TABLE OF CONTENTS

Certificate Acknowledgement Preface History Introduction Market Potential in India for SUVs S.W.O.T. Analysis Company Profile Study of Brands Tata Safari Mahindra Honda CRV FORD Endeavour Comparison Research Methodology Analysis Segments Finding and Suggestion Conclusion Bibliography 15 16-24 25-30 31-41 42-52 53-54 55-57 58-64 65-70 71-72 73 1-5 6-7 8 9-14 15

ACKNOWLEDGEMENT

I take the opportunity to express my profound feeling of gratitude to the Almighty God whose strength and support helped me in each step in completing this report. It is my pleasant duty to offer sincere acknowledgment to those honorable personalities of the Study Centre who have been a continuous source of help and encouragement in carrying out this project. Firstly I would like to thank Mr. Saif Azam, my supervisor, for his guidance, suggestions and encouragement. My love and sincere gratitude to my parents and family members who were always there when I needed them.

Abdul Hannan

PREFACE

I have undertaken project entitled as Comparative Study of Different brands of SUVs as a part of the curriculum of BBA course. The concept behind the project report programme was to apprise the individuals of the practical knowledge of Automobile Industry. The project report has been tailored to bring out the relevant aspects of the industry. It equips the individuals to become more effective in the present assignment and in future. The plan of the project report is to create awareness among individuals of the various services provided by the esteemed organizations.

HISTORY

Historically the Sport Utility Vehicle has been considered a midsized passenger vehicle. It was designed to have the carrying capacity of a pick-up truck, but differ in size and performance. Sport utility vehicles are descendents of the other sport vehicles such as commercial vehicles and military vehicles including Jeep and the Land Rover. These vehicles were followed by other sport utility vehicles. Throughout history the design of the SUV has been changed. There are several models of the SUV that are considered compact sport utility vehicles. This simply means that they are smaller in size in some way. It could be that seats have been removed or the carrying capacity or cargo space could be slightly smaller than the standard vehicle. From the invention of the combustion engine and Henry Ford's assembly line for the Model T to the high tech versions of today's Sport Utility Vehicles (SUVs), the evolution of transportation has been remarkable. America has long had a love affair with its automobiles; SUV owners aren't any different when it comes to their passion. Whether it's the fullsize Ford Excursion or the Suzuki Samurai, the owners of these vehicles make as much a fashion statement as they do a choice in transportation. And, as in clothing fashion, everything old becomes new again.

So, as the new model year approaches, maybe it's time for us to see just where SUVs have come from, so that we'll have some idea as to where exactly it is we may be going. Is it a fad gone mad as one author suggests? The Early Days Many believe that the birth of the SUV began as the "depot hack." The depot hack was a vehicle that transported people (similar to today's taxi/hack) and luggage from the train stations (depots). They were widely known as a carryalls or suburbans. Depot hacks were also believed to be responsible for the evolution of the modern station wagon and the longest running SUV model, the Suburban. Another notable "father" to the SUV is the Jeep Wagon. While the Wagoneer was introduced as a model in 1963, it was the late 1940s that brought us Willy's Jeep Wagon. In fact an advertisement for the Willy's Wagon once called it a "utility vehicle" for the family. Suburban, the Beginning of an Era There were many makes and models that used the term "suburban." In fact, both "carryall" and "suburban" began being applied to automotive models in the early 1920's. The early SUV was meant to be practical and a means to carry all, whether it be people or cargo. Throughout the 20s, 30s and 40s, there were numerous automotive brands using these two words for

model names. But, it was Chevy's Suburban that carried the name into the 21st century. Rock and Roll Wagons The 50s brought a change to the suburbans and carryalls. Many models went to a car frame instead of the truck frames of their earlier predecessors. Dodge listed various wood-bodied station wagons as "Suburban" or "Suburban Carryall," and "Woody Wagons" were the cool thing to have even for the California surfers. How else would you carry the surfboards and enough gear for the weekend on the beach? Big engines and high performance were everywhere and the vehicles had plenty of room for the baby boomers to haul their large cargo of kids. Disco "dis" way, Wagons go "datta" way The 70's brought us disco, inflation, emissions control, high gas prices and the death of big engines and high performance. The small fuel-efficient Japanese cars and our nation's emissions policies added up to the next evolutionary step for the carryall. It came in like a 70s leisure suit; you know the one, the Chrysler mini-van. It was fuel efficient, front wheel drive and could carry a small family of big hair and bad 70'ish style clothes. But the mini-van saved Chrysler and helped the SUV begin its comeback to prominence.

Ronald Reagan's 80's brought us better fuel prices, lower interest rates and the need to feel sexier. Who wants to drive a mini-van that tells everyone we couldn't get the sports car because all of the kids and kids seats wouldn't fit in the latest model? With an SUV we could be the sporty, explorer, outdoor enthusiast "Looking for adventure with whatever comes my way, born to be wild" --Steppinwolf. The 80's and 90's brought back the truck frame to the SUV. Ford still has engines that need at least both hands and all fingers to count your cylinders (the 10 cylinder Excursion). They're affectionately called land barges. Some seem larger than small school buses; they're capable of carrying a soccer team in a single trip! But the government is getting involved and calling SUV's dangerous. The anti-SUV crowd can't be ignored either. Many claim that the SUV's are dangerous for other drivers who own smaller vehicles and that the SUV's consume too much fuel making them environmentally unfriendly. Ford actually has tried to make its SUV's play nice with other vehicles. For example, the 2000 Excursion comes equipped with a solid-steel bar (called the Blocker Beam) attached to the front of its lower frame. The device is designed to keep cars from sliding under the Excursion during a collision.

Everything Old Is New Again It works in fashion. Why not automobiles? As fuel prices begin to rise again and the continued pressure from governmental agencies about SUV safety take their toll, could we be seeing the beginning of the next evolution of the SUV? There is more than one manufacturer that has put their version of the SUV on a car chassis. Could this be the return of the station wagon? Only time will tell. This writer has sold his plaid pants and leisure suits, so unless it's a Woody Wagon, you won't be seeing hard green dollars from me at the local dealership. The SUV is dead. Long live the SUV!

INTRODUCTION
Indian car industry is crowded with a number of SUVs, the demand of which is gradually increasing among car consumers. SUVs have come a long way from the traditional Jeep to the stylish and high-tech Honda CRV, Tata safari, Mahindra Scorpio and ford endeavor. Sports Utility vehicles are rapidly capturing the market due to its multifarious use. Utility vehicles are found in two kinds: - SUV or Sports Utility Vehicles and MUV or Multi Utility Vehicles. Its spacious interior and sturdy exterior have made this vehicle one of the fastest selling vehicles of India. This is multi use vehicle to accommodate many passengers in one vehicle, especially while going for a long trip with a big family or with a folk of friends. Sporty attributes of this vehicle is not negligible when mentioning about its use. To name few SUV manufacturers of India- Fiat India, Ford Motors, Force Motors, General Motors, Hyundai Motors, Hindustan Motors, Mahindra & Mahindra, Nissan, Porsche, Tata Motors, Toyota motors etc. Popularity in SUV sales has increased in the last 25 years. So, this gives the reason to study the SUV segments in automobile to understand their market potential. The increase has been greatest amongst urban drivers in particular. To keep up with the increase in popularity, the producers of the SUV vehicles are now creating more

luxury vehicles. Consumers are looking for comfort in addition to performance. The design of the sport utility vehicle has been changed so that it offers drivers a more comfortable ride both on and off road. The sport utility vehicle is often referred to as another name with different parts of the world. For example, SUVs in England and throughout the United Kingdom are referred to as light trucks. However, in recent years the term sport utility vehicle has become more widespread throughout the world. In Australia, the term SUV carries a connotation of being a large vehicle, which is not desired by consumers. Instead of using the term of sport utility vehicle, consumers in Australia prefer to purchase a four by four vehicle. SUVs are designed to be four by four vehicles as well as off road vehicles.

MARKET POTENTIAL IN INDIA FOR SUVs A host of carmakers, from home-grown Maruti Udyog to the Indian arms of automobile biggies such as Ford, Hyundai and General Motors, are rushing cash in on the newfound craze for big-bodied and pricey sports utility vehicles. Till recently Indian roads experienced only one true sports utility vehicle (SUV) offering and that was Safari from the house of Tata Motors, the automobile division of India's diversified conglomerate Tata Engineering. But the current year alone has seen the launch of as many as half a dozen SUV models, helping the segment to post a growth of 50 percent over the previous year. The SUV is an all terrain automobile, designed as a sophisticated vehicle that can be used as an off-road mode of transportation for outdoor living conditions as well as on city roads.

S.W.O.T ANALYSIS FOR SUVS ACCORDING TO CURRENT MARKET: Strengths: Safety Style Power Suitable for long drives Comfort
Spacious

SWOTanalysis
S W O T

Weakness: Expensive Sedan is preferred more Occupies large space Difficult parking

Opportunities: Metropolitan cities & IT hubs. Income level is increasing day by day in India. Market of travel agencies is also increasing. People are getting more attracted toward SUVs. Threats: Sedan is preferred more to some segments. Women prefer SUVs less due to huge handling. Small car is gaining significance due to traffic problems. Competitors are increasing day bay day with latest technology.

S.W.O.T The market of India is very potential for SUV, we can see the strengths and opportunities of this segment (SUV) moreover, the Aligarh city also has a great potential for the consumers who can be attracted towards SUVs. It is found from a research that 15% of the total individuals in India, who have the annual income of more than 10 lakhs, live in Aligarh city. That means there is a lot of potential in Aligarh market for SUVs i.e. can be considered as the opportunities for the car manufacturer, who can further focus on coming up with more designs and more features that can attract the potential customers. It is also found that people now in India have started focusing on buying comfortable cars that can be used on highways which also provide safety to them like crumblesomes and air bags features, in a city like Aligarh where most of the people look up for those cars that can be used on Aligarh-Gudgaon express highway, for these purpose they mostly consider those heavy cars that have good grip and safety arrangements. Moreover, it is also found that there are many travel agencies that are using the SUVs as taxi cars and for that purpose Mahindra Scorpio and Toyota Innova are mostly used, that means more brands can come up with

those cars that are fuel efficient and economical that can be used as taxi cars. That simply means the market of SUV is very potential, as it can be seen on the roads of Aligarh that SUVs are used by many families and also by various travel agencies.

Mercedes Benz G-class

Sales BY Toyota in India Land rover LR-3

Sales BY TATA Motors in India Land rover

Study of Brands

Mahindra Scorpio Tata safari Ford endeavor Honda CR-v

"Leading the Future"

Tata Motors is India's largest automobile company. It is the largest commercial vehicle manufacturer in India and 2nd largest passenger car manufacturer. It is the 5th largest medium and heavy commercial vehicle manufacturer in the world. The popular brands of the company are Tata Indica, Tata Indigo, Tata Sumo and Tata Safari. Quick Facts Founder Industry Business Group Listings & its codes Jamshedji Tata Automotive The Tata Group BSE - Code: 500570 NSE - Code: TELCO & TATAMOTORS NYSE - Code: TTM

Year of Establishment 1945

Corporate Office

Bombay House 24, Homi Mody Street Mumbai 400 001, India Tel.: +(91)-(22)-56561676

Works E-mail

Jamshedpur, Pune, Lucknow and Dharwad am@tatamotors.com rbc@telco.co.in (for international inquiries)

Website

www.tatamotors.com www.tata.com/tata_motors

Tata Safari Its mammoth size and towering proportions makes this the hairiest of the The top-heavy design, soft suspension and vague steering wobble the daylights off even the most seasoned of drivers. Poor body control and weight transfer makes it a handful through the elk test, while a high rate of oscillation during the slalom means some scary moments later in the run. Slalom time: 12.8 seconds

Reclaim Your Life

The Tata Safari was launched a decade ago to the Indian market. Tata Safari with its slightly puffed yet elegant body and comfortable interiors became the darling of the young middle class urban elite. Safari comes in eight trims and two drive configurations, front-wheel-drive and all-wheel-drive. It comes with two engine options: a 2.2L VTT diesel that churns out 138 bhp and 2.0L MPFI petrol that produces 125 bhp. Estimated fuel economy is 9/13 km/l (city/highway). It is furnished with a height-adjustable driver's seat, power windows, a climate control system, and a tilt power steering. The Safari comes with a starting price tag of Rs 6.47 Lakhs (ex-showroom Delhi). The Tata Safari is one of the oldest and most successful SUVs in the Indian car market. The car with its excellent styling and comfortable interiors has become a hot favorite among the youth. Among the range of Safari on Indian roads, Tata Safari Dicor is the most appreciated SUV that has been introduced with a fresh look and an indigenously developed advanced engine, christened as Direct Injection Common Rail (DICOR) engine. This advanced version of the Safari comes with two engine options, a 2.2L VTT diesel and 2.0L MPFI petrol. Talking about the car interiors, it is adorned with power windows, video screens in the headrest, climate control system, height-adjustable driver's seat, and a host of car safety technologies. This SUV with its excellent

engine technology and high power output delivers a fuel efficiency of about 9 km/l in city and about 12 km/l on highways.

Safari DICOR

The new variant offered with changes like dual tone exteriors (select shades) and unique leather cum fabric upholstery in the interior. The characteristic features of the new variant are the reverse guide system, ABS (Antilock Brake System) with EBD (Electronic Brake Force Distribution), and indicators on the outer rear view mirrors. It also becomes the first car India to get the Reverse Guide System that uses a camera in the rear bumper and the internal rearview mirror as the Screen. Alloy wheels are standard on both the 4x2 and the 4x4 versions. The Gx variant is available with a price tag of Rs 9.95 Lakhs for the 4x2 version and Rs 10.87 Lakhs for the 4x4 version.

Specifications of the Tata Safari DiCOR 2.2 vtt

A 2009 Safari 2.2 DiCOR VX 4x4 152 km/h (95 mph) Top speed 0 to 100 km/h (62 mph) Engine Type Displacement Power rpm Torque Valve Mechanism Cylinder Configuration Fuel Type Fuel System 320 Nm (240 lbft) @1700 rpm DOHC Inline 4 Diesel CRDI (160 kmph as per user manual) 16.2 s 2.2 L vtt DiCOR 2179 cc 140 PS (100 kW; 140 hp) @ 4000

Minimum Turning Radius 6 metres Wheelsize Tyres Ground Clearance 6.5Jx16 235/70 R 16, 105 S 205 mm / 8.07 inches

COMPANY Tata Motors Ltd.

SEGMENT Sports Utility Vehicle (SUV)

USP Engine Options of TCIC, DICOR and MPFI

Striking Features of Tata Safari

New Front Grill with Chrome effect Two Tone Beige Interiors, wood-finish center console and leather upholstery

Tubeless Alloy Wheels Electric shift-on-the-fly 4 Wheel Drive mechanism DVD / MP3 System with LCD Screen Height Adjustment In Driver's Seat and electrically adjustable sideview mirrors

Power Steering and Power Windows At Front & Rear Dual Air Bag, Anti Locking Braking System (ABS) With EBD. Front Seat Belt Warnings, door open warning Leather Wrapped Steering Wheel New spare wheel cover

Price of Tata Safari

Tata Safari has a price tag of Rs. 6.50-11.50 Lacks.

Quote-Unquote

"Tata Safari has created a premium position for itself in the Indian market and is the highest selling SUV in the above-Rs. 7 lakhs category. The Safari brand grew by 18.5 per cent last fiscal and is growing by 18 per cent this year. It has always defined new standards for luxury and comfort for vehicles in its class. The Tata Safari - petrol is amongst the most powerful SUVs available in the country and offers unmatched content and specifications. It is a perfect blend of technology, performance and safety for its price level."

Mahindra Scorpio as its first Sports Utility Vehicle in India in 2002. This SUV has redefined the expectations for the design of SUVs with its sturdy looks and powerful performance, the sophisticated interior design adds to the further glory to the appearance. It is has won the hearts of millions with its eye-catching exterior design and powerful performance and has proven itself as one of the most preferred SUV in its class. Design and Interior Mahindra Scorpio has set a benchmark for the design of SUVs and instantly grabs everyone's attention when it hits the busy urban traffic. The latest versions have been fitted with smooth and shiny front grille and sparkling tail lamps cluster. The sporty and rugged look of the car is accomplished by the dual tone interior fitted with very comfortable fabric seats, individual armrests, AC vents for the rear side, mobile charging facility and small storage spaces. The car ensures comfort even during long journeys.

Engine The manufacturer has packed Mahindra Scorpion with powerful 2.6-liter turbo-charged diesel engine that delivers an output of 115bhp @ 3800rpm and torque of 28.3kgm @1700-2200 rpm. The vehicle can attain a speed of 0 to 60 in 9 seconds whereas the one fuelled by petrol can do the same in 8 seconds. Safety Scorpio has been loaded with an array of safety feature like collapsible steering column, intrusion beams, fire-retardant cushion, tubeless tyres and anti-lock braking system to ensure optimum safety of the occupants Future plans of Mahindra Mahindra, on the other hand have a strong presence in many countries in Africa and Italy. However, Mahindra is eyeing USA as their main market for its huge volumes. The US is top of Mahindras target list, company boss Dr Pawan Goenka told We want to be a global player in utility vehicles,. Mahindra are planning to launch a thoroughly reengineered version of their best selling Scorpio in the US market later this year. Presently, they will be assembling and selling through their network of 300 dealers. If volumes are good we will think about making cars in the US and then

we will be looking at Europe with a higher focus, said Goenka.We are also aware of Mahindras new world SUV that is Mahindras first monocoque design that is under development. It will sport a 4X4 and be the best Mahindra ever. It will be launched in 2011 and then taken to USA later. We never intend to be in passenger cars on our own, its too crowded and competive a market, he said. We feel Mahindra is in a far better position than Tata to sell its products abroad. Its styling is well received and not as odd looking as the Aria and the Manza that Tata make. Looking at the current situation, we bet our money on Mahindra. Good luck to both these manufacturers

Mahindra Scorpio Nothing Else Will Do

Since decades, Mahindra & Mahindra is known to supply general purpose vehicles to the Indian mass and the tradition is maintained with the launch of Mahindra Scorpio. This SUV became an instant hit and created a wave of enthusiasm among young professionals. This car comes with a 2.6L turbocharged Inline-4 diesel engine that generates 115bhp. Scorpio Getaway is an addition to the line-up. Also in the list is VLX that comes with a 2.2L mHawk aluminium CRDe Inline-4 engine that churns out 120bhp. The engines are coupled to a 5-speed manual transmission. All-wheel-drive (AWD) and two-wheel-drive (2WD) configuration options are provided for all variants. The estimated fuel economy for Scorpio is 9/14 km/l (city/highway). The starting price tag for the Scorpio is Rs 6.99 lakhs (ex-showroom Delhi). A big improvement over the old Scorpio, the new model feels more reassuring through the Elk test and even the Slalom. Car still rolls considerably and soft front suspension not cohesive with rear set-up. Its not the handler we hoped it would be and it slots in 3rd behind the Tavera. Slalom time: 11.4 seconds With the Scorpio, Mahindra joins a handful of other Indian companies which have designed and produced world class vehicles on their own. Its the car that was built around the customer. Before we even went to the design block we spoke to the customer. To create a car that takes ownership experience to a new high.

It has won 3 Car of the year awards (BBC Worlds Wheels, CNBC Autocar, BS Motoring) in the year of its launch. It has edged out most SUVs in the NFO customer satisfaction survey and is currently the largest selling SUV in the country. To add to all this, in March 2006, the all new Scorpio was launched with 43 new features. Mahindra Scorpio is a big hit on Indian roads. This SUV from Mahindra at the time of its launch had created a wave of enthusiasm among young car consumers. Though today there are many other SUVs against the successful Mahindra Scorpio, the car has been successful in maintaining its worth and significance in the car market. Mahindra Scorpio is powered with a 2.6L turbocharged Inline-4 diesel engine and the recently launched automatic Scorpio is powered by a 2.2L mHawk aluminium CRDe Inline-4 engine that generates 120 bhp. This SUV has its own style and elegance both in the exterior and the interior. It gives an impressive mileage of about 9 km/l in city and about 14 km/l on highways

Company Mahindra & Mahindra

Segment SUV

Biggest USP Strong engine along with good look

Striking Features

CRDe Engine 5-zone cushion suspension Tower tail lamps Middle row sliding seats (only in 8 seater) Tiltable steering Tubeless tyres New spaces for storage on centre bezel, IP and console

Price Tag
Model Variants Turbo 2.6 Turbo 2.6 DX Turbo 2.6 SLX Ex-showroom Price (Rs.) 7,13,822 7,69,387 8,28,132

HONDA
COMPANY PROFILE
Honda Siel Cars India Ltd., (HSCI) was

incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company, with a commitment to providing Hondas latest passenger car models and technologies, to the Indian customers. The total investment made by the company in India till date is Rs 1620 crores in Greater Noida plant and Rs 784 crores in Tapukara plant.

HSCIs first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997. The green-field project is spread across 150 acres of land (over 6,00,000 sq. m.). The annual capacity of this facility is 100,000 units. The companys second manufacturing facility is in Tapukara, Rajasthan. This facility is spread over 600 acres and will have an initial production capacity of 60,000 units per annum, with an investment of about Rs 1,000 crore. The first phase of this facility was inaugurated in September 2008. The companys product range includes Honda Jazz, Honda City, Honda Civic and Honda Accord which are produced at the Greater Noida facility with an indigenization level of 77%, 76%, 74% and 28% respectively. The CR-V is imported from Japan as Completely Built Units. Hondas models

are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency.

Honda CR-V Live Up

The Honda CR-V is one of the bestselling SUVs in India. The CR-V promises its customers fascinating comforts of a sedan and the strength of an SUV. Honda's creative and undaunted real-time all-wheel-drive (AWD) system supplies a front-wheel-drive (FWD) operation in normal circumstances levering (change) to AWD whenever required, depending on driving conditions. This mid-sized SUV comes with a single 2.4L iVTEC Inline-4 engine option that produces 161 bhp. This engine comes with two transmission options: a 6-speed manual transmission and a 5speed automatic transmission that provide an estimated fuel economy of 8/10 km/l (city/highway). The CR-V comes with a starting price tag of Rs 18.4 Lakhs. The Honda CR-V is the only SUV by the premium car manufacturer, Honda. Being one of the best selling SUVs in the present era, the car delivers a blend of power, performance, and sophistication. The car is

designed with elegance and creativity, fulfilling the promise of providing fascinating comforts to all its owners. The real-time all-wheel-drive (AWD) system and the advanced 2.4L i-VTEC Inline-4 engine offers excellent stability, handling, and driving experience. This SUV is also available with an engine option of automatic transmission. In the interiors, this SUV has an expressive cabin adorned with dual climate control, adjustable tilt-telescopic steering, an ultra-silent cabin, and multi-info display. The estimated fuel efficiency of the SUV is about 9 km/l in city and about 16 km/l on highways.

Honda CR-V The fully redesigned SUV is roomy, maneuverable, and fuel-efficient offering a sporty driving experience. A peppy dashboard with easy to read LCD gauges, leather upholstery, dual climate control, and an adjustable tilt-telescopic steering provide a superior driving experience.

Luxurious Interior

Available Honda Satellite-Linked Navigation System* Aerodynamic styling Lightweight lift-up tailgate Folding power side mirrors Available heated front seats Available leather-trimmed interior

Powerfully Efficient

166-hp, DOHC i-VTEC 4-cylinder engine Fuel efficient: 20/27/23 (city/highway/combined) (2WD) Ultra-Low-Emission Vehicle (ULEV) designation Company Name Honda Motors Segment Sports Utility Vehicle (SUV) USP 161 PS @ 5800 (Max. Power) 218 Nm @ 4200 (Max. Torque)

Striking Features of Honda CRV 2008

Modern styling right from the bumper to tail 06 speed manual & 05 speed automatic transmission for sporty riding

Powered with latest technology of four wheel drive (4WD) & 2.4 litre IVTEC engine

Soft touch and roomy interiors

Fully integrated audio entertainment system with 06 CD changer Safety features comprises of an efficient Electronic Brake Distributor (EBD) and Dual Air Bags

Aerodynamic design, electrically operated Sun roof, double front grille and 17" large alloy wheel are the eye-catchers.

Price of Honda CRV 2008 SUV Car

Honda CRV 2008 is imported as a completely built unit (CBU) therefore an import duty of 100% is applied on the cost of it. Hence CRV 2008 model comes with a big price tag of Rs. 17-20 Lacks.

Vehicle Highlights CR-V gains more standard safety features for 2005, including curtain side airbags. Other additions include a leather-upholstered model and a new automatic transmission. Detail styling changes round out the revisions. This compact 5-passenger SUV offers LX, EX, and new SE models. LXs come with front- or all-wheel drive. The others have AWD. CR-V's AWD lacks low-range gearing. All models have a 4-cyl engine and manual or automatic transmission. The automatic for '05 is a 5-speed unit vs. a 4speed. Four-wheel disc brakes continue as standard and are joined for '05 by ABS, which had been standard only on the LX. All models also gain an antiskid system, which was previously unavailable. Front side airbags were

an extra-cost feature but are standard for '05 and joined by head-protecting curtain side airbags for both seating rows. Sixteen-inch wheels replace 15s for '05. The SE has standard leather upholstery and heated front seats. Both are new CR-V features, as are steering-wheel radio controls and an outside-temperature indicator for EX and SE models. All CR-Vs have a 60/40 split folding rear seat and a lift-out rear cargo floor that doubles as a picnic table.

Engineering LX Engine Type In-Line 4Cylinder AluminumAlloy 2354 180 @ 6800 161 @ 4400 87x99 10.5:1 16-Valve Valve Train DOHC iVTEC Multi-Point Fuel Injection Drive-by-Wire Throttle System Real Time 4-Wheel Drive CARB Emissions Rating Direct Ignition System with Immobilizer Standard Standard Available ULEV-2[1] Standard EX In-Line 4Cylinder AluminumAlloy 2354 180 @ 6800 161 @ 4400 87x99 10.5:1 16-Valve DOHC iVTEC Standard Standard Available ULEV-2[1] Standard EX-L In-Line 4Cylinder AluminumAlloy 2354 180 @ 6800 161 @ 4400 87x99 10.5:1 16-Valve DOHC iVTEC Standard Standard Available ULEV-2[1] Standard

Engine Block/Cylinder Head Displacement (cc) Horsepower @ rpm (SAE net) Torque (lb-ft @ rpm) Bore and Stroke (mm) Compression Ratio

100K +/- Miles No Scheduled Tune-Ups[2]

Standard Transmissions LX

Standard

Standard

EX Standard

EX-L Standard

5-Speed Automatic Transmission Gear Ratios: 1st: 2.786, 2nd: 1.614, 3rd: 1.082, 4th: 0.773, 5th: 0.566 Reverse: 2.000, Final Drive: 4.500

Standard

Body/Suspension/Chassis LX Unit-Body Construction MacPherson Strut Front Suspension Multi-Link Rear Suspension Stabilizer Bar (mm., front/rear) Variable Power-Assisted Rack-and-Pinion Steering Steering Wheel Turns, Lockto-Lock Steering Ratio Standard Standard Standard 20 / 19 EX Standard Standard Standard 20 / 19 EX-L Standard Standard Standard 20 / 19

Standard

Standard

Standard

2.96 15.74

2.96 15.74

2.96 15.74

Turning Diameter, Curb-toCurb (ft) Power-Assisted Ventilated Front Disc/Solid Rear Disc Brakes (in, front/rear) Wheels

37.8

37.8

37.8

11.7 / 12.0

11.7 / 12.0

11.7 / 12.0

17" Styled Steel

17" Alloy

17" Alloy

All-Season Tires

225 / 65 R17 225 / 65 R17 225 / 65 R17 102T 102T 102T

Ford India Limited

"Make Every Day Exciting"

Ford India, originally an American company entered the Indian market with Ford Escort in the year 1988. The 2001 model Ford Ikon was a successful car on Indian roads. The company added more happening brands to the market, such as Ford Fusion, Ford Fiesta, Ford Mondeo and Ford Endeavour. Quick Facts Founder Country Henry Ford USA

Year of Establishment 1903 (in India 1988) Industry Listings & its codes Website Global Website Automotive NYSE: F www.india.ford.com www.ford.com

FORD ENDEAVOUR MAJOR FEATURES

Endeavour hit the Indian roads in 2003. A product of Ford India, the automobile offers its consumers the complete satisfaction of riding in a luxury SUV. The versatile 7-seater Endeavour has a commanding road presence. It flaunts a spacious cabin and offers world-class comfort to its passengers. With a cutting-edge theft protection system and advanced active and passive features, Ford Endeavour proves to be a safe haven for the people riding in it. All these make the SUV a worthwhile investment.

Engine
rpm and maximum torque of 285 Nm @ 2000 rpm. Endeavour is available in both, two-wheel (2WD) and four-wheel drives (4WD). The 2WD is perfectly suitable for driving on city roads and highways, whereas the 4WD is designed to At the heart of Ford Endeavour lies a 2.5 L turbocharged diesel engine, which churns out a power of 114 PS @ 3500 offer a comfortable ride on rugged terrain.

Design and Comfort

The sporty stance of Ford Endeavour is enhanced by an aggressive fascia, with a huge bonnet, multi-reflector headlamps and a big front grille. Mud flaps and a fashionable roof rail are other elements contributing to the appeal of its exteriors. Silver sides-steps further accentuate the well-built quality of Endeavour's imposing design. The seven-seater vehicle has three rows of seats, offering equal comfort for all its occupants.

Interior

The interiors of Ford Endeavour are roomy and elegant, sporting luxurious leather upholstery. The instrument cluster is very trendy. Endeavour comes equipped with an in-car DVD system, with roof-mounted screen and an audio system incorporating six-stack CD changer and MP3 player. All the three rows have AC ducts, which enables the rear seat passengers to set the temperature as per their convenience. The fifth door mirror of Endeavour becomes very useful while parking or reversing.

Ride and Handling

The huge tyres and rigid chassis of Ford Endeavour absorb all the bumps that take place during the course of driving. Handling is reasonably well, especially when the vehicle takes tight corners. Its steering wheels are power assisted and offer great responsiveness.

Safety

Ford Endeavour is fully loaded with advanced safety features, which include dual airbags for driver and co-driver, individual seat belts in all the seating positions, Anti-Lock Braking System (ABS), side-door intrusion beams, collapsible steering column, childproof rear door locks and fuel tank shields. Apart from this, the car also features Passive Anti-Theft System (PATS), which prevents the engine from being started with an incorrectly coded key, by automatically cutting off the supply of fuel to the fuel injection system after two seconds.

Variants, Price & Colour

Ford Endeavour is available in three variants - TDCi, 4x2 (Diesel) and 4x4 (Diesel). It comes in a wide range of dazzling colors, such as Brush Steel, Mystic Wine, Panther Black, Diamond White and Jeans Blue. The price of this SUV ranges from Rs. 14.70 lakh to Rs. 15.62 lakh.

Overview Model Body Type Number Of Doors Seating Capacity Fuel Capacity Ford Endeavour SUV 5 7 71 Litres

Dimensions
Length Width Height Wheelbase Ground Clearance Minimum Turning Radius 4998 mm 1789 mm 1836 mm 2860 mm 210 mm

6.2 m

Weight
Kerb Weight 1875 kg

Engine
Type Number Of Cylinders Displacement Transmission Max. Power Max. Torque 2.5 Litre TDCi with Variable Geometry Turbocharger (VGT) 4 2499 cc Manual 114 PS @ 3500 rpm 285 Nm @ 2000 rpm

Suspension
Independent double wishbone with torsion bar spring &

Ford Endeavour
Endeavor, one of the most desirable and market fitted SUV available today, comes with various unique equipments and specifications.

Endeavor is one of the most favorite Indian SUVs for its stylish design and awesome performance. Endeavor is marked for its road presence with wide and tall body and powerful appearance. Based highly on cutting edge technology and all the stylish effort for making Endeavor, one of the most desirable and market fitted SUV available today, comes with various unique equipments and specifications. Struggling to cope with the new Globalised competition, Ford was not to lag behind others while vying for the Indian pie. The Endeavour may look a bit obsolescent, but it has user-friendly interiors with plenty of legroom. The car comes with a common 2.5L turbocharged diesel VGT Inline-4 engine which generates 141 bhp and is propelled by a 5-speed manual transmission. The only difference between the two available variants is the drive configuration, which is rear-wheel-drive (RWD) for one and all-wheel-drive (AWD) for the other. The car comes with alloy wheels and tubeless tyres. The estimated fuel economy of the car is 7/10

km/l (city/highway). The Endeavour comes with a starting price tag of Rs 14.72 Lakhs. Endeavor 4x2 XLT This 7 seater SUV comes with the additional power and torque due to its 2.5 L inter-cooled turbo diesel engine. It has various special features like multi-reflector headlamps, large chrome grille, air-conditioner with two sets of additional vents for rear seats, creative stowage room, individual cup holder, front seat back pocket along with cell phone pockets, 4-wheel anti lock braking system, collapsible steering column, fuel tank shields, child-proof rear door locks etc. It comes with 4*2 manual transmission.
Company Name Ford India Limited (SUV) engine Segment USP

Sports Utility Vehicle 2.5 litre Duratorq TDCi

Striking Features of Ford Endeavour

Heating, ventilation and air-conditioning system Instrument Cluster with titanium rings for a dashing and sporty look. Genuine wood interiors designed to offer a luxurious experience and will feature:

In-car DVD System with roof mounted screen and new audio system incorporating six-stack CD and MP3

All Row AC ducts.

New multi reflector headlamps, clear fog lamps, tail lamps Twin-bin centre console capable of storing up to 10 CDs, six cup holders and new bigger pouch.

16" alloy wheels that are bigger and marks the bold presence. Active safety features like Anti-lock Braking System ( ABS) with Electronic Brake Force Distribution (EBD).

Price Tag of Ford Endeavour

The price of Ford Endeavor would be around Rs. 14.50-15.50 Lacks. Its Rivals include the Honda CR-V, Mitsubishi Pajero, Nissan X-Trail and Hyundai Tucson.

Quote Unquote

"The new Ford Endeavour is a supreme combination of the latest in vehicle engineering and with its commanding road presence, comfort, flexibility, safety and robustness, is the ideal action SUV for the modern family''.

Mileage City(kmpl)

mileage highway

No. of cylinders

Fuel tank performance capacity(liters) 0-100km/h (sec) 71 25.5

power

Fuel type

FordEndeavor Mahindra Scorpio Honda CR-v

9.3

12.2

141 bhp@3500 rpm 120 bhp@4000 rpm 141 bhp@6000 rpm

Diesel

10.6

13.6

60

Diesel

8.6

11.9

58

Petrol

9 Tata Safari

13

65 25.5

Diesel

89 bhp@4300 rpm

RESEARCH METHODOLOGY
Why doing the study? The study is done to understand buying behavior of the customers of the given segment and to deeply analyze those parameters that are in the top of the priority in the mind of the people. The study also focuses on the features that various brands provides and how they attract customers and the way people perceive brands and how the brand is differentiated from other brands. Why these parameters are considered? These parameters are selected on the basis of research

conducted.The research come out with the results which reported to these factors /parameters that are mostly considerd in any car for selecting it.The parameters like safety,drivers comfort,style and economy is highly demanded in a car like SUV.this is the simple reason for which we have selected tose prime factors that are always considered befor making actual purchases. Why selected these brands? We have tried to make our research precise and comprehensive by selecting those brands of SUVs that itself has different market segment. These cars give tough competition to each other but they have separate customers and segment.

The purpose of selecting these brands is to know about the parameters that the customers take into consideration before buying any SUV. The main reason behind selecting these brands was we have to consider two Indian brands and two foreign brands: Indian brands: Tata safari. Mahindra Scorpio. Foreign brands: Honda CR-v(Japanese) Ford Endeavor(American) Reasons 1. It makes the study more precise and specific. 2. Two foreign brands have been selected and two Indian. 3. These are the brands that have the dealers in Aligarh. 4. These brands are constantly seen on the roads of Aligarh. 5. All have a competition with each other directly or indirectly. 6. These SUVs also cover different market segment amongst different customers as per their features & appearance. 7. Studying which brand national and international is more loyal to customers.

In short, the brands are selected to make the study precise and to cover both national and international brands that will give the exact overview that which brand is performing better on the roads of Aligarh.

Analysis segment

Analysis segment:

Parameters SUVs

Tata Safari (6.50-11.5) 3.5 3 4 4 4 3.5 4 3.5 3 3.5 4

Honda CR-v (17-20) 4 4 4 4 1 2.5 4.5 5 3.5 4.5 1

Mahindra Scorpio (7.15-8.28) 3 3.2 3 3 4.5 4 3.5 3 3 2 4.5

Ford Endeavor (14.5-15.5) 4 3.5 3.5 4 2 3.5 4 4.5 3.5 4 2

brand model In lacks

1)performance 2)power 3)comfort 4)safety 5)price 6)mileage(kmpl) 7)appearance(exterior) 8)appearance(interior) 9)extra features 10)status quo 11)maintenance cost

Overall Rating out of 5

3.6

3.45

3.3

3.5

Customers preference of different parameters towards the brand

Market Share of SUVs in Aligarh

MarketShare-Aligarh (%)

Mahindra Scorpio T ata Safari Ford Endeavor Honda C R-v others

Commenting on the market share of SUVs in Aligarh city, it is been observed that the market share of Mahindra Scorpio is highest and has a tough competition with Tata safari and Toyota Innova, Tata safari is raked to position two when it comes to market share in Aligarh and then its ford endeavor which can be also seen on the roads of Aligarh but not as much as compared to Scorpio that has the largest market share. The last is Honda CR-v that is known to the elite class and is bought due to the status it gives to the person who is sitting in it. Others include: Toyota Innova Mahindra bolero

Chevrolet Tavera

Tata sumo

Maruti Grand Vitara

NUMBER RESPONDENTS

OF

LIGHT

COMMERCIAL

SPORTS VEHICLES 5%

UTILITY

HEAVY COMMERCIAL VEHICLE 9%

VEHICLES 36%

50

1 8% L CV'S 10 % S UV'S COMMER CIAL VEHICL E

7 2%

The finding show that out of the total population 72% prefer to buy light commercial vehicles,18% peoples wants to purchase sports utility vehicles,10%of the peoples wants to purchase heavy commercial vehicles

Findings and Suggestions It is found that SUV is gaining acceptance in the market of Aligarh because it is an IT hub and also it is known with a research conducted by income tax which says around, that itself means that the market for big cars is good in Aligarh. People are more in the business and they focus mostly on safety and comfort that they find in SUVs that even support them for long comfortable journey. Other findings: It is found that lady customers show more interest in sedan then SUVs. SUV is more popular in foreign countries Travel agencies also focus on more of SUVs because those cars are used for long highway drives.

In Aligarh the top two SUVs that have maximum market share is

Mahindra Scorpio & Toyota Innova.

Ford endeavor recording the highest sales in October 2009,

capturing a market share of 27.65 per cent. The Ford Endeavour has been the market leader in terms of cumulative sales of SUVs in 2009. It recorded sales of 3,007 units from January-October 2009. Complaints regarding drivers comfort were reported by 2

respondents who had the experience of long drive. People who dont go for status and have low budget and want style

prefer Scorpio then other SUVs. Youngster likes Ford Endeavor and Scorpio because of the style but

if the budget is high they would like to buy endeavor otherwise Scorpio will be a perfect match. Honda CR-v symbolizes the comfortable drive for elite class and is

considered as the status and is looked upon as the dream car for most of the SUV lovers.

Tata Safari is the perfect match for those who believe in the

indigenous technology, good style, comfort, status, power and safety, economy, customer service. That means Tata Safari is the blend of all the parameters that a person looks in SUVs.

Most of the travel agency that use SUVs as tourist cars they look

upon Mahindra Scorpio and Toyota Innova because of the low maintenance cost and good mileage.

Maximum number of SUV that is seen on the roads of Aligarh is

Mahindra Scorpio.

Conclusion Based on Findings All the SUVs of brand that we have studied have different class and attract different set of people. All the four cars like: CR-v, Safari, Scorpio, Endeavor all have distinct characteristics and have approach to different market segment. These SUVs are meant for different class of people based on the difference of price tag that they have.

S. No SUV 1. 2. 3. 4. HONDA CRv Endeavor Tata Safari Scorpio

CLASS Upper-Upper Upper -Middle Middle upper/upper lower Middle middle/middleupper/upper- lower

This is clear from the above table that every SUV in the segment have different segment and attracts different class of people.

Suggestions
Mahindra Scorpio: Families do not prefer Mahindra Scorpio because of the simple reason that the car has lost its status because it is mostly used by either travel agencies or people who are indulge in other illegal activities and by hooligan. So, the brand must concentrate on building the good image and product positioned should be positive in the mind of customers, so that it attracts families also. Tata Safari: Tata safari also faces the major problem of suspension, the suspension is good but complaints regarding it after a period of time are frequent by the users/customers. Ford Endeavor: The drivers seat is not as comfortable as compared to other SUVs of the same class. It troubles the driver in a long run.

Honda CR-v: The maintenance cost of CR-v is reported to be very high due to low mileage and the spare parts are very expensive and that too not easily available. The Honda also has a disadvantage that it has very less service stations and workshops to get serviced or repaired urgently during brake down.

CONCLUSION
On the basis of the parameters that includes: safety, comfort, drivers pleasure, economy, appearance, power and performance and also the brand image and customer service the best SUV is TATA SAFARI, because this SUV looks up to all the parameters that are taken into consideration while comparison, study and while preparation of the report. Being the indigenous and sturdy car the brand has the maximum number of service stations which provide good service to the customers and the customers complaints are really less regarding the service provided. The main feature that attracts the customer to prefer the brand Tata over other brands is that the brand has a good perception in the eyes of people because Tata is the company that is renowned for its ethics and philanthropy. The brand is considered as reliable source on the roads of Aligarh and it is also found that people who look up for a good, safe, comfortable, economical, low maintenance cost car-for those people the Tata safari is the best deal to make. Even people who are using old version of safari didnt have any complaints except the outer body got a bit loose and that was just because the car was old enough.

As per the rating done on the basis of the performance, mileage, economy, safety, comfort ,drivers pleasure and customer service the people have rated the Tata safari the maximum. The simple reason behind it is that Tata safari has the style that ford endeavor gives, the interior and status that CR-v has and also the mileage and low maintenance cost that is offered by Mahindra Scorpio. All in All the Tata safari is the combination of all the distinct features that are provided by other SUVs.

BIBLIOGRAPHY :WEBSITES:

www.tata motors.com www.ford.com www.mahindra&mahindra www.honda.com www.wikipedia.com http://www.surfindia.com/automobile/ford -india-limited.html