International School of Business & Media Viman Nagar, Pune Post Graduate Programme in Business Management Trimester IV (2010-12)

) Business Policy & Strategic Management Prof. Rajiv Taneja Email : taneja.rajiv@yahoo.co.in
Course Description
1 BPSM presents a basic framework for understanding strategic decision making.+ individuals specialized functional area knowledge = enables preparing for general management responsibilities 2 In terms of knowledge - learners understand concepts like strategy, programs etc, learn internal and external environmental factors, get information, gets to know how to implement strategies, solve problems of real life business issues 3 BPSM helps in understanding constraints and complexities of real life business environment. 4 Thus knowledge of BPSM helps in preparing to move up to top management levels. The concepts described in this course are well aligned and responsive in their application. They are designed to help you in creating a sustainable added value.

Course Objective
1. In terms of skills-understand how to analyze, based on case studies, analytical ability, decision making skills, mental ability for appropriate action. Develop oral and written communication skills thru case analysis. 2 In terms of attitudes- thinks like a generalist to see from all possible angles, even with partial information gets a attitude to go ahead using experience of involvement in all units, receptive to new ideas for problem solving, go beyond and think when faced with problematic situation, developing creative and innovative attitude as a G.M. who refuse to be precedence bound or for taking stereotype decisions. 3. To expose the students to fundamental concepts of BPSM & its processes 4 The Key Issues in BPSM 5 Acquire a basic BPSM vocabulary

Knowledge objectives
1 On the completion of this module students will be able to a) Understand the more complex decision making skills b) Understand & critically evaluate the strategic orientation in organisations c) Understand models in order to reflect upon & evaluate their utility & impact on strategy d) Independently critically apply and adapt strategic principles there by attaining Problem Solving Skills (COMPETENCE) 2 How do you move up the Ladder of abstraction i.e. How to do well in this course? Read your text Read the readings Read business magazines (Business Today, Business India Read Business Newspapers (Economic Times, Business Standard.) Harvard Business Review Reflect on what you have absorbed Apply creativity, deep thinking and your own experience in thinking of problems and solutions Become competent! 3 To provide necessary foundation for acquiring a wide range of rewarding career in rapidly expanding world

Pedagogy
Class discussions, assignments, case study analysis, group projects presentations & text reading.

Method of evaluation Group Recap Presentations Case Presentations Surprise quizzes Assignment Presentations Mid term exam Term end exam Suggested Readings 10 10 10 10 20 40

1) Strategic Management & Business Policy by Azhar Kazmi,3rd edition, Tata McGraw Hill 2) Strategic Management Formulation, Implementation & Control by John. A.Pearce II, Richard. B. Robinson, Jr, 9th edition, Tata McGraw Hill

Instructions to Students
1 Students are advised to address their biological instincts before the lecture 2 There will be no make up for missed tests / Presentation / Quizzes / Assignments & will mean Zero for that component 3 Below is tentative schedule, & therefore students are advised to keep track in there own interest. 4 The following cases will be discussed for this module.

Section 1
Case 1) De Beers a cartel facing challenge 1) Domestic drug makers set to invoke Case 2) Amrutanjan Health Care 2) A Passage to India Case 3) Domino Pizza 3) The Del Monte difference

Section 2
1) BhartiTelecon 1) Lupin plans more buyouts 2) The OTC pull 2) Treating with care 3) Domino Pizza 3) Foodles in the noodle bowl

5 Students nominated in class for groups will have to group present the respective case & are also expected to answer the clarifications / questions 6 Student absent on the date of presentation will be marked absent & given ZERO 7 Other instructions will be given in class

Topic: Business Policies and Strategic Management Session 1: Introduction to Business Policy

Pre-session Reading

Classroom Session

Strategic Management & Business Policy by Azhar Kazmi,3rd edition, Tata McGraw Hill Strategic Management by John. A.Pearce II, Richard. B. Robinson, Jr, 10th edition, Tata McGraw Hill* The Strategic Management Definition & its process Introduction of related terms, What is strategy?4Phases of Strategic Management Pros & Cons, Characteristics of decisions at three levels of strategy Strategic framework for Management decision making

Pg 4,1015,19-22 Pg 2*,7,1016*

Group Work (In Classroom) Assignments Application Exercise /Case study Learning Outcome

A quick question round on the information on syllabus and reference readings

The genesis of Business Policy & Strategic Management. Understanding concept of strategy, levels & decision making

Topic: Business Policies and Strategic Management Session 2: Conceptual Introduction to Organization Pre-session Reading

Strategic Management & Business Policy by Azhar Kazmi,3rd edition, Tata McGraw Hill Strategic Management by John. A.Pearce II, Richard. B. Robinson, Jr, 10th edition, Tata McGraw Hill* Vision , Mission, Purpose and Objectives: and Goals . Desired qualities of Annual objectives 1 nominated group, to give 5 minutes PPT Presentation , as recap, on the session 1

Pg34-40,4551 Pg 24-38* 201-201*

Classroom Session Group Work (In Classroom) Assignments Application Exercise /Case study Learning Outcome

Know the concept of Vision, mission, goals, objectives. & evaluating their quality

Topic: Business Policies and Strategic Management Session 3: Environmental Appraisal Pre-session Reading

Strategic Management & Business Policy by Azhar Kazmi,3rd edition, Tata McGraw Hill Strategic Management by John. A.Pearce II, Richard. B. Robinson, Jr, 10th edition, Tata McGraw Hill* Major Environmental components, Environmental Scanning, Techniques used for Environment Appraisal, ETOP Priority Matrix 1 nominated group, to give 5 minutes PPT Presentation , as recap, on the session 2 .

Pg 68-92,94, 100-101 Pg 93-102*

Classroom Session Group Work (In Classroom) Assignments Application Exercises/ Case Study Learning Outcome

The concept of environment in context of strategic management. Factors to be considered in environmental scanning. Methods & techniques used for environmental scanning

Topic: Business Policies and Strategic Management Session 4 Industry Analysis Pre-session Reading Classroom Session Group Work (In Classroom) Assignments Application Exercises/ Case Study Learning Outcome

Strategic Management & Business Policy by Azhar Kazmi,3rd edition, Tata McGraw Hill Strategic Management by John. A.Pearce II, Richard. B. Robinson, Jr, 10th edition, Tata McGraw Hill* Industry, Competitor, Five Forces Model Mapping Strategic Groups PEST 1 nominated group, to give 5 minutes PPT Presentation , as recap, on the session 3

Pg286-292 Pg103-116*

Strategic group analysis serves the purpose of understanding their strategys & understanding the industry from the view point of differences in the strategies employed
Topic: Business Policies and Strategic Management Session 5: Case Analysis & Discussions

Pre-session Reading Classroom Session

CASE 1 Case presentations & Discussions

At the commencement of class to submit hard copy of PPT Presentation, groups to give 10 minutes on the learning outcome of the case & to answer the questions given at the end of the case One Hard copys of Presentation in PPT format in black & white is to be printed in Handout option (6 slides to a page) on A4 size paper. Not more than 2 pages The font should be in min 24 font size & text in Arial 1 soft copy to be sent by email: taneja.rajiv@yahoo.co.in Bases for marking will be relative, based on presentation, uniqueness ,analysis & application of knowledge Student absent on the date of submission will be marked absent Penalty for not complying is 20% of the evaluation marks

Group Work (In Classroom)

Assignments Application Exercises/ Case Study Learning Outcome

Explain the various concepts, dimensions & the strategies adopted in the case. Discuss & analyze the various strategic choices / techniques that could be applicable in the case The major issues surrounding the case

Topic: Business Policies and Strategic Management Session 6: Organizational Appraisal Pre-session Reading

Classroom Session Group Work (In Classroom) Assignments Application Exercises/ Case Study Learning Outcome

Strategic Management & Business Policy by Azhar Kazmi,3rd edition, Tata McGraw Hill Strategic Management by John. A.Pearce II, Richard. B. Robinson, Jr, 10th edition, Tata McGraw Hill* Areas for internal analysis, Methods used for organizational appraisal, Key internal factors for evaluation of potential strengths, SWOT Analysis, VRIO frame work, Competitive Scope, The Value Chain, Strategic plan, Mintzberg: strategy 1 nominated group, to give 5 minutes PPT Presentation , as recap, on the session 4

Pg 116-133 Pg169-179*

Explain the process of conducting organizational appraisal Factors affecting organizational appraisal Methods & techniques used for organizational appraisal
Topic: Business Policies and Strategic Management Session 7 , 8 & 9: Strategic Alternatives

Pre-session Reading

Strategic Management & Business Policy by Azhar Kazmi,3rd edition, Tata McGraw Hill Strategic Management by John. A.Pearce II, Richard. B. Robinson, Jr, 10th edition, Tata McGraw Hill* Corporate Strategies, Types of Principal / Grand / Major Strategies, International, Strategic Alliances 1 nominated group, to give 5 minutes PPT Presentation , as recap, on the session 6,7 & 8

Pg146-165, 174-179, 187198, 216-230 Pg 223-246*, 378-380,152155*, 370378, 445450*

Classroom Session Group Work (In Classroom) Assignments Application Exercise / Case Study Learning Outcome

Understand the Corporate level strategies, its risks & pay offs

Topic: Business Policies and Strategic Management Session 10: PPT Group - Assignment presentations Pre-session Reading Classroom Session

Strategic Management & Business Policy by Azhar Kazmi,3rd edition, Tata McGraw Hill PPT Presentations for all groups. Assignment topic & other details will follow The nominated groups, to give 15 minutes PPT Presentation, on the learning outcome of the assignement . group formation to be decided in class Duplication means zero marks

Group Work (In Classroom)

One Hard copys of Presentation in PPT format in black & white is to be printed in Handout option (6 slides to a page) on A4 size paper. The font should be in min 24 size & text in Arial 1 soft copy to be sent by email: taneja.rajiv@yahoo.co.in

Assignments Application Exercises Learning Outcome

Content & linking theory to Application

Topic: Business Policies and Strategic Management Session 11: Strategic Choice:

Pre-session Reading

Strategic Management & Business Policy by Azhar Kazmi,3rd edition, Tata McGraw Hill Strategic Management by John. A.Pearce II, Richard. B. Robinson, Jr, 10th edition, Tata McGraw Hill* Strategic analysis, Techniques used for Corporate Portfolio Analysis, The GE Nine-Cell, Ansoff Matrix, TOWS, BCG Analysis, Grand strategy selection matrix Model of grand strategy clusters 1 nominated group, to give 5 minutes PPT Presentation , as recap, on the session 9

Pg 276 -277, 281-283 Pg276-281*, 290-293*

Classroom Session Group Work (In Classroom) Assignments Application Exercises/ Case Study Learning Outcome

Understand the process , tools & techniques in strategic choice

Topic: Business Policies and Strategic Management Session 12: Strategic Choice: Business Level Strategies Pre-session Reading Classroom Session Group Work (In Classroom) Assignments Application Exercises Learning Outcome

Strategic Management & Business Policy by Azhar Kazmi,3rd edition, Tata McGraw Hill Strategic Management by John. A.Pearce II, Richard. B. Robinson, Jr, 10th edition, Tata McGraw Hill* Generic Competitive Strategys: Cost Leadership, Differentiation, Focus, Other Strategic Issues. Pitfalls of Generic Strategies 1 nominated group, to give 5 minutes PPT Presentation , as recap, on the session 11

Pg 245255 Pg217-220*, 257-266*

Understand the types of business strategys used

Session 13 Back up / Quiz / Case Analysis & Discussions Pre-session Reading Classroom Session Group Work (In Classroom) Assignments Conceptual Exercises Learning Outcome

Details will follow

1 nominated group, to give 5 minutes PPT Presentation , as recap, on the session 12

Topic: Business Policies and Strategic Management Session 14: Case Analysis & Discussions Pre-session Reading Classroom Session

CASE 2 Case presentations & Discussions

At the commencement of class to submit hard copy of PPT Presentation, groups to give 10 minutes on the learning outcome of the case & to answer the questions given at the end of the case One Hard copys of Presentation in PPT format in black & white is to be printed in Handout option (6 slides to a page) on A4 size paper. Not more than 2 pages The font should be in min 24 font size & text in Arial 1 soft copy to be sent by email: taneja.rajiv@yahoo.co.in Bases for marking will be relative, based on presentation, uniqueness ,analysis & application of knowledge Student absent on the date of submission will be marked absent Penalty for not complying is 20% of the evaluation marks

Group Work (In Classroom)

Assignments Application Exercises/ Case Study Learning Outcome

Explain the various concepts, dimensions & the strategies adopted in the case. Discuss & analyze the various strategic choices / techniques that could be applicable in the case The major issues surrounding the case
Topic: Business Policies and Strategic Management Session 15: Strategy Implementation - Structural Implementation

Pre-session Reading Classroom Session Group Work (In Classroom) Assignments Application Exercises/ Case Study Learning Outcome

Strategic Management & Business Policy by Azhar Kazmi,3rd edition, Tata McGraw Hill Strategic Management by John. A.Pearce II, Richard. B. Robinson, Jr, 10th edition, Tata McGraw Hill* Structure Definition, Types of structure, Selection of a structure, Organizational culture. 1 nominated group, to give 5 minutes PPT Presentation , as recap, on the session 13
.

Pg346 358, 407-410 Pg 358-364*

Know the emerging forms of structures being devised to meet emerging challenges

Topic: Business Policies and Strategic Management Session 16: Functional Implementation Pre-session Reading Classroom Session Group Work (In Classroom) Assignments Application Exercises/ Case Study Learning Outcome

Strategic Management & Business Policy by Azhar Kazmi,3rd edition, Tata McGraw Hill Difference between Grand and Functional strategies Functional Strategies Marketing, Finance, Operations & HR 1 nominated group, to give 5 minutes PPT Presentation , as recap, on the session 15
.

Pg437 -457

Appreciate the nature, need & development of functional plans & strategies

Topic: Business Policies and Strategic Management Session 17: Behavioural Implementation Pre-session Reading

Strategic Management & Business Policy by Azhar Kazmi,3rd edition, Tata McGraw Hill Strategic Management by John. A.Pearce II, Richard. B. Robinson, Jr, 10th edition, Tata McGraw Hill* Introduction, Who Implements Strategy? Leadership Styles and skills Means of Resource Allocation, corporate governance, Board of Directors Role, Functions. Top Management - Role & Skill 1 nominated group, to give 5 minutes PPT Presentation , as recap, on the session 16

PG 394-398, 400-403 Pg7-8*, 401,404*

Classroom Session Group Work (In Classroom) Assignments Conceptual Exercises/ Application Exercises/ Case Study Learning Outcome

Know the tasks, styles & roles of Directors, BOD, of an organization.

Topic: Business Policies and Strategic Management Session 18 & 19: Strategic Evaluation Control Pre-session Reading Classroom Session Group Work (In Classroom) Assignments Application Exercises Learning Outcome

Strategic Management & Business Policy by Azhar Kazmi,4th edition, Tata McGraw Hill Evaluation Techniques for strategic & operational control 1 nominated group, to give 5 minutes PPT Presentation , as recap, on the session 17 & 18

Pg52-55, 488493,495,499, 503-508

Know the nature & importance of strategic evaluation & control

Topic: Business Policies and Strategic Management Session 20: Case Analysis & Discussions

Pre-session Reading Classroom Session

CASE - 3 Case presentations & Discussions

At the commencement of class to submit hard copy of PPT Presentation, groups to give 10 minutes on the learning outcome of the case & to answer the questions given at the end of the case One Hard copys of Presentation in PPT format in black & white is to be printed in Handout option (6 slides to a page) on A4 size paper. Not more than 2 pages The font should be in min 24 font size & text in Arial 1 soft copy to be sent by email: taneja.rajiv@yahoo.co.in Bases for marking will be relative, based on presentation, uniqueness ,analysis & application of knowledge Student absent on the date of submission will be marked absent Penalty for not complying is 20% of the evaluation marks

Group Work (In Classroom)

Application Exercises/ Case Study

Explain the various concepts, dimensions & the strategies adopted in the case. Discuss & analyze the various strategic choices / techniques that could be applicable in the case What are the - Grand Strategies - Business Strategies used as strategic choice? Identify the various Functional strategies adopted by Dominos to make a dent in the Indian market? Know the importance of the BPSM & to test, validate the class room learning

Learning Outcome