Introducing

PeopleWatts

The Energy that Drives Our Civic Economy

A concept social campaign Tracy Russ (Russ Communications) - no part of this presentation or concept to be used without express written permission of the author.

Tracy Russ, Russ Communications

Charlotte, NC is an emerging energy center in more ways than one.

Tracy Russ, Russ Communications

In Charlotte, industries are exploring new ways to create kilowatts, but our people are busy creating another kind of energy
Tracy Russ, Russ Communications

The Charlotte community is powered by a new kind of energy that we call...

PeopleWatts

Every day, were coming together to meet community needs with the incredible, inspiring, catalyzing power of PeopleWatts .
Tracy Russ, Russ Communications

The PeopleWatts Eect

Uses DNC2012 as a catalyst for launch, but builds enduring infrastructure for a Civic Economy by creating a civic unit of trade, or currency, that gives us the ability to measure, motivate, visualize, catalyze and fund across sectors, needs and eorts. Changes the way foundations and corporations evaluate and fund. Jump starts key eorts in the non-prot community, and leads to increased volunteerism through the spirit of competition. Provides a way to measure and celebrate engagement across ALL sectors and eorts in the community. Supports Charlottes identity/brand as an emerging energy center, but gives this brand identity added dimension and impact.
Tracy Russ, Russ Communications

Watt ifwe dened

YOU U YO Do?

o Watt Do tt D a

each other by what we do to HELP OTHERS, instead of what we do for WORK?

Watt ifWatt do you do

became the new Charlotte buzz phrase?

o? D

from What do you do? to Watt do you do?

Tracy Russ, Russ Communications

Watt if we could SEE our PeopleWatts go up, and up, and up during the year leading up to the Democratic National Convention?
Tracy Russ, Russ Communications

PeopleWatts Might Work Like This

We set ambitious goals as a community for: Volunteer hours given Resources, $ raised for eorts around key needs Progress on a few focused programs or eorts Area non-prots report volunteer hours, support received and project/needs status to a central PeopleWatts Director

Tracy Russ, Russ Communications

PeopleWatts Might Work Like This Individuals and organizations connect with opportunities for action, record their volunteer acts and share their stories of impact on the PeopleWatts website. PeopleWatts are reported every week via traditional and social media. Progress towards goals are visually depicted on the Duke Energy building and on the website.
Tracy Russ, Russ Communications

PeopleWatts Is the Energy That Drives A Civic Economy

Economies need a unit of trade to grow - PeopleWatts is that currency for our Civic Economy. When we need more PeopleWatts in one geographic area or around specic needs, we can ask the community to focus in that area. PeopleWatts can drive increased volunteerism and involvement from the private sector by inspiring the spirit of competition. Accumulated PeopleWatts might be exchanged by volunteers for goods and services (or perhaps real kilowatts) donated by local and national sources.
Tracy Russ, Russ Communications

Watt did YOU do today to make a dierence?

How many PeopleWatts didyou generate? How many PeopleWatts didyour family generate? How many PeopleWatts didyour neighborhood generate? How many PeopleWatts didyour church generate? How many PeopleWatts didyour sorority generate? How many PeopleWatts didyour company generate?

Tracy Russ, Russ Communications

Introducing

PeopleWatts

The Energy that Drives Our Civic Economy

A concept social campaign Tracy Russ (Russ Communications) - no part of this presentation or concept to be used without express written permission of the author.

Tracy Russ, Russ Communications