World's Largest Independent Mobile Ad Network

MEDIA KIT: ASIA

July 2011

www.inmobi.com

The Mobile Opportunity

The Mobile Revolution
Consumers have spoken and the mobile revolution is nally here. New devices, a wealth of mobile content in combination with high speed data networks have created an inection point, where the promise of mobile advertising is now a reality. InMobi is at the forefront proving advertisers global reach at massive scale.

Consumer Mobile Facts: The Future

10 Billion mobile phones will be sold this decade compared to only 1 Billion computers [1]. Over 5 Billion mobile phone owners [2] will access the Internet monthly by 2015, 2.75 Billion (43%) [1] with better than 3G technology. 90% of these consumers will be outside the U.S. [2]
Source: 1. eMarketer Q1 2010 2. comScore Media Metrix Q1 2010

Consumer Mobile Facts: The Present

There are 5.1 Billion mobile subscribers in the world today, compared to 2.0 billion Internet users, 1.0 billion telephone lines, 600 million TV subscriptions and 513 million newspaper subscriptions.

Source: RBC Capital Markets, March 2011

$20 Billion?
Thats right, mobile advertising is expected to reach $20 Billion in just the next three years. Why? Advertisers see the opportunity to reach an estimated 1.6 Billion consumers globally with highly targeted, impactful, and measurable creative that will perform for brands with unprecedented scale.

Enter InMobi: What Makes Us Different?

InMobi is the worlds largest independent mobile advertising network. We differentiate ourselves versus competition in three ways: - Lightening Fast Ad Serving On A Global Scale. We serve 36 Billion impressions monthly reaching over 314 Million consumers in 165 countries around the world. - Mobile Customer Discovery. We combine your media expertise with our mobile ad serving technology to maintain targeted reach at scale via our real-time self-learning network. - Advertiser Analytics. We help advertisers maximize ROI with control, transparency, and data rich insights that include the option to optimize ad serving in real-time based on post-click activity.

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The InMobi Story

Our Story: Weve Seen the Present
Since our inception in the Asia-Pacic region in 2007, InMobi has grown to become the worlds largest mobile ad network serving over 400 Billion ads to date. We built our product in parts of the world where the mobile phone is not just a screen, its the only screen. After launching in the US and Europe in early 2010, InMobi has more than quadrupled its global network from 7.5 Billion to 36 Billion impressions monthly. Backed by Kleiner Perkins Caueld & Byers (KPCB) and Sherpalo Ventures, InMobis founders hail from global technology leaders such as Google, Amazon, Yahoo!, Akamai, Trilogy, Virgin Mobile, and AT&T.

InMobi Facts :
Reach: Availability: Impressions: Ofces: Investors: Advertisers: Publishers: Employees: 314 Million consumers on 6 continents 165 countries around the world 36 Billion impressions monthly San Francisco, New York, London, Singapore, Tokyo, Bangalore, Sydney, Nairobi, Johannesburg Kleiner Perkins and Sherpalo Ventures 2,000+ 10,000+ 300+

Publishers & Advertisers

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Media Details
With billions of impressions reaching millions of consumers in almost every region around the globe, we provide unprecedented reach at signicant scale. Our technology platform also enables sophisticated targeting with a multitude of options including demographic targeting, targeting at the handset level, targeting by country, state or region, and targeting by category.

Scale & Reach

Total Region* Media Details By Region Total India Indonesia Japan Thailand Vietnam Australia Malaysia Philippines Singapore Hong Kong Rest of Asia
*Source: Informa WCIS Q1 2011

InMobi Network Consumers Reached (Millions) 119 Million 38 Million 39 Million 12 Million 6 Million 10 Million 4 Million 7 Million 0.5 Million 0.5 Million 10 Million Total Ad Impressions 19.4 Billion 9.0 Billion 4.2 Billion 616 Million 294 Million 1.6 Billion 341 Million 235 Million 249 Million 101 Million 155 Million 2.1 Billion % Smart Phone 18.9% 11.6% 11.0% 97.8% 33.9% 5.8% 80.0% 41.3% 35.1% 83.8% 66.8% 34.9%

Total Mobile Subscribers 2.7 Billion 800 Million 214 Million 119 Million 74 Million 143 Million 28 Million 35 Million 92 Million 8.0 Million 11 Million 1.2 Billion

% Mobile Web Users 34.8% 11.9% 19.0% 83.0% 11.8% 19.0% 36.7% 22.0% 28.3% 28.2% 57.4% 52.1%

Consumer Targeting Options

Targeting Type Countries Carriers Handsets Categories Demographics Technical Examples Indonesia, Thailand, India, Malaysia, Singapore, Japan Airtel, IndoSat,Telkomsel, SingTel Nokia N95, Nokia E72, Motorola L7, Blackberry Curve Entertainment, Search, News & Sports, Downloads, Community, Lifestyle Age, Gender OS Platforms and Handset Features

Creative Formats and Details

SMART FORMATS Full Screen Ads Expandables Ads Scrolling Ads Touch To Engage Ads Rotating Ads Ads Video Ads FEATURE FORMATS 120x20 Banner 168x28 Banner 216x36 Banner 300x50 Banner 40 Character Text Up to10KB le size CALLS TO ACTION Click to Landing Page Click to Video Play Click to Lead Click to Download Click to Call Click to Text

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Competitive Advantage
Committed to Data
We get it. Youre a mobile believer. So how do you convert others at your company? We have the answer - Data. InMobi is committed to insights and analytics that help illustrate the ROI in mobile advertising from branding to engagement to conversion.

Analytics for Advertisers

Our analytics service helps measure the performance and return on investment for your mobile advertising campaign. We do this by tracking post-click campaign objectives you dene. We then track your campaign against these goals and target ad inventory based on the data to improve ROI.
Transparency and control to optimize it.

Daily dashboards to track performance.

Massive Reach
The InMobi platform delivers massive reach on a global scale. We reach 314 Million consumers in over 165 countries around the globe.

Mobile Customer Discovery

Through the careful data analysis of user behavior InMobi helps marketers uncover new customers segments and grow your business.

66 MILLION CONSUMERS

7 MILLION CONSUMERS 119 MILLION CONSUMERS

78 MILLION CONSUMERS 30 MILLION CONSUMERS

12 MILLION CONSUMERS

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Case Studies: Reebok

Reebok HexRide Puts the Fun Back into Running with InMobi

Client Reebok Objective Build buzz for launch of HexRide shoe The Challenge Reebok invented HexRide cushioning technology to create a cushioned, lightweight ride for runners. Using a pattern of hexagonal recesses containing sealed air pockets, the shoe shields the wearer's body from the impact of the pavement. As a result, the HexRide shoe makes running a smoother and more delightful experience for runners. With the aim of highlighting this new level of fun made possible by HexRide, Reebok chose the InMobi mobile ad network.

Target Runners, both novice and experienced Solution Interactive game downloads The Solution To generate as much buzz as possible around the launch of HexRide, especially among younger buyers, an interactive game was developed and made available for download. Highlighting the idea of making HexRide "your move," the game positioned the shoe as a personal statement, while re-creating the excitement that all runners feel at making it to the nish line.

Platform Feature phones Results 32.6% of users downloaded interactive game The Results The interactive game was particularly effective in making a connection between the brand and the thrill of athletic competition. Over a third of users who clicked through the banner ads downloaded the game, and quite a few also took advantage of the Invite a Friend feature through SMS. For Reebok, what InMobi delivered went above and beyond industry benchmarks.

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Case Studies: Yamaha

Yamaha FZ-16 Roars Ahead with InMobi

Client Yamaha Objective Branding and drive purchase intent

Target Young males in the market for a new motorcycle Solution Video sharing and wallpaper downloads The Solution Mobile banner ads played an important role in building interest among likely buyers as well as enhancing brand awareness. Users who clicked through banner ads came to a video landing page where they could see the full-length TV commercial. Those who had already purchased the bike could also share their reviews via video. Wallpapers featuring different views of the bike, on the road and in the showroom, were also available for download.

Platform Feature phones Results Peak CTR of 6.6%

The Challenge Building motorcycles that suit every type of rider has been a hallmark of Yamaha Motor since the company's founding. The muscular, sporty FZ-16 model was designed to appeal to mid-range buyers for whom a bike is as much a lifestyle accessory as essential transportation. To make sure the FZ-16 image campaign reached young men, Yamaha chose the InMobi mobile network.

The Results For Yamaha, InMobi took the company's word-of-mouth outreach efforts to a new level. Not only did nearly 10% of the users who clicked through the banner ads download the TV commercial, but almost 7% went on to locate a store. With mobile advertising poised to become the key differentiator in building brand recall among this target demographic, InMobi is already ahead of the curve.

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Case Studies: Sony Ericsson

Sony Ericsson Drives Buzz for Xperia with InMobi

Your Details Email Address Password Con rm Password

Client Sony Ericsson Objective Drive pre-orders for new phone model The Challenge One of Sony's agship offerings in the smartphone arena, the Xperia X1 was also the company's rst Windows Mobile device. With its slick design, touch screen, slide-out keyboard and full array of media options, it was the perfect choice for consumers who wanted both work and entertainment capabilities on a high-end phone. Sony selected InMobi to build word-of-mouth publicity through mobile networks ahead of the phone's launch date.

Target Afuent smartphone buyers Solution App and wallpaper downloads, video sharing The Solution A campaign that was developed highlighting the phone's lightweight design, sleek good looks, personalization options, as well as features like a camera for still lm or video and a multi-format music player. Users who viewed the mobile video showcasing the phone could forward it on to their friends, along with their pre-order forms. Colorful wallpapers featuring the phone's breakthrough features were also available for download.

Platform Feature phones Results 84.5% of pre-orders sent to buyers' friends The Results For Sony Ericsson, the power of InMobi's mobile network was immediately apparent in the interest and excitement that materialized around the Xperia X1 launch. Almost 85% of pre-orders were sent to buyers' friends. When that gure was put alongside the number of wallpaper downloads and shared videos, it became clear that InMobi is pioneering innovative new best practices in word-of-mouth marketing.

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Case Studies: Closeup

Close Up Increases CTR by 45% After Optimization With InMobi

Submit us your best pick-up line to enter our Hook Up challenge

Enter our Peppermint Splash Hook Up contest by submitting to us your best pick up lines. You and your partner will get a chance to win a Blackberry, if youre selected as having the most creative pick up line.

Client Close Up Objective Build Awareness

Target Young Men and Women Solution Display Ads and Sweepstakes

Platform Smartphones and Feature Phones Results 45% Increase in CTR

The Challenge Close Up is a popular Unilever brand of toothpaste and is the number one or two toothpaste brand in over 50 different global markets. Unilver brand managers in saw a unique opportunity to leverage the power of InMobis mobile advertising network to reach the youth demographic.

The Solution As part of their new Hook Up promotional campaign Close Up selected InMobi for it's sophisticated handset targeting. Display ads drove users to a WAP landing page where consumers could enter a Blackberry phone sweepstakes and share their Hook Up stories through a Close Up Facebook page.

The Results InMobi clearly demonstrated their ability to drive strong results. We saw a 45% increase in CTR, peaking at 0.2% after campaign optimization. said Unilever marketing manager. InMobi also allowed us to easily combine mobile ads with our social media campaign, a truly winning combination.

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Contact Us

Working with us.

IT'S EASY. We offer full service support and 24/7 self service tools. Contact us for more details: sales-team@inmobi.com or www.twitter.com/inmobi

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