QUESTIONNAIRE

Hello, my name is Vivek Dilawari and I am a management student from the Lovely Professional University, Phagwara Currently I am doing my summer

internship and welcome you to a consumer questionnaire in the course of my Project work. I would be most grateful if you would take part in my research by answering this questionnaire I promise it will not take long to fill it in!

This questionnaire is not designed to check your knowledge about the research topic, but to show your personal attitudes and perceptions towards the Business magazines in India and its image. For this purpose, I intend to conduct study on top five business magazines in India. If you need to know more about the Magazines and their Subscription Schemes you can refer the websites of the respective Business Magazine which are listed in the Reference.

Therefore, I would ask you to answer the questions spontaneously by considering your feelings rather than your knowledge! By carrying out this research, I will certainly respect your right of anonymity and examine the outcomes of the questionnaire with the highest degree of confidentiality.

1. Do you read magazines? Yes No

2. What type of Magazines you read more often? General current affairs magazine Gossip magazine Financial Business related Career related Hobby related (photography, music, travel etc.) Others (Please specify) 3. How frequently do you read Business Magazines? Daily 2-3 times a week Once a week Once in month Once every three months Less than that. 4. From where do you buy Business Magazines? Subscriptions Newspaper stand Online (Through Internet) Others (Please specify..)

5. From the following benefits, which is the most important benefit of reading a Business magazine? Please rank from 1-7, 7 being the least important and 1 being the most important.

BENEFITS Concern about an issue (e.g. current affairs) Fun or provocative contents (e.g. humor, controversy) Feel-good-factor (being in-the-know or a trend spotter) Making a Business Decision To keep up to dated (Business Know how) Helps to know about the Recent and Successful trends in Business Helps to predict the future of the Business world

RANK

6. How will you rank the below aspects of Business magazine in terms of importance? Please rank from 1-12, 12 being the least important and 1 being the most important.

ASPECTS Cover story Regular features Gifts and freebies Service Visual treatment Print quality Authenticity of facts Price Brand image Availability Subscription Schemes Coverage of Current social-economic issues

RANK

7. Please tick  SD for Strongly Disagree  D for Disagree  N for not agree not disagree  A for Agree  SA for Strongly agree 1. I generally look for gifts and freebies while choosing a Business magazine. 2. I generally maintain a budget for business magazine. So I buy the magazine comes within that Budget. 3. I always read a particular Business Magazine because it covers current issues well. 4. I generally check the entire available Business magazines. I choose the magazine that has a good cover story or reading material. 5. I generally choose Business magazine on the basis of its look and feel. 6. I generally buy a subscription of magazine that gives me the best savings for money. 7. I read the Business Magazine because it has a good reputation and it is a good brand. 8. It is important for me to hear about the experiences of others before taking any business decision. 9. Through Business magazine, I learnt more about investment options and the business opportunity. 10. I am more inclined to take business decision when the messages were passed by people I know. 11. I have actually taken decisions after rearing about it from the magazine. SD D N A SA

SD D

SA

SD D

SA

SD D

SA

SD D

SA

SD D

SA

SD D

SA

SD D

SA

SD D

SA

SD D

SA

SD D

SA

12. The Business Magazine helps to strengthen my belief and commitment towards an investment or Business opportunity. 13. I rely more on my intuition, my knowledge and experience for taking any step. 14. I follow the traditional trade practices when it comes to making any Business decision.

SD D SD D

N N

A A

SA SA

SD D

SA

8. When it comes to Business magazine, which brands of Business Magazines comes to your mind first? Outlook Business Business world Business Today Business Barons Business India None of these

9. Which of the following Business Magazines have you read last ?

Outlook Business Business world Business Today Business Barons Business India None of these

10. Rank the following Business magazines on the basis of attributes. Please rank from 1 to 5, 5 being the worst and 1 being the best.

ASPECTS

OUTLOOK BUSINESS

BUSINESS WORLD

BUSINESS TODAY

BUSINESS BARONS

BUSINESS INDIA

Cover Story Regular Features Gifts and freebies Service Delivery Visual treatment Print Quality Authenticity of Facts Price Brand image Availability Subscription Schemes Coverage of Current socialeconomic issues

PLEASE PROVIDE THE FOLLOWING INFORMATION

NAME: SEX: PROFESSION: CONTACT NUMBER: E-MAIL ID: ADDRESS : AGE: MARITAL STATUS:

THANK YOU VERY MUCH FOR YOUR COOPERATION AND YOUR PATIENCE