Shailesh Bhardwaj

Mobile: +91-9811471178 ~ E-Mail: shaileshbhardwaj@gmail.com

Seeking Senior Level Assignments in

Marketing Communications Management/ Product Management/ New Product Development/ Marketing Services/Events/Seminars/BTL

A Marketing Operations professional with around 13 years of experience in Product Management,

New

Product Development, Business Development, Marketing Services and Customer Acquisition. Currently working with The Times Of India Group as Manager in Response Activation. Known for delivering innovative solution, concepts and strategies. Demonstrated abilities in communication; product development; training; growing & managing associates and customer relationships. Adept at devising and executing result oriented approach. Organising several promotional activities/events/seminars and escalating business, profitability and market coverage. Possess strong skills in Database Marketing, Marketing Communications, Planning and Development, etc. Possess domain expertise in database research analysis, develop & execute marketing communication programs, marketing collaterals development, budget preparation, team building, and vendor management. Areas of Exposure Product Management:

Building product focus by synergising with various stake holders to bring out effective marketing campaigns thereby ensuring maximum reach and customer acquisitions. Ensuring that product is developed with multiple features ensuring maximum revenue generation and ROI.

Business Communications: Overseeing and developing communication tools across the vertical and actively involved in planning and implementing communication strategies internally and externally across stakeholders. Analyzing information and data related to relevant areas for evolving business strategies. Facilitating the development of online information sites and release of e-newsletters/ e-mailers/ EDMs. Identifying companys client groups/target audiences.

Business Development: Devising business development tools as per business needs. Mapping business potential & identifying profitable markets for the companys products. Using top corporate database for generating interest in the product. Devising various modules of the product to achieve desired result

New Product Development: Understanding and mapping the market dynamics across industry verticals and conceptualize a product as an offering with 360 degree approach involving print campaigns/ TV/ event/ seminar/ conference. The idea is to bring on board companies/corporate who are looking to tap potential new markets/ customers.

Marketing / Promotions: Developing business leads through exhibits and sponsorships, events and others that create and maintain the image of the company to customers. Reviewing the existing promotional materials for marketing effectiveness, cross-selling implications. Analyzing and evaluating the effectiveness of marketing methods, costs, and results. Developing, establishing and executing the short/ long-term marketing plans, marketing support goals, strategies, direction, and analysis.

Career Contour Since Jun09 with THE TIMES OF INDIA GROUP, Delhi as Manager Business Operations Responsibilities: Managing the response for Economic Times along with leading programs for conducting CXO level seminars/conventions/ forums. Providing support initiatives with regards to acquisition of delegates and executing seamless program. Developing content regarding various forums and seminars. This is done as per The Economic Times research cell and editorial staff with an eye on current development. Conceptualizing creative designs as a part of branding exercise with regard to on ground execution and paper collaterals where look and feel of the show or product is an important constituent of a successful project.

Highlights: Proficiently conducted as set of two seminars on education with a billing of Rs.87 lakhs each. Proficiently conducted seminar on Real sector with a billing of Rs.1.10 crore. Proficiently conducted seminar on Travel & Tour sector with a billing of Rs.75 lakhs. Worked as the part of CXO forum in logistic and supply chain industry called The Economic Times led forum called ELICIT 2009 in 4 cities with billings of Rs.94 lakhs. Working as the core team member in a group of 60 personnel for planning and execution at pan India level. Jun02-May09 with TIMES INTERNET LIMITED, Gurgaon Growth Path Senior Officer- Consumer events Manager- Vertical Business Manager-Product Management & Operations Responsibilities: Providing end-to-end solutions from execution to fulfilment for variety of projects related to corporate seminars, conferences, summits. Managing alliances with large hotel chains, print and production vendors. Conceptualizing and helping create designs related to mailers, websites, backdrops, collaterals, EDM, etc., and serving as a primary contact for all outsourced vendors for fulfilments. Administering operations within the division, provide parameter and inputs for better harmonization between sales and production, and manage overall cost related to execution of the project. Working as the key member within the division for budgeting, forecasting and planning of business on quarterly and yearly basis. Jun02-Sep05 Oct05-Jan 08 Feb08-May09

Highlights: Vertical Business Proficiently managed seminars with illustrious names like Edward De Bono, Jack Trout, Ken Blanchard, John Philip Jones, Robin Sharma, Tom Peters, and Deepak Chopra with a average top line billing of Rs. 80 lakhs. Promoted to Manager for managing all processes in marketing communication, operations and cost. Efficiently conducted BPO Industry Awards in India for three consecutive years constituting prime partners such as DLF, Pricewaterhouse Coopers, Wipro, HP, IBM, SingTel, Godrej Worked as the part of India Budget Analysis program in association with Pricewaterhouse Coopers, a marked program in financial industry for seven years in continuation. Conducted first e-Gov seminar across six states engaging then incumbent Chief Ministers. This project raked in revenues worth Rs. 50 lakhs as Team Member. Actively devised customised solutions for IBM, HP, Wipro, Lenovo, and Canon on a platform where CIOs, CTOs, IT & Technology heads were key audiences.

Consumer Business-

Promoted Wills Life Style sponsored karaoke champion among youth. Managed partnership with BACARDI on hottest & coolest drink campaign as an alternative drink Efficiently promoted SMRINOFF Ibiza theme at select outlets encompassing various genre of media. Compiled and launched inaugural edition of Times Food Guide. May99-Jun01 with CYBER MEDIA INDIA LIMITED, Delhi as Senior Marketing Executive

Responsibilities: Managing potential customer database, maintaining relationships and interacting with multiple departments including production and marketing. Monitoring competitors brands and managed category forecasting, revenue, and prospect reports. Preparing and maintaining sales and marketing materials for sales team. Servicing advertising agencies, tracking media budgets & plans with the focus on educating the Non-IT advertiser about Cyber Media publications and encourage them to advertise. Generating product lead, an initiative targeting home segment where a key gadget is featured as the most happening item focusing on usage and to encourage do it yourself mind-set.

Highlights: Proficiently brought Panasonic as Sponsor for Business Reply Card campaign for Computers@Home magazine wherein readers were awarded gifts on participating in contest bringing in increased readership and revenue. Efficiently signed Rs. 15 lakhs Ad contract with Electrolux, a Non IT client and devised various modes of innovative insertions. Successfully built relationships with important clients such as HP, Samsung, Proview, HCL, SME segment manufacturers, CD-ROM title manufacturers, which resulted in measurable revenue growth. Previous Assignments Kuber Media Ltd., Delhi Indian Express Newspapers, Delhi Senior Sales Executive Product Executive Academic Credentials 1997 1995 1995 1992 Diploma in Journalism from Bhartiya Vidya Bhawan, Delhi Diploma in Sales & Marketing from NIS, Delhi B.Com. from Delhi University 10+2 from St. Xaviers School, BKSC IT Skills: MS PowerPoint Personal Dossier Date of Birth: Address: Linguistic Abilities: Personal: Interest: 12th September 1972 Flat No-1626A, Sector-B, Pocket-1, Vasant Kunj, New Delhi-110070 English and Hindi Married News, Views, Features and Current affairs Sep97-Mar99 Apr96-Aug97