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August 2011
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August 2011
Publication Date August 2011 Language English Format PDF & PowerPoint Number of Pages/Charts 53 Covered Countries Austria Price Single User License:
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yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting.
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6. Users / Shoppers
Development of Internet Users and its Percentage of Country Population in Austria 2000-2011 Internet Users, by Age Group in Austria, in %, 2003- 2010 Internet Users, by Age Group and Gender in Austria, in %, 2003-2010 Individuals in Europe using the Internet, by Country, in %, 2008-2010 Internet and Broadband Household Penetration, by Households, in %, 2008-2010 Share of Households with Internet Access in Austria, by Province, in %, 2010 Share of Households with Broadband Internet Access in Austria, by Province, 2010 Broadband Subscribers in Austria, compared to Germany, USA and the OECD Average, 2006-2010 Total Broadband Subscribers per 100 Inhabitants in Austria, compared to Germany, USA and the OECD Average, 2006-2010 Broadband Subscribers in Austria, by Access Technology compared to the OECD Average in %, 2010 EU Comparison of Online Shopper Penetration, in % of Population, 2010 Online Shopper Penetration in Austria, in % of total Population, 2003-2010 Online Shoppers in Austria, by Age Group, in %, 2003-2010 Online Shoppers in Austria, by Age Group and Gender, in %, 2003-2010
3. Sales
B2C E-Commerce Sales in Austria (estimated), in EUR billion, 2011
4. Shares
B2C E-Commerce Share of Home-Shopping Sales in Austria, in %, 2011 B2C E-Commerce Share of Retail Sales in Austria, in %, 2011
7. Players
Facts about OTTO Versand Austria News about Unito / OTTO Versand Austria: M-Commerce, 2011 Facts about Neckermann Austria News about the E-Commerce Activities of C&A in Austria, 2010 News about the E-Commerce Activities of Zara in Austria, 2010 News about the E-Commerce Activities of Hugo Boss in Austria, 2011 News about E-Commerce / Online Travel Activities of Opodo in Austria, 2011 Selected Shopping Clubs in Austria, 2011 News about the Group Shopping Sites Groupon and DailyDeal in Austria, 2011; incl. Unique Visitors, June 2011
5. Products
Purchased Online Product Categories in Austria, in %, 2010 Purchased Online Product Categories in Austria, by Age Groups, in %, 2010 Purchased Online Product Categories in Austria, by Age Groups and Gender, in %, 2010
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Products
Users / Shoppers
Players
In 2010, the most ordered products in Austria were Books, Magazines, Newspapers, E-Learning (44%) followed by Clothing, Sports E. (42%).
Purchased Online Product Categories in Austria, in %, 2010
Books, Magazines, Newspapers, E-Learning Clothing, Sports Equipment Travel and Accommodation Event Tickets Electronics Household Equipment Computer Software Movies, Music Computer Hardware Grocery Others 0%
Source: Statistics Austria, 2010
43,5% 41,8% 39,3% 28,6% 25,5% 22,5% 21,1% 20,7% 15,6% 11,2% 19,5% 20% 40% 60%
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Trends
Sales
Products
Users / Shoppers
Players
Neckermann Austria is a multi-channel retailer with sales of approximately EUR 84 million in 2009.
Facts about Neckermann Austria
Name of Company Homepage Vertical Integration Business Model Product Range Revenue/ Financials Neckermann Versand sterreich AG www.neckermann.at Retailer Multi-Category Retailer Various products (focus on clothing) Others Neckermann Austria reached total sales of about 84 million (2009) Neckermann Versand sterreich AG suffered losses of more than EUR 8 million in 2009. Neckermann Austria is a multi-channel mail order company that gives the customer the possibility to order via Internet, telephone, fax or by mail. Neckermann Austria offers more than 200,000 products from different assortments Per year, about 1.5 million packages are shipped.
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