Prepared by

YAGNESH R. BHANDERI Academic year : 2008-2009 Class Roll No Seat No : S.Y.B.B.A. : 53 : Submitted To Saurashtra University Guided By Mr. Savan Rupala College R. P. Bhalodia College, RAJKOT

PREFACE
India is a developing country. One of the leading forces behind these outcomes is the swift growth of the industries. Practical studies are the part of B.B.A. course, B.B.A. is a special professional course regarding business. Practical study implied by Saurashtra University in B.B.A. under this subject, the student requires to visit one small scale industry.

The visit is very helpful to the students because students get the practical knowledge about the working of industry and seeing the atmosphere of business units. With the help of industrial visit, student develop his awareness about industrial field.

As a B.B.A. student, I had got an opportunity to visit, an industry. That industry was NILKANTH CONCRETE PVT. LTD.. it was a great experience for me. I have tried my level best to get as possible as information about industry. I thanked all members who helped me to get an information.

YAGNESH BHANDERI

B.B.A. Degree is concerned with the study of business Administration of various activities in India. Industries of all kinds need good trained administrators so this course is offered by Saurashtra University.

In the B.B.A. course, we have a special subject for practical training of business firm. Training in a firm has indeed been very faithful and very interesting for the student. This training makes is easy to understand the working of firm. It was a good experience for me to visit the firm. DATE:PLACE: - RAJKOT. SIGN OF STUDENT (Amit R. Dholaria)

ACKNOWLEDGEMENT
I feel great pleasure to present this Project report before you. I heartily thankful to the entire person. Thiss helped me in guidance and collecting necessary information. I am very much thankful to manager Mr. MANISH, and employ of the THE GRAND REGENCY. who have provided and sufficient guidance and necessary information about the unit which I am incorporated in this report. I express my deepest sense of gratitude toward our college Mr. Niraj Pandya who has guided me in preparing project report. I am also thankful to our collage staff member and my classmates who have helped in collecting true and necessary information and provided adequate and true guidance during preparing project report.

DATE:PLACE: - RAJKOT. SIGN OF STUDENT (Amit R. Dholaria)

DECLARATION

I the under signed Amit R. Dholaria student of R.P.Bhalodia College of commerce, management and computer, Rajkot, Studying in S.Y.B.B.A. hereby declare that the project work presented in this report is my own work and has been created by me under the supervision of our lecture Mr. Niraj Pandya of R.P.Bhalodia College, Rajkot, Saurashtra university. This report has not been submitted to any other university for any examination.

DATE:PLACE: - RAJKOT. SIGN OF STUDENT (Amit R. Dholaria)

INDEX
Sr. No.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Front office Services Food & Beverage Department Personnel Department Financial Department Marketing Department Achievements Feature Plan S.W.O.T. analysis Bibliography

Particular
General information

Page no.
06 15 23 29 38 51 61 72 73 74 78

INDEX
Sr. No
1. 2. 3. 4. 5. 6. 7. 8. Introduction Hotel at a Glance Hotel highlights Location Purpose Size of the organization Form of the Organization Exiting managing group Hotel Facilities

Particular

Page no
08 09 10 12 13 13 14 14

 INTRODUCTION
Hotel THE GRAND REGENCY is one of the best hotels in RAJKOT. It is a high quality business hotel. It established on 16th June 2003 at Dhebar road, Near Mehta Petrol pump, Rajkot. Pioneer of this hotel is Mr. PRAVINBHAI PATEL. This firm is a unit of PANKAJ INTERNATIONAL Ltd. THE GRAND REGENCY, at Rajkot a landmark in the hospitality sector of Saurashtra offers much more then just accommodation. The hotel is First Class Full Service Business Hotel. The concept & feel of the hotel is to create an oasis of comfort and luxury in the hub of heightened commercial activity. The hotel with 48 well appointed rooms with ample seating including the splendid Gardenia Floor having a lush & rich garden with 19 rooms surrounding it, offers all the requirements of a Modern Business Traveller.

 THE GRAND REGENCY AT A GLANCE

Incepted in 2003, PANKAJ INTERNATIONAL Ltd. is a professional and reputed organization engaged in service of hotel the grand regency In India. The organization is reputed for its transparency, its corporate culture and its contribution to the nation and society. Dynamic young profession with zeal and commitment to customer satisfaction and a pragmatic approach to marketing manage the organization. Rajkot is well placed in the Saurashtra region of the Gujarat state in India. Rajkot, now a major industrial town, was once the capital of Gujarat. Rajkot the storehouse of Gujarati handlooms and handicrafts is famous all across India for their international standard quality. The Grand Regency Situated in the midst of prominent business & commercial area of Rajkot city. The Grand Regency is 5 Km. from the Airport & 3 Km. from the Railway Station. The Grand Regency Hotel in Rajkot is the ideal destination for Corporate Gatherings, Strategic Planning Sessions & Board Meetings. The accommodation options at the The Grand Regency Hotel in Rajkot are a plenty to offer a wide choice to the tourists. The comforts and luxury at the The Grand Regency Hotel in Rajkot make you feel at home even away from your home. The Grand Regency Hotel in Rajkot offers quality business services and facilities including a business center, executive lounge, health room & recreational room. The Grand Regency Hotel in Rajkot is a 3 Star Approved with 4 Star Facility Hotel in Rajkot.

10

HIGHLIGHT OF THE GRAND REGENCY

NAME OF THE HOTEL T E G A DR G N Y H R N E E C YEAR OF THE ESTABLISHED The hotel was established in 2 0 03 T eG n R g n y h ra d e e c LOCATION at Rajkot as .

The Grand Regency is situating at Rajkot. This company is spread out in 700squaremeters. lend with three floor.

ADDRESS Dhebar Road, Near Mehta Petrol Pump, Rajkot 360 002. TELEPHONE & FAX No. Tel.: (+91-281) 2240100-101, 3090374. Fax : 2240102.

FORM OF ORGANIZATION The form of organization is sole proprietor.

11

 SERVICES Rooms Executive rooms, Elegance rooms, Gardenia rooms and Suit rooms Dhola Maru - multi-cuisine restaurant The Swagat Hall - Banquet/Conference to accommodate 150 persons. Regent Room - party room for 300 persons Board Room - meeting for up to 25 persons.

WEBSITE w w o lth g a d g n y a o o w .h te e r n re e c r jk t.c m E-MAIL info@hotelthegrandregencyrajkot.com.

BANKER Bank of Baroda, Rajkot.

12

 LOCATION PURPOSE
Selection of location is very important factor for any business unit. Because once it would select, it will not to be change easily. The business in suitable area or a production in industrial estate is very useful tool for produces or industry to increase profitability or decrease cost of production. One of expert in this field remarks, The location of plant should be field in such a manner that people interested in this success, can sell goods most profitability and can manufacture with least expenditure. The grand regency is situated at Dhebar Road, Near Mehta Petrol Pump, Rajkot. This company situated hears for some reasons are as follows. Midst of prominent business & commercial area of city Just 5 Km. from Airport Just 3Km. from railway station before hotel ,its own building of owner

13

 SIZE OF ORGANIZATION
According to Indian company act, there three main types of industry

SMALL SCALE MEDIUM SCALE LARGE SCALE THE GRAND REGENCY has under the category of SCALE. MEDIUM

FORM OF ORGANIZATION
The main business form of organization is follows. SOLE PROPRIETOR CONCERN PARTNERSHIP FIRM JOINT STOCK COMPANY THE GRAND REGENCY has under the category of SOLE PROPRIETOR CONCERN

14

 MANAGING GROUP
MANAGING DIRECTOR EXECUTIVE DIRECTOR EXECUTIVE DIRECTOR :- Mr. Pravinbhai Patel :- Mr. Sumit P. Patel :- Mrs. Poonamben S. Patel

HOTEL FACILITIES
48 Elegant Rooms having Color TV with Satellite DHOLA MARU multi cuisine restaurant for delightful THE SWAGAT HALL Banquet/conference to

Transmission, Direct Dial STD/ISD facility. dining experience. accommodate 150 persons. REGENT ROOM -Party Room for 300 persons. BOARD ROOM Meeting room for up to 25 persons. 24 Hour Room Services Business Center with Secretarial Service. Executive Lounge. Recreational Room. Health Room. Safe Deposit Lockers. Money Changing Facility. Travel Counter. Laundry Services. Courtesy Airport Transfer. Doctor on Call Ample Parking with Valet Services.

15

All major Credit Card Accepted.

16

INDEX

Sr. No.
1. 2. 3. 4. 5. 6. 7. Introduction Origination Chart

Particular

Page no.
17 18 19 20 21 22 22

Service of Front office Process of Room Reservation Types of Room Tariff Term and Condition

INTRODUCTION

17

Generally this office is known as Reception. The Grand Regency is known it as a Front Office. Front office employee is directly contact with the customer. This employee is also one kind of represented it firm. This works are advance booking of room, present room booking, arrange birth day party, marriage party in The Swagat Hall, sales the all types of room, i.e. Executive rooms, Elegance rooms, Gardenia rooms and Suit rooms. They carry about they customer service; provide all service of the hotel to its customer. Try to fulfill requirement of the customer.

18

 ORGNIZITION CHART

Front office

Front office head

Receptionist

Receptionist

19

 Services of the front office

The action of helping someone working for someone, system supplying a public need & ready to assist someone when required THE GRAND REGENCY is perfectly suitable with this meaning because it helps public by providing its facilities, by gibing its facilities, by satisfying public needs and also ready to assist them whenever required.

ADVANCE BOOKING

: - Through Direct Contact, By Mail, By Telephone Contact, By Indirect contact

PRESENT BOOKING SWAGAT HALL BOOKING

: -Through Direct Contact, By Telephone : - Direct Contact

REGENT ROOM BOOKING : - Direct Contact BOARD ROOM BOOKING : - Through Direct Contact, By Telephone, By Mail.

20

 PROCESS OF ROOM RESERVATION

The room reservation process is very simple to understand for customer. Hear various type of method is applied for room reservation. Major two types i.e. 1) Direct method 2) indirect method

1) Direct method: Generally this method is use to customer. In this method customer is directly contact with the hotel to its front office. And reserve the room in advance or for present.

2) Indirect method:Today, in world, people dont have time for go to hotel and reservation the room, but person use today technology i.e. mobile phone, internet. Customer reserve the room through on call and e-mail. In the room reservation, advance pay for new customer in, some time customer pays its payment on check out time. But the company office or regular customer is pay on its time.

21

 TYPES OF ROOMS
In every hotel, there many types of room some of it is small, large, and luxuries. This room have different name with different facility. The total number of room is 48. These rooms have many facilities i.e. color TV. With satellite transmission, direct STD/ISD facility. Executive room: -it is compact room with the require facility Elegance room : -it is large than the executive room but small than suit room with all facility Gardenia room : - The splendid lush and green Guardian Floor with 19 rooms offer an ambience to smoothen the nerves Weary Business Traveller. Suit room : - suit room is luxuries room with luxuries facility

22

 TARIFF
Room Type Executive room Elegance Room Gardenia Room Suit Room Extra Bad / Person Single 1350 1450 1950 3000 350 Double 1900 2100 2500 3000

TERM AND CONDITION

All rooms are subject to 15% Luxury Tax. Sales Tax on Food & Beverage will be applied as Any Charges in Tax structure will be levied as applicable. All rates are subject to change without prior notice. Check out time 12:00 noon. In the absence of arrival detail, reservation will be

applicable.

deemed as guaranteed up to 1500 Hours only

23

24

INDEX

Sr. No.
1. 2. Introduction Service provided

Particular

Page no.
25 26

25

 INTRODUCTION
WHAT SERVICE MEANS? Service has got different meaning or can be understood in difference ways. From the above all meaning any meaning can be considered or is applicable for the service company. But the prefect meaning will be or can be the combination of all the meanings. The action of helping someone working for someone, system supplying a public need & ready to assist someone when required THE GRAND REGENCY is perfectly suitable with this meaning because it helps public by providing its facilities, by gibing its facilities, by satisfying public needs and also ready to assist them whenever required.

26

 SERVICES:
A service is the most important part and major key for the success of any unit. Without a service, marketing cannot be imagined. Service is one tool in the hands of the marketing through which it gives life to all marketing program. So, the main responsibility of the marketing would be to know its service well and to take proper service decision.

BIRTHDAY PARTY:
If some one wants celebrate Birthday in THE GRAND REGENCY hotel, they are providing big hall for party and arrange the event. They provided music to the party, and also arrange for cold-drink and food to the members of party so; person can get both entertainment and food.

MARRIGE PARTY:
Some one wants to arrange a marriage party. They handle the event; they provide food & other services and also provide music and other facilities.

27

 DANCE PARTY:
If the festival of Christmas and new year they provide all the types of entertainment to the all customers. Service like music, dance floor other many types of services to celebrate festival.

MEETING & CONFERENCE HALL:

They are providing business hall for meeting & conference. If any person wants to arrange business meeting they allow them.

By this way, THE GRAND REGENCY hotel provides various services to their customers. They try to provide all the types of services to the customer so customers dont feel trouble himself. They think that BEST QUALITY SERVICES provided to customer is their responsibilities.

28

 HOTEL SERVICES

48 Elegant Rooms having Color TV with Satellite

Transmission, Direct Dial STD/ISD facility. DHOLA MARU multi cuisine restaurant for delightful

dining experience. THE SWAGAT HALL Banquet/conference to

accommodate 150 persons. REGENT ROOM -Party Room for 300 persons. BOARD ROOM Meeting room for up to 25 persons. 24 Hour Room Services Business Center with Secretarial Service. Executive Lounge. Recreational Room. Health Room. Safe Deposit Lockers. Money Changing Facility. Travel Counter. Laundry Services. Courtesy Airport Transfer. Doctor on Call Ample Parking with Valet Services.

29

All major Credit Card Accepted.

30

INDEX

Sr. No.
1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction Origination Chart Types Of Food Types Of Lunch Table Service

Particular

Page no.
31 32 33 34 35 35 36 36 37

Food To The Room Quality Control Special Raw Material Storage

31

 INTRODUCTION
The key department of hotel is food department. If the very nice service is providing by service department but the food is not that much good. The customer does not prefer that restaurant. In the food & beverage department, they have to making cleaning everyday. They have to use best items for making food. They have to taste quality and try to maintain quality, the main cooks having experience and ability to make best food. The Grand Regency having well kitchen and cook is able & experience. Every day use best item for survive customer. They make list of item that they needed. They are always going to purchase quality product.

32

 ORGANIZATION CHART

Food & Beverage Manager

Banquet manager

Restaurant manager

Purchase manager

Sr. Captain Captain

Sr. Captain

Store keeper

Captain

Helper

Sr. steward

Sr. Steward

Steward

Steward Trainers

Trainers

33

 TYPES OF FOOD
The Grand Regency has multi cuisine restaurant. They call it DHOLA MARU. There is a multi type of food. They are provide vegetarian & non vegetarian. They are providing different food dishes. The objective of hotel is to provide best food & best quality to its customer. They provided following food dishes: Mexican Thai Italian Chinese Punjabi Continental Fast food

34

 TYPES OF LUNCH
The price is matter depending upon the person. It defer from person to person. The price id depending on the basis of food which person selects to eat? The person select following lunch. They have to paid amount. In this lunch, menu is fixing, food is unlimited. Business lunch Executive lunch Special lunch

35

 TABLE SERVICE
They are providing service to their customer. They are providing soup to desert service. When any customer came in restaurant they give them welcome drink. After giving welcome drink they give menu and after selecting menu by customer. They provide customer selected food within in 20 minutes. After it customers want anything, they provided it to them.

ROOM SERVICE FOR FOOD

Customer calls to room service department and give order for food. Room service department take this order and make foodaccording order and give to customer room within 20 minuets.

36

 QUALITY CONTROL
The Grand Regency is maintaining quality by experience & expert person. They never compromise to its quality & services. They always try to its level best.

Good raw material Maintain quality by experience employee Food make by experience man Special dishes make by expert man

SPECIAL RAW MATERIAL OF FOOD

Every hotel has some special material which is not use by any one of its competitor

Sugar from Delhi Tea from Bombay &Delhi

37

 STORAGE
THE GRAND REGENCY is having storage department in which they are store different raw material some of them have long period like 15 day to changes, some of them have very short period i.e. daily. The store keeper examine store after every 15 days this stoke is oil, sugar, tea, coffee. And other stock examines store daily bases i.e. fresh vegetable, milk. After examine by storekeeper, he make a list of things that will be needed and give to purchase manager, purchase manager take form cashier and purchase thing listed in list. The store keeper has to visit storage department and check the stock otherwise it is create difficulty for cooks. And mismanagement is place. But the grand regency has proper management of food & beverage department. It is strength of the unit.

38

39

INDEX

Sr. No.
1. 2. 3. 4. 5. 6. 5. 6. 7. 8. Introduction

Particular
Organization Chart Recruitment Selection Training Performance appraisal System Personal record Wages & salary Employ benefit Time keeping system

Page no.
40 41 42 44 46 47 48 49 49 50

40

 INTRODUCTION

The main componential organization is their employee an organization requires the services of its employees to achieve is goals. Therefore human resources are the most evident part of an organization. Personnel management is the planning, organizing, direction, controlling of the procurement, development, compensation, integration and malignance of people of the purpose of contribution to organization, individual and social goal. -EDWARD FLIPPO Personnel management is concerned with managing people at work. All the activity of the unit are initiated and determined by the employees, who make up plants, institutions or offices. All these are up productive without employees. Thus, personnel management covers the management of employees at all level. An organization may be manufacturing firm, a business concern, an insurance company, a government agency, social organization, hospital a university, a public school, religious trust or even families. It may be small or large, simple or complex, it needs to manage the efforts of the humans engaged in it and to direct them towards organization missions and goals. The internal department structure of personnel department varies widely from one company to another; the personnel department has to function as a medium to establish healthy relationship between the management and the employee.

41

 ORGANIZATION CHART

Personnel Department Personnel Manager Administrative officer Assistant Worker

42

 RECRUITMENT
RECRUITMENT is the process of attracting, potential, qualified a competent employee with required characteristic and in proper quantity. Recruitment is the process of finding and attracting capable applicants for employment the process begins with the new recruit are sought and ends when their application are submitted the result is a pool of applicants from which new employee are selected In simple terms recruitment is understood as the process of searching for obtaining applicant for job, from among whom the right people can be selected. Recruitment is the process of selecting efficient & trustworthy employees who are willing to apply for the job. Recruitment aims to develop & maintain proper manpower resources. There are mainly three method of recruitment are as follows: DIRECT METHOD INDIRECT METHOD THIRD PARTY METHOD

43

There are various sources of recruitment which are as above

Sources of recruitment
Internal recruitment 1) Present Employee 2) Employee Referrals External recruitment 1) Advertisement 2) Trade/professions association 3) Employment exchange 4) Campus recruitment 5) Consul tans THE GRAND REGENCY recruits from internal sources for recruitment like Formal Employee, Employee Referrals. And if it is not selected they are going for advertising in local news paper, national news paper as well as contact with emplacement for recruiting the need person.

3) Formal Employee 4) Previous applicant

44

 SELECTION

The objective of selection process is to determine whether an applicant meets the qualification for a specific job & to choose the applicant who is most likely to perform well in job.

This information is accrued in a number of steps or stages. It is a very complicated and it is generally based on the nature and technology of the unit. It is concerned with securing relevant information about an applicant like education, date of birth, age and his qualification etc. Selection is the process of choosing the individual who posses the necessary skills, ability and personality to successfully fill specific job in the organization Selection is the process of picking individual from pull of applicants with necessary qualification.

45

 Selection process
Selection is a process by which the qualified personnel can be chosen from the application selection is process in the hand of management to get qualify and disqualify applicant by various methods. This process is follow

Interview
Preliminary Selection Final Selection Placement

46

 TRAINING
Training is the act of increasing the knowledge and skill of an employee for doing a particular job; it is a corner stone of sound management. It makes the employees and techniques of production more effective. Apart from this, it enables employees to develop and rise within the organization and increase their market value, earning power and security.

Tanning and development refer to importing of specific skills, abilities and knowledge and performance of employee. An every institutions or organization trains their worker after selection of the person. Training is a technique by which a management also gets information that, this employee is right for the job or not. THE GRAND REGENCY is giving training to new employees by senior. They are planning for giving training to employee in other branch.

47

 PERFORMANCE APPRAISAL SYSTEM

For personnel management a performance appraisal is an important tool. Performance appraisal means persons performance in the company. Ones the employees have been selected trained and motivated; he is then appraised for his performance. Performance appraisal is the step where the management finds out how effective it has been at hiring and placing employee. A performance appraisal consists of evaluating an employees performance of a job in terms of a job in terms of its recruitment. THE GRAND REGENCY consider its employees as its most valuable and therefore it believes in perfect and accurate performance appraisal system. They believe that employees efficiency, productivity and great performance is a ladder to success. THE GRAND REGENCY has an efficient performance appraisal system for evaluating their employees performance.

48

 PERSONAL RECORD
In personal record, compete up to date information is maintained about employees. Every unit have record book for employees in which record information about employee, leave, promotion, punished men etc.

THE GRAND REGENCY has record book of employees. These record books are as follow.

Attendance register Salary-wages register Casual leave register Bonus register

49

 WAGES & SALARY

Wages and salary is one of the important functions for organization as well as staff working in it. It is motive the person to effective, so it is most important work.

In THE GRAND REGENCY hotel wages & salary is to be paid on monthly basis. They pay salary to their employee on 7th in every month.

EMPLOY BENEFIT
In today companies gives benefits to their worker or employ. THE GRAND REGENCY hotel provides following facilities.

Festival gift Bonus Loan Provident Funds Overtime vehicle

50

 TIME KEEPING SYSTEM

Time keeping system for a one person or a firm should develop an effective time keeping system.

Each unit must have its own time keeping system. Since time must for every company to measure the regularity of its employee. In time keeping system the arrival and living of employees are recorded. THE GRAND REGENCY has a three shift of duties. The employees of this company enjoy one off-day in a week. Beside they can also enjoy the festival holidays.

51

52

INDEX

Sr. No
1. 2. 3. 4. 5. 3. 4. 5. 6. Introduction Origination Chart Financial Planning Financial Sources Capital structure

Particular

Page no
53 54 55 56 57 58 59 60 60

Management of Working Capital Management of Fixed Assets Profit Account

53

 INTRODUCTION

Finance is the lifeblood of the business. It is impossible to run a business without finance. In every function of business need finance. In this way the finance is important role in business. Finance is like an arm or left either you use it or loose it. Financial management is that manage real activity, which is concerned with the planning and controlling of the firms financials recourses. A capable financial management can lead the unit to the path of highly profitability with limited financial turnings. Financial management is responsible for estimation of financial resources; their procurement and their application in a manner in which they help the enterprise grow according to well-defined objectives. All the activities requires finance for their implementation like to establish a business, to buy row materials and machines, to make production, to pay wages, salaries, to market the products etc.

54

 ORGINIZTION CHART
As a financial activity has become more complex at present most of the organization keeps a separate department you handling the matter of finance. Finance department is one the key departments. Financial and accounting activates are carried our through this department. So the organization of this department is of much importance to every industry. The chart of finance department of The Grand Regency is as under.

Finance Department Finance Manager Chief Accountant

Assistant Accountant

Assistant executive Accountant

55

 FINANCIAL PLANING
Planning is very necessary for the smooth running of the business. Planning means deciding in advance what is to be done.

Financial planning means deciding in advance the financial activities to be carried on to achieve the basic objective of the firm. The success or failure of any business enter price depends up on the formation of financial planning if the financial planning is prepaid carefully, accurately and without any fault, than enter price will get success in its business. If involves the setting of objective and identification of the variable affecting the objective.

In THE GRAND REGENCY they also are doing financial planning. The top management does the financial planning every year.

56

 FINANCIAL SOURCES
Sources of finance mean that from where to collect funds and from where money comes for industries and also at sometime in which way it comes at the time of requirements. Generally there are two source of finance i.e.

(1) Internal Sources (2) External Sources

THE GRAND REGENCY has both internal sources and external sources of finance.

57

 CAPITAL STRUCTURE

Capital structure is a very important decision for the company. Here the company determines the formation of capital or mix of different types of long terms funds.

Capital structure refers to the composition of long terms sources of funds as debentures, long terms debtors, preference share capital, equity share capital and retained earnings i.e. reserve and surplus.

The board of directors or financial manager of the companies should develop an appropriate capital structure and this can be done only when all those factors, which are relevant to the companys capital structure decision, are properly analyzed and balanced.

THE GRAND REGENCY has its own capital and also has a loan from the bank.

58

 MANAGEMENT OF WORKING CAPITAL

Working capital refers to the funds locked up in materials, working progress, finished goods, receivable and cash, etc. since this asset are known as current assets, in very simple terms, working capital may be defined as capital invested in current assets

According to Hoagland, working capital is decretive of that capital which is the fixed. But the more common use of the working capital is to consider it as the different between the book value of the current assets and current liability.

Working capital plays as an important role in any organization. The management of working capital is done in such a way so that the firm dose not faces financial crises because or the secrecy of financial will create disturbance in the working of the unit.

In THE GRAND REGENCY working capital is Rs. 5, 00,000. Financial manager dose the management working capital. It is a major concern of the financial manager such as the accomplishment of the value of maximization of goal depends essential on prudent working decision.

59

 MANGEMENT OF FIXED ASSETS

Management of fixed assets is very important in any organization. Fixed assets of a company are the permanent capital of the company. They are helped in the production process. They can be used year by year for a long period of time, they must be checked. A large fixed asset does not mean that the firms are very well but there must be proper use of fixed assets.

There must be proper and appropriate provision for depreciation of on fixed assets. The financial manager is responsible for maintaining proper management of fixed assets. Financial manager has to take proper decision for the investment in fixed assets.

The total fixed assets of THE GRAND REGENCY is Rs. 7, 00, 00,000 /- only.

60

 PROFIT
Over and above the other objective of a business the basic objectives of any organization is making profit. The entire existents of the business depend on its profitability. Profitability of a firm means consist ratio and percentage of total profit earned on an annual bases. It is always observe to be well maintaining in every firm. THE GRAND REGENCY has successfully in earning a profit of 20% only.

ACCOUNT
The Grand Regency maintains its account by double entry system and accounting is computerized. This is managed by the financial manager.

61

62

INDEX

Sr. No.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Introduction Origination Chart Marketing mix Product Mix Pricing Policy Promotion Mix Advertisement Sales promotion Competitors Market Research

Particular

Page no.
63 64 65 66 67 68 69 70 70 71

63

 INTRODUCTION
In this global economy, marketing management occupies a significant place whether it is a new firm or it is an establish unit. In this combative world every concern organization objective, an efficient & effective organization of marketing department is a prime condition. Marketing occupies an important position in the organization of business unit. Without proper marketing the company cannot achieve its goal. According modern marketing concept," marketing starts with the products idea and ends with customers satisfaction.

According to Philip Kotler, Marketing is the process of planning, and executive the conception, pricing promotion and distribution of goods ideas to create exchanging with target groups that satisfy customer and organization objective. The concept of market is very much impotent in marketing. The American Marketing Association defines A market as the aggregate demand of the potential buyer for product/service. It is said that without efficient marketing of the goods, even though we will create best product, but we cannot sell it.

64

 ORGANIZATION CHART
It is a modern business world and in modern business there is so much competition. The existence of marketing department over marketing manager is a must. The organization structure of the marketing department in any organization differs, as per need and the size of the enterprise. The organization chart of marketing department of The Grand Regency is as under.

Marketing Department

Senior Manager

Manager

Asst. sales Manager

Sales executive

65

 Marketing mix
Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objective in the target market - Philip Kotler

The basis of marketing operation is the co-ordination of four key variables namely,

Product Price Place Promotion

Product

Promotion

4P`S of Mark eting

Price

Place

66

 Product Mix
Product mix is the list of all product offered for sale by a company. It is defined as The composite of product offered for sale by a firm or a business unit. The product mix of a company has two characteristics: (1) Depth (2) Width Depth depends on the number of products items with in each product line. Width depends on the number of products group of products line with in the company. The Grand Regency has product width in food dishes. i.e. Mexican, Thai, Italian, Punjabi, Chinese, & continental items. The Grand Regency has product width also in Room. i.e. executive rooms, elegance rooms, suit rooms and guardian rooms

67

 PRICING POLICY

Pricing is a very critical decision in marketing management. It is a price regulator of production, distribution and consumption of goods. Pricing strategy determines the firms position in the market.

Pricing decision has strategic importance in any enterprise. It means decision of determining price of a product. Price can be defined as the exchange value of the goods or services in the terms of money. The price of products should be determined in such a matter so as to offer a reasonable amount of profit to the manufacturer, a reasonable remuneration to middle man and the maximum satisfaction to the consumers. Price is an important element in the marketing mix. The policy is only factor that generate revenue other factor are expense. Price is only revenue generate element. So profits depend upon the price. While deciding the price of product, following factor are consider as cost: Cost of raw material Wags paid Electricity expenses Promotion expenses Estimating cost Other cost

68

 Promotion mix

The marketing mix activates or product planning and distribution are performed mainly with in business or between a business and the member of its distribution channels. However, though its promotional activities, a firm communicates directly with potential customers and as well we see, it is not a simple process.

Basically, promotion is a attempt to influence, and more specifically promotion is an element in an organization marketing mix that serves to inform, persuade and remind the market of the product and the organization selling it, in hopes of influencing the recipient s feeling, belief or behavior. Promotion consists of those activities that are designed to bring a company goods and services to the favorable attention of customer There are four forms of promotion are as follows. Personal Selling Advertising Sales Promotion Publicity And Public Relation The Grand Regency makes a promotion activity. So they can increase the volume of sales and earning maximum profit.

69

 Advertising
Advertisement is one of the most essential that is carried on by most of the companies. The main purpose of every organization is to promote sales and for this purpose each and every organization use advertisement. Advertisement can define as Mass, paid communication presentation and promotion of goods, service or ideas by an identified sponsor, it is paid communication, because the advertising has to pay for the space or time in which his advertising. It is a modern business word and in modern business world no business can survive without advertisement. So advertisement is must. Advertising is nothing but a paid from of non-personal presentation or promotion of ideas, goods or services by an identified sponsor. The advertisement at The Grand Regency is mainly media like Print Media like newspapers, magazines, trade journals etc. Out Door Media advertise is like poster hoardings, Internet, e-mail, etc.

70

 SALES PROMOTION
Now, day in competition are sales promotion activities become most powerful in any of the organization to promote the sale? The Grand Regency also tries it best for sales promotion. The Grand Regency gives discount on their regular customer. They are also provide group package on food, they provide discount on some special event. They are doing sales promotion activity by this way.

COMPETITORS
In the market have many hotels but some hotel have very good quality & reputation in city. The Grand Regency is one of them; in short period The Grand Regency makes good value in the market but competitors still today. The owner of The Grand Regency does not believe in competition and also not compete with competitors but we known that in every firm has competitor. These are following, The imperial palace Hotel silver palace Kaveri Hotel K.K. galaxy

71

 MARKETING RESEARCEH

Marketing research is a systemizing gathering recording and analyzing the date about the marketing problem to facilitate decision making. Thus, marketing research concentrates on the study of product planning, advertising and sales promotion, distribution, structure, marketing strategies, marketing competition, buyers behavior and attitude in the marketing place. The grand regency is high quality business hotel. The hotel offers consistently high standard of facility and accommodation. Therefore The Grand Regency is no.1 business hotel in Rajkot.

72

THE GRAND REGENCY HAS (THREE STAR) APPORVED BY THE GOVERNMENT

73

THE GRAND REGENCY have an already three star approved by the government. The future plan of THE GRAND REGENCY hotel is achieving a star) by the government. (five

74

75

S.W.O.T. analysis is a too for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issue. Ones key issues have been identify the feed in to market objective. SWOT stands for Strength Weakness Opportunity Threats

Strengths

Weakness

S.W.O.T. Analysis

Opportunity

Threats

Strength and Weaknesses are internal factor. Opportunity and Threats are external factor.

76

 STRENGTH

The staff of THE GRAND REGENCY is well manner. They treat customer generally.

There is a chain command means only top management can take decisions.

The location of THE GRAND REGENCY adds the middle of the city.

Internal personal relationship is very nice between staff and owner.

The elegantly appointed 100 covers Multi-Cuisine Restaurant serving authentic cuisine ushers in slow concept in fine dining for a delightful dining experience.

WEAKNESS
Front area is very small, so people can not found easily. People park their vehicles out side because of small parking area. Building of hotel is not proper, it is not look like three star from out side.

77

 OPPORTUNITY

THE GRAND REGENCY situated at the middle of city, they having a more market share.

THE GRAND REGENCY going to achieve a five star hotel by the government.

THREAT

Today world, firm only threat by competitor Now days, these organization is suffering from the fear of constantly increasing price of raw material.

78

 MARKEING MANAGEMENT
(PHILIP KOTLAR)

WEB SITE:-www.hotelthegrandregencyrajkot.com

PERSONNEL MANAGEMENT (ASHWATHAPPA, C.B. MAMORIA) FINANCE MANAGEMENT

( I. M. PANDEY)

79