Company Vision

Apollo's vision for the next phase of development is to 'Touch a Billion Lives'.

Mission Statement
"Our mission is to bring healthcare of International standards within the reach of every individual. We are committed to the achievement and maintenance of excellence in education, research and healthcare for the benefit of humanity"

Company Overview ( How did Apollo Come into existence):

It is often said that nothing happens, unless there is a dream first. At the genesis of the Apollo story there was a dream. A dream so powerful, that it helped transform the medical landscape in India. The dream nurtured and grew within Dr. Prathap C Reddy, the founder Chairman of Apollo Hospitals, until the point of inflection happened in 1983. A young man succumbing to an ailing heart was what it took to ignite Dr. Reddy's vision into a reality - a vision where quality healthcare was given, where the pursuit of clinical excellence was daily endeavor, India a hub in the medical tourism map and where the Apollo family touches and enriches lives every minute, every day. Today, with over 8500 beds across 54 hospitals, and a significant presence at every touch-point of the medical value chain, Apollo Hospitals is one of Asias largest healthcare groups. Commenced as a 150 bed hospital, today the group has grown exponentially both in India and overseas. Its growth is often said to be synonymous with India emerging as a major hub in global healthcare. Apollo Hospitals is driven by a single thrust, to provide the best standards of patient care. It is this passion that has lead to the development of unique centers of excellence across medical disciplines, within the Apollo Hospitals network. Apollo Hospitals has JCI accreditations for 7 of its hospitals, the largest by any hospital group in the region. True to its founding principles, the group has made quality healthcare accessible to the people of India, and even overseas. It has become an institution of trust, and a beacon of hope to so many searching for a cure for their ailments. The legacy of touching and enriching lives stems from the pillars of the Apollo philosophy experience, excellence, expertise and research. We pride ourselves for constantly being on the cutting edge, and going the extra mile to stay relevant and revolutionary. The Apollo Hospitals Group is the pioneer of integrated healthcare delivery in India. This vision led the group to earmark time and resources to strengthen each vital cog in the process of healthcare delivery. As a result of these efforts, the group today is in a unique position to exponentially increase its healthcare cover. This will be critical in order to meet future requirements. Apollo Hospitals Group, today, is an integrated healthcare organization with owned and managed hospitals, diagnostic clinics, dispensing pharmacies and consultancy services. In addition, the groups service offerings include healthcare at the patients doorstep, clinical & diagnostic services, medical business process outsourcing, third party administration services and health insurance. To enhance performance and service to customers, the company also makes available the services to support business, telemedicine services, education, training programs & research services and a host of other non-profit projects.

Values
The confluence of seven values results in a ray that represents Apollo's leadership in Indian Healthcare. A ray that is the beacon for millions looking for a cure looking for hope.

Innovation
We embrace change and work to improve all we do in a fiscally responsible manner

Ownership
We value integrity and the promotion of the just use of resources entrusted to us for the enhancement of human life.

Patient centric
In all our endeavors, we are guided by the needs of the patient, creating a partnership that is effective and personal across the continuum of care. We put our patients first as we seek to exceed the expectations of our customers with superior service, outstanding clinical care and unsurpassed responsiveness.

Quality
Always perusing Quality, our Hospital envisions more efficient, equitable care at all levels of a patient's experience. Through a consensus-based process, clinical quality and efficiency measures meets the needs and expectations of the general public, government, providers and practitioners.

Teamwork
System effectiveness is built on the collective strength and cultural diversity of everyone, working with open communication and mutual respect.

Compassion
We value a quality of presence and caring that accepts people as they are and fosters healing and wholeness.

Respect for all

We use 'Namaste' as the salutation when meeting patients, guests, employees in person or telephonically. We greet each individual, those we serve and those with whom we work, with the highest professionalism and dignity.

Milestones from 2009 to date: 1. Apollo Hospitals , Chennai, Indraprastha Apollo Hospitals, Delhi and Apollo Hospitals Hyderabad were reaccredited by JCI, USA. 2. Apollo Hospitals, Bangalore & Apollo Gleneagles Hospitals, Kolkata were accredited by JCI, USA. 3. Apollo speciality Cancer Hospital, Chennai launched the Cyberknife Robotic Radiosurgery System. 4. Apollo Hospitals, Bangalore was launched by HER Excellency, the President of India, Smt. Pratibha Patil & Chief Minister of Karnataka, on 1st feb 09. 5. The Apollo Liver Clinic was launched at Apollo Hospitals, Chennai. 6. Apollo Hospitals group, featured among the top 5 in India s most caring hospital survey done by India Today . 7. The Apollo Children s Hospital, Chennai was inaugurated by Oscar award winner Dr A.R Rehman.

8. Novalis Radiosurgery System was launched at Apollo Health city, Hyderabad. 9. Apollo Bramwell Hospitals, State-of-the-art Multi-speciality Hospital in Moka-Mauritius was inaugurated as a joint venture with British American Investment Company Ltd. 10. Apollo Hospitals, Chennai ranked as the leading corporate hospital for the year 09 by THE WEEK IMRB survey. 11. The 50th hospital of the Apollo hospitals group was lauched at Secunderabad on April 2nd 2010. The 150 bed tertiary care hospital was inaugurated by the honorable C.M of A.P, Sri K. Rosaiah at Secunderabad. 12. Apollo hospitals won the India s Most Preferred Hospital - Viewers Choice Award at the India Health Care Awards announced by CNBC-TV18 & ICICI Lombard Health Insurance. 13. Apollo Hospitals group won many laurels in the best hospital in India-survey 2010 by The Week Magazine! 14. Apollo Hospitals at Kolkata & Delhi ranked by best private sector mulit-speciality hospitals at the respective cities. 15. Apollo Hospitals in collaboration with Aircel Mobile have launched 1st ever Mobile Health Care Service to Aircel Customers.

Quality: Joint Commission International Accreditation

The Joint Commission International (JCI) is a U.S based accreditation body dedicated to improving healthcare quality and safety around the world. The accreditation is an international gold standard for hospitals. The Apollo hospitals group achieved the unique distinction of achieving accreditation for its hospitals at Delhi, Chennai, Hyderabad, Ludhiana, Bangalore, Kolkata and Dhaka. Indraprastha Apollo Hospitals, Delhi, became the first hospital in India, while Apollo Hospitals, Chennai, became the first hospital in South India to achieve this unique and coveted accreditation. Indraprastha Apollo Hospitals, Delhi,, and Apollo Hospitals Chennai and Hyderabad were recently reaccreditted. JCI works directly with healthcare organisations to achieve their goals of providing quality clinical care and services in safe, efficient and well-managed facilities. JCI assesses through a rigorous on site survey process, a healthcare providers quality in the following key areas y y y y y y y y y y

Access to health care Health Assessment and care processes Education and rights of individuals Management of information and human resources Safety of facility Infection control Collaborative integrated management Facility management Performance Measurement Education & Rights of Patients

NABH accreditation
National Accreditation Board for Hospitals & Healthcare Providers (NABH) is a constituent board of Quality Council of India, set up to establish and operate accreditation programmes for healthcare organizations. The board is structured to cater to much desired needs of the consumers and to set benchmarks for progress of health industry. Apollo Speciality Hospitals ,Madurai and Apollo Speciality Hospitals Chennai were accredited by the NABH .

NABL Accreditation
Apollo Hospitals, Chennai WAS assessed & accredited in accordance with the Standard ISO 15189 : 2003 "Medical Laboratories - particular requirements for Quality & Competence" for its facilities in the field of Medical Testing.

ISO 9002
The International Organisation for Standardisation (ISO) is a network of the national standards institutes of 151 countries, on the basis of one member per country. A Central Secretariat based out of Geneva, Switzerland, co-ordinates the system. Apollo Hospitals, Chennai was the first hospital in India to be awarded an ISO 9002 certification. The ISO 9000 series is concerned with 'quality management'. It is a certification affirming the organization's ability to enhance customer satisfaction by meeting customer and applicable regulatory requirements and continually to improve its performance in this regard. The ISO standards are a guarantee of quality across boundaries and geographies. They are an assurance to the international patient of the safety and reliability of Apollo's services against global benchmarks.

Superbrand
The Indian Consumer Superbrands Council includes some of the most eminent marketing, media and advertising professionals. As the council members agree, "Obtaining Superbrands' status puts the brand in the circle of an elite group that is seen to represent the best practices in brand management. Ultimately it can be likened to a brand oscar. Apollo Hospitals entered the 'Superbrand' category in 2004.

Education & Research:

Courses
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Medical Courses Nursing Education Paramedical Courses Management Courses

CME
Videoconferencing using Telemedicine Videoconferencing in Telemedicine has proven to be an excellent tool for educational purposes, apart from its primary role of carrying out online tele-consultations. At present, Apollo Hospitals has a weekly schedule of clinical meetings held across the country. Over 4 centres participate simultaneously in these meetings, in and as the network. These clinical meetings range from the discussing of case studies to the relaying of Surgical Workshops conducted at Apollo Hospitals to venues in the other states. Other programmes include:
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Relay of live Angiography and Angioplasty procedures to important conferences and workshops in other cities Relay of OT procedures to a gathering of over 1000 doctors Relay of vital inauguration programmes and CMEs across all Apollo centres, throughout the country and to other non- Apollo Telemedicine centres. Medintegra Go live Apollo Health Street has indigenously designed an enterprise application called 'Medintegra GoLive'. Using the latest web streaming technology, it facilitates real time, web-based interactive training. It permits an unlimited number of doctors or students from anywhere in the world to log on to a twoway audio-video presentation using their own computers. The number of participants in this programme is limited by the number of licenses a customer wishes to purchase. It could be as few as 50 or as many as a thousand. In addition, a trainer can log in from anywhere in the world with just a multimedia computer and an Internet connection and carry out her/his training.

Research Foundation
"The new Patents Act has changed the global perception of India, which is now the preferred destination for Pharmaceutical business. While the Industry is set to undergo a major transformation with focus on discovery research, it could expect to gain a revenue of at least $10 billion in the years to come" Initiatives: Apollo Telemedicine: Telemedicine brings healthcare within reach of population residing in medically inaccessible areas. Telemedicine allows patients to seek medical care in case of an emergency or otherwise. With this technology, they will also be able to share their medical reports - videos or

radiology images to ensure an all round investigation and an accurate diagnosis is delivered. Telemedicine is also useful in getting doctors in touch with their peers to discuss complicated cases or to get specialized help remotely. Telemedicine applied to medical practice results in:
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Minimal patient displacement for quality treatment Decrease in the relocation of medical specialists to the patient Cost effective method of health care delivery More efficient and effective use of medical and technological resources Enhanced diagnostic and therapeutic quality of care New possibilities for continuing education or training for isolated or rural health practitioners

SAHI - Society to Aid the Hearing Impaired

Small deeds make a big difference. This was the inspiration behind establishing SAHI'- Society to Aid the Hearing Impaired. SAHI seeks to identify hearing impaired children, mainly in rural areas, with little or no access to modern medical treatment. It is a scientifically proven fact that as children grow and develop they learn about sound with little effort. But it can be a daunting task for a child with hearing impairment to understand sounds and develop language & communication skills, which in turn affects the child's personal development and process of reasoning and education. To address this and many more such problems associated with the hearing impaired, renowned medical professionals at Apollo Hospitals along with a group of concerned citizens volunteer their services for SAHI. Goals
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Conducting camps in rural areas for the hearing impaired. Identifying children with hearing problems. Providing quality hearing aids. Conducting surgeries with the help of Apollo Hospitals, Hyderabad. Bringing about awareness for prevention through health education. Activities

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Organizing periodic awareness programs for the general public, school children and school teachers. Conducting periodical check-up programs for the benefit of children belonging to poor socio economic backgrounds. Providing hearing aids to improve hearing ability. Providing state-of-the-art medical and surgical aid including micro ear surgeries and cochlear implants to clear (partially or totally) the hearing disability. Tying-up with other Governmental and Non Governmental organizations to improve public awareness and to minimize the social abuse to the children suffering from hearing problems.

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Conducting other activities to bring about public awareness and to help these children medically, socially and financially. Raising funds to provide assistance to children for their treatment.

DISHA - Distance Healthcare Advancement Project

Taking healthcare to the most remote corners of the country making quality healthcare accessible and affordable for all. These are some of objectives of DISHA - a Distance health care advancement project. This is an initiative partnered by Apollo Hospitals, Philips, ISRO (Indian Space Research Organization) and the Dhan Foundation. DISHA is a novel telemedicine initiative to provide long distance healthcare to the under-served population. It is specifically aimed at providing healthcare to vulnerable groups at an affordable cost. With this objective in mind, a mobile Teleclinical van will reach out to areas that do not have access to state of the art medical care. The van will have an ultrasound machine, an X-ray, a defibrillator and an ECG machine along with dedicated doctors and other para-medical staff from Apollo Hospitals. The hospital has also ensured availability of specialist doctors and operational staff at its hospital to facilitate multi-specialty consultations for patients visiting the mobile tele-clinical vans. Aided by technology and service minded medicare professionals, the van will offer superspeciality and speciality tele consultation, lab facilities, onsite consultation and secondary and tertiary care where needed. DISHA will travel to identified locations once a week and is expected to cover a population of 7,50,000 - in phase one.

DISASTER RELIEF PROGRAMMES

Apollo Hospitals - Disaster Relief Programmes
The Apollo Hospitals Group is deeply committed to provide the most timely and efficient assistance in every possible manner - from medical support to financial aid , whenever disasters and calamities strike the community . It is always at the forefront of relief assistance through a multi-pronged approach, and pledges men and material towards the relief and rehabilitation of victims in multiple locations.

Cyclone relief at Andhra Pradesh - May 1990

A Cyclone relief camp was set up at Machilipattinam, Guntur, Andhra Pradesh which covered surrounding islands and villages for nearly 10 days.

Earthquake relief at Maharashtra - May 1994

Relief work was done at Latur, Maharashtra to help the victims affected by the earthquake

Cyclone relief at Andhra Pradesh - November 1996

A cyclone disaster relief team was sent to East & West Godavari districts in Andhra Pradesh. The team was based at Amalapuram near Rajamundhry, which covered surrounding 12 places including interior islands. About 3500 patients were provided relief.

Earthquake relief at Gujarat - January 2001

A multi-speciality medical team of 30 personnel and support staff with OT equipment and medication rushed to Morbi, Gujarat in response to the massive earthquake in January, 2001. Flying medical squads were set up performing over 40 plastic and orthopedic surgeries. Medical teams went from village to village treating patients on the spot.

Tsunami relief at Chennai - December 2004

Apollo hospitals played a susbtantial role in providing medical care to the victims of the Tsunami that struck South India in December 2004.
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Over 12,000 patients were treated at the special Tsunami relief medical centres set up in Chennai, Nagapattinam, Pondicherry, Cuddalore and Colombo Medical services, food, clothing and medical teams to affected areas were despatched through our network of hospitals Over 200 medical professionals were positioned at key locations Ambulances and medical supplies worth over Rs. 2 million were sent out A contribution of Rs. 10 million was made to the Chief Minister's Relief Fund in Tamil Nadu, An additional contribution of Rs. 3 million was made towards the relief funds in Andhra Pradesh and Sri Lanka A dedicated Helpline number was created to enable members of the public and concerned corporates to extend their support

Disaster Relief Floods in Chennai - November 2005

A Medical relief camp was arranged at Kotturpuram, Chennai, for victims affected by flood and treatment was provided to over 2000 persons.

SACHi Saving a Child's Heart Initiative

Saving A Child's Heart initiative (SACHi) is one of Asia's largest voluntary organizations, dedicated to paediatric cardiac care for the underprivileged. In order to combat the escalating problem of congenital cardiac issues in children, Dr. Prathap C. Reddy, Chairman, Apollo Group of Hospitals established the Children's Cardiac Wing in the hospitals. SACHi exists today due to his boundless vision towards removing barriers that deny any child the right to breathe freely, play, study and most importantly, live a full life. Ours is a story of positive change that has only just begun its journey. As this mission grows, it is future generations that will see more and more children growing into adults leading healthy, happy, rewarding lives! Established in 2003, SACHi aims to provide early diagnosis, treatment, surgery, post-operative care and financial support to children from economically weak sections of society. SACHi has till date touched 50,000 lives. Our goal is that every child irrespective of community or background, is provided cutting edge treatment and operative care. Our training workshops not only enable our medical workforce, but also educate people on heart care and heart disease prevention in the most backward areas of the country. Ours is a story of positive change that has only just begun its journey. As this mission grows, it is future generations that will see more and more children growing into adults leading healthy, happy, rewarding lives!

Apollo Reach hospitals

It has always been our passion and desire to make our expertise, experience and technology available to every individual in our country. Apollo Hospitals' commitment to make good healthcare

available to everyone led to the birth of Apollo Reach - a first of its kind endeavour to make advanced technology and experienced medical professionals accessible to the people living in rural and semiurban areas in the country. Shri. Dr. Manmohan Singh, Honble Prime Minister of India inaugurated the first Apollo Reach Hospital at Karim Nagar, Andhra Pradesh in 2008 . This marked the official launch of Apollo Reach Hospitals, a pioneering initiative of the Apollo Hospitals Group envisaged for reaching world-class healthcare to semi urban and rural India. Setting up hospitals in rural or semi-urban areas is a rigorous, time-consuming procedure. And our 25 years of rich experience in setting up hospitals across the country and the world, has helped us accurately identify Indian towns that are in urgent need of healthcare facilities. We have a wide array of offerings apart from regular medical facilities ,including pharmacies to insurance services, which will now be available to those in semi-urban regions as a result of this initiative. Apollo Hospitals has some of the best medical professionals across various specialties, and they too can now be accessed by individuals in semi-urban regions through the new platform called telemedicine. In case of a serious medical condition that requires a specialists diagnosis or second opinion, patients simply have to walk in to Apollo Reach and access the respective specialist by telemedicine We are in the process of setting up hospitals in Karaikudi, Andaman & Nicobar Islands and Chittoor, and plans of establishing more facilities across the country are already underway. We look forward to expanding our reach in the years to come, till our dream of bringing quality healthcare within the reach of every individual becomes a reality.

Apollo Reach Hospital Locations

Apollo Reach Hospitals Karimnagar ,Andhra Pradesh Apollo Reach, Karimnagar is a 120 bedded hospital with a ICU bed strength of 50 beds . The focus of care is on being complementary to the existing healthcare in the region with a focus on infrastructure and speciality services on par with the tertiary care centres in major metropolitan areas. The speciality services include cardiology with a state of the art Cath lab with provision for performing coronary angiograms and angioplasties, very well supported by fully equipped cardiothoracic department. The golden hour concept of treating patients in the first hour of need is implemented in this hospital with excellent results in management of patients with acute coronary events , Polytrauma and Sepsis & Septic shock. The focus of care on departments of Cardiology, Cardiothoracic surgery, Trauma & Critical Care, Neurosurgery and Orthopedics have yielded very good results to the people in terms of reducing the mortality and morbidity.The unit is also equipped with a provision of telemedicine consultation for complicated cases.

CURE - An Apollo Hospitals cancer care initiative

The CURE foundation is an effort by Apollo Hospitals to bring cancer care to those who cannot afford it. Cancer among the poor is lethal. Due to a lack of information and resources, delays and inadequate treatment are the norm. CURE extends preventive as well as rehabilitative cancer treatment to the economically backward.

Objectives of CURE Prevention & early detection

CURE aims to spread awareness about cancer, its causes, symptoms and treatment options. This will benefit not only the population at large but also those at a high risk, such as chronic tobacco users, people with a family history of cancer etc. It will also guide general practitioners and health professionals in early detection of the disease.

Prevention of some cancers is possible by educating people about lifestyle, diet, hygiene, harmful effects of tobacco and smoking cessation. Early detection of malignant conditions can have a huge impact on the final outcome.

Spreading knowledge
The future of oncology lies in research. The CURE foundation will undertake active research in basic sciences and in clinical fields. Knowledge grows by sharing. The CURE foundation will promote scientific exchange and spread of knowledge by organizing conferences, seminars, workshops etc. Sponsoring individuals for fellowships to renowned institutes abroad will also further this cause. The foundation will update the medical fraternity of the latest techniques and hopes to provide a comprehensive data bank with periodicals, reference books and internet facilities to help doctors dispel ambiguity inherent in the diagnosis and treatment of cancer.

Treatment options
The CURE foundation is networked with specialists in reputed hospitals like Memorial Sloan Kettering, City of Hope & New York Hospital to provide the most updated treatment to impoverished patients for whom this would otherwise be a distant dream. CURE can pool the world's best technologies, techniques and clinicians' expertise to serve this cause. It will also use the multi-modality Tumor Board where specialists from all oncological branches come together to offer unbiased opinion regarding each patient's treatment.

Rehabilitation & care

Cancer patients need social, psychological, physical and vocational rehabilitation. The CURE foundation offers patients a holistic approach towards seizing the moment, the day and their life ahead. It will guide them about lifestyle, attitude, exercises, diet and more. Care of terminally ill patients is stressful but imperative. The foundation will play a role in assuaging the needs of such patients.