Good Morning everybody and a warm welcome to one and all,

On behalf of MAEERs MIT Group of Institutions; I, Ramesh Rao and I, Saumya Padhye take this pleasure to welcome new Batch for Executive MBA course to the folds of MAEERs MIT College of Management. Before We commence With the Program, I Would Request You All To Rise For The World Peace Prayer- The ritual we follow at MIT Campus.

Prayers

Today, on the dais we have with us Prof. Dr. Sharad Sarin, our chief guest. Sir is a Professor of XLRI, Jamshedpur-the renowned business school. We welcome you sir. Now, we take this privilege to welcome honorable Prof. Dr. Vishwanath Karad Sir, Executive President and Managing Trustee of MAEERs MIT Group of Institutions. We welcome you sir. Also sharing the dais is Prof. Dr. Mangesh Karad Sir, Executive director, MAEERs MIT Group of Institutions. We welcome you sir. We have with us Prof. Sunita Karad Madam, Director IT, MAEERs MIT College of Management. We welcome you madam. We would also like to welcome Prof. Dr. Sayalee Gankar Madam, Director MIT College of Management.

We also take this opportunity to welcome our faculty members and the students who have taken admission for the Executive MBA course as well as previous batch students who are a part of todays programme. We welcome you* All.
Now, I would request our chief guest, Prof. Dr.

Sharad Sarin Sir along with the dignitaries on the dais to proceed towards lighting of the lamp. Now, we would request Prof. Dr. Bhupinder Chahal, to introduce our Chief Guest Prof. Dr. Sharad Sarin to the gathering. (Prof. Dr. Bhupinder Chahal) Thank you Sir.
Now, I would request our Executive Director,

MAEERs MIT Group of Institutions- Prof. Dr. Mangesh Karad Sir to felicitate our chief guest.
Thank you Sir. I would now invite Prof. Dr. Mangesh Karad Sir,

Executive Director, MAEERs MIT Group Institutions to address the elite gathering.
Thank You Sir.

of

I would now request few of our students from

previous batches of the Executive MBA programme to share their experiences with all of us. Name 1 Name 2

. . . . We take this privilege to request Prof. Dr. Sharad Sarin to come up and say few words of encouragement to our new batch.

Thank you Sir! Today we are privileged to have amongst us, honorable Prof. Dr. Vishwanath Karad Sir, Executive President and Managing Trustee of MAEERs MIT Group of Institutions to deliver his Presidential Speech. Madam, Director MIT College Of Management, to deliver the vote of thanks

Now I would request Prof. Dr. Sayalee Gankar

Thank You Madam!

would now request the dignitaries and everyone present here to rise for the final prayer, Pasaydan.

I would request the dignitaries to proceed for a tea break.

I request the students to join us for the tea

break and return quickly within 10mins.

Intro-topic Strategic marketing is the identification of one

or more sustainable competitive advantages a firm has in the markets it serves (or intends to serve), and allocation of resources to exploit them.

 A strategic marketing approach attempts to determine ways of offering superior value to the more profitable segments without damaging individual customer relationships. Relationship Marketing emphasizes on customer retention and satisfaction, rather than a dominant focus on point-of-sale transactions Relationship Marketing is a marketing strategy whose objective is to establish and maintain a profitable, long-term relationship with a customer. Relationship marketing aims at developing and managing trusting and long-term relationships with larger customers.
Now I request Prof. Dr. Sharad Sarin Sir to take

over the session.