BM English Speaking Institute Pvt. Ltd.

July 2011

Contents

BM English Speaking Institute Pvt. Ltd.

Executive Summary Factsheet Offices & Centres Business Model Key People SWOT Analysis Financial Profile Industry Analysis Competitive Landscape Competitive Benchmarking Recent News Appendix

Executive Summary
Company Description Business Model SWOT Analysis
BM English Speaking Institute Pvt. Ltd. is an English communication skills training institute It offers services and courses for Courses A, B, C D, E etc The company operates X centres in City 1 and has tie-ups with leading business houses The company forms ventures with potential business partners in order to set up new centres across India based on requirements to be fulfilled by the partner Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern BM English Speaking Institute can reap significant benefits owing to opportunity 1 while threat 1 can hamper the strategic initiatives and growth prospects of the organization The company generated net profit of INR Y in the fiscal year (FY) 20--, registering a growth of a % over the previous year The financial profile of the company includes the balance sheet and the key ratios depicting the key financial figures for FY 20-- and 20-- giving an insight into the company's financial performance Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into education systems namely, I and J Formal education system includes segments such as K and L, whereas the informal education system includes M, N and O Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent CAGR to reach INR Z bn by 20- The market is divided into segments like A,B,C,D,E etc Key competitors for the company can be enlisted as: Competitor 1 Competition in the vocational training industry is increasing steadily with many private chains opening their institutions in different regions of the country

Financial Profile

Industry Analysis

Competitive Landscape

SAMPLE
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Factsheet
Basic Information
Industry Corporate Address ---

Brief Description
BM English Speaking Institute Pvt. Ltd. (BM English) operates as an English communication skills training institute The institute caters to the development of soft skills along with courses which help people to enhance their Skill 1, Skill 2, Skill 3, Skill 4, Skill 5 etc The company has so far trained over X professionals in English communication Its predominant specialization lies in conducting Course 1 Its offerings range from Course 2 To Course 3

Tel No. Fax No. Website E-mail: Year Founded Year of Incorporation Ownership Revenue Fiscal Year End Auditor Competitors

------------

It also has devised Course 4 for individuals to hone their Skills 6 and Skills 7 through System A The institute also has corporate placement tie-ups to place participants who are looking for jobs after completing courses at BM English Speaking Institute It also offers a provision for online testing on Subject 1, Subject 2 and Subject 3

LE P M A S

Brief History
20--

Source:

Offices & Centres India

LE P M A S
Branches Region /State
State ! --

Centres

HQ Office Centres
Note: The mappings also exhibit major cities with multiple centres

Source:

Note: The map includes some of the major centres of the company as mentioned in the website

Business Model
BM English Speaking Institute Pvt. Ltd.

Mode 1
The company has A centres at City 1 wherein it operates and provides its services to its clients

Mode 2
The company prepares people who want to set-up, start and successfully run an English Training Center anywhere in India

Prerequisites & Advantages of Mode 2

The company works with its business partners in order to train them and help them set up centres across India. The parameters are enlisted as below: Requirement 1 Requirement 2 Requirement 3 Requirement 4 The advantages that the company extends to the partner include: Advantage 1 Advantage 2

Source:

Key People
Founder and CEO
Mr. X Founder and CEO Age : -Since: -Current Position: Professional History: Founder and CEO - - - - - - - --

Corporate Trainer & Director - Finance

Mrs. Y Corporate Trainer & Director - Finance Age : -Since: -Current Position: Professional History: Corporate Trainer & Director Finance - - - - - - - - --

Qualification: Board Memberships Others

Qualification: Board Memberships Others

E L P M A S
Source:

SWOT Analysis
Strengths Strength 1: Weakness 1: Weakness

Strength 2 :

Strength 3 :

E L P M A S
Opportunities Threats Threat 1: Threat 2: Threat 3:

Opportunity 1:

Opportunity 2 :

Ratio Analysis
Key Ratios
Particulars Y-o-Y change (20--) 20-20--

Key Ratio Analysis

Analysis Point 1

Profitability Ratios
Return on Equity Return on Working Capital Return on Assets Return on Fixed Assets -

Analysis Point 2

Analysis Point 3

Liquidity Ratios
Current Ratio Cash Ratio -

LE P M A S
INR -2

Leverage Ratios
Debt to Equity Ratio Debt to Capital Ratio -

Ownership Structure
Total Paid-up Capital Total Number of shareholders

Financial Snapshot
INR
200,000 150,000 100,000 50,000 0

Share Holding Pattern

100%

2009
Source:

2010
Improved Decline Note: Y-o-Y change in Profitability and Cost Ratios is represented in basis points

Industry Analysis
Vocational Training Industry Overview
Vocational training market is currently estimated to be worth INR X bn and is poised to grow at u per cent CAGR to reach INR Y bn by 20- Some major segments in vocational training in India include Segment A, Segment B, Segment C, Segment D and Segment E
Based on the trends of employability in the industry, Segment F. Segment G, Segment H, Segment I, Segment J are the emerging segments

Size & Growth

INR bn

200
+u%

T S

150
R

100 50 0

It is a developing market with strong opportunity for new players

Private players operate free of any regulations i.e. no governing/ regulatory bodies

Factors driving growth for the market include Factor 1 Factor 2 Factor3 Factor 4 Trend 1 Trend 2 Trend 3 Trend 4

LE P M SA

20--

20--e

20--e

20--e

20--e

Market Segmentation
E Others p% k% n% A o% D

Visible trends in the market are -

m% C
Source:

B l%

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Competitive Landscape (3/3)

Competitive Scenario
Company Name Veta Bafel BM English BSL Training Russells Smarttalk Speakwell
Number of Centres

Study Centres

Financial Information (INR mn FY 2010)

Total Revenue Net Profit/(loss)

Geographic Presence (India)

Zone A Zone B Zone C Zone D

L M M H

H NA M L

NA NA H NA

H L M L

M L M H

H L M M

M NA H M

Major Market Segments (courses/subjects)

Spoken English : Course A Course B Course C Course D Course E Course F

Source:

SAMPLE

H: High; L: Low; M: Medium

Offered

Not Offered

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Thank you for the attention

BM English Speaking Institute Pvt. Ltd. is a part of Netscribes Education Company Profile Series.
For more detailed information or customized research requirements please contact:

Gagan Uppal
Phone: E-Mail: +91 22 4098 7530 gagan.uppal@netscribes.com

Jitendra Punjabi
Phone: E-Mail: +91 33 4064 6215 jitendra.punjabi@netscribes.com

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