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The cosmetics industry developed rapidly soon after the creation of
Pakistan. In the Indo-Pak Sub-continent the use of dies cosmetic
materials like henna, ritha, sekakai (for washing hair), Mutlani clay, Beri
ke patte (plum leaves) Mash ki Dal (black lenti l) hair-oils, gewari (aloe

vera), arq-e-gulab (rose water), olive and almond oil, sandalwood, ubtan,
kajal (kohl) surma (antimony) and many such materials have been in use
by women since may centuries and are still in vogue.
Very gradually cosmetic business grew up and though many of the basic
materials used by Cleopatra were still employed, they were used with
added skill and knowledge. Purity and safety are being put before
everything else. Women using without any fear only those cosmetics
products which they knew belong to reliable manufacturers.
Today, the situation is basically different because of the fact that
internationally known products are manufactured here. The ranges of
products of cosmetics are very wide. The main items are perfumes,
cosmetics and toilet goods such as scents, face powers, snow creams, hair
oils, lipsticks, tooth powders, tooth pastes, nail, polishes, skin tonics,
sprays, eye shadows, shampoos, after shave colognes and many other
allied things. In brief, the cosmetic industry is one of those industries in
Pakistan which has been making rapid impressive progress. A number of
these products are also competing successfully in the international
The bulk of the market share of cosmetics in Pakistan is held by three big
companies, Kohinoor Chemicals, International Laboratories (Ponds) and
Revlon. They control about 60% to 70% share of the total market. Having
large production facility and marketing set -up, they are able to dictate their
terms. Their products under brand name such as Swiss Miss, Medora of
London, P&G, Revlon, Ponds and Forhans have been established in peoples

minds. Important centers producing cosmetics in addition to Karachi are
Hyderabad, Lahore and Rawalpindi.

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Our business is all about satisfying the needs of our customers because our main
objective is to make our customers happy for that purpose we launched a new
shampoo aswell as conditioner which specifically target the adults suffering
from anti-dandruff issues. Previously many companies have also launched anti -
dandruff shampoos in the market like Head & Shoulders and Clear but these
shampoos have not been quite effective and efficient in solving the dandruff
issue of its consumers. To solve the problem of customers we launched new
shampoo by the name of CLEAR SILK which is specifically made
according to the needs of people who are suffering from dandruff issues.In it we
uses special herbal and natural substances i n our product which is very effective
in eliminating dandruff so we cannot only satisfy our customers but can also
help them by providing them a healthy solution for which their problems can
disappear as we are using all the healthy elements to make our p roduct.

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