Assignment no.

Madhya Pradesh tourism

IntroductionTourism has grown from the pursuit of the privileged few to mass movement of people with the urge to discover the unknown, to explore the new and strange places, to seek changes in environment and to undergo new experiences. It is a highly competitive business, dependent on many external factors over which a region or a destination has little or no control.

Tourism as an Economic ActivityTourism started as a social phenomenon, but within a short span of time, has grown into a significant economic activity. Of late, the social and economic consequences have raised various environmental issues affecting the ecology and the social impact of tourism on the host community. As an economic activity, tourism is a business both for the individual entrepreneur and the community. It is based on the interrelated system of demand and supply factors. On the demand side are the international, national and local markets. The supply side involves the tourism product consisting of attractions, accessibility, facilities and infrastructure. It is an industry with great reliance on attraction and amenities, along with dependence on the goodwill of the local community. Therefore, the distribution of economic benefits has to be more wide spread than in the case of the traditional industry.

The Objectives of the Madhya Pradesh Tourism-

1.

To highlight the issues underlying the stimulation of tourism in MP.

2.

To Identify and plan infrastructure and development needs of the existing tourist destinations and the tourist circuits.

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3. To identify potential tourism areas and plan for their development.

4.

To introduce and enhance new tourism activities i.e. adventure tourism, ecotourism, sports tourism, rural tourism and health tourism.

5.

To identify priority development projects, their financing and management strategies.

6.

To introduce broad based regional growth through tourism by generating higher economic gains and balancing socio-cultural and physical environment.

Marketing Of Madhya Pradesh Tourism

Product Madhya Pradesh tourism is a service product by nature and involves tours in the exotic locales of Madhya Pradesh. There are different kinds of tour products.
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Caravan tourism Package A product which provides tourists with their own caravan to travel

Eco tourism package As the name suggests, it is a tour for tourists who love landscapes and forests

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Rural tourism Involves tours to Amla and Pranpur Adventure tourism An interesting tourism concept wherein they invite tourists for the Chambal challenge

Place - Amarkantak, Bandhavgarh, Bhedaghat, Bhimbetka, Bhojpur, Bhopal, Chanderi, Chitrakoot, Gwalior, Indore, Jabalpur, Kanha, Khajuraho, Maheshwar, Mandau, Omkareshwar, Orchha, Pachmarhi, Panna, Pench, Sanchi, Shivpuri, Ujjain. These are the places where the tourism packages are conducted.

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Price - Madhya Pradesh tourism pricing is competitive in nature. It competes with various other private organizations such as Mahindra tours and travels as well as others and hence it has to use competitive pricing. Promotions Madhya Pradesh tourism ads are known as one of the best and most creative ads across India. Each of its TV commercials have been innovative in nature and have attracted a lot of eyeballs as well as generated curiosity. Besides ATL communications, it also does BTL promotions through publications as well as sales promotions. The tourism board also has a tie up with Jet Airways for promotional packages. Process Depending on the type of package, the process varies. In case of Caravan tours, the proves would involve loaning caravans to tourists who can than return it in a given amount of time. Similarly in case of other tours, Guides as well as accommodation is included which completes the whole tour with minimum hassles and maximum enjoyment for the tourist. Thus the process of Madhya Parades tourism is systematic in nature. People The people in Madhya Pradesh tourism consists of Tour operators, Tourist transport operators, Hotel staff, Tourist guides as well as the main operations staff. Madhya Pradesh tourism board also has amazing ways of rewarding employees through awards. Physical Evidence Madhya pradesh tourism has tie ups with the best city hotels, Wildlife sector hotels, Tourist centre hotels, Restaurants and as mentioned the best service people to give the best experience to the tourists. Madhya Pradesh itself is exotic in nature and the locations such as Bhopal, Udaigiri and Sanchi are beautiful thus making for excellent physical evidence.

Advertisements of Madhya Pradesh Tourism

The oldest cave paintings in the world, the oldest Buddhist stupa in the world and the largest wildlife sanctuary in Asia are all trying to invite travelers to come and visit Madhya Pradesh for sightseeing.

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In 2006, Madhya Pradesh Tourism had released an ad called Bioscope, which presented shots of the attractions of the state, apparently viewed through a bioscope. It invited travelers to come and visit the state, the shots strung together by a narrative.

First Advertisement of MP Tourism Madhya Pradesh Tourism has been releasing some very unique ads over past years for promoting tourism in Central India and this time they made such an awesome advertisement by beautifully blending a human eye with Visual FX. The advertisement is built on a new concept that demonstrates all the places of Madhya Pradesh, India by just using a girls eyes and face. It replaces the much talked-about Hindustan Ka Dil Dekho campaign. The new advertisement has been positioned to capture people's imagination from religion, adventure to history that the state offers. This is depicted through a face and its expressions.

Second Advertisement of MP tourism

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A new TVC for Madhya Pradesh Tourism has shadow artistes from Bengal bringing Madhya Pradesh Tourism alive through their campaign MP ajab hai, sabse gajab hai. The entire narrative of the commercial captures key landmarks of the state in a stark manner against a simple white screen to give it a distinctive and memorable look. This is the third campaign in the series of campaigns on MP tourism, and has an earthy jingle that weaves together the unique and surprising facts about Madhya Pradesh which could interest a tourist to come visit the state.

Third Advertisment of MP Tourism

Incredible India is a very interesting campaign state by state or overall country. Many ad makers have presented romantic, mystical, fantastical travel stories in 60 seconds selling the dream that is India. In the latest that caught my eye was the tourism ad for Madhya Pradesh- the central most state of India. The song is this catchy, rustic playful piece sung by fantastic actor Raghuvir Yadav MP ajab hai. The piece has shadow puppets showing various things native to the state from its palaces to its forests.

AchievementsThe Comptroller and Auditor General of India (CAG) has found deficient planning of Madhya Pradesh State Tourism Corporation (MPSTC), which had been awarded national level awards for best performance and planning by the Union tourism ministry recently. MP tourism officials received awards from the Union Tourism Minister Subodh Kant Sahay in New Delhi.

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The CAG, in its report, has observed due to deficient planning of the company, an expenditure of Rs 64 lakh, incurred on the construction of an unviable project, remained unfruitful. It has also pointed out that persistent failure of the company in maintaining desired level of power factor and non-reduction in the contract demand resulted in avoidable expenditure of Rs 13 lack.

ConclusionBehind the success of Madhya Pradesh tourism is its managing director, Ashwani Lohani. His strategies are simple yet result-oriented. While tourism advertising typically shows visuals of tourist destinations, which, more often than not, end up looking homogenous, we have consciously focused on creating advertising which is non-tourist in nature both from a strategic as well as creative point of view. And this decision has paid off, with two hugely popular and successful commercials behind us; it has pretty much defined the brand and the personality that we are. Plus it doesn't just separate us very distinctively from the rest, it also continues to tell the story of Madhya Pradesh in a true earthy and folksy way or perhaps now in a more Indian form.

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ANALYSIS
Madhya Pradesh is known for its innate charm and unique beauty and cultural sprit. Madhya Pradesh tourism is enriched with many historical and beautiful places, and above all the nine wild life sanctuaries here which are largest in Asia has made it a unique place to visit. Thus Government is heading towards a tourism which is Eco-adventurous.

Role of AdvertisementThere are some very spectacular advertisements for the promotion of central Indias tourism.All the advertisements contain new concepts which greatly attracts tourists. Advertisement is the best way to compel the tourist to visit Madhya Pradesh. Basically there are three advertisements on Madhya Pradesh tourism and all of them are unique in their own. The three advertisements contain all the tourism spots of Madhya Pradesh which are shown on TV in spectacular way. The main tourism places are Kanha-pench wild life, Gwalior , Panchmadi, Indore-Mandav, Bhopal-Sanchi, Kahjuraho Bhedhaghat, and many places for pilgrims. Some of the places are very good for corporeitys incentive tours for trade, Khajuraho and Gwalior are examples. Economically tourism is highly beneficial and continuously increasing the benefit and employment. The first advertisement on MP tourism was Bioscope which contained many attractions, watched by bioscope. This advertisement is very enthusiastic for tourism and gave Madhya Pradesh tourism a new identity. One more eye catching advertisement in which the two eyes has shown the entire journey of Madhya Pradesh with a song in background to narrate. The eyes reshape themselves according to the song and demonstrate various places through eyes only, as they shows wheels by pupils,

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antelopes by eyebrows in shape of horns and many more. The Bioscope advertisement invites tourists and second advertisement contains a tale of their journey.

One more advertisement which demonstrates all the journey of tourist places very creatively by fingers. In this advertisement the different shapes emerged by the fingers shows the marks of to the different places. The fantastic 60 seconds catches eyes of all the viewers and help in realizing them the beauty of Madhya Pradesh. The concept of all the three advertisement is given by Ogilvy India.

ConclusionThis natures service product involves Indias real beauty. The care of endanger species for tourism attraction has its another advantage. Here tourism has different sectors like Caravan, Eco-tourism, rural tourism and adventure tourism. The advertisements of Madhya Pradesh tourism are very creative and innovative. The wall promotion of Madhya Pradesh tourism is also very popular. The Madhya Pradesh tourism advertisement gave new looks to the beauty of Madhya Pradesh.