Documente Academic
Documente Profesional
Documente Cultură
UNIVERSITY OF THE PUNJAB PROJECT ON: MANAGEMENT INFORMATION SYSTEM APPLICATION IN TELENOR SUBMITTED TO: SIR YOUNAS SUBMITTED BY: IRAM QAYYUM (BB08004) AYESHA TALAT (BB08036) SHIFA AMJAD (BB08030) AQSA SABIR(BB08022)
Telenor Pakistan is a wholly-owned subsidiary of Telenor. On 14 April 2004, Telenor was awarded a GSM license to build and operate a mobile network in Pakistan. On 15 March 2005, a full multimedia platform for commercial mobile services was launched under the name of Telenor Pakistan. As at 30 September 2009, Telenor Pakistan had 21.7 million mobile subscriptions. As at 30 September 2009 the mobile penetration and number of inhabitants in Pakistan were 58% and 167 million, respectively according to official estimates.
Telenor Pakistan met its rollout obligations under both licenses during January 2007 and in March 2007, respectively. In addition to the two GSM licenses, Telenor Pakistan holds a Long Distance and International license through which it is providing nationwide and international call services. The license expires in 2024.
Since its inception, Telenor Pakistan has rolled out its GSM network at a steady pace and has become one of the fastest growing mobile networks in Pakistan based on its coverage and capacity. The network currently being rolled out is GPRS and EDGE enabled. As at 30 September 2009, Telenor Pakistans EDGE coverage is the most extensive in Pakistan.
Now Telenor is considered to be one of the best telecommunication service providers in Pakistan. In ranking it is now second largest telecommunication services provider in Pakistan after Mobilink. In span of just 4.5 years, it has gained many customers and has created a high goodwill. Two major products launched by Telenor are prepaid connections and post-paid connections. Its main headquarter is in Islamabad that controls working activities of all franchises and call centers through out the country. Its second main head quarter is in Lahore. Telenor companys franchises are being established in almost every big or small city of Pakistan. Its networking system is considered to be best among some other telecommunication service providers. Telenor has been a pioneer in the development of modern telecommunications. Based on experience from a demanding domestic market, Telenor has developed advanced solutions in satellite and mobile communications and taken these to an international market.
Norway
Norwegian mobile operation is the countrys leading
Services: Broadband, Mobile, Telephone, TV Companies: Telenor Norway, Canal Digital, Conax, Norkring, Telenor Satellite Broadcasting
Denmark
Sonofon is the second largest mobile operator in Denmark Services: Broadband, Mobile, TV Companies: Sonofon, Cybercity, CBB, Canal Digital
Sweden
Telenor is the third largest mobile operator in Sweden Services: Broadband, Mobile, Telephone, TV Companies: Telenor Sweden, Bredbandsbolaget, Glocalnet, Canal Digital
Finland
Canal Digital is Finlands leading television distributor Services: Broadband, TV Companies: Canal Digital
Hungary
Pannon is the second largest mobile operator in Hungary Services: Broadband, Mobile Companies: Pannon
Montenegro
Promonte has more than 450 000 mobile subscriptions in Montenegro Services: Mobile Companies: Promonte
Serbia
Telenor is the second largest mobile operator in Serbia Services: Broadband, Mobile Companies: Telenor Serbia
Ukraine
Kyivstar is the largest mobile operator in Ukraine Services: Mobile Companies: Kyivstar
Russia
VimpelCom is the second largest mobile operator in Russia Services: Mobile Companies: VimpelCom
Bangladesh
Grameenphone is the largest mobile provider in Bangladesh Services: Mobile Companies: Grameenphone
Thailand
dtac is the second largest mobile operator in Thailand Services: Mobile Companies: dtac
Malaysia
DiGi is the fastest growing mobile operator in Malaysia Services: Mobile Companies: DiGi
According to CEO of Telenor Pakistan Mr. John Eddy Abdullah: Telenor Pakistan is obviously different from the competition. Our culture is different, our values are different and our focus on the fundamentals of business is different. Telenor Pakistan is fully involved with its key stakeholders and trusted as a friend of the community.
Telenor has acquired the license for providing GSM services in Pakistan in April 2004 and launched its services commercially in Islamabad, Rawalpindi and Karachi on 15 March 2005 and on 23 March 2005, Telenor started its services in Lahore, Faisalabad and Hyderabad. Telenor has its corporate head quarters in Islamabad with regional offices in Karachi and Lahore. On January 28, 2005 Telenor established its first call center in Lahore. Telenor is the second largest network of Pakistan after Mobilink. Official opening of Islamabad head quarter was held in Islamabad with Ex-president of Pakistan General Pervaiz Musharraf as the guest of Honor and a Telenor delegation S headed by CEO Telenor Mr. Jon Fredrick Backsaws along with CEO Telenor Pakistan Mr. Tore Johnson also joined inauguration. Call for inauguration was made by Ex-President Pervaiz Musharraf to the Prime Minister of Norway. Now CEO of Telenor Pakistan is Mr. John Eddy Abdullah
Vision statement of Telenor is simple according to which it is stated that: Telenor exists to help customers to get the full benefits of communications services in their daily lives. Telenor vision and values define a common approach for all their employees setting out how they do business at Telenor. They provide a fundamental guide for taking care of their customers.Thus the main motto of Telenor Company is to provide complete benefits related to telecommunication services to its customers which it thinks are necessary in their daily lives.
Mission statement of Telenor is: To maximize shareholder value through profitable growth by providing innovative satellite communications solutions to selected customer segments.
The mission statement of the Telenor Satellite Networks (TSN) group is derived from the Telenor Group's vision, which is defined to be a driving force in creating, simplifying and introducing communication and content solutions to the market.
To increase the market share of company. To increase its coverage area To provide best network and best quality services To promote its sales by offering lowest tariffs and rates of its calls and messages. To maximize shareholder value through profitable growth by providing innovative satellite communications solutions to selected customer segments.
To provide best services to its existing customers and retaining them. To bring diverted customers back by providing them incentives. To launch attractive packages to new customers in order to increase the number of customers.
To keep successful practice of combining a local approach with global expertise in continuation.
10
One of their ambitions is to reach a situation where end-users brand preference is higher than the Telenor market share.
A global objective is to achieve a higher reduction in the average operational cost per minute than the expected decline in average price per minute.
Telenor aims to achieve considerable continued growth in operating cash flow from its operations.
Their long-term ambition is to achieve the same position in broadband (mobile and fixed) as they have in mobile voice today.
Telenor aims to establish itself as a significant player in parts of the financial services industry in select under-serviced markets, establishing a platform for long-term growth.
To controls many valuable assets that can be further developed together with partners. Partner-driven innovation is a cost-effective way to create many new revenue-generating services.
11
Internal environment of any organization contains a potent force which is termed as organizational culture. It is basically the set of underlying values and norms shared by the members of the organization that form the foundation of the management system. It is also referred to as corporate structure. Thus organizational culture is the values and norms shared by the members of an organization. The shared values of organizational culture call attention to what is important and shape the patterns of behavior that become norms of that organization that act like guide and explain what and how things are to be done in particular organization. In Telenor Company, there is a strong culture where key values are given importance and due to organic structure of Telenor Pakistan, it promotes cultural values that result in integration and coordination.
In this company, employees are encouraged to bring new ideas and are also allowed to take part in decision making. Innovation and novelty, mainly in the areas of business processes, customer Satisfaction and goal setting, is highly encouraged at Telenor. Employees are also motivated to come up with innovative ideas and to convey them to the upper management. If the ideas are feasible enough to be implemented then they are applied to respective areas and the employees are duly rewarded for their contributions.
12
For example the sales personnel have a greater interaction with customers and knowledge of their needs. They can convey this information to the management who can use it to design better consumer packages. Thus, such flexible but strong organic culture is most suitable for the employees working in Telenor Pakistan and on the other hand company ensures that all the targets are met. Employees are not bound to follow a dress code unless they are to attend a formal meeting. This culture has been set by the CEO himself and the new employees coming into the organization have no difficulties in adjusting into it.
Telenor Pakistan consists of energetic, youthful and dedicated employees aged 27 to 28 on average. An appropriate match is required between the culture and employees at recruitment and hiring. If People Excellence (Human Resource Department) feels that a person will not be able to adjust into the organizations environment, even if he/she is performing functionally well, the person is rejected. The dynamic group of people, sharing similar mind-sets, love being with each other and meet on other occasions if unable to meet during work-hours. They even stay back late, employees can be seen roaming around till 9 at night. Primarily the culture comes from the top management.
13
CEO of Telenor Pakistan is humble and cooperative. The employees get the message that if the top management is so accommodating then the employees should behave similarly. What is important to the CEO becomes important for employees to identify completely with the organization. There are four foreigners in the top management but this does not create communication barriers. They are extra humble to others while individuals of a local origin are extra sensitive to them so no one feels alienated. The values of humbleness and free interaction in putting forth ideas lead to a harmonious culture and efficient communication.
The management is easily accessible to discuss various issues. It is difficult to distinguish between them as the culture is so homogeneous that it keeps every one at par with others in short no formal protocol is given. ORGANIZATIONAL ETHICS
While making any decision, Telenor Pakistan has been ethically conscious. Since Telenor (the parent company) has is origins in Norway, a society with a soft-oriented and feminine culture, Telenor Pakistan acknowledges its moral and ethical duty towards its stakeholders and society. Telenor Pakistan does not resort to bribery or illegal offers to accept any decision; values does not be compromised to get licensed. If the organization believes it is not ethically right, it never takes that decision. In most of advertisements they project themselves as the care taker of the values of Pakistani people, so they claim to cherish the core cultural norms and values of the Pakistani people. When the cartoon controversy arose, Telenor condemned such actions mocking religious beliefs and portrayed this on their building.
At Telenor, People Excellence reinforces the culture through the concept of a LEGEND for individuals who have performed outstandingly. These become role models for other people and their examples are quoted on various occasions (forum or ceremonies), so every employee is
14
internally motivated to work harder. The new recruits are given orientation sessions where they are made to familiarize with the values and norms of the organization and how they can contribute to the organization even better. They are also provided with a Joining Book that comprises of the code of conduct and complete structure of policies and values.
Following are the ceremonial rites of telenor Pakistan. Orientation Sessions-Learn and internalize values, Rite of integration, Eid Milan Programs, Halloween Parties and announcements of Telenors success, Build and reinforce common values, Rite of enhancement Legends, Press Releases, Employee of the Year Rewards, Employee Promotion and Rotation
15
Managements of all types of organization always consider the importance of its environment whether its internal or external so that they can be able to react to potential threats, recognize the opportunities and also plan for the future. If they ignore their environment, they run the risk of failing to achieve their goals. Infact organizational environment helps in achievement of organizational goals because it consists of all the forces that influences over any organization. TYPES OF ENVIRONMENT: There are two types of environment: One is external and other one is internal EXTERNAL ENVIRONMENT: All the forces that influence organizational activities and are outside organizational boundaries are known as external environment. INTERNAL ENVIRONMENT: All the forces that influence organizational activities and are inside organizational boundaries are known as internal environmen
ENVIRONMENT AT TELENOR
INTERNAL ENVIRONMENT: Following is the internal environment of Telenor Pakistan
16
PHYSICAL SETUP
The environment is extremely robust and has a pattern to it. It truly strengthens the working charisma of people at Telenor The first thing that is noticed upon setting foot on any floor of the building is the open seating culture, meaning that no offices, cubicles or cabins. The seats are not fixed! You can actually be sitting on first floor one day and the top floor on the next, without having the slightest of difficulties. The company facilitates its employees with a wireless network that also works in the buildings surroundings. The board rooms are nicely equipped with latest tech gadgets, including audio and video teleconferencing solutions and a self service tea/coffee-station. Each floor has a shared printer room. One only needs to give a print command on their laptops and then walk over to the printer room to collect their printouts that applies for the CEO too. Print outs/Paper is only allowed in extremely unavoidable situations. Employees are encouraged to print on both sides of the sheet, to avoid wastage. There are no office/tea boys to serve you on your seats. Employees are encouraged to fetch their own tea/coffee or water. Even the CEO makes his own coffee. Everyone seemed friendly, cheerful, bright and most importantly focused on work. The general atmosphere was one of corporation, with people helping each other out, creating an air of enthusiasm that could actually be felt. A mosque is also available as a separate facility for both men and women
17
EMPLOYEE MOTIVATION
Underperforming managers are encouraged through coaching and counseling by their respective directors or the director of People Excellence. The turnover is not high as compared to that of the industry. There is no defined employee exchange program. Employees performing exceptionally well are taken up to work in the Telenor Group. Relocations are common in the organization: employees are transferred from People Excellence to Finance or from Procurement to Customer Relations. Investment per employee is placed at the higher end of the industry. Motivation by Money: Telenor Pakistan believes that money is one of the most important factor in motivating there employees. They have a proper system to motivate there staff by money. Categories: They have made 3 categories. Category A, Category B and Category C The employee falling in the category A will be given a bonus of 5000 plus his or her Salary The employ falling in the category B will be a bonus of 3000 plus his or her salary. And In the category C 2000 plus salary The method of selecting an employ that is which category he falls is set by Telenor Management And for this purpose they have full time working monitoring teams.
Appreciation for good Work Arrangement of Continuous Recreational Activities Annual Bonus Medical Allowance Overtime Bonus Proper Vacations Sick Days Leave etc
DIVERSITY
Telenor Pakistan is keen to promote diversity and has achieved good results in this area. Telenor has developed requirements for diversity in both recruitment and management development programs. There is an appropriate blend of less seasoned and experienced employees. No quota has been assigned; the best-fit candidate (according to the job requirements) is employed. At the office level or call centers, even fresh graduates are apt But the director level requires a masters degree and preferably some work experience. Telenor Pakistan has a large proportion of females who are recruited for internal leadership development programs and executive positions on the basis of past performance. The organization is working on Day Care Centers to help female employees manage their responsibilities after settling down. Relocation issues are dealt cooperatively when female
19
individuals move out of the city after marriage and wish to continue working. They are relocated and facilitated in the new city.
EXTERNAL ENVIRONMENT:
In External environment, Telenor considers its relations with CUSTOMERS, SUPPLIERS and COMPETITORS CUSTOMERS: Telenor Pakistan considers the needs of customers and always tries to fulfill needs and demands of them. Customers of Telenor met with insight, respect and understanding. It always tries to fulfill the needs of the customer in the best possible manner, within the guidelines for Corporate Responsibility that apply to the business. Customer's personal information is protected in accordance with the relevant laws on protection of personal data. SUPPLIERS: In Telenor Pakistan Suppliers are treated impartially and justly. COMPETITORS: Telenor Pakistan's competitiveness in the market is based on good products and services at the right price.
20
COMPETITION-EXTERNAL ENVIRONMENT
As at May 2009, Telenor Pakistan had a market share of approximately 22%. In addition to Telenor Pakistan, there are four other mobile operators in Pakistan: Mobilink, Ufone, Telenor, Zong (formerly Paktel). Based on PTA, numbers as at 30 September 2009, Mobilink was the largest mobile operator in Pakistan with a market share of approximately 31%, Ufone had a market share of approximately 21%, Telenor had a market share of approximately 19%, and Zong had a market share of approximately 7%
21
SWOT stands for STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS. It is a kind of analysis that tells about the competitive advantage and disadvantage. Following is the SWOT analysis of Telenor Pakistan. COMPETIVE ADVANTAGE
STRENGTHS:
Network quality & design Superior customer care Financial Strength Excellent Coverage & Distribution. Commercial Launch of LDI & mobile services Contract with Siemens & Nokia Brand image of Quality
COMPETITIVE DISADVANTAGE
WEAKNESSES:
Relatively low market share Low profit margins Negative cash flows in the initial years
22
COMPETIVE ADVANTAGE
OPPORTUNITIES:
Favorable Macroeconomic indicators low cellular market penetration Inefficiency & poor performance of other mobile networks Strategic Alliances & Infrastructure Sharing Facilities PTA initiatives E-commerce usage. Mobile Number Portability International Mobile Equipment Identity System
COMPETIVE DISADVANTAGE
THREATS:
Rolling Customers Privatizations & deregulations- increased competitions. Grey Traffic MNP mobile number portability Wireless technology at boom Public pay phones & calling cards usage where network is not available Propagandas attacking brand image
23
The organization mission and goals give managers at every level a specific focus for their plans and decisions. But to be able to attain the organizations overall objectives effectively and efficiently, top managers need a structured way of guiding and integrating their long-term and short-term planning. To accomplish this, organization relay on strategic management.
GROWTH STRATEGY:
At corporate level, Telenor also goes for growth strategy. Telenor has defined its targets in terms of increased sales, profit and market share.
DIFFERENTIANTION STRATEGY:
Under this strategy: A business designs and produces product or services that possess unique Attributes or characteristics for which the customers are willing to pay some Price Thus by implementing over Telenor has always tried to reduce its call and short messaging rates along with giving value added services to its customers. The main focus of Telenor is to gain more market share and more market growth by retaining its existing customers or by bringing the diverted customers back or by attracting new customers through their low rate packages of calls and messages
24
Organizational structure means the formal arrangement of jobs or work to be done within an organization and in which all jobs are coordinated with one another. Organizational Structure describes the organizations formal framework or system of communication and authority. In other words, the organization structure sets forth each principal, management position and helps to define authority, responsibility and accountability. An organization chart is essential to the development of a cost system and cost reports which indicate the responsibilities of individuals for implementing management plans. In order to design any organizational structure, a process is required known as organizational Design. Organizational design is thus a process of developing and implementing an appropriate organization structure. This process involves an ongoing series of decisions about combination and application of structural elements that are used to form organizational structure. In the course of its life, an organizational structure rarely remains constant and thus it can be changed number of times, as its managers continually make decisions about structural elements in an effort to improve performance and to achieve organizational goals.
25
26
Organizational designs process involves decisions of six basic key elements. These are:
1. Work specialization 2. Departmentalization 3. Chain of command 4. Span of control 5. Centralization or decentralization 6. Formalization
Thus to create a workable organizational structure, managers arrange the above mentioned basic elements of the organization into a well defined and meaningful pattern. Whatever the type of organization managers are running, they face many decisions in the process of creating an organizational structure to achieve organizational goals. The organizational structure of Telenor Pakistan promotes cultural values that result in integration and coordination. Let us discuss basic key elements of organizational structure relevant to Telenor Company Pakistan i.e., ORGANIC ORGANIZATION
27
28
There are two products of Telenor Company. PREPAID SERVICES POST PAID SERVICES
There are further eight categories of prepaid and four categories of postpaid of Telenor Company.
PREPAID PACKAGES
TALKSHAWK A1 TALKSHAWK HER SECOND TALKSHAWK HER MINUTE TALKSHAWK 30 SECOND TALKSHAWK 63
D-JUICE
DJUICE JAAGTE RAHO DJUICE DIN RAAT DJUICE PAKKA DOST
POSTPAID PACKAGES
PERSONA EASY PERSONA SIMPLE PERSONA KAROBAR PERSONA FREE
29
TELENOR
TELECOM LOAD,
EASES SUPPORTS
DATABASE TWO-FOLD
ADMINISTRATION
INCREASE IN SUBSCRIBERS
A two-fold surge in subscriber numbers in fewer than two years prompted Telenor Telecom to review its technology infrastructure. The company had been running business-critical applications on a two-node server cluster but found that this configuration was insufficient to support the increase in processing loads. It also wanted to ease the database administration task.
In August 2009, Telenor Telecom migrated to a three-node server cluster based on Oracle Database 10g with Real Application Clusters. The configuration has improved system availability, provided better fault tolerance, and can be easily scaled to support business growth. The management task has also eased with the adoption of Oracle Database options such as Oracle Enterprise Manager Grid Control, Oracle Partitioning, and Oracle Automatic Storage Management.
In addition, Telenor Telecom has implemented Oracle databases at the backend of its data warehouse. The Oracle solution enabled the company to use partitioning, data caching, and other optimization tools to maximize performance.
30
KEY BENEFITS:
database workload can b spread across two servers without affecting performance
31
32
Telenor Telecom is also taking advantage of Oracle Partitioning to split its databases into more manageable chunks. The company has 11TB of data on the three-node database cluster and undertakes daily partitioning. This not only improved manageability and increased availability; it also enabled Telenor Telecom to undertake reporting on defined parameters, for example: a specific time frame and date. Partitioning also helps with data retention and removal. They keep six months worth of data online and once this deadline is reached, we can easily remove the data because it is kept in discrete partitions. Telenor Telecom is using Oracle Automatic Storage Management to manage the database, which ran critical customer interaction applications that had to operate in near real time. In terms of administration and manageability, Oracle Automatic Storage Management provided good response times because of the softwares load balancing features, It also completed the job with minimal or no intervention from the IT team.
33
Telenor Telecom has a SAS data warehouse that was based on a flat-file system, this limited architecture did not offer the flexibility to optimize the databases to improve performance. Then Telenor decided to replace the flat file system with Oracle databases, which has allowed us to achieve better performance and ease the administration load, With Oracle, Telenor can utilize partitioning and data caching, and enhance security. The flat file system also limited opportunities to run financial, marketing, and other management reports, which consequently affected our reporting timelines. Oracle enables us to optimize database performance to an acceptable level, so that we can generate reports much faster, along with enhanced data security.
Meet and exceed current production volume requirements Extract UNIX database for use in Windows environment
34
surveys). The type of personal information we may collect could include, for example, your name and postal address, date of birth, gender, telephone and fax numbers, email address, and credit/debit card information; lifestyle or other information collected on registration or through surveys. If you choose to provide us with personal information, it will be used in support of the intended purposes stated at the time it.
35
personally identifying information. Depending upon the type of browser you re using, you may be able to configure your browser so that: (i) you are prompted to accept or reject cookies on an individual basis or (ii) you may be able to prevent your browser from accepting any cookies at all. You should refer to the supplier or manufacturer of your web browser for specific details about cookie security.
INFORMATION SECURITY
TELENOR recognizes that its customers are increasingly concerned about how companies protect personal information from misuse and abuse and about privacy in general. TELENOR inconstantly reviewing and enhancing its technical, physical and managerial procedures and rules to protect your personal data from unauthorized access, accidental loss and/or destruction. We use industry standard secure sockets layer (SSL) technology, for example, to encrypt sensitive information such as your credit card and other financial information. Please be aware that communications over the Internet, such as emails/webmails, are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered, this is the nature of the World Wide Web/Internet.
PRIVACY SUPPORT
TELENOR reserves the right to amend or modify this Privacy Policy Statement at any time and/or in response to changes in applicable data protection and privacy legislation. If you have any enquiry about TELENOR's data protection and privacy policy or practices, please write to:info@Telenortel.com
Monitoring or recording of your calls, emails, text messages and other communications may take place in accordance with the laws of Pakistan, and in particular for national security purposes or business purposes, such as for quality control and training, to ensure effective systems operation and in order to prevent or detect crime.
BUSINESS DRIVERS
Reduce the cost of managing data Ensure high quality customer service and uninterrupted mobile
services
TECHNOLOGY CHALLENGES
37
SYMANTEC PRODUCTS
Netback up agent for Oracle VERITAS Storage Foundation HA 5.0 for UNIX (Solaris) and
Windows
VERITAS Storage Foundation 5.0 VERITAS Cluster Server 5.0 VERITAS Storage Foundation for Oracle RAC
TECHNOLOGY ENVIRONMENT
StorageTek 9990v Storage, SUN StoreEdge 6500 storage, SUN SL-300 tape library
ERP solution
38
HIGH AVAILABILITY
Ensured high availability of billing system and other critical platforms Introduced application clustering in support of high availability Automated failover on multiple, heterogeneous clusters Ensured path failure protection and fast failover
EFFICIENCY
39
FLEXIBILITY
Delivered unified online storage management for UNIX and Windows Provided measurably greater visibility, control, and flexibility over missioncritical applications and storage
40