Table of Contents

2 Welcome 3 Why Attend, Who Should Attend Featured Speakers 4 Agenda 510 Conference Sessions 11 Event Sponsors + Exhibitors 12 Sponsorship & Exhibit Opportunities Venue + Hotel Information 13 Registration Form

Dear Colleague, We are pleased to present the fourth annual LED Japan/Strategies in Light Conference and Expo. This years event follows upon a great success in 2010, in which attendance exceeded 6,100 attendees and the exhibit floor was sold out. These are truly exciting times for the high-brightness LED industry. During the past year, the HB LED market has undergone growth not seen since the earliest days of the industry in the mid-1990s. Driven by the adoption of LED backlights in notebook computers, monitors and LCD TVs, the overall market grew by 93% in 2010 to reach $10.8 billion. Average annual growth through 2015 is forecast at 11.8% per year. As the backlight market saturates over the next few years, the main driver for overall market growth will shift to the adoption of LED lighting, which is still in its early stages. Our focus for the LED Japan/Strategies in Light Conference and Expo 2011 is

Presented by:

www.strategies-u.com

Flagship Media Sponsors:

www.ledsmagazine.com

on the developments in HB LED applications, technology and government policies that will continue to drive the market forward over the next five years and beyond. In addition, for the second year in a row, LED Japan/ Strategies in Light will feature an LED Lighting Track, which will take place on September 30 immediately following the main conference sessions. This track will examine some of the most pressing issues regarding the use of LEDs in lighting applications. A new feature at this years conference is two pre-conference workshops that will be held on Wednesday, September 28. These workshops will provide indepth presentations from experts in their fields on two subjects that are of keen interest to LED component and system manufacturers: Thermal Reliability for LED Lighting Design, and Test and Measurement of LEDs and LED Systems. In addition to conference programs that will address many of the important industry developments discussed above, LED Japan/Strategies in Light Conference and Expo 2011 will also feature a comprehensive exhibit area. The exhibit area will also include a variety of exhibitor presentations on September 28 and 29. I invite you to join me in Yokohama for the fourth annual LED Japan/Strategies in Light Conference and Expo. Sincerely, Ella Shum Conference Chair Director of LED Market Research Strategies Unlimited

www.led-japan.com/mag

Supporting Media Sponsor:

www.lfw-japan.jp

Co-Owned and Co-Produced by:

www.pennwell.com

www. english.ics-inc.co.jp

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why attend
Conference attendees will gain in-depth information about the newest products and technologies that are impacting the market, meet the key decision makers in the buying process, and participate in important strategic dialogue. Market review + an updated five-year forecast. Strategies Unlimited, the recognized leader in market forecasting and in photonics market research, provides critical information on the significant trends and issues in the LED industry. Insight on crucial business + technological issues from industry leaders. Get the information you need on the trends and technologies that are driving the LED industry from the foremost experts in the field. Cost-effective + time-efficient. Meet key decision makers from the LED industry at one place and at one time. Dynamic networking opportunities. LED Japan Conference & Expo/Strategies in Light delivers a quality audience of senior level decision makers and is the ideal venue for developing new business partnerships as well as strengthening current client relationships.

featured speakers
Azzuro Semiconductors Erwin Ysewijn Vice President The Bergquist Company Justin Kolbe Senior Research & Development Engineer Sanjay Misra Director of R & D Canaccord Genuity Jed Dorsheimer Managing Director, Equity Research, Lighting and Solar China Solid-State Lighting Alliance Yuan Fu Manager, Consulting Services Department Cree Inc. Norbert Hiller VP & General Manager of LED Components Graftech International Holdings Inc. Stanley Hsiao Applications Engineer Intematix Corporation Yi Qun Li Executive VP & CTO Labsphere Inc. Greg McKee VP of Engineering Yang Wang Application & Optical Calibration Laboratory Manager Luxera Inc. Leonard Livschitz President and CEO Ministry of Economy, Trade & Industry Yutaka Yoshimoto Director Information and Communication Electronics Division, Information Policy Division, Commerce and Information, Policy Bureau NNCrystal US Corporation Kai Su Chief Technology Officer Nomura Research Institute Takaaki Maehara Consultant, Information and Communication Industry Consulting Department, Consulting Division Otsuka Electronics Co., Ltd. Kosei Oshima Head of Calibration Laboratory Kazuaki Ohkubo Division Manager of R & D Philips Lumileds Lighting Ray Chock Global Segment Marketing Manager Rambus Inc. John Langevin Director Strategic Development Strategies Unlimited Ella Shum Director of LED Market Research Tom Hausken Director, Optoelectronic Components Telelumen Steve Paolini CEO Uchihara Creative Lighting Design Inc. Satoshi Uchihara Representative Underwriters Laboratories Japan Inc. Akio Yasuhara Yonsei University Moo Whan Shin Professor, School of Integrated Technology, College of Engineering Xicato Japan K.K. Noboru Kaito Representative Director/Director of Business Development

HB LED Market Track

who should attend

LED manufacturers Suppliers of equipment and materials to the LED industry LED system manufacturers Lighting architects Automotive lighting suppliers Lighting product manufacturers Lighting system designers LED product designers Financial analysts, investment bankers, and venture capitalists Corporate R & D staff

LEDs in Lighting Conference Track

who should attend

Lighting Designers Lighting Specifiers Architects Luminaire Manufacturers Building Owner/Operators Energy Program Managers Regulators Energy Analysts Consultants

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event agenda
PRECONFERENCE WORKSHOPS WEDNESDAY, SEPTEMBER 28
8:00 16:00 9:00 12:00 13:00 16:00 REGISTRATION FOR WORKSHOPS WORKSHOP #1: Thermal Reliability for LED Lighting Design WORKSHOP #2: Test and Measurement of LEDs and LED Systems

exhibition / expo hours & exhibitor seminar schedule

WEDNESDAY, SEPTEMBER 28
Exhibition Registration Hours Exhibition Hours Exhibitor Seminar Schedule 9:30 17:00 10:00 17:00 10:30 16:45

HB LED MARKET CONFERENCE TRACK THURSDAY, SEPTEMBER 29

8:30 16:30 9:25 9:30 9:30 10:15 10:15 10:55 10:55 11:15 11:15 11:55 11:55 12:30 12:30 13:30 13:30 14:10 14:10 14:50 14:50 15:30 15:30 16:00 16:00 16:25 16:25 16:50 16:50 17:15 17:30 19:30 REGISTRATION FOR CONFERENCE Welcome and Introduction Worldwide High-Brightness LED Market Overview and Forecast Keynote Presentation #1: Title TBD Refreshment Break Keynote Presentation #2: The Role of SSL In Japan Reconstruction Overview of the HB LED Lighting Market in Japan Lunch Solid-State Lighting Industry Development Strategies in China Economics of LED Manufacturing: Yesterday, Today and Tomorrow Crossover from Display Market to SSL Refreshment Break 150-and 200-mm GaN-on-Si LED-Wafers Processed on CMOS Lines Offer the Next LED Revolution Tunable High-Quality White Light Through Quantum Dot Technology Enabling the LED Lighting Revolution: LED Driver Electronics is the Next Big Thing Networking Reception

THURSDAY, SEPTEMBER 29
Exhibition Registration Hours Exhibition Hours Exhibitor Seminar Schedule 9:30 17:00 10:00 17:00 14:00 16:45

SESSION 1 MARKET OVERVIEW

FRIDAY, SEPTEMBER 30
Exhibition Registration Hours Exhibition Hours Exhibitor Seminar Schedule 9:30 17:00 10:00 17:00 10:30 16:45

SESSION 2 SSL INDUSTRY AND MARKET TRENDS

SESSION 3 NEW LED TECHNOLOGIES

FRIDAY, SEPTEMBER 30
8:30 16:30 9:30 10:10 10:10 10:50 10:50 11:10 11:10 11:50 11:50 12:30 12:30 12:30 13:30 REGISTRATION National Status and Strategies of LEDs in Korea Dynamics of LED Driver Technology and Markets Refreshment Break Remote Phosphors: How New Technology is Improving Flexibility, Efficiency, and Consistency in LED Systems Photobiological Safety Standards for LEDs - Are You Ready? HB LED MARKET TRACK ADJOURNS Lunch

SESSION 4 HB LED APPLICATION TRENDS

LEDS IN LIGHTING CONFERENCE TRACK FRIDAY, SEPTEMBER 30

13:30 14:10 14:10 14:50 14:50 15:20 15:20 16:00 16:00 16:25 16:25 16:50 16:50 Japanese Lighting Designer Perspective Designing the Retrofit Bulb Refreshment Break Quality of Light for LED Illumination New Technologies: Light Recording and Playback New Technologies: Flexible Graphite-- Solutions for SSL Thermal Management LEDS IN LIGHTING TRACK ADJOURNS

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LED Japan Conference & Expo/ Strategies in Light Conference LEDs: Displays and Lighting Driving LED Market Growth

Pre-Conference Workshops
WEDNESDAY, SEPTEMBER 28
9:00 12:00

WORKSHOP #1: THERMAL RELIABILITY FOR LED LIGHTING DESIGN

Speakers: Sanjay Misra Director of R&D The Bergquist Company

Justin Kolbe Senior R&D Engineer The Bergquist Company

Light output and quality of light will degrade over the lifetime of an LED assembly. Several failure mechanisms will determine the mode, rate and extent of degradation. Temperature exposure and temperature induced mechanical stresses are major culprits behind performance degradation. This workshop will explain the physico-chemical nature of these mechanisms. In addition it will address tools to assess and model the robustness of a thermal design. Finally, it will address various solutions that can be used to mitigate thermal degradation.
Dr. Sanjay Misra is the Director of R&D at the Bergquist Company. He has been with Bergquist for 14 years. He has been intimately involved with all aspects of R&D from materials/product development to process improvements and metrology both hands-on and as a manager. He is the author of 20 peer reviewed articles, over 25 presentations, 11 US patents and several international patents. Justin Kolbe is currently a Senior R&D Engineer at the Bergquist Company, focusing on the development of new materials and processes for power applications requiring thermal management. He has been with Bergquist for 15 years in development, process development and applications support of insulated metal substrates. 13:00 16:00

WORKSHOP #2: TEST AND MEASUREMENT OF LEDS AND LED SYSTEMS

Speakers: Greg McKee Vice President of Engineering Labsphere Inc.

Dr. Yang Wang Application and Optical Calibration Laboratory Manager Labsphere Inc.

Kosei Oshima Head of Calibration Laboratory Otsuka Electronics Co.,Ltd

Dr. Kazuaki Ohkubo Division Manager R&D Otsuka Electronics Co.,Ltd

This workshop will provide participants with a working knowledge of the optical properties of LEDs and how to measure them correctly. The principal topics of the workshop will include: Fundamentals of radiometry and photometry, SSL terms and integrating spheres and hemispheres
Radiometric and photometric units and language; a breakdown of units and terms spanning lumens to W/m2-sr-nm, color and CCT SSL metrology fundamental terms; an explanation of CIE/IES terms for SSL-specific measurements Integrating sphere/hemisphere photometry and spectrophotometry Growing need for measuring lighting standard International traceability system in the lighting industry Principle of traditional integrating sphere New integrating hemisphere geometry and principle Error factors of integrating sphere Surface illuminant measurement by integrating hemisphere Comparison in the measurement values of the integrating sphere and hemisphere. Principal of quantum efficiency measurement How to measure quantum yield of solution sample Shooting technical problem such as to eliminate re-excitation Calibration standards, and set up Calibration exercise Sample set up, 2pi versus 4pi Absorption correction and effects LED and SSL measurements: electrical, optical and thermal LED vs. QTH lumen standards

Photometric calibration technique and necessary factors for certifying lamps and LED standards

Total luminous flux measurement system using integrating hemisphere photometer

LED phosphor materials analysis absolute quantum yield measurement for phosphor solution

Hands on measurements with audience participation

WORKSHOP #2 CONTINUED ON NEXT PAGE

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The workshop will enable participants to:

Understand the various optical properties of LEDs (radiometric, photometric, colorimetric) Perform measurements consistent with current standards and understand the trends in accepted methodology Specify measurement systems and conditions for LED measurement Identify and control critical parameters that affect accuracy

Greg McKee is the VP of Engineering for Labsphere Inc. His career history includes various positions of responsibility for the strategic business development and support of light metrology solutions for the remote sensing, imaging, non-image, laser, LED, SSL and general lighting. Over the years he has managed numerous projects to successful completion as well introducing many innovative new products to market. He is regularly invited to speak on behalf of Labsphere at various global conferences and industry events. Greg currently serves as an Executive Officer and Director for the Council for Optical Radiation Measurements (CORM). He has served as Chairman of CORM Technical Committee on Integrating Flux Devices and continues to be an active participant of LTEC, and IESNA TPCs for Photometry of Light Sources and Solid State Lighting. Dr. Yang Wang is the Applications and Optical Calibrations Laboratory Manager at Labsphere, specializing in optical metrology and sensor/imaging testing systems. Throughout his career, Dr. Wang has been dedicated to optical/optoelectronic system engineering and has contributed his expertise to multiple custom systems and calibrations. Dr. Wang joined Labsphere in August 2008. Kosei Oshima has been with Otsuka Electronics (formerly Union Giken) for 28 years. Through his career, he has been involved with the application development of fiber optics polychrometers, HPLC analyzers, LCD evaluation systems and film thickness monitors. He recently established the Photometric Calibration Laboratory which is based on the Measurement Law of Japan (JCSS) and accredited by IAJapan, which is a signatory to the Mutual Recognition Arrangement (MRA) of ILAC and APLAC. He is an active member of JIS drafting committee, JELMA and JLEDS. In CIE he is an active member of TC2-50, TC2-63 and other LED optical measure related committees. Dr. Kauaki Ohkubo has been with Otsuka Electronics for five years as the Development Division Manager. He has developed the integrating hemisphere and other light measurement systems. Throughout his career of over 25 years he has accumulated his knowledge in photometry and radiometry.

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HB LED MARKET CONFERENCE TRACK

THURSDAY, SEPTEMBER 29
9:25 9:30

Welcome and Introduction SESSION 1: MARKET OVERVIEW

9:30 10:15

SESSION 2: SSL INDUSTRY AND MARKET TRENDS

13:30 14:10

Solid State Lighting Industry Development Strategies in China

Speaker: Yuan Fu Manager, Consulting Services Department China Solid-State Lighting Alliance Solid-state lighting has undergone tremendous development in China, with extensive applications, strong co-development opportunities and huge energy-saving potential. SSL R&D and industrialization have received continuous support from the government in China, with strengthened R&D infrastructure, complete industry supply chain, and consolidated downstream applications. Chinas 12th Five Year Plan for SSL industry development will also provide major guidelines for the next five years in terms of industry ecosystem cultivation and market transformation policies. This presentation will give an overview on the development status and outlook for the SSL industry in China, in terms of industry landscape, policy trends and future prospects, with special focus on the 12th Five Year Plan for the SSL industry.
Yuan Fu joined the Beijing New Materials Development Center in 2003 as associate manager of the Research and Development Division. Currently he is the manager of the Consulting Services Department of the China Solid-State Lighting Alliance (CSA), He is mainly in charge of SSL industry research, industry supply chain analysis, market demand analysis, industry competitiveness assessments and customized ad hoc industry research for leading enterprises in China and across the globe. Mr. Fu has deep understanding of the international SSL industrys development status, technology trends, industry policies and industry IPR strategies. He recently received professional training certification from the Lighting Research Center in the US in recognition of his dedicated work in international SSL testing and standardization.
14:10 14:50

Worldwide High-Brightness LED Market Overview and Forecast

Speaker: Ella Shum Director of LED Market Research Strategies Unlimited This presentation will provide a review and update of worldwide market developments in HB LEDs in 2010 and 2011. Top level market growth trends will be discussed, as well as developments in each of the major application areas, including lighting. In addition, a market forecast through 2015 will be presented.
As Director of LED Market Research at Strategies Unlimited, Ella Shum draws upon her LED-related experience, most recently as General Partner at YEBY Associates, a consulting firm specialized in the LED industry. While at YEBY, she was part of the initial phosphor sales team for Intematix and an early advisor to Chinas SSL program. Other previous positions include Managing Director of the R&D Lab at Emcore where she managed the development of TurboDisc reactors and epi research including LED technology, and Vice President and Chief of Staff at BroadVision Inc. Shum received her MBA from The Wharton School, University of Pennsylvania and her B.SC. in Computing Science from Imperial College, London.
10:15 10:55

Keynote Presentation #1
Speaker: Norbert Hiller VP and General Manager, LED Components, Cree, Inc.
Norbert Hiller heads the LED Components business unit at Cree. He joined Cree in 2001 after holding a similar position in LED components and light modules with OSRAM Opto Semiconductors beginning in 1996. Prior to 1996, Mr. Hiller was a Marketing and Sales Manager for Philips Optoelectronics Center in the Netherlands, spending several years at one of its German facilities.
11:15 11:55

Economics of LED Manufacturing: Yesterday, Today and Tomorrow

Speaker: Jed Dorsheimer Managing Director, Equity Research, Lighting and Solar Canaccord Genuity The recent Second Cycle of the LED market led to a 4x increase in global LED manufacturing capacity through sheer scale. However, it may be argued that with combined yields in many cases below 50%, this massive capacity is being used inefficiently. While LED demand is expected to continue rising due to increased penetration of backlighting applications and the onset of lighting, a similar Third Cycle of MOCVD equipment is not expected. Rather, a changing tide in the yield vs. scale debate may be anticipated as manufacturers devote more CapEx into increasing the yields and productivity of their existing equipment to increase their return on investment, rather than simply employing more raw capacity. This presentation will discuss the lessons of the past and explore the future of LED manufacturing economics.
MR. DORSHEIMERS BIOGRAPHY CONTINUED ON NEXT PAGE

Keynote Presentation #2: The Role of SSL in Japan Reconstruction

Speaker: Yutaka Yoshimoto Director, Information and Communication Electronics Division, Information Policy Division, Commerce and Information Policy Bureau, Ministry of Economy, Trade and Industry
11:55 12:30

Overview of the HB LED Lighting Market in Japan

Speaker: Takaaki Maehara Consultant, Information and Communication Industry Consulting Department, Consulting Division Nomura Research Institute

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Jonathan (Jed) Dorsheimer serves as Managing Director, Equity Research, Lighting and Solar, at Canaccord Genuity. By leveraging his knowledge of compound semiconductors and device physics, Jed has differentiated his research from the Street by identifying emerging trends such as Solid State Lighting. Through bottoms up analysis and tireless market diligence, Jed has built a franchise known for fundamental research and credited with identifying key companies within that show the greatest promise of maintaining or disrupting incumbent technologies.
14:50 15:30

16:25 16:50

Tunable High-Quality White light Through Quantum Dot Technology

Speaker: Kai Su Chief Technology Officer NNCrystal US Corporation Quantum dots demonstrate several unique advantages compared to conventional phosphors for LED-based white light generation, including broad absorption, narrow emissions, and decreased selfabsorption in the green/yellow region. To compete with traditional phosphors in LED lighting applications, quantum dots need to pass several key hurdles such as resistance to thermal/photo degradation, minimum scattering and self-absorption losses and ease of delivery. In this presentation, a new class of low-self absorption quantum dots or LR dots and their applications to produce warm white lights with high CRI will be described. The physical properties of these materials and their performance in LED lamps or fixtures will also be discussed.
Dr. Kai Su joined the Advanced Ceramic Program, Dow Corning Corporation in 1995. During his career at Dow Corning, Dr. Su led development efforts on a variety of technologies including ceramic materials, silicon based low k dielectric materials, thermally conductive materials for electronic devices, and optical silicones for photonic devices and LED encapsulation. In 2007, Dr. Su was appointed as technology platform manager for the Advanced Material and Ventures Business at Dow Corning Corporation. In 2010, he joined NNCrystal as Chief Technology Officer. Dr. Su has produced more than 40 publications and patents.
16:50 17:15

Crossover from Display Market to SSL

Speaker: John Langevin Director, Strategic Development, Lighting and Display Technology Rambus Inc.
John Langevin is Director of Strategic Development, Lighting and Display Technology, responsible for Rambus LED lighting business. Before joining Rambus, Mr. Langevin was vice president of sales and marketing at Luminus Devices, a manufacturer of high power LEDs used in projectors, televisions and light fixtures. Mr. Langevin has also held executive positions in sales, marketing and business development at TeraConnect, Extreme Packet Devices (acquired by PMC-Sierra, Inc.), Cimaron Communications (acquired by AMCC), and Aware, Inc.

SESSION 3: NEW LED TECHNOLOGIES

16:00 16:25

150- and 200-mm GaN-on-Si LED-Wafers Processed on CMOS Lines Offer the Next LED Revolution
Speaker: Erwin Ysewijn Vice President Azzurro Advanced engineering of GaN-on-Si materials has created the next generation of proven base materials for the LED industry. Large-area wafers (150 mm now, 200 mm by the end of 2011) are able to facilitate dramatic cost reduction for LED-chips. Strain-engineering technology has overcome the bowing for large area GaN-on-Si wafers. This makes GaN-on-Si wafers suitable for processing on standard CMOS lines. One further key advantage of Si substrates is a better thermal conductivity resulting in better wavelength homogeneity, i. e. reduced binning. The Si substrate is intrinsically easier to remove than sapphire substrates, enabling high-brightness thin-film LEDs with higher yield and lower cost. Needless to say, Si substrates are much less expensive and face fewer supply constraints and price fluctuations. CAPEX spending can be nullified using existing CMOS foundries to have LED-chips made on large area GaN-on-Si.
Erwin Ysewijn started his marketing and sales career in 1989 working at Hitachi Semiconductors headquarters in Tokyo getting familiar with Japanese and international business culture. His main task was market development for power semiconductors such as IGBT, discrete and modules, POWERMOSFET and GaAs devices for the K/KU-band DBS applications. Since then he has spent most of his time in large parts of Asia, covering among others, Korea, India, Taiwan and China, working on marketing, sales and strategic M & A projects. In his last position before joining AZZURRO he headed global marketing activities at Lantiq.

Enabling the LED Lighting Revolution: LED Driver Electronics is the Next Big Thing
Speaker: Leonard Livschitz President and CEO Luxera, Inc. For years the majority of investments related to LED lighting were made into the development of LED die and LED emitter packaging. Leading LED manufacturers make forward looking statements of LEDs approaching $0.001/lm in the near future. What about the rest of the system? This presentation will demonstrate the paradigm shift approach in LED driver technology to overcome the limiting factors of current electronics and open the door to a truly cost-efficient driver electronics platform with superior reliability and performance as well as features for future system upgrades and functionality.
Leonard Livschitz is the founder of Luxera as well as its president and CEO. Mr. Livschitz is a recognized industry expert in LED Lighting. For over 15 years he held a number of executive and technical positions in sales, marketing, business development, and R&D with Philips Lumileds Lighting, LedEngin, Visteon Lighting and Ford Motor Company.

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FRIDAY, SEPTEMBER 30

11:10 11:50

SESSION 4: HB LED APPLICATION TRENDS

9:30 10:10

Remote Phosphors: How New Technology is Improving Flexibility, Efficiency, and Consistency in LED Systems
Speaker: Yi Qun Li Executive Vice President and CTO Intematix Corporation This presentation will discuss the advantages remote phosphors provide in flexibility, efficiency, and color accuracy, including the ability to change CCT and CRI in the same fixture simply by changing the remote phosphor lens. It will also discuss how to achieve the highest performance from a remote phosphor luminaire design by optimizing design of secondary optics and eliminating unnecessary system components. The presentation will address several common design obstacles and explain how to avoid them to optimize efficiency, and it will also address improvements in manufacturing, including printing of phosphor inks as well as plastic phosphor composites. Finally, the presentation will review how remote phosphors reduce LED color binning and what that means for the LED industry.
Dr. Yi Qun Li is co-founder of Intematix Corporation, and currently serves as Executive VP and CTO. He plays an instrumental role in growing Intematix, and leads technology development, establishing subsidiary companies, strategically marketing products, and positioning Intematix as a leader in the SSL industry through the expansion of components and lighting products. Dr. Li has spent more than 20 years pioneering material innovations and developing products. He has published more than 50 scientific papers, and holds numerous patents.
11:50 12:30

National Status and Strategies of LEDs in Korea

Speaker: Moo Whan Shin Professor, School of Integrated Technology, College of Engineering Yonsei University The Korean government continues its strong support for the countrys national LED programs. This presentation will review the Korean governments strategies and R & D plans, and the dynamic environment of Koreas LED industry. The Korean government has set up a new 2060 plan according to which 60% of the national lighting system will be replaced by LEDs by the year 2020. This presentation will provide detailed information on recent government plans and on the status of the Korean LED industry.
Prof. Moo Whan Shin is an expert on thermal packaging of high power LEDs. He is a Member of Presidential Committee on Green Growth and the chair of LED TFT. He is currently President of the Korea Society of Optoelectronics and a director of the International Solid State Lighting Alliance. He is an honorary director for the Korean Association of Photonic Industry Development.
10:10 10:50

Dynamics of LED Driver Technology and Markets

Speaker: Tom Hausken Director, Optoelectronic Components Strategies Unlimited The driver is critical to the overall performance of a LED system, especially regarding efficiency, reliability, price and special features such as dimming. But, technical discussions often require a deep dive for which few customers have the expertise or patience. This presentation will explain some basic concepts about drivers and driver ICs, high-level trends in technology and present a market overview. Some examples from suppliers will be shown to highlight recent innovations.
Tom Hausken has over 25 years in the semiconductor and optoelectronics industries, spanning device and materials research, product development, laboratory management, and technology and market analysis. Joining the Strategies Unlimited staff in 1999, he specializes in studies in optical and electronic components, including active and passive components for optical networks, and image sensors. Previously, he was a coordinator for the U.S.-Japan Joint Optoelectronics Project with the Optoelectronics Industry Development Association (OIDA). He was also a technology policy analyst at the U.S. Congressional Office of Technology Assessment, in Washington D.C. There, he contributed to three reports on information technology and communications policy issues for congressional committees.

Photobiological Safety Standards for LEDs Are You Ready?

Speaker: Akio Yasuhara Underwriters Laboratories Japan LEDs have advanced to the point where some are capable of exceeding limits defined in eye safety specifications, emitting frequencies of high-energy visible light (HEV) at levels that have been linked with photobiological effects such as macular degeneration. Manufacturers are increasingly being held accountable for developing LEDs that protect users. This presentation will offer a first look at the latest photobiological research and discusses processes for testing photobiological safety. Also discussed will be the types of standards under development to protect human health as LEDs become more prevalent.
12:30

HB LED MARKET CONFERENCE TRACK ADJOURNS

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LEDS IN LIGHTING CONFERENCE TRACK

FRIDAY, SEPTEMBER 30
13:30 14:10 16:00 16:25

Japanese Lighting Designer Perspective

Speaker: Satochi Uchihara Representative Uchihara Creative Lighting Design, Inc. This presentation will discuss the outlook for LED lighting based on the achievements to date of architectural lighting using LEDs. It will also propose that safe, attractive and small light sources will enable the future of lighting for human beings.
Satochi Uchihara graduated from the Department of Design, Tama Art University in 1982. He entered Motoko Ishii Lighting Design Inc. in 1982, and established Uchihara Creative Lighting Design Inc. in 1994. Mr. Uchihara is a member of the Illuminating Engineering Institute of Japan, the Illuminating Engineering Society of North America (IESNA), and the International Association of Lightning Designers (IALD)
14:10 14:50

New Technologies: Light Recording and Playback

Speaker: Steve Paolini CEO Telelumen Today solid state lighting has begun replacing vacuum lighting in many applications. While there is still work to be done, particularly in reducing cost, there is little doubt SSL will become the dominant form of electric lighting in years to come. If history is any guide, simply replacing the existing vacuum technology with a new solid state technology will not be the end point. In addition to high efficacy and long life, LEDs allow much greater control of the visible spectrum for fun and profit. One application is the record and playback of illumination events such as a sunrise-to-sunset recording of daylight and the actual reproduction of a candle flame. This talk will briefly review famous replicators in history and explain the current activities in light recording. Finally, a playback demonstration of existing light recordings will be provided.
Steve Paolini joined Hewlett Packards Optoelectronics Division in 1981. There he held a variety of engineering and management positions in California, Japan, and Malaysia. In 2000 he joined Lumileds and held management positions in IP, Business Development, and Product Development. In 2007 he founded Telelumen LLC, where he is currently the CEO. In 2009 he added the responsibility of CTO at Lunera Lighting Inc. Steve often speaks at conferences and universities on a variety of topics relating to LEDs and holds four issued patents.
16:25 16:50

Designing the Retrofit Bulb

Speaker: Ray Chock Global Segment Marketing Manager Philips Lumileds Lighting The need for energy efficient, robust, long-lived lighting solutions has never been greater. Globally, LED bulb adoption has increased substantially over the last year. Even with the high demand and dropping prices for LEDs, designing a high performance, cost effective retrofit bulb is very challenging. Additionally, there are a many different bulb types including omnidirectional, directional and decorative. A thorough understanding of the LED, thermal system, optical design and driver size/ efficiency is needed to successfully enter this market. This presentation will cover the fundamental system design challenges and tradeoffs needed to make low-cost, high-performance LED retrofit bulbs.
As Global Segment Marketing Manager, Ray Chock is responsible for developing new opportunities and establishing product requirements for emerging applications at Philips Lumileds Lighting. He has worked in the optoelectronics industry for over 15 years.
15:20 16:00

New Technologies: Flexible Graphite Solutions for SSL Thermal Management

Speaker: Stanley Hsiao Applications Engineer Graftech International Holdings The emergence of solid-state lighting has highlighted the need for improved thermal management solutions. Flexible graphite is now used as either a thermal interface material (TIM) or as an advanced heat spreader. Flexible graphite TIM outperforms messy thermal greases and does not dry out. Flexible graphite heat spreaders enable lower junction temperatures and longer LED lifetimes in both new and retrofit luminaire designs. This presentation will explain the benefits of anisotropic ultra-high thermal conductivity material for SSL applications.
Stanley Hsiao received his undergraduate degree in Mechanical Engineering from National Tsing Hua University (Taiwan) and his masters degree, also in Mechanical Engineering, from National Taiwan University (Taiwan). In industry, Stanley successfully developed server/ storage systems including a 2U, 8-processor system. He currently works at GrafTech International as an applications engineer, specializing in flexible graphite thermal management solutions for the consumer electronics industry.
16:50

Quality of Light for LED Illumination

Speaker: Noboru Kaito Representative Director, Director of Business Development Xicato Japan K. K. Illumination design using LED light sources has recently become common. However only energy saving and long life are emphasized and less attention is paid to the quality of light. This presentation explains the unique issues of LED light sources in terms of quality of light and how to achieve good quality of illumination using LED light sources.
Noboru Kaito joined Hewlett-Packard Japan (later Agilent Technologies Japan) and later moved to Lumileds Lighting (now Philips Lumileds Lighting). He held an R&D manager position in The Netherlands for three years. He established Xicato Japan K.K. when Xicato began doing business in Japan in 2009.

LEDS IN LIGHTING CONFERENCE TRACK ADJOURNS

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LED Japan Conference & Expo/ Strategies in Light Conference

exhibitor & sponsor list

ACROSENTEC Co., Ltd. AIXTRON Arco Infocomm,Inc. The Bergquist Company Entray Japan Co. Furutaka Electronics Co.,Ltd. FUTURE Electronics GT-Solor HIRAYAMA Manufacturing Corporation IRIS OHYAMA Inc. Japan LED Association KITZ SCT Corporation KLA TENCOR Kyokko Trading Co.,LTD Lumileds MARVELL Metro-Fab Engineering Inc. MKS Japan, Inc. Momentive Performance Materials Japan LLC MONOLITHIC POWER Nihon Veeco K.K. Ocean Photonics, Inc.

(As of June 20, 2011) Optical Solutions Corporation OptoSirius Corporation Otsuka Electronics Co., Ltd. Prolinx Corporation Radiance Corporation Rsoft Design Group Japan K.K RUBICON Technology SAMAR International Corporation SHIMADZU Corporation Shin-Etsu Chemical Co., Ltd. Spectra Co-op SUPERTEX Tokushima Industrial Promotion Organization Toyohashi University of Technology UNDERWRITERS Laboratories Inc. UNIBRITE Technology Co., Ltd. WAGO Company of Japan, ltd. WIN&WIN Corp. YAMAGUCHI Prefectural Industrial Technology Institute

For more information visit: www.sil-ledjapan.com 11

sponsorship + exhibit opportunities

The HB LED industry continues to attract worldwide participation as the market expands in all regions of the globe. Whether you are a supplier, an LED manufacturer trying to reach customers, an attendee looking for new product information, or a buyer exploring the latest technologies, LED Japan/Strategies in Light can help you achieve your objectives.

venue + hotel information

Pacifico Yokohama 1-1-1 Minato Mirai, Nishi-ku, Yokohama 220-0012, Japan Pacifico Yokohama is located in Yokohama with easy access from air, land and sea, bringing visitors from all over the world as well as from the urban area. Minato Mirai 21 is a new town created in Yokohama, a historical and international city. Pacifico Yokohama is located on the waterfront surrounded by greenery. After the convention, you can enjoy shopping, amusement facilities, art museums, etc. HOTEL INFORMATION OFFICIAL TRAVEL AGENT for LED Japan/Strategies in Light 2011 JTB Global Marketing & Travel Inc. 2-3-11 Higashi-Shinagawa, Shinagawa-ku, Tokyo 140-8604, Japan LED JAPAN/STRATEGIES IN LIGHT DESK Office Hours: Monday Friday 9:30-17:30 Closed on Saturday, Sunday and Holidays Phone: +81-3-5796-5446 Fax: +81-3-5495-0785 Email: OPTOJAPAN@gmt.jtb.jp HOTEL ACCOMMODATIONS We have reserved rooms near the site for participants during the fair. It is recommended that hotel reservations be received by JTB Global Marketing & Travel Inc. (JTB GMT) as soon as possible to ensure availability. Late applications are subject to availability. Visit the website for more hotel information. RESERVATION AND PAYMENT A) For hotel reservation, please complete the Hotel Reservation Form found on the LED Japan website and send it by facsimile to JTB GMT no later than August 26, 2011. (The tentative reservation details will be sent by fax or by e-mail as soon as your request is confirmed.) Application must accompany the payment method for the total accommodation charges in Japanese Yen. Payment should be made with one of the following credit cards: MASTERCARD / DINERS CLUB / VISA / AMERICAN EXPRESS / JCB JTB GMT will charge the total amount for the total accommodation charges by the designated date in the reply fax, and will fax a written confirmation of hotel reservation. CANCELLATION In the event of cancellation, the following cancellation fees will be deducted before any refund is made. Up to 10 days before the first night of stay None 9 to 2 days before 1 day before On the day of arrival or no notice given 10% of daily room charge 80% of daily room charge 100% of daily room charge

AS A SPONSOR OR EXHIBITOR, YOU WILL REALIZE THE FOLLOWING BENEFITS:

Cost-Effective ROI Market Review of the Industry and Updated Five-Year Forecast Insight on the crucial business and technological issues from industry leaders Dynamic Networking Opportunities

EXHIBITORS
In addition to HB LED manufacturers, LED Japan/Strategies in Light will be attractive to companies that supply equipment, materials and chemicals to these manufacturers. All elements of the HB LED vertical supply chain are represented in Japan, ranging from substrates, to process materials and chemicals, to manufacturing equipment.

WHO SHOULD EXHIBIT

LED manufacturers Suppliers and distributors of equipment and materials to the LED industry LED system manufacturers Manufacturers of test & measurement equipment Manufacturers of design and production tools for LEDs Lighting product manufacturers

APPLICATIONS INCLUDE:
General lighting Illumination Mobile applications Signs and signals Displays Automotive lighting Electronic equipment

B)

for more information on exhibiting or sponsoring:

USA- West Coast, Europe, and Asia (Outside Japan): Tim Carli at (650) 946-3163 or tcarli@strategies-u.com. USA- East Coast: Mary Donnelly at (603) 891-9398 or maryd@pennwell.com Japan: Maiko Kobayashi +81(3)3219-3641 or kobayashi-maiko@ics-inc.co.jp

To cancel or to change a booking, please fax a written notification to JTB GMT. Fax number: +81-3-5495-0785

12 SAVE $100 Register by Aug. 15 Register online: www.sil-ledjapan.com

2011 ConferenCe & expo registration form

sept. 28 30, 2011 pacifico Yokohama Yokohama, Japan

4 WAyS TO REgiSTER
1. online: Visit www.sil-ledjapan.com and fill out the registration form on the registration page of our website. 2. By fax: fax your completed reg form to: +1 918 831 9161 or toll free (Us only): +1 888 299 8057 3. By mail: LeD Japan 2011 Conference & exhibition registration, p.o. Box 973059, Dallas, tx 75397-3059 4. email: scan and send your completed form toregistration@pennwell.com

Registrants Name ________________________________________________________________________________________________________________________ Title/Position ____________________________________________________________________________________________________________________________ Company_______________________________________________________________________________________________________________________________ Address________________________________________________________________________________________________________________________________ Address 2 ______________________________________________________________________________________________________________________________ City ___________________________________________________________________________________State____________________________________________ Country ________________________________________________________________________ Zip/Postal Code____________________________________________ Telephone _______________________________________________________________________________ Fax____________________________________________ Email _________________________________________________________________________________________________________________________________
pLease CompLete tHis seCtion to reCeiVe an aDmission BaDge
1. tYpe of CompanY or organiZation: (seLeCt one) 01 Designer/Specifier/Installer/End-User 02 LED Module/Sub-System Manufacturer 03  Equipment & Instrument Supplier LED 04 LED Material & Chemical Supplier 05 Test & Measurement/Standards 06 LED Chip Manufacturer 07  Lighting Fixture or Display Manufacturer 08 LED Packager 09 Optics & Optical Design 10 Drivers & Power Supplies 11  Equipment/Materials Supply for Chip Manufacturing 12 Distribution/Sales Representation 13 Financial & Consulting 14 Academic or Government Research 15 Media & PR 16 Other, Please Specify __________________________. 2. JoB fUnCtion: (seLeCt one) 01 Mgt (CEO, President, GM, VP) 02 Engineering/Product/Technical Manager 03 Design Engineer 04 Architect Lighting Designer 05 Product Engineer & Manufacturing 06 Corp R&D 07 Distribution & Sales 08 Purchasing 09 Consulting 10 Investment/Financial 11 Other,Please Specify __________________________. 3. appLiCations areas of interest: (CHeCk aLL tHat appLY) 01 General Lighting 02 Entertainment & Decorative Lighting 03 Vehicles 04 Signals 05 Signs & Displays 06 Mobile Appliances 07 Industry & Medical 08 Architect/Lighting Designer/Specifier 09 Other, Please Specify __________________________. 4. WHat proDUCts Do YoU pUrCHase or speCifY? (CHeCk aLL tHat appLY) 01 LED Chips 02 LED Manufacturing Equipment 03 Materials & Chemicals for LED Manufacturing 04 LED Modules & Subsystems 05 Packaged LED 06 Chip-On Boards 07 Driver ICs 08 Drivers & Control Equipment 09  Optical Design Software & Services 10 Test & Measurement Equipment 11 Optics, Lenses, Diffusers, Etc. 12 Packing Materials, Heat Sinks 13 Displays 14 Lighting Fixtures 15 Other, Please Specify __________________________. 5. WHat pUBLiCations Do YoU reaD to oBtain information on HB LeDs? (CHeCk aLL tHat appLY) 01 LEDs Magazine 02 Compoundsemionline/Solidstatelighting. Net/Lightimes 03  Lighting Design+Application Magazine 04 LED Journal 05 Other, Please Specify ______________________________. 6. pUrCHasing roLe: (CHeCk aLL tHat appLY) 01 Specify 02 Recommend 03 Approve 04 None 7. HoW DiD YoU Hear aBoUt oUr eVent? (seLeCt one) 01 Magazine Ad 02 Banner Ad on Website 03 Email Alert 04 Enewsletter 05 Direct Mail Brochure 06 Web Search 07 Colleage 08 Other, Please Specify __________________________.

PRIORITY CODE

LD52WB
Payments must be received by published date in order to receive early registration discounts. Cancellations must be received in writing before August 28, 2011 in order to receive a refund, minus $100 administrative charge. After August 28, 2011, refunds are not available. Substitutions may be made at any time by contacting the registration office in writing.

REgiSTRATiOn FEES early Bird registration must Be paid on or before august 15, 2011 BEST VALUE TOTAL ACCESS PASS: Wednesday, September 28, Thursday, September 29, and Friday, September 30
Paid On Or Before 8/15/11 Early Bird Rate $800 USD =____________ Paid After 8/15/11 $900 USD =____________ FLEXPASS COnFEREnCE FEE: Thursday, September 29 & Friday, September 30
(Includes BOTH HB LED Market and LED Lighting Conference Tracks, Exhibition & Exhibitor Seminar Presentations on the Exhibition Floor, Networking Reception, Conference Proceedings, Refreshment Breaks & Lunch) (Includes BOTH Workshop 1 & 2, BOTH HB LED Market and LED Lighting Conference Tracks, Exhibition & Exhibitor Seminar Presentations on the Exhibition Floor, Networking Reception, Conference Proceedings, Refreshment Breaks & Lunch)

Paid On Or Before 8/15/11 Early Bird Rate $600 USD =____________ Paid After 8/15/11 $700 USD =____________ HB LED MARkET COnFEREnCE FEE: Thursday, September 29 & Friday, September 30
(Includes HB LED Market Conference Track ONLY, Exhibition & Exhibitor Seminar Presentations on the Exhibition Floor, Networking Reception, Conference Proceedings, Refreshment Breaks & Lunch)

Paid On Or Before 8/15/11 Early Bird Rate $450 USD =____________ Paid After 8/15/11 $550 USD =____________ Paid On Or Before 8/15/11 Early Bird Rate $200 USD =____________ Paid After 8/15/11 $250 USD =____________
Reliability for of LEDs WK#1: Thermal Management LED Lighting Design WK#2: Test and Measurement of LEDs and LED Systems

LED LigHTing COnFEREnCE FEE: Friday, September 30

(Includes LEDs In Lighting Conference Track ONLY, Exhibition & Exhibitor Seminar Presentations on the Exhibition Floor, Conference Proceedings, Refreshment Breaks & Lunch on Friday only)

PRE-COnFEREnCE WORkSHOPS

(Includes Workshop, Lunch on Wednesday, Exhibition and Workshop Proceedings)

Workshops are ONLY included in Total Access Pass. Workshops are additional and not included in the HB LED Market conference, LED Lighting conference or FLEXPASS conference registration fees.

Wednesday, September 28 9:00 AM 12:00 PM Wednesday, September 28 1:00 PM 4:00 PM

(Access to Exhibits only and Exhibitor Seminar Presentations)

$150 USD____________ $150 USD____________

FREE EXHiBiTS OnLy PASS: Wednesday, September 28, Thursday, September 29, and Friday, September 30 nETWORking RECEPTiOn: Thursday, September 29
Please Add All Selections And Total.

FREE = $0.00___________
$50 USD =__________

Total Payment Due :____________________

Credit Card Number: _________________________________ Expiration Date: ________ Full Name (as it appears on card) ______________________________________________________ Card Holder Signature ______________________________________________________

METHOD OF PAyMEnT
CHECk EnCLOSED (in US funds only) WiRE (Wire instructions will be provided on invoice)

CREDiT CARD: MASTERCARD VISA AMERICAN EXPRESS DISCOVER