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What is management..?
According to Mary Parker Follett defined that it is an art of getting things done through people. Management is defined in which managers plan organize, staff, direct and control human, physical and financial resources in an organized effort in order to achieve desired objectives.
Unit: 6
Meaning:
Performance Management
Performance appraisal is a method of evaluating the behavior of employees in the work spot, normally including both the quantitative and qualitative aspects of job performance. Performance refers the degree of accomplishment of the tasks that make up an individuals job. Performance is always measure in terms of results but not efforts. It is a systematic description of an employees strengths & weaknesses in job. Plan of improvement. Appraisals are arranged periodically. It is not job evaluation. It refers how well someone is doing the assigned job. It is a continuous process.
Document human resource decisions with regarded to performance and its related issues. Determine promotion of employees. Determine transfers and change in job assignments. Identify poor performance areas of employees. Decide termination. Evaluate the performance of training programmer. Plan for changes in human resource requirements. Decide on salary and reward issues.
B. Developmental purposes.
Provide performance feedback to all concerned. Identified individual skills, core competencies, strengths and weaknesses. Recognize individual performance levels. Assist the employees in setting goals. Evaluate goal achieving of employees. Identify individual training need. Determine organizational training needs. Reinforce authority structure.
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Allow employees to discuss. Improve communication. Provide a forum for leads to help the subordinates.
1. Simplicity, which permits many employees to be quickly evaluated. 2. Low design cost and easy administration.
Drawback:
1. Subjectivity and low reliability. 2. Descriptive words give different meaning to different raters.
Ranking methods:
Under this method the employees are ranked from best to worst on some characteristics. The rater first finds the employee with the highest performance and the employees with the lowest performance in that particulars job category and rates the former as the best and later as the poorest. Consider all of your 20 employees, divide into two columns. In column I, put who will getted the best total performance. In column II write who will getted the worst total performance, like this continue the cycle. Merits: Relatively easy and inexpensive.
Drawback:
Its validity is open to doubt Somebody is always in backbench Difference between individuals is not defined
Paired comparison method:
In this method, the appraiser ranks the employees by comparing one employee with all other employees in the group one at a time.
Formulae: number of positive evaluation X 100 Total number of evaluations = employees % superior evaluation
For eg:- 4/9*100=100% ; 2/4*100 = 50% ; 0/4*100=0% Merits: it is fairly easy in case of less no for employees. Demerits : time consuming if more employees are their Forced distribution method:
Under this method, the rater after assigning the points to the performance of each employee has to distribute his rates in a normal frequency distribution. This method gives the rates in the form of excellence, average and poor performance.
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40% average
20%
10%
In this method the supervisor is given a list of statements (or) words and asked to check statements represents the characteristics and performance of each employee. There are three types of check list methods. Simple checklist, weighted checklist and forced choice method. The rater checks if the employee behavior is positive or negative. Employee performance is rated on the basics of positive checks, negative checks are not considered.
6. Confidential reports :
In this method, superior appraises the performance of this subordinates based on his observations, judgments. The superior keeps his judgment and reports confidentially. He gives rating based on the subordinates strength, weaknesses, intelligence, attitude to work, sincerity. Commitment, punctuality, attendance, character, friendliness etc. in this employee are not allowed to know their performance.
BEHAVIOURAL METHODS: 1. BEHAVERIAL CHECKLIST METHOD:
A checklist is designed with the list of statements that describe the behavior essential for employee performance. The appraiser checks whether the appraise possesses them or not. Employee performance is rated based on the behavioral skills that the employees possess.
2. CRTICAL INCIDENT METHOD:
Under this method, the supervisor continuously records the critical incidents of the employee performance or behavior relating to characteristics (both positive and negative) in a specially designed note book. Eg: Targets Critical Incidents rs 10 lakh in 2008 rs 12 lakh 3 lakh from business 7 lakh 4 lakh 5 lakh Advantage: The rater considers the records of performance rather than the subject matter for eg: emotional balance, relationship between superior and subordinates. Disadvantage: Time requiring to write complete profiles.
3. BEHAVIOURALLY ANCHORED RATING SCALES [BARS]:
BARS method combines elements of the traditional rating scales and critical incidents method using BARS, job behaviors from critical incidents- effective and ineffective behaviors are described more objectively.
How to construct BARS..?
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Here indentifying a small set of performance dimensions examples of performance dimensions include technical complete, relationships with customer handling or paper work, and meeting day-to-day deadlines, points are noted n scale in terms of good, average or below average performance.
Step-3: Reclassification of incidents:-
Another group of participations who are knowledgeable about the job is instructed to retranslate or reclassify the critical incidents generated (in step- II) previously. They are assign critical incident to the dimension.
Step-4: Assigning scale values to the incidents:
Each incident is then rated on a one to nine scale with respect to how were it represents performance on the appropriate dimension. A rating one represents ineffective performance the top scale value incidents effective performance.
Step-5: Producing the final instrument:
About six or seven incidents for each performance dimension-all having met both the retranslation and started deviation criteria-will be used as behavioral anchors. The final SARS instrument consists of a series of vertical scales one for each dimension by the final incidents according to mean value.
4. Assessment centre:
In this approach individuals or three days. Working on an individual or group assignment sililar to the ones they would be handling when participant in order of merit.
Results method:
Advantages:
less subjectively Less open to bias Assign clear responsibility to employees Empowering the employees
Problems:
It encourage short term rather than long-term It ignores important factors, which cant be measured exactly like quality of customer satisfaction, employee satisfaction etc.
1.
Human resource accounting :
Cost of employee include cost of manpower planning, recruitment, selection, placement, training, development, wages & benefits etc. employee performance can be measured in terms of employee contribution to the organization.
2. Management by objectives:
The superior and subordinate jointly determine goals to be accomplished during the appraisal period and also they identify the reasons for deviation like strike/ lockouts, market change etc. New goals and performance objectives are determined by the superior and employee for the next period based on performance levels.
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Trait methods
method 1. Graphic rating scales measures 2. Ranking methods 3. Paired comparison 4. Forced distribution 5. Checklist methods a. Simple methods b. Weighted checklist c. Force choice 6. Essay form 7. Group appraisal 8. Confidential reports.
behavioral methods 1. Behavioral checklist methods 2. Critical incident 3. BARS 4. Assessment centre. 5. Psychological appraisal
PERFORMANCE MANAGEMENT
The use of 360 degree feedback has grown dramatically in recent years according to HR consulting film William H. Mercer, 40 percent of the companies used 360 degree feedback in 1995, by 2000, this figure jumped to 65 percent. The premise behind 360 degree feedback is logical: The people who work most closely with an employee see that persons behavior in settings and circumstances that a supervisor may not and, in theory, the more complete insight into on employees performance, the more likely he or she will understand what needs to be improved and how. The theory is very promising. The reality, on the another hand, is another matter. One report revealed that companies using 360 degree feedback have lower market value. According to the study companies that use this 360 degree have market value is 4.9% lower than similarity situated companies that dont use 360 degree likewise, companies that allow employees to evaluate their managers are valued 5.7 percent lower than similar firms that dont.
VOICES OF DOUGHT:
One study is not only indicator that 360 degree feedback programmers may be failing to match their promise researchers and formerly strong advocates of 360 degree feedback have begin to raise questions jai ghorpaede, a professor of management at son diago state university, wrote in the academy of management executive that, while it delivers valuable feedback, the 360 degree concept has serious problems relating to privacy, validity and effectiveness. Ghorpade also reported that out of more than 600 feedback studies one third found improvements in performance one third reported decreases in performance and the rest reported no impact at all. John Sullivan, professor of human resource management at san Francisco state university, says there is no data showing that [360 degree feedback] actually improves productivity, increases retention, degrees grievances or is superior to forced ranking and standard performance appraisal systems. It sounds good, but there is no profit it works.
ROOTS OF THE PROBLEM:
Why is 360 degree feedback failing to live up to its potential? For starters, giving effective appraisals is a difficult task. Unless every one participating in a 360-degree program is trained on the art of giving and receiving feedback, the process can lead to uncertainty and conflict among team members. Another issue is that there may be gap between an organizations business objectives and what 360 degree feedback program measures typical 360 feedback program assesses competencies that are not directly related to business results.
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The time and cost associated with 360-degree feedback also is stumbling blocks. By trying to capture every workers performance, many 360-degree feedback programs have become too complex that they require a much greater investment in time and money that they can return. Another common problem: reviewers and those being reviewed fail follow up after feedback. When there are no consequences for poor performance- which often is the case with 360-degree reviews performance wont change.
WHO WILL APPRAISE:
360 DEGREE PERFORMANCE APPRAISALS: The appraiser may be any person who has through knowledge about the job content, contents to be appraised and observers the employee while performing a job. The appraiser should be capable of determining what is more important and what is relatively less important. He should prepare reports and make judgments without bias. Typical Appraisers Are: Supervisor, peers Subordinates, employee themselves users of service and consultants performance appraisal by all these parties is called 360 degree performance appraisal. Supervisor: The superiors who have knowledge about the work of the employee and department head. The immediate supervisors are responsible for managing their subordinates and they have the opportunity to observe, direct, control the subordinate continuously other supervisors also sometimes apprise on the negative side. The supervisors may avoid some aspects of employee performance. Peers : Peer appraisal may be reliable if the workgroup is stable over a reasonably long period of time and performs tasks that require interaction. However, little research standards been conducted to determine how peers establish standards for evaluating others or the overall effect of peer appraisal on the group attitude. Subordinates: A supervisor rated by subordinates is being used in most organizations today, especially in developed countries. Subordinates ratings is used for identifying competent supervisors. However, the fear of appraisal often compels a subordinate to be dishonest in his ratings. Self appraisal: If individuals understand the objectives they are expected to achieve and the standards by which they are to be evaluated. Employee development means self development; employees who appraise their own performance may become highly motivated. Consultants: Sometimes consultant may appraise the employees or employers when the supervisor and manager does not trust the self, peer, subordinate appraisal consultants may observe the employee at work for a long time period. Users of service s, customers: Employee performance in service organizations relating to behaviors, speed in doing the job and accuracy, can be better judged by the customers. For e.g.: Teachers performance is better judged by students. When to appraise : Informal appraisal are conducted, whenever the supervisor or management feels it necessary. However systematic appraisals are conducted on a regular basis like every six months annually.
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B. Bonus of rs4000 if the team achieves 20 or less than 20 errors per 1000 in the month. Besides wages and salaries, employees are paid incentives depending upon their performance. Incentive payments are quite substantial and are paid as regularly as wages and salaries. They are universal incentive are paid in all sectors manufacturing, services sector or medical transaction. Incentives mainly based on efficiency of employees, efficiency itself being determined by comparing actual performance with standard performance. Nature Of Incentive Payments: Incentives are monetary benefits paid to workman in recognition of their outstanding performance. They are defined a variable rewards granted according to variations in the achievement of specific results the international labor office refers to incentives as payment by results. Incentive systems of payments emphasizing the point of motivation. Wages and salaries which are relatively fixed, incentives generally vary from individual to individual, and from period to period for the some individual. Importance: With fixed remuneration, it is difficult to motivate workers to show better performance fixed remuneration removes fear of insecurity in the minds of employees. Increased earnings would enable the employees to improve their standard of living. Production capacity is also likely to increase. Eg:- The Bangalore-based rail wheel factory has now a production capacity of 77,000 wheels and 48,000 axles as against the initial capacity of 56,800 wheels and 23,000 axles because of implementation of the group-incentive scheme. The other advantage of incentive payments are reduced supervision, better utilization of equipment, reduced scrap reduced lost time, reduced absenteeism and turnover, and increased output. Performance-Based Rewards: Performance based rewards are many, but the most common among them are:Organizational rewards profit sharing stock options Team rewards gain sharing special bonuses Individual rewards piece rate commission merit pay bonuses. Profit Sharing: In this, designated employees are allowed to share in the profit earned by a company. Employees Stock Option Schemes: Confer ownership of the firm on employees. ESOPS encourage employees to buy shares of the company and reward them through dividend and market appreciation of the shares. Team Rewards: Are common where firms rely on teams to get the work done. Teams are rewarded with special bonus or gifts if they collectively achieve specific goals. Gain Sharing: Plan is a type of team rewarded that motivates team members to reduce costs and increase labor efficiency in their work process company shares the cost savings wit employees. Special Bonus: Companies pay bonus to all team members. Piece rate: Which links pay to the units produced by an employee? Individual Rewards: Commissions: are paid to sales people on the actual sales shown by them. Merit pay: is based on an individuals performance this is gradually replaced by re-earnable bonuses for accomplishing specific tasks or for achieving certain goals. Bonuses: Are often determined from team or organizational performance, they may also result satisfactory completion of individual goals. Money Is A Powerful Motivator: In the first, money is fundamental for completion of a task. Second, money is a vehicle by which employees can buy numerous need satisfying goods and services they desire.
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Third money is one of the hygiene factors that directed towards motivation. Fourth money act as a score card which employees assess their values with the others. Fifth, money acts as punctuation in ones life it is an attention-getting and effect providing mechanism. Many worries and concerns are financially based it is relaxing to receive sufficient money to clear the outstanding bills and past debts which have been causing tensions. Feed back to employee
Performance is evaluated
Employee sets new expectations based on previous experience Pay and Performance- Relationship The conclusion is that money can motivates some people under some conditions put in another way money cannot motivate all people under all circumstances. Saiyadain and Monappa conducted study found that only 33% of managers choose their jobs for remuneration. In another study conducted by Mirza S Saiyadain found that 72% of the students selected the management education to get the challenging jobs and freedom to make decisions, indicated that only 55% are money minded. In the some study found that 23% of the engineers indicated money is more important. In another study A.F.Fergudon and co., it was revealed that only 14.8% of MBAs and engineering graduates preferred remuneration and 48% are for growth opportunities 24% for desired job contents, 6.6% expected culture to be good and 6.6% went by company image. Performance Management for Teams: The most important task for HRM is managing the performance while recruitment, section and training and development tend to focus on pre-assignment issues, performance management looks at post-assignments performance related issues. Performance is mainly focus on assessment of expatriate performance in the international context; expatriate performance management comprises several steps: Linkage with organizational strategy. Setting performance goals Identifying variables impacting performance Appraising the performance Providing feedback Offering opportunities for important and Linking results with rewards.
Linkage to organizational strategy Setting individual performance goas Identifying Variable impacting performance Appraising the performance
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1. Working with organizational strategy: Performance management helps identify employees with high potentials, facilitates establishing performance-reward linking and delineates employee needs for developing all these offer vital inputs for formulation and execution of strategies. 2. Setting Individual Performance Goals: It is critical to link gals to individual team goals especially at the top and senior management levels goals are the future outcomes that individuals and organizations desire and strive to achieve popularly goals seek to serve three specific purposes. Guide and direct behavior in the direction of the goal. After benchmarks for employees to strive towards excellence. Reflect what the employee and managers consider as important. In order to serve the above purposes goals must be specific measurable, accurate realistic and timely (SMART). Specific and challenging goals serve to focus the individual attention on precisely what is to be accomplished and to arouse him/her to peak performance people have specified and unspecified goals.
Easy goals Low Low Goal intensity Goals and performance High
3. Variables impacting performance: Performance of an expatriate depends on several variables which are distinct from the performance of an employee working in this country. Performance of the non-expatriate is influenced by job extrinsic factors (for example, working conditions, and company policy) and job intrinsic factors (example, challenging job, career prospects). An expatriates performance depends on several other variables. Compensation packages contribute to performance considerably whether on employee is working in the home country. 4. Appraising the performance: Apprising performance is a routine job but involves three key decisions areas: specifying on performance criteria identifying the appraising and deciding the frequency of appraisal performance criteria includes outcomes and behaviors. Appraisals are immediate managers/supervisors, team members/clients frequency shall be once in three months, six months or once in a year. 5. Providing feedback:
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Feedback refers to the information provided to the assesses about work behavior and outcomes. It helps control the work behavior of employees by directing their behavior through the provision of necessary feedback for corrective action. 6. Opportunities for improvement: Performance feedback also helps in highlighting the need for training and development conducting appraisal, offering feedback and organizing training and developmental programmers are all parts of performance management these activities seek to provide opportunities to improve socialize and adjust to local environment.
Staffing Orientation
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Salary
Taxes
Benefits
Incentives
Allowances
Repatriation: Returning person to home country Process 1. Preparation: developing plans for the future and gathering information about the new position 2. Physical relocation: saying goodbye to colleagues and friends and travelling to the next posting. 3. Transition: means setting into temporary accommodation making arrangements for housing and schooling renewing license, opening bank account. 4. Re-adjustment: coping with new role demands re-entry adjustment but sometimes probable loss of status and pay. Preparation Physical relocation
Repatriation process
Transition
Re-adjustment
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Globalization, competition, emphasis on customer care and shifts in information technology enabled services necessitated the organizations to focus on management of knowledge workers, skilled employees and talented employees. The talented employees are those who possess knowledge and innovative skills, creative abilities and positive behavior organizations need to adopt different human resource strategies for managing talented employees organizations use different strategies not only for people management but also for different process of recruitment, performance management and employee development. Talented employees are high flyers.
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9. Nature of work: Talented employees should be given challenging, competitive, innovative and creative work in order to top their creative skills & potentialities. 10. Work environment: Company should provide conductive work environment physical social psychological that should be appreciated for talented employees. 11. Change and creativity: Talented employees prefer change, challenging and creativity of the work place. Organization should encourage for that. 12. Freedom: Talented employees should be given freedom with regarded to nature of work, working hours rules and regulations working methods and styles. 13. Learning and development: Learning, growth and development of skill, knowledge, values and abilities for talented employees to up- to date for that organization should specially design the continuous learning and developmental programs for talent employees.
COMETENCY MAPPING
Employee hard skills like, knowledge and abilities are not sufficient to achieve the desired performance. What s additionally needed are employees soft skills like attitude, mind-set values, belief and commitment. Thus complete human resource is essential to achieve desired performance as well as to have competency of employee. Thus competency is the sum of knowledge, skills, attitude and personality of an individual as required performing current and future organizational roles. Competency also denotes motives, self-concept traits and desired behavior. Meaning: Competency mapping is the process of identification, evolution of employees. Competencies and organizational requirements and establishing perfect collaboration among them competency mapping also includes development and suitability of competencies based on the changing organizational requirement. Origin: Competency mapping has been in use since 1960s it has been in use in education in the USA where specifications of competencies were to be learned including the modularization of instruction, personalization and field experience. It also identified as characteristics of individual competency mapping was first used in the UK for managing the development of occupational standards of performance. Objectives of competency mapping are: 1. To align competencies with the strategies of the business. 2. To select employees based on job and culture fit. 3. To plan for career and succession. 4. To train and develop employees. 5. For individual and organizational growth. Assessment methods: Competencies are assessed through their demonstration in employee behavior. Competencies are also assessed on the basis direct statement approach or the key element approach. Advantages of competency mapping: Enhancement of business needs. Aligning behaviors with business strategies. Integration of HR systems with competencies. Measurement of human capital. Help property to utilize and manage HR. Help to appreciate human capital. Enhances organizational competitive advantage. Talent retention. Develop situational leadership skills.
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Manage of the rate of organizational change. Identification of competency: The gap between current competency level and desired competency level can be indentified at three stages.. 1. Immediate assessment. 2. Continuous/ periodic assessment. 3. Industry and technical assessment. Requirements for competency based HRM: The requirements for competencies based HRM are.. Design the jobs roles and regulations structure. Identification of capacities to be learned and grown. Measuring and managing critical behaviors for managing results. Attract select and return resources. Identification and develop future leaders. Design and implement rewards for desired behaviors and performance. HR SCORECARD (or) HR BLANCED SCORECARD Introduction: Robert S Kaplan and David P Norton published about balanced score cord performance planning and measurement framework. Similar to MBO Kaplan and Norton designed the balanced score cord as a result of a one year research project involving 12 companies. Balanced score cord is a performance management tool that helps in measuring strategy implementation. Kaplan and Norton found that companies are using balanced score cards to: Drive strategy execution. Clarify strategy and make strategy operational. Indentify and align strategy initiatives. Link budget with strategy. Align the organization with strategy. Conduct periodic strategic performance reviews to learn about and improve strategy. Balanced scorecard process four general perspectives: Financial perspective. Customer perspective Internal process perspective. Learning and growth perspective. Formulating HR score card: The balanced score card represents the four areas that are represent for our overall success. A. Work control. B. Internal business C. Customer D. Financial success The power of the balanced scorecard lies in the linkage between these four perspectives. y Work culture: Work culture is a morale norm in an organization different organizations have various work cultures that reflects efficiency and effectiveness in an organization how employees sustain their ability to learn, grow, change and improve is the prime area in an organization. Work culture improve the right organizational capacities, where organizational improve their business process as such HR managers should continuously improve the work culture consistent with the organizations value proposition measuring the work culture of the HR score card with the other 3 perspective in order to achieve ambitious results for internal business process, customers and financial stock holders. y Internal business:
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Clinical quality of an organization is fundamental because it enriches business progressions. The internal business perspective of the HR score card is the key process at which the organization must excel in order to continue working value for customers. The main task is to identify these processes and develop the best possible measures with which to track the organizations process. In essence, internal business must satisfy customers managers have to identify entirely new internal process rather than focusing their efforts on the incremental improvement of existing activities. How the organizations exceed the needs and expectations of their internal and external customers is vital. y Customer service: How can organizations exceed the needs and expectations of their internal and external customers is a vital question that organizations need to consider for the success of a business. Thus customers choice and performance in an area that needs to be considered because they are the external assets that an innovative organization has it improves customers perceptions enhancing customer satisfaction is the crucial are in any organization, where organizations have to provide lowest cost product, continual quality improvement, maximize operational flexibility and customer relationships. y Financial success: Organizations are setup for sufficient profit maximization. In a completive business environment, financial success basically generates sufficient resources to reinvest in people technology, buildings, research and education. How organizations generates adequate resource affects the financial success of a business. Accurate HR score cord helps the organizations financial success and it builds value to the organization. Building value assist organizations to improve asset utilization and attain efficiency. Thus decrease operating expenses, create positive cash flow and maximize long, long- time profitability for financial objectives and achieve organizational visions. The power of the score cord lies in the linkage between these four perspectives. So by improving the right organizational capacity, organizations will improve business process (internal business), which result in improved customer perceptions (customer service), which is in tern lead to meeting financial (financial success) objectives and achieving organizational vision measures human resource effectively with the assistance of HR score card.
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Employers brand
Scarcity of talent: Apart from demanding, the talented employees are most importantly in short supply. There are too many jobs chasing too few candidates and imbalance is only likely to become more acute in the years to come most advanced countries in the world are facing aging populations as 20% to 30% over the age of 60. But in India would be as just 7% of Indians are above the 60 age and 50% of Indians are in the age group of 25-35 ages. Business people, even in India face the problem attracting and retaining right prople and getting them to work productively. What is employers brand..? In view of the scarcity of talent, companies have been formulating strategies to attract talent. One of these strategies is creating and establishing employer brand, in the home and global labor markets especially in the minds of present and prospective employees and employee agencies. Product brand creates, attracts and retains the customers, and similarly, employer brand helps for creating, attracting, developing, utilizing and retaining the employees for a particular Employer brand that creates and builds an organizational reputation. Employer brand carries various human resource management aspects in particular and business both internal and external aspects in general in order, to attract, utilize and retain talent. This employer brand creates employee friendly image of the employer, builds healthy working relationships between employer and employees enhances self-esteem and organizational locality of the employees. Employer brand is defined as creation, maintenance and management of an agreeable, trustworthy and progressive image of the employer. It is a image to attract the best talent employers. Why employer brand..? Employer brand has become essential in view of scarcity of talented employees. Need for employer brand 1. Security of talent: Security of talent consequent up on higher growth rate of business than that of skilled manpower. 2. Competitive edge: Employer brand is a powerful competitive edge not only among human resources, but also among customers, suppliers of inputs and market intermediaries. 3. Impression management: Employer brand is necessary to create a positive impression about the company in minds of prospective employees and present employees. 4. Organizational loyalty: Employer brand is necessary to create a since of loyalty to the organization among employees. 5. To increase the recruitment and selection ratio: Employer brand increases the number of applications for a particular job and thus enhances recruitment and selection ratios. 6. To enhance HR utilization: Employers prefer to explore their potentialities and contribute maximum if they prefer to stay in a particular organization employees preference to stay in a particular organization continuously depend up on employer brand. 7. Reduces job misfit: Employer brand communicates accurate information to the prospective employees quite in advance with regard to skill requirement this in turn attracts appropriate applications and thus reduces misfit. 8. Retain talent:
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Continuous upgrading the value of employer brand helps to retain the talent within the company. 9. Converts job seeking into job shopping: Prospective employees used to seek for jobs employer branding provides a number of attractive offers to the prospective employees to select the employer of their choice. This can be possible in the form of shopping. 10. Social branding product brand and business brand: Employer brand enables the company to build a good social brand that creates a positive impression of the company in the society social brand increases the product brand and total business brand. 11. HRM standards: Creation and upgrading of employer brand invariably enhances the standards of human resources management practices, values and human relations. What constitutes empl oyer brand In fact, employer brand should emphasis employee needs they include: Interesting work. Appreciation/ recognition for the work done. Feel- in- on- things. Freedom and involvement in the decision- making. Sympathetic understanding of personal problems. Attractive salary and benefits. Climate of feel of ownership. Career planning and development including promotional opportunities. Personal loyalty to workers. Empowerment. The best employer brands Various surveys indentified the best employer brands Business today mercer- this survey: Indentified top to best employers in India for the year 2006 they are.
Rank
1 2 3 4 5 6 7 8 9 10
Employees Expectations from Employer Brand Expectations are different from one to another employee. Keeping up promises. Guaranteeing service security Providing growth opportunities for employees. Thoughtful benefits. Rewarding merits. Responding readily to employee needs. Try and fail rather than fail and try in solving extra- ordinary problems of employer Impartiality
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Maintaining high ethical values. Maintaining transparency. Ensuring qualities in service and products. How to publicize employer brand: Spreading employer brand is as important as creating and establishing brand. It should be published through the following channels. A. Publications B. Internet C. Advertisements in news papers, magazines and internet. D. Information to recruit agencies. E. Impressions created by current employees. F. Impressions created by senior managers about the top management and the owner. Key elements of the employer brand: 1. Corporate image: Includes profitability, reputation, market share in the industry and the society. 2. Career offer: Includes challenging job remuneration carrier development opportunities 3. Corporate culture: Inspiring work place. 4. Customer relevant: Meeting customer needs. 5. Suit different cultures: Meet the needs of the employees of different ethnic groups culture and communications should take the needs of various cultures. Work life balance Balancing work and life assumes relevance when both husband and wife are employed working house wife are more than a working husband. Work-life balance is becoming a major challenge to HR managers as more women are taking up jobs to add to finances of their form lies or to become careerists. In India working women now account for 15% of the total urban female population of 150 million. The number is likely to increase as more number of girls are coming out of colleges and universities with degrees in their hands. Women employees in IT firms Company Wipro TCS Infosys HCL technologies Satyam Accenture Patni employees 43,880 43,681 31,000 20,249 20,000 11,000 10,299 proportion of women (%) 24 21 22 22 22 20 21
Organizations should undertake work- life balancing programmers, as in their absence both men and women will be exposed to stress, depression and anxiety. Programs aiming at work- life balance include: Child care at or near the work place, Job sharing, Care for sick children and employees, On-site summer camp, Training supervisors to respond to work and family needs of employees, Flexible work scheduling, Sick leave policies, Variety of errands from day cleaning, dropping children at schools, making dinner reservations and the like.
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The organizations that have developed work-life balance programs have happier and more productive employees. There are also many companies that still have not investigated implemented or experimented with work life balance is a personal problem and not an organizational issue often the individual herself balances her life at home and at work with her own attitude. There are some interesting revelations about the status of work-life balancing. Two separate surveys conducted among senior executives by AESC, an association of executive search firms, reveal that 53 percent of the executives agree that work life balance has worsened in the lost five years. Asia-pacific executives are said to be worse off than their counterparts else were in the world.
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In any merger, there will be rival claims for senior executive positions such as CEO, CFO, VP, COO heads of divisions and heads of deportment. The choice o right person for the right job is crucial. The disappointed managers may grievance and may even leave. Accent on merit is as important as the integrity of the process of managerial appointments. 3. Assessing culture: Cultural assessment may influence the organizational compatibility, to understand the feature cultural dynamics for preparing plans of how cultural issues should be addressed. Approximately 70%of the mergers across the globe are said t have failed to provide the expected result. Most of the combinations fail because of cultural problems rather than faulty business logic. 4. Human capital audit: Human capital audit needs to be focused on two dimensions one dimension is preventive, focuses on liabilities such as obligations, employee litigations and outstanding grievances. It also includes comparing the compensation policies, benefits and labor contractions of both the firms. The second dimension of human capital audit refers to the talent audit which in the long run would be critical for the success of a merger or acquisition deal. In most M&As talent audit is ignored. 5. Effective communication: Communication play a critical role first, it seeks to alleviate tensions among employees, particularly of the acquired company merger syndromes do occur among employees fears such as layoffs, big fish v/s small fish attitudes superiority v/s inferiority complexes and victory- perceptions do cause stress to the employees senior manager should communicate a vision throughout the company. 6. Retaining talent: HR manager has to take the responsibility to retain talent first, identify those employees with gifted skills and capabilities. Second, try interventions which would help hold back those talented individuals, finally all said and done, what melts any individual is one to one and heart to heart communication. 7. Aligning performance appraisal and reward systems: Aligning performance measurement and reward systems is a challenging task particularly when the two firms have different policies and one of the parties is adversely affected by the change. Eg: Diamler- Benz merger with Chrysler in 1998, there were differences between the compensation arrangements between the American and German managers. Compensation system needs to be brought out as that would help build united culture. 8. Managing the transition: Transition occurs immediately after the deal and before a new team of managers is in place. First: the integration manager is expected to guide the integration process, making sure that crucial decisions are made and activities are put in place according to an agreed schedule identifying new values and opportunities. Second: the integration manager needs to educate the bought out company to understand how the new management operates. Third: the integration manager needs to act as an arbiter between the two companies, the tendency of the parent to act big fish eat small fish syndrome. Finally: the integration manager and transition team need to serve as a role model as to how the new organization should function. They should disseminate the shared vision and make sure they have to align to the vision. General HR issues: India has become BPO web for various foreign industries like IT, Pharmacy, medical services and biotechnology, number of BPO professionals increased from 42,000 in 2000 to 171000 in 2003. A number of general HR issues in BPO are.. \ Empowerment of women through economic independence: The male-female employee ratio in ITES was 35:65 as of much 2003
\ Indentify loss in case of voice in BPOs:
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Names and place of employees get changed to suit to the local names of the region for eg: Subbarao become Samuel, New Delhi becomes New York. \ Role related stress: Employees experience stress due to targets, benchmarks and standards in terms of design, quality and fair of rejections. \ Social and economic pressures: Employees from rural, poor economic and lower level social communities face pressures probe and sometimes insults. \ Lack of leaders: Leadership in BPO industry has not yet developed sometimes employees are assured to take the leadership sole. \ Absence of grievance procedure:
Poor quality for work life: Some of the BPOs are established the lines fly- nigh business. They do not provide conducive work environment, work facilities and conditions of employment. \
Diversity management
Diversity is going to be an important issue for the HR managers for the following reasons. A. The number of young workers in the work force is increasing. B. More women are joining the work the work force. C. The proportion of ethnic minorities in the total work force is increasing. D. Work force mobility is increasing. E. International careers are becoming common. F. International experience is becoming a pre- requisite for career progression to many toplevel managerial positions. Diversity, if managed effectively, offers competitive advantage to a firm in several ways. It can increase an organizations productivity through several avenues, one of which is increased problem solving ability. Such productivity may result in increase in creativity. Bilingualism and biculturalism result in divergent liking which in turn leads to creativity. In addition to diversity-related creativity and problem solving advantages, organizations may also be able to top gender and racially diverse markets better with a more diverse work- force. Firms having good records in managing diversity may also be able to attract better employees. Organizations that can manage diversity better tend to be more flexible because they have broadened their policies, are more open- minded have less standardized operating methods and have developed skills in dealing with resistance to change.
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Create motivating program in which senior managers identify promising women and minority employees and play an important role in nurturing their career progress. Have apprenticeship program in which promising prospective employees are groomed before they are actually hired on a permanent basis. Institute diversity audit to review the effectiveness of an organizations diversity management programs. Have proper communication which includes speeches by senior executions, inclusion of diversity in corporate vision statements, and the publication of diversity brochure and inclusion of diversity as a topic in new employee orientation.
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Unit: 3
Need for job analysis: Personal management, which can be subdivided into various sub-functions like human resource planning, recruitment and selection. The organization should also find out the right man for the right job in right time. The knowledge of the job is essential to perform these functions. Job analysis related terms like task, position, job occupation, job description, job specification and job classification. Task: A task is an action or related group of actions designed to produce a define outcomes or result. Position: a position is a group of similar tasks and responsibilities assigned to one individual. The term is used in this narrow technical sense to facilitate more precise discussion of the job analysis technique. Job: A job is a group of positions that are similar as to kind and level of work for eg: there may be six employees all of whom are classified under the same title, yet each perform slightly different work, if there may be five or six cashiers in a large commercial bank branch who may be different work. Occupation: An occupation is a category of work found in many firms. Job analysis: the U-S department of labor defined as the process of determining, by observation and study and reporting information relating to the nature of a specific job. It is the determination of the tasks, skills, knowledge, abilities and responsibilities. Job description: It is an organized, factual statement of the duties and responsibilities of a specific job it should tell, what is to be done, how it is done and why. Job specification: It is a statement of the minimum acceptable human qualities necessary to perform a job properly, qualities required for acceptable performance. Job classification: Grouping of jobs on some specified basis such as kind of work or pay for eg: a clerk, engineer etc.., Process of job analysis: job can be analyzed through a process, which consists of six basic steps. Collection of back ground information Organization charts: shows the relation of the job with other jobs in the overall organization. Class-specification: describe the general requirements of the class of job to which this particular job belongs. Existing job description: provides a good starting point for job analysis. Selection of representative position to be analyzed: it would be too difficult and too time consuming to analyze all the jobs. So, the job analyst has to select some of the representative positions in order to analyze them. Collection of the job analysis data: It actually involves analyzing a job by collecting data on feature of the job required employee behavior and human requirements. Developing a job description: Describing the contents of the job in terms of functions, duties, responsibilities, operations etc.., Developing the job specification: Step involves conversion of the job description statements into a job specification. Job specification or job requirements describe the personal qualities, traits, skills, knowledge and background necessary for getting the job done. Developing employee specification: This final step involves conversion of specifications of human qualities under job specification into an employee specification. Employee specification describes physical qualification, educational qualifications, experience etc.., the candidate with these qualities possesses the minimum human qualities.
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1.
2. 3. 4. 5. 6.
1. 2. 3. 4. 5.
Job analysis information and facts
Interviews Direct observation Maintenance of past records Questionnaires Critical incident techniques
7. 8. 9.
Organization human resource planning Selection, training Performance appraisal Job evolution Wages and salaries Preventing dissatisfaction Discipline Health safety Industrial relations
Job description Contains information and facts about: 1. Job identification: job title, location, Job code, short name, department and unit. 2. Job summary: brief job contains, its authority, responsibility, hazards etc. 3. Relation to other jobs (relation with superiors, peers, subordinates) 4. Machine tools, equipments used 5. Materials and forms used. 6. Conditions of work, location of work, working hours, sitting, walking-speed, accuracy health hazards, occupational diseases
job specification contains about: 1. Education 2. Experience 3. Training 4. Judgment 5. Physical effort 6. Physical skill 7. Responsibilities 8. Communication skills 9. Emotional characteristics 10. Unusual sensory demands such as vision, small hearing etc..,
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Sources of job analysis information: Information about job analysis may be obtained from three principle sources they are: a. From the other employee such as supervisors ad foreman who watch the works while doing a job and there by acquire knowledge about it. b. From the employees who actually perform a job. c. From the outside observers specially appointed to watch employees performing a job such persons are called the trade job analysis. Sometimes, special job reviewing committees are also established. Techniques of data collection for job analysis: There are several techniques:1. Individual Interview: Interview with groups of employees who do the same job. 2. Supervisors interview: With one or more supervisors who are thoroughly knowledgeable about the job being analyzed. 3. Direct observation: One approach to this method is by observing the worker on the job during a complete work cycle. Notes should be taken regarding all the job activities are observed. In the next stage is interviewing the worked and getting the additional information from him. 4. Maintenance of long records: Workers are asked to maintain and keep daily records they are doing on that day. 5. Questionnaires: Many companies use job analysis questionnaires to secure information on job requirement relating to typical duties and tasks, tools and equipments used. 6. Critical incident technique: Especially used in scientific analysis examples of successful or unsuccessful job behavior used in recruitment and selection. There are some important sub systems in job analysis they are job description, job specification, and employee specification. Job direction: Job description is an important document which is basically descriptive in nature and contains a statement of job analysis. It tells us what should be done, and why it should be done, and where it should be performed. Characteristics of good job description: Earnest dale developed some limits for working the job description. The job description should indicate the scope and nature of the work including all important relationships. The job description should be clear regarding the work of he position, duties etc.., More specific words should be selected a. The kind of work b. The degree of complexity c. The degree of skill required d. The extent to which problems are standardized e. The extent of workers responsibility for each phase of the work f. The degree and type of accountability Supervisors responsibility should be shown brief and accurate statements should be used in order to establish the purpose Utility of description in meeting the basic requirements should be checked. Contents of job description: Contains of the information on the following items: Job title Organizational location of the job Supervision given and received Machinery and equipment materials tools worked with Designation of the immediate superiors and subordinates Salary levels: pay, DA, allowances, bonus, incentives, wages, hours of work, shift, and break. Complete list of duties to be performed separated according to daily, weekly, monthly and estimate time on each duty. Conditions of work: location, time, speed of work, accuracy accident hazards. Training and developmental facilities. Promotional chances.
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Major steps of job description: Get the questionnaire filled in by the immediate supervisor of the employee. Job analyst has to complete the job description from by observing the actual work being done by the employee. All the information pertaining to the job should be secured from the worker. Job specification It is a written statement of qualifications, traits, physical and mental characteristics that an individual must possess to perform the job duties and responsibilities. Job specification information It is a preparation of list of all jobs in the company and next secure and write of information about each of the company. It includes: 1. Physical specification: It includes the physical qualifications or physical capacities which vary from job to job. Physical capacities include physical features like height, weight, chest, vision , hearing, ability to lift weight, ability to carry weight, health, a ge, and capacity, to use or operate machines, tools, and equipments. 2. Mental specifications: Which include ability to perform, arithmetical calculations, to interpret data, information blue prints, t read electrical circuits, ability to plan, reading abilities, scientific abilities, judgment, ability to concentrate, ability to handle variable factors, general intelligence memory etc.., 3. Emotional and social specifications: It is very important for the post of managers, supervisors, etc. these include emotional stability, flexibility, social adaptability in human relationships, personal appearance including dress, posture, features and voice required by the job. 4. Behavioral specifications: It plays an important role in selecting the candidate for higher level jobs in the organizational hierarchy. It describes the acts of managers rather than the traits. These specifications include judgments, research creativity, teaching ability, maturity (capable of accepting responsibility, dominance).
Induction:
Job description is a standard function as the employee is provides with the information about the job.
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-group discussion -preliminary interview -written examination -application form Successive hurdles in selection process
Multiple correlation: It is based on the assumption that a deficiency in one factor can be counter balanced by an excess amount of another. In the case of broader line cases multiple correlation method is useful and for other successive hurdles method is useful. Environmental factors influencing selection: Both internal and external environmental factors influence selection process and decision. Internal environment: Internal environmental factors that influence selection include size of the company, type of organization structure, and type of job design, complexity, technological volatility, attitude and seriousness of line managers towards selection, personal prejudice and favoritism of the managers involved in selection process. External environment: Its include labor laws, government rules, regulations and policies influence of politicians in recommending candidates labor market conditions, culture of the country favoritism etc.., Selection procedure: There is no standard selection process that can be followed by all the companies. Companies may follow different techniques/methods depending upon the size of the company nature kind and number of persons to be employed. It is not a single act, it is a series of methods because it involves the collection of information about the conditions, qualifications, experience, physical and mental ability nature, behavior, knowledge, aptitude etc.., Steps in scientific selection process: Job analysis: It is a basis for selecting the right candidate every organization should finalise the job analysis, job description, and job specification and employee specifications before proceeding to the next step of selection. Recruitment: It refers to the process of searching for prospective employees and simulating them to apply for job in an organization it is the basis for the remaining techniques of the selection. Application form: The technique of application black is traditional and widely accepted for securing information from the prospective conditions. Different style format will use different companies even for different jobs at different levels so as to solicit the required information for each job but most of the companies are not offering the applications, they ask application to apply on white paper. Items in the application 1. Personal background information 2. Educational attainments 3. Work experiences 4. Salary 5. Personal details 6. References Written examination: The organizations have to conduct written examination for the qualified conditions after they screened on the basis of the application blank, to measure the conditions ability in arithmetical calculations, aptitude, reasoning, knowledge in various disciplines, general knowledge English language. Preliminary interview: By this we can solicit necessary information from applications and assess the applications suitability to the job. This can be conducted by an assistant in the HR department. This information related to the job specifications regarding education, experience, salary expected, aptitude towards the job, age, physical appearance and other requirements etc.,
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Written examination
Human resource plan Preliminary interview
Recruitment
Tests
Final interview
Medical examination Assess the fit between the job and the candidate
Reference checks
Job offer
Employment
Business games: To evaluate the applications in the areas of decision making, identifying the potentialities, handling the situations, problem solving skills, human relations skills. Eg: case study: analytical, judgmental and decision making skills Role play: human relations skills. Group decision: The candidates in the group are required to analyze, discuss, find alternative solutions and select the sound solution. Tests: Employment tests help the management in evaluating the candidate s suitability to the job. The purpose of these tests is to help in judging the ability of a candidate in a given job situation. Thus tests are useful in selection, placement, promotions, performance appraisal and potential appraisal.
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Concepts of testing: It includes: a. Job analysis: It provides base information about the type of the candidate needs by the organization. Job specification provides information about the demands made by a job, employee specification gives the information about the characteristics, qualities, behavior of the employee. b. Reliability: If a person obtains some or similar score in the test conducted in first second, and third time, under the same conditions it is said that the test is reliable. A test is unreliable if the score differs considerably in first, second third measurements. [Reliability coefficient is between +0.85(or) +1.00]. c. Validity: For eg:- if intelligence test aims a testing w hether a particular candidate possessed the nature and level of intelligence essential to perform a job. If intelligence test is effective in measuring the level of intelligence, then it can be said that the test is valid one. Types of tests: Tests are classified into 5 types they are . I. Aptitude tests II. Achievement tests III. Situational tests IV. Interest tests V. Personality tests. 1. Aptitude test: Measuring the capacity (or) talent ability to learn a given job if given adequate training. Some following are:a. Intelligence tests: measuring the capability for comprehension, reasoning, word fluency, numbers, memory etc.., b. Mechanical aptitude test: it includes measuring the capability of spatial visualization, perceptual speed and knowledge of mechanical matter. c. Psychomotor tests: measuring the abilities like manual dexterity motor ability and eye- hand co-ordination of candidates. d. Elencial aptitude tests: it includes spelling, computation copying, and word measuring etc.., 2. Achievement tests: Measuring the specific achievement when organization wishes to employ experienced candidates. It includes: a. Job knowledge test: candidate is tested in the knowledge of a particular job. (eg:- junior lecturer post to senior lecturer). b. Wok sample test: in this, a portion of the actual work is given to the candidates as a test and the candidate is asked to do it. 3. Situational test: Evolutions a candidate in a similar real life situation. Asked to solve a critical situation of the job. a. Group discussion: it is administered through group discussion approach to solve a problem under which candidate are observed in the areas of initiating, leading, proposing valuable ideas, oral communication skills, concluding skills. b. In basket: it is administered through in basket, in this test is sup plied with actual letters, telephone, telegraphic message, adequate information about the job and organization, the candidate is asked to take decisions on various items based on the basket information. 4. Interest test: These tests are inventories of the likes and dislikes of candidates in relation to work, job, occupations hobbies etc.., 5. Personality tests: It is a test to discover clues of an individual s value system, his emotional reactions and maturity and characteristic mood. They are expressed in such traits like self confidence
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emotional control, conformity, objectivity, patience fear, intiolive, judgment dominance, sympathy, stability. Medical examination: Certain jobs require certain physical qualities like clear vision, perfect hearing, unusual stamina tolerance of hard working conditions, clear tone etc.., Reference checks: The personnel department will engage in checking references. The references may be from the individuals who are familiar with the candidate s academic achievement or from the applications previous employer. Information regarding conditions regularity of work, character and behavior. Employment: After the final decision the organization has to intimate this decision to the successful as well as unsuccessful conditions. The organization sends appointment order to the successful candidates either immediately or it takes some time. Recent trends in selection: 1. Selection by invitation: Management observes the performance of key executives of competitors. If the performance is excellent the management invites such executives to join the organization by offering attractive salary and benefits. 2. Easing: Organizations need to employ specialists to take up the highly skilled jobs. In fact, the changes in technology demand highly skilled employees. It would be very different for small organizations to employee skilled employees as they demand high pay. Consultant organizations to employ experts and depute these employees to the needy companies on lease. 3. 360 degrees selection program: Superior administers the selection tests and interviews they judge the fit between the job and the candidates. But the employee skills, knowledge and performance affect not only superiors but also subordinates and the employees of the same level. Hence the organizations started involving the subordinates and the employees of the same level in the employment tests and interviews. This type of selection program is called 360 degree programmer.
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