Patel has vast hotel and hospitality industry experience with Intercontinental Hotels, Oxford Lodging, and JHM Hotels. Mr. Patel has worked extensively on acquisitions, valuations, market analysis, feasibility studies, and operational efficiencies at hotels throughout the United States. G.S.Chenny, Vice President Operations Mr.G.S.Chenny is a veteran in hospitality industry and brings with himself a wealth of knowledge with his 25 years of experience. He has done preopening of over 12 hotels and has successfully operated and marketed over 30 hotels in the chain and independently owned hotels. In Best Western India he will be responsible for the operations and sub-licensee services. He will also be responsible for execution and pre-opening of the new hotel projects of the company. Gaurav Sarin, Associate Vice President Quality Assurance Mr. Sarin has 10 years of rich experience in Sales & Marketing. Prior to joining Best Western, he was the Regional Sales Manager for Punjab and Himachal, with Sarovar Hotels & Resorts. He started his career in the hospitality industry as the Sales & Marketing Manager with Sayaji Hotel in Indore before moving to the Sarovar group. He also has very good exposure in Hotel Pre-Opening, Revenue and Yield Management across various properties. M.R.Balagopalan, GM Accounts & Finance Mr.Balagopalan brings with him a valuable experience of 27 years in the field of Accounts & Finance. He has made significant contributions in diversified industries including international trade, manufacturing, financial services and hospitality. He has also handled hotel project finance for Inovoa Hotels, a subsidiary of Asian Hotels (West) Ltd, owners of Hyatt Regency Mumbai. Prior to joining us, he was heading accounts department of Choice Hospitality.

Hotel Development
Best Western India Hotels is seeking synergistic franchising & management partnerships to develop, establish and build the Best Western and Best Western Premier brands and in growing cities throughout India. When you become a franchisee partner with Best Western India, you gain the competitive edge of affiliation with a prominent international hotel chain. As the Indian hotel market matures, hotel revenue and profitability will be increasingly determined by the presence of a recognized brand, the excellence of service delivered to customers, and the operational and marketing resources provided by the hotel company. When you invest with Best Western India Hotels, you achieve success through cutting-edge brand positioning, proven sales and marketing support, management and staff training, central reservations, internet marketing, national advertising, value partnerships, sponsorships and a corporate philosophy of team-oriented success. Why Best Western ? Best Western is based on a simple concept: Independent hotel owners united to promote their properties and increase profitability. As a membership association, our hotels are independently owned and operated, and each member-owner has a voice in the operation of the company. Advantages of Best Western membership include: Shorter contract terms than the industry norm The most competitive fees among leading brands Unparalleled buying leverage through our purchasing department, which doesn't sell to our members-it buys for our members Best Western members benefit from: Internationally recognized brand name Worldwide reservations Global, National and Regional Sales & Marketing Services.

Benefits of Best Western - Branding


Why is International Branding Important? Brand recognition and the associated quality is very important to International travellers. Without international name recognition and distribution channels, customers may overlook your hotel. International customers, on average, will pay higher room rates than domestic customers. International standards will improve the quality of your hotel's offering and service. As the Indian hotel market matures, the supply and demand of hotel rooms will become more balanced. Revenue and profitability of hotels will be increasingly determined by the quality and level of services provided to the hotels' customers. Hotels that invest in services and branding will be better positioned to compete in the future. Unique benefits of Best Western Branding : Instantly gain incremental International customers that might otherwise not be aware of your hotel. Our global awareness gives your hotel instant brand recognition and assures customers of consistent quality and service. We allows you to retain the uniqueness of your property while gaining the quality and standards of an international brand. Instant access to www.bestwestern.com Our reservations website generates more than $1.1 billion in reservations per year Travel agents around the world know Best Western's brand and therefore will book guests into your hotel. International tourism / business travel to India is at record levels and growing. Branded hotels are able to obtain higher average ARRs than unbranded hotels. Quality assurance & Revenue management.

India Offering
At Best Western India, we are looking for partner Hotels in strategic locations to cater to the ever growing volume of Leisure/Business travelers from across the globe.. International branding will help hotel owners to increasing footfalls from travellers across the globe at your hotel and this will in turn help increase occupancy levels and ARRs. What is unique about Best Western India, is that we unlike all the other hotel brands, allow individual hotel owners to maintain complete control & identity of their hotels and at the same time give them complete access to an International hotel brand and a network of International customers that might other wise not be aware of the hotel. Branding also help build international standards and quality in terms of service levels by improving hotel operations, quality, guest satisfaction, and increase your revenue by bringing your hotel to an network of international reservation. Best of all what we have is the most competitive branding fees, the industry has to offer. Global and Domestic Sales & Marketing Support Travel agents around the world know BWI's brand and therefore will book guests into your hotel. Direct access to worldwide marketing and sales networks. Marketing support within India - Trade Shows, Ads. Training and Operational Support Proven training and operating manuals, best practices implemented all over the world. Revenue optimization and access to Member Web tools to further maximize pricing and yield. Optional Management Services. / Pooled supply purchasing / Optional Property Management System. World-wide reservation system 22 Global Sales Offices aggressively market properties to corporate and travel agencies. Global Web presence: Average $1.1 billion, in on-line hotel reservations p.a. India Toll Free Reservations number. 24 / 7 Reservation centres in: USA, Italy, and the Philippines. High Return on Investment We ask you to pay us through the revenue we bring to you.

India Offering
Highest Brand Awareness - Strongest brand in USA / Europe / Asia - 4,200 Member hotels in 80 countries. Best Western Website (www.bestwestern.com) - Most accessible website in the industry with 8 million hits per year. Frequent Guest Program - Gold Crown Club International (GCCI) - Loyalty program has over 8.5 million members world. Trade Shows & Conventions - Representation in all major National & International conventions & Trade shows world-wide. Listing in BWI Guides/ Directories - Distributed to travel trade, corporate houses around the world free of cost. Toll Free Reservation Numbers. GDS - Galileo, Amadeus, Sabre, Worldspan, System One, Axess, etc. - Over 450,000. GDS terminals world-wide. Global Portal - Property to property reservations allowing 5% commission, Operations Manuals, Yield Management. Quality Control & Training - Quality control & general SOP trainings are conducted for GMs & HOD. State of the Art Computer Reservation System Reservations are Incremental, Guaranteed and at non-negotiable rates 24 / 7 Reservation centres in: USA (Phoenix), Italy, Philippines, Dublin, Milan, Sydney, Glendale, 25 CRO (Central reservation Offices) Presence on LYNX Reservation System Best Western Consortium Marketing Programs Special deals with travel agent consortiums at negotiated price Best Business Worldwide Corporate program

Sales & Marketing


Marketing Hotel owners benefit from a cohesive marketing effort that leverages the power of The Worlds Largest Hotel Chain to maximize revenue delivery and capitalize on the opportunities in the ever-growing corporate and well established leisure markets have to offer. Comprehensive distribution and communications channels, Differentiated worldwide sales teams & Key partnerships programs. Our Sales and Marketing team works for you with robust e-Commerce initiatives, proactive media outreach, effective loyalty programs and more. Reservations Best Westerns comprehensive reservations system drives revenue to member hotels through streamlined online bookings at bestwestern.com, a 24-hour global call centre and partnerships with high-profile travel aggregator websites like www.bestwestern.com, Travel Aggregator Websites like Travelocity, Orbitz, Sabre, Amadeus, Worldspan etc. & Call Centre Reservations - LYNX reservation system, Worldwide reservations anytime, anyplace . World Wide Sales At Best Western our Worldwide Sales team knows the marketplace and the unique power of our global brand. We have a major presence at tradeshows around the world like ITB, WTM, PATA, IITM. We have built an extensive network of travel agency relationships including preferred partnerships with AMEX and Carlson, two of the worlds largest corporate travel management companies. Such partnerships improve visibility of The brand in the corporate market and provide access to corporate decision makers for our sales teams. Corporate Sales - Builds value for members & guests through Best Business Worldwide, CVGR Program Aggressively targets : Travel Agents, Banks, Fortune 500, IT & ITES, PSUs, Manufacturing Units, Pharmaceutical Companies, FMCG Companies, Automobiles & Automotive industries and other segments to secure corporate business. Leisure Sales - Maximizes bookings of tour groups and travel packages. Government Sales - Promotes properties offering per diem rates for government business travel.

Hotel Operations & Support Services


As a developer you are looking for a partner that will make your job easier and provide you with the right tools to get the job done. Best Western has rolled out a new set of toolkit to help properties benefit & maximize their revenues right from the pre-opening stages. These toolkits help provide the individual hotels with planning tips including templates for invitations, posters and collateral, as well as timelines. The toolkit is designed to help create memorable, news-making events that help properties establish their standing in the community and strengthen the brands image in local markets. Beyond the global reach of our brand and our comprehensive marketing and sales services, you can count on us for: Education & Training - Easy access to timely education and training. Member Web tools to further maximize pricing and yield. Optional Management Services. Property Management System. Design. Pooled supply purchasing. Member Support Team - A dedicated support team to help build your business and grow your revenue. Groundbreaking & Grand Opening Support.

Education & Training Knowledge is power. Our training team is a powerful resource, providing instructor-led workshops with industry-certified trainers. Programs target different levels of hotel staff, including seminars on sales, customer service, technology, operations and all levels of management. Design Best Western features a comprehensive approach to design that maximizes value and minimizes time to market using convenient packages of custom designs with focus ROI .

Hotel Operations & Support Services


Pooled Supply Purchasing Best Western Supply is a member service founded on the principle that we don't sell to you; we buy for you. Pooled supply purchasing. At unbeatable pricing from over 500 suppliers with supply team consultants at your service. Member Support Teams 1) Revenue Managers Revenue management team offer revenue enhancing opportunities & guidance to help member hotels enhance their profits. Inputs on various distribution channels like Central reservations (CRO), Global Distribution Systems (GDS), and the Internet (bestwestern.com and third party Web sites.) Pricing and yield management recommendations. Forecasting techniques , Competitive benchmarking and analysis, Market share and segment analysis, various industry reports and tools comprise some of the daily activities of our revenue management team. Revenue management services are available through telephone consultations, and property visits for more intensive, property-specific training 2) Quality Assurance Your operational partner in the field Conducts regular quality assurance visits Delivers consulting services and valuable staff training 3) New Member Liaison Managers your liaison and support during the activation process. Monitors your progress at every step to facilitate a timely and successful opening 4) Training Your Best Western advocate and consultant Helps members take full advantage of their membership Staffing & Manpower.

Best Western India


The First Name in Hospitality
285, Evoma, #14 Bhattrahalli, Old Madras Road, K.R.Puram, Bangalore 560 049 Karnataka T: +91 80 41903719 & F: +91 80 41903761 www.bestwesternindia.com / www.bestwestern.com

Come become a part of The World's Largest Hotel Chain "Wherever you go, Best Western is there for you"

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