A Summer Internship Project Report on

Consumer perception on Financial Dailies with special reference to Business Standard

Developed At

Submitted as a partial requirement for the degree of Master of Business Administration

Submitted By: Mohammad Naseem Khan ROLL NO: 10-MBA-38

Under the Supervision of: Mr. Asim Raja (Branch Manager)

CENTRE FOR MANAGEMENT STUDIES Jamia Millia Islamia, New Delhi-110025

DECLARATION

I, Mohammad Naseem Khan, a bonafide student of MBA (Full Time) programme at the CMS, Jamia Millia Islamia, New Delhi, hereby declare that I have undergone the summer training at Business Standard Ltd. Under the supervision of Mr. Asim Raja khan on and from 16/05/11 to 16/07/11. I also declare that the present project report is based on my original work. The content of this project report has not been submitted to any other university or institute either in part or in full for the award of any degree, diploma or fellowship. Further, I assign the right to the university, subject to the permission from the organization concerned, use the information and contents of this project to develop cases, caselets, case leads and papers for publication and/or for use in teaching.

Place: New Delhi Date: Signature of student

ACKNOWLEDGEMENT

I would like to express my gratitude towards my institute Centre for Management Studies for providing me with this opportunity to develop such a project which enhanced my knowledge and self-confidence. The development of this project involves the contribution and assistance of a number of people. At the very start, I would like to pay homage to our respected teachers which constitute the very inspirational and intellectual guides. I give my most sincere thanks to Asst. Prof. Syed Wajid Ali and other faculty members who have always been a guiding, encouraging and motivating force. I am very grateful for the support of our project guide Mr. Asim Raja Khan and Mr. Anshuman of Business Standard Ltd. I have done sincere efforts in making this project as a useful and an intelligent task.

Date: Place: New Delhi (Signature)

PREFACE
Summer project is part of academic requirement incorporated in the curriculum of MBA Program. This exercise enables to get practical exposure to realities of corporate world I action and practice. A great knowledge comes from better book education and a good experience. Keeping this in mind, the Narmada College of Mgmt has introduced a summer training program, and thus I got a truly rewarding chance to get best feel and experience of the real world economic environment I the best possible manner. For this practical training , I had undergone a research project on CONSUMER PERCEPTION ON FINANCIAL DAILIES. During the training period I had studied how attitude of consumer perception regarding financial newspaper and how they feel and what they want in daily financial newspaper. I have also get to know how it can be measured. During my project I came to know different aspect of people perception on financial newspaper and their awareness

Table of content

Sr. No I II

Title Title page Certificate of organization Declaration

III IV V I 1
1.1 1.2 1.3 1.4 Acknowledgement Preface Executive summary & Objectives

Vision and mission PART A: ORGANIZSATIONAL PROFILE

Organization profile and history Way of BS(how it reaches to customer) Size of the organization Organizational structure

2 2.1

Part B: REPORT ON PROJECT WORK

Introduction Literature review Nature of problem Expected benefit Methodology Exploration of Alternative Conclusion PART C : LEARNING FROM THE SUMMER TRAINNING Application of concept New skills acquired Augmentation of soft skills Bibliography References Annexure

2.2 2.3 2.4 3 3.1 3.2 3.3 3.4 3.5 3.6

Executive summary
Business Standard is the countrys most respected business daily, being the first serious business reader. The newspaper has a print-run of over 1,32,000 copies published form 12 prime location namely Ahmadabad, Bangalore, Bhubaneswar, Chandigarh, Hyderabad, kolkakta, kochi, lucknow, Mumbai, new Delhi, and pune. The newspaper believes in free, fair and independent journalism and strives to include values in its editorial staff. The journalism practiced by business standard lays on quality, credibility and accuracy. The financial times of London has taken as best in consideration Business Standard has the countrys best economic journalism and columnists . it is edited by T.N Ninan, perhaps Indias best known business journalist, undertaken a complete and highly successful revamp of the economic time . business standards stable of specialist contributors includes some of the economics and business. As a summer trainee I have worked in the market development department. My project was Consumer Perception on financial Dailies. I had a favor of many practicalities of marketing form personal selling to institutional selling. I have learnt many strategies of the field. We at Business Standard adopted gorilla war strategy for personal selling. I could achieve the given monthly target in the first half of every month. However this performance increased the higher authorities expectation from me, which motivated me to work harder, I learnt many soft skills like the team work, sharing and caring, personal relations etc.

OBJECTIVES OF THE STUDY

To learn different marketing techniques

We have learnt different marketing techniques in our study of the subject but now those are applied in the practical scenario.

To learn the scratch work of hard core personal selling

This is indeed a necessary task to be done. What we read and what we get is something very different . reading the subject and applying the same are completely different aspect. When you meet the actual customer the process of communication becomes totally different

strategy making in actual competitive market

To strategize, you need to know your external environment and for this purpose the practical experience in such a renowned firm will be helpful. Thus we will be able to strategize the cases then later on the real life situation more creatively.

To apply the theoretical knowledge in to the practice

Giving a practical approach to any problem has been a difficult task. We as student quiet often neglect the basic realities of the real world. This training will provide us with the best knowledge to overcome these shortcomings.

VISION AND MISSION

VISION
The company believes in providing information that creates wealth and thus enriches life.

MISSION
The company would become leader of the business daily in India by the distribution and providing quality and service to our reader.

COMPANY PROFILE

Type Format Owner Founder Publisher Editor Founded Language

Daily newspaper Broadsheet Kotak Mahindra Bank Ananda Publishers Business Standard Ltd Sanjaya Baru 1975 English Hindi Nehru House, 4, Bahadur Shah Zafar Marg, New Delhi 110002

Headquarters

Circulation

144,000 (English) 53,000 (Hindi)

Official website Business-standard.com(English) hindi.business-standard.com (Hindi)

INTRODUCTION ON BUSINESS STANDARD

Business Standard is an Indian English-language daily newspaper published by Business Standard Ltd (BSL) in two languages, English and Hindi. The Newspaper primarily covers India and international business, and financial news and issues. The main English-language edition comes from 12 regional centres - Mumbai, New Delhi, Kolkata, Bangalore, Chennai, Ahmedabad, Hyderabad ,Chandigarh, Pune, Lucknow, Bhubaneswar, and Kochi - and reaches readers in over 1,000 towns and cities across India.

History

Started in 1975 in Kolkata by the Ananda Publishers group, Business Standard was hived off as a separate company in 1996. It was then bought by Mumbai-based financial investors led by the Kotak Mahindra Bank, after which began a phase of rapid expansion with the launch of new editions.

Personnel
T. N. Ninan was editor from 1993 to 2009, when he took up the editorship of The Economic Times. In January 2010, Ninan became chairman and editorial director of BSL and was succeeded as editor of Business Standard by Dr Sanjaya Baru. He was the media advisor of Prime Minister Manmohan Sing. The paper which is India's second largest business daily employs around 200 business journalists, including A K Bhattacharya and Shyamal Majumdar. In establishing a pedigree of strong financial journalism, Business Standard also publishes articles by Bimal Jalan, former governor of the Reserve Bank of India; Shankar Acharya, former chief economic advisor to the Government of India; Deepak Lal, professor of economics, UCLA; Suman Bery, director-general, National Council of Applied Economic Research; Abheek Barua, chief economist of HDFC Bank; Nitin Desai, former chief economic advisor and former under-secretary general at the United Nations; Surjit Bhalla, chairman of OXUS; Arvind Subramanian, professor at the Peterson Institute for International Economics; M. Govinda Rao, director of National Institute of Public Finance and Policy; AV Rajwade, foreign exchange consultant; and Arvind Singhal, chairman, Technopak Advisors.

Distribution and format

Business Standard sells 144,000 copies daily in English, mostly to the business and policy-making lite. The Hindi edition sells 53,000 copies daily.

ACNielsen's survey of the upper middle and rich market in India places Business Standard next to The Economic Times in total readership. The paper has a reputation for reliable reporting and responsible journalism, as well as for its stimulating page of analysis and editorial comment. It has pioneered the ranking of the wealthiest Indians (the Billionaire Club) and provides an automobile magazine as a free monthly supplement. In 2006, BSL began to produce a Sunday edition that is now published in four centres. The Hindi edition was launched in February 2008 from seven centres stretching from Mumbai in the west, running across the Hindi Belt, and to Kolkata in the east. BSL also publishes various periodicals, including BS Motoring, Indian Management and the Asian Management Review.

Electronic
The newspaper's website, business-standard.com, allows visitors to access the Business Standard e-paper, with a choice of editions. The Business Standard website receives 1.5 million unique users per month, the highest for any "stand alone" newspaper website in India. In January 2010, it launched smartinvestor.in, an information-cum-trading website for those interested in the stock market.

EXECUTIVE PROFILE

Business Standard Limited was incorporated on 16th December 1975 under the name of Desh Publication (P) Ltd. This was changed to Business Standard (P) Ltd .On 23rd November 1995 as a limited company. The head office of the company is located at Delhi. The company is managed, under the leadership and guidance of the Board Of Directors. The company believes in ethical conduct through professional management and has forward-looking outlook. Business standard is Indias second largest and fastest growing business newspaper having growth rate of 300% in past four years It has a leadership of over a quarter million with seven editions and gets published from Ahmadabad, Banglore, Calcutta, Chennai, Delhi,Hyderabadand Mumbai.

Business Standard is edited by Mr.T.N.Ninan, the pre-eminent business journalist of the country, and an ex editor of The Economic Times forixyears. It has the distinction of an exclusive editorial syndicate with theFinancial Times of London. Its readership profile encompasses the brightest and best from Indias business and finance communities. Readers come From varied occupations in the field of Business, finance, Government, Policy-makers & academics, Researchers and Students, and observers of the Indian economy . The main departments of Business Standard are Market Development Department also known as Circulation Department, Scheduling Department, Space Marketing Department, Editorial Department, System Department,Production Department and Dispatch Department. Business Standards array of highly respected columnists provides not only national, regional and global perspective to arm a quarter million readers, but also keen insights to sharpen their competitive edge in the world of business. Business Standard is a constant guide for readers competing successfully in business, markets and services. Rich with lively supplements and vibrant sections on

personal finance, banking, careers and technology, travel, books, reviews on arts and cultures. And with the most affor

PRODUCT PROFILE

INDIAN MANAGEMENT

A monthly window to the latest thinking in the field of management in India and abroad.Your one-point access to cutting-edge ideas in management Superior management coverage Delivers latest management theories Opinions from thought leaders.

Global trends and innovations

Insights from carefully analyzed case studies Articles from McKinsey Quarterly, book reviews and much more.

BS 1000

A detailed information of Indias top 1000 companies. The issue of BS 1000 chronicles those depressing times, providing a wealth of data on the impact of the slowdown on corporate, the deterioration in their financials, and how they coped with the crisis. At the same time they also record success stories, though these were few and far between. The pharmaceuticals and twowheeler industries, for example, beat the slowdown comprehensively.

It also takes a peek into the future, where new industries such as biotechnology, retailing and business process outsourcing may change the face of India Inc. In short the BS 1000 provides the readers not only with a snapshot of the Indian corporate sector as it exists today, with all its strength and liabilities, but also charts a roadmap for its future. The Strategist

Ever year, Business Standard brings a special edition of its weeklymanageme nt and marketing section, The strategist which contains the pick of its articles over the previous year and a half. The objective of the annual recollected magazine is not merely to be standard best of showcase for the BS readers. The Strategist-to takes strategy outside the theory books. To understand the classic pitfalls of the big brands, there are reports on National Panasonics struggles to establish a foothold in India, with the practical case studies like of Tata Engineerings U-turn with its maiden small car offering, the Indica, howCarrier Aircon froze in the chill of new competition and why Kelloggs felt the crunch after initial successes.

FUND MANAGER

Focus on facts and figures on mutual funds. The Business Standard Fund Manager seeks to rank mutual fund schemes and also rate the best Fund Manager of the year. While providing data on all schemes, they rank only those schemes, which have been operating for two years or more and have a minimum corpus of Rs.40 crore. There is therefore a time and a corpus cut-

ORGANIZATIONAL HIERARCHY

President

VicePresident

General Managers Deputy General Managers Asst. General Managers

Managers

Deputy Managers

Asst. Managers Senior executives

Executiv es Trainee executiv es

THE PRINT MEDIA

The modern advertising techniques make use of many ways to convey messages to the consumers. Print media however, is one of the oldest forms of advertising method. Print media also remains to be one of the most popular forms of advertising because it can reach a wider target audience. There are

various different types of print media, which help advertisers to target a particular segment of people. Heres a quick look at some of the various types of print media.

Types of Print Media

1. Newspapers 2. Magazines 3. Newsletters 4. Brochures 5. Posters

Newspapers:
Our topic of interest is newspaper. We know that newspapers are the most popular forms of print media. The advertiser in this case can choose from a daily newspaper to a weekly tabloid. Different types of newspaper cater to various audiences and one can select the particular category accordingly. Advertisers then design press advertisements where in the size is decided as per the budget of the class

The Business Standard

Businessstandard.com is the online property of Business Standard Ltd (BSL), publisher of Indias leading business daily, Business Standard. The website

attracts 1.5 million unique visitors every month, the highest such number for any stand-alone business newspaper website in India. The daily newspaper Business Standard (also available as an e-paper) is the preferred choice of serious business readers. It is published from 12 centers Mumbai, New Delhi, Kolkata, Bangalore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Luck now, Pune, Kochi and Bhubaneswar. A Hindi Business Standard is published from seven centers across northern India: Mumbai, Delhi, Kolkata, Patna, Lucknow, Bhopal and Chandigarh. Its content can be accessed at bshindi.com. Business Standard stands for reporting that stresses accuracy and credibility, comment that is informed, independent and fair, and journalism that is rooted in ethical conduct and defined by a sacrosanct bond with the reader. All Business Standard journalists sign on to a code of conduct that is available on this website. Business Standard has a 200-person editorial team that is led by Sanjaya Baru, and includes well-known journalists like AK Bhattacharya, Sunil Jain and Shyamal Majumdar. Business Standards stable of specialist contributors includes some of the sharpest minds writing on economics and business. Among them: Bimal Jalan, former governor of the Reserve Bank of India; Shankar Acharya, former chief economic advisor, Government of India; Deepak Lal, professor of economics, UCLA; Suman Bery, director-general, National Council of Applied Economic Research; Abheek Barua, chief economist of HDFC Bank; Nitin Desai, former chief economic advisor and former under-secretary general at the United Nations; Surjit Bhalla, chairman of Oxus; Arvind Subramanian, professor at the Peterson Institute of International Economics; M. Govinda Rao, director of National Institute of Public Finance and Policy; AV Rajwade,

well-known foreign exchange consultant; and Arvind Singhal, chairman, Technopak. It offers syndicated columns from Martin Feldstein and Dani Rodrick, and content from Breakingviews.com--with exclusivity in the Indian market. In addition to two newspapers, BSL publishes two monthly magazines (Indian Management and Business Standard Motoring), as well as a quarterly (Asian Management Review). The company also has a books division, which publishes books under the BS Books imprint. BSLs website properties include bshindi.com, bsmotoring.com, and smartinvestor.in. This last is a dedicated information-cum-trading site for investors. BSL is majority-owned by the Kotak Mahindra Group, but is run independently through a board of directors, with TN Ninan (a former editor of the newspaper and perhaps Indias best known business journalist) as chairman and editorial director.

.Way

of BS(how it reaches to customers)

Raw Material

Printing Press Ahmedaba d Nadiad Anand Vadodra Bharuch

Agent in Each city Vendors

Bookstall

Hawker

Customer

Analysis of the competitors

The Economic Times

Day Monday Tuesday Wednesday Thursday Friday Saturday Sunday Main newspaper 26 20 28 20 26 16 12 Supplement Investor guide Brand equity Zig wheel Other supplements 6 pages international High flyer International International International International Price 3.5 3 3.5 3 3 3.5 10

Edition:10

Bangalore, Chandigarh, Chennai , Hyderabad, kochi, kolkata, Lucknow, Mumbai, new Delhi, Pune.

Key strengths

It is by strong support of Bennett Coleman group It is leader of the market since decades. The new issue of ET Gujarati at a very low price

Lacking attributes

Guidelines for reading stock news is unclear The BSE codes are missing which makes it difficult to read company details

Financial Express
Day Monday Tuesday Wednesday Thursday Friday Saturday Sunday Main newspaper 12 16 10-16 12 12-14 10 14-32 Supplement Price 4 4 4 4 4 6 8

Edition -10(paper published form 10 cities) Banglore, Chandigarh, Chennai, Hyderabad, kodchi ,kolkata, lucknow, Mumbai, New Delhi , Pune

Key strength

It is backed by the Indian express Group The news provided is very sequentially arranged The number of advertisements is les in number and they are subject related ads. The newspaper provides with the maximum number of supplements The better part of the newspaper is that they provide a special supplementary for the advertisement.

Negative shades

The price of the newspaper is very high The first page covers the general news through the newspaper being a finical one.

Business line
Day Monday Tuesday Wednesday Thursday Friday Saturday Sunday Main newspaper 18 20 20 18 24 20 14 Supplement e-world Brand line life Price 4 4 4 4 4 4 4

No of edition-14 Bangle, Chennai, Coimbatore, Delhi, Hyderabad, cochin, kolkata, Madurai, Mangalore, Mumbai, Thirvanthpuram, Tiruchpalli, vijayvada,Vishakhapatnam Key strengths It is backed by the Hindu group It is published from 14 prime location The advertisement is not general and relevant to financial institutions. The price of the new newspaper is cheapest on Sunday as compared to other English financial dailies.

Negative shades

The newspaper is being delivered late in the morning i.e. after 12 The language of the newspaper is tough which makes people hesitant to subscribe to it. The presentation of the newspaper is not very attractive and the color of the paper is white as compared to other financial newspaper which are pink in color.

The newspaper of the newspaper is limited to a few areas nationwide.

Size of organization

Departments details

Editoria l

Dispat ch
Departmen ts

Schedulin g

Producti on

SPAC E MKTG

Market Developme nt

Syste m

The company covers the complete length and breadths of the nation. With the help of over 250 full time journalist, analyst and writers the newspaper tries to cover the nation. The Ahmadabad office has at present 23 employees spread across 7 department named;

1).Space marketing department:

It is the oxygen of the publication as this is the only revenue generating , all the expenses are covered from this department only. The actual cost of the newspaper is 20/- but the company charges Rs-2.50/ on weekdays and Rs. 7/- on weekend because the revenue generated from this department. The department collects and markets the advertisement from the corporate clients which indirectly add value to business standard. The pages predefined for various types of advertisements. The commission of these agencies is 15%

Live edition: this means that the edition printed in the city from where it is published

New edition: this mean that edition is not printed in the same city

Types of advertisement.

Display: These ads are also called supportive ads as they provide support to the financial ads. It consist of launching of new products and services which are displayed in the ads they are basically cooperate ads. It consist of B2B, B2C and classified

Tender: It is the offer made by the government private and public sector companies

Feature: This is generally a special edition printed especially for the clients as a supplement to the newspaper. Generally sponsored section is written on the top right corner of the page as the material is given by the client . it is a specialized and well focused category. Sometimes advertorial section which mean that along with the advertisement an editorial article such article are also paid article

Compulsion advertisements: this advertisement are compulsory to give for the corporate by the government. They have to give these ads without any options.

Financial advertisement: The financial ads of the company like balance sheet, financial declared result, audited and un audited data etc. has to be published in the newspaper. they provide with more than 50% of the revenue of the business standard and also published different kind of IPOs.

EDITORIAL DEPARTMENT

The proverb attached with the company is that it is an editorial driven paper, so the role of this department is very vital. The decision o publishing any news is taken by the editorial department. The department collects news from various sources and then sends it to Mumbai or Delhi for the adjustment in the different pages. After allocating space for the advertisement, the department adjusts the space for the articles.

SCHEDULING DEPATMENT
This department is responsible for the layout of the newspaper. The main function of the department is scheduling of the page. i.e. to adjust the advertisement and the editorials. The newspaper tries to limit the advertisement to the minimum of 40% and rest of 60% is the edit part. The department books the ads and then intimates to the concerned location as soon as the booking is done so that the same space is not booked for the two ads. Once the ad position is made it goes to Delhi, Bombay, and Bangalore. These each centre receive tentative ad dummy from Delhi. Before printing any news or advertisement the department takes a printout of the layout of the actual paper on A-4 size paper which is called tentative ad dummy. Once the dummy is ready no edit matter can be filled in that. The page is then forwarded to production department. In case the advertisement gets cancelled then the filler ads are printed for which the permission in taken form the head. In such cases the organization utilizes the space but the revenue are lost. Space marketing department tries to minimize this loss by getting some other advertisements. The software used by the department for this purpose is Quark Express and Flight Check. The data is taken as PDF file and ESP format. If any format goes out of this range, the software shows the error. While formatting they have to leave a space of 0.5 above and below in the newspaper which is called data line and print line respectively.

SYSTEM DEPARTMENT

along with his team of members. This department is responsible for the communication networks as well as all technical problems. All the twelve branches are linked with V-SAT and with the dedicated lease line along with the head office. The cost of V-SAT is about 1lakh per annum. The department is also responsible for connecting all the telephone line with EPBAX system. It also connects all the branches with the head office which is called Hot line . this all helps in reducing the cost of the company. The Ahmedabad branch receives a Facsimile copy of newspaper everyday and takes the printout on a butter paper. This is further forward to the production department.

MARKET DEVELOPMENT DEPART MENT

This department is responsible for the circulation of the newspaper in the whole region and is thus known as the circulation department. This department covers over 40 routes for its is regular supply. The department also looks after the daily back room operations which include giving the print orders for the regular supply of subscription, complementary and sponsored copies. They also check the regularity of dispatch and payment received for the month.

The other function of the newspaper also include the promotion of the newspaper to the readers. They identify the need of the customer. i.e the quality and price demanded by the customers. In this industry this strategy

is very important as the selling price of the newspaper is always less than its cost of production. The main reason for this type of pricing is to create awareness and generate reading behavior amongst the audience of the newspaper.

PRODUCTION DEPARTMENT

The butter copy received from the system department is framed on the aluminum plate. This plate is then fixed to the printing machine and as per the orders the printing starts. The machine used for printing is known Film Processor which is costing 2.5 Lakh. The machine is divided into four different units which are:-

1. Developer Unit 2. Fixed Unit 3. Wash Unit 4. Dryer Unit

The department usually uses four color for the hard copy which are Black, Yellow ,Cyan and Magenta. Some colors are used at the time of printing of the newspaper in the press. The raw material for this department is aluminum plate and paper. The print comes in the form of a reel which cost Rs. 10000 per reel.

DISPATCH DEPARTMENT

This department is responsible for the regular dispatch of the right number of copies at the right time to the right people. The department has to generate rush mail and put it on the parcel. Rush mail shows the number of copies in the parcel and its destination address. Along with the rush mail, route control statement is also three for Taxi drivers which shows the number of parcels for each and every destination that comes under his route. The company is in annual contract with the taxi drivers for the purpose of delivery at the up country.

RUSH MAIL It is a label which is stuck on the newspaper packets for identification of the destination of the packets. It performs the same function as the address does on a letter.

ROUTES CONTROL It is the summary of the dispatch control statement and it represents the total dispatch scenario. It provides route wise totals with the name of the routes and its further bifurcation into indent,(paid copies), complementary, Ad hoc and total copies on that route. There is grand total with a bifurcation on the same basis as mentioned. The route control statement total is in effect the print order for the next day.

DISPATCH AT NIGHT

As per the requirement stated on the print order, the instruction are given to the press and required copies are printed. The upcountry edition is printed first as the set of labels arranged according to the order of dispatch . based on the timing of each of the challenge dispatch supervisor prepared a report which is called the night report. This report mention the e timing against each route. The report also mentions along with the reason in the case of delay, any printing breaks, any short or extra copies and how the same have accounted for, shortages in supplements etc.

UNSOLD COPIES Unsold copies are the copies which are supplied to the agents but not sold and returned by the agent. The different publication follow different guidelines on unsold copies. Even the acceptance and passing of credits differ form company to company.

AUDIT BUREAU OF CIRCUALTIONS (ABC)

Regulatory body of the industry An investor while investing his money likes to know various facts and the people associated with\ the company. The different facts and figured checked and certified by any recognized body is very important in print media. The facts if certified by nay recognized organization sets the standard of the company. Moreover the companies give ads in those newspaper only where in which their audience lies. For this purpose the ABC certification plants an improvement role. ABC is a non profit , self discipline voluntary organization consisting of publishers, advertisers and advertising agencies. It has done pioneering work in developing system to verify the circulation data published by newspaper and periodicals. ABC was founded In 1948 not as profit organist\action but to lay down a standard and uniform procedure by which a member publisher shall compute it s net paid circulation figure. A charted accountant firm checks the circulation figure given by the ABC. These charted accountant works in accordance with the rules and procedures set by the bureau. The bureau issue the certificate every six months to those publisher whose circulation figure which fulfill all the rules and regulation set by the ABC and duly certified by the charted accounts From a modest beginning it has grown to remarkable proportions. ABC's membership today includes 411 Publishers of national and regional importance, 151 Advertising Agencies, 51 Advertisers & 20 New Agencies and Associations connected with print media and advertising. It covers most of the major towns in India.

Facts and figures which are checked and certified by an independent body is a very important tool in the hands of the advertising business community. The details of ABC certified circulation figures are available online to all Members of the Bureau http://www.auditbureau.org) at no extra cost. An Advertiser would like to know the facts and figures before investing his money in advertising. An Advertiser ought to know how many people buy a publication and in which area. The ABC gives all these vital facts every six months. The ABC figures are not the outcome of opinions, claims or guesswork, but they are the result of rigid, in depth and impartial audits of paid circulations of member publications by independent and leading firms of Chartered Accountants working in accordance with the rules / procedures prescribed by the Bureau.

Part

INTRODUCTION

My summer project with business standard it was of problem solving king in nature. Today the newspaper industry is in the boom however with that it has become very competitive too. Today the whole industry scenario has faced revolutionary change. Today not just routine dailies but also the business (Financial) newspaper also face the same level of competition . It was not easy to do survey and research about the organization and business standard news paper, because the news paper market already have the good competitor specially in financial newspaper, but we have to do field work and we have to understand consumer perception about financial news paper , it gives you experience how to talk with people , how to handle situation and how to sell your product in the market where already competitor has captured the market.

Literature review

Improving Customer Perceived Value at the Liberty Program, Naples Italy : MBA-thesis in marketing University essay from Hgskolan i Gvle/Institutionen fr ekonomi Author : Elinor Johnson [2008] Keywords : segmentation; Abstract : Aim: This study is based upon the premise that creating value is the basis for all businesses (Grant, 2002; Day, 1990; Porter, 1996; Woodruff, 1997). The research problem and ultimate purpose of the study is to determine how customer perceived value can be improved at the Liberty Program, Naples Italy.

OBJECTIVES
This study is based upon the premise that creating value is the basis for all businesses (Grant, 2002; Day, 1990; Porter, 1996; Woodruff, 1997). The research problem and ultimate purpose of the study is to determine how customer perceived value can be improved at the Liberty Program, Naples Italy. The objective is thus to identify specific value and non-value contributing factors, identify commonalities within the target audience and thereby make suggestions for short, medium and long-term improvements. The long term goals of this study are to find and implement ways to boost program participation as well as satisfaction levels.

Method

The literature review examines the concepts of customer perceived value and satisfaction, communication, relationship marketing and segmentation, thus laying the grounds for a basic understanding of the subject matter. The empirical study is based on an extensive data collection process with data collected from over 200 customers in both qualitative and quantitative form, achieved by a survey and customer interviews. The goals and objectives of the study are accomplished by analyzing collected data and thereby identifying key customer characteristics and key drivers of value perception. A service improvement plan is thereby constructed consisting of suggestions for implementing a continuous improvement plan with short, medium and long term goals.

Result & Conclusions: The literature review concludes that customer value perceptions are based upon a variety of factors and takes place both pre, during and post the transaction. Including the customer in the integrated value-creating process is found to be a critical element to success and in maintaining customer satisfaction and should thus be the basis for marketing communication. Empirical research establishes that product related issues have the highest impact on customer satisfaction at the Liberty Program, Naples Italy, arguably because they are the core and thus expected service. A number of short term (quick) fixes are suggested to quickly respond to customer comments and thus increase trust and establish a sense of cocreation of value with the customers. Having established the main demographics of the target audience, steps to develop more effective communications are also presented.

Suggestions for future research:

Future research should focus on exploring new channels of communication to reach a young and increasingly technologically savvy target audience. Crossexamination of other Liberty Programs could also present some useful programming as well as marketing communications ideas. Contribution of the thesis: Other military installations could benefit from this study as various locations share the same (constantly rotating) customer base.

Buying Behavior: A Brief Literature Review

Psychologists have long been interested in the topics of buying and shopping behavior. Some major perspectives in psychology such as behaviorism and cognitive have formulated different theories to explain buying motivation and behavior. The behaviorists stress the process of operant conditioning and

individuals history of reinforcement, while the cognitive approach puts its accent on individuals free will and intentional, voluntary action. The views of these two perspectives can be examined in terms of the nature of buying behavior and the process of choice. With regard to the nature of buying behavior, the behaviorists consider it as a response to a reinforce. One of the famous behaviorist, Alhadeff (1982) represents buying behavior as the outcome of the relative strengths of conflicting approach and escape behaviors, each of which is determined by its own reinforces. Etc. On the other hand, the cognitive perspective views buying behavior as more voluntary, rational and intentional in nature rather than mere response to the environment. People buy what they want to buy and their reasons for buying embrace "whatever consideration induced, inclined, weighed with or decided them to buy" (Beck, 1975).

Based on their different conception about the nature of buying behavior, the behaviorist and the cognitive theorists have different views on the process of choice when buying. The behaviorists propose that consumer choice begins with an external stimulus such as an advertising message or word-of-mouth communication. Etc. However, the cognitive psychologists adopt a different approach to explain the process of choice. They consider the choice of buying as a rule-following behavior

To the behaviorists, therefore, choice of buying is simply a behavior, the only way of acting in a given set of circumstances defined in terms of controlling contingencies. On the other hand, the cognitive theorists present choice of buying as an outcome of internal, mental deliberation and psychological decision. Actually, although the behaviorists and the cognitive theorists have different ideas of the content of choice, they do share similar view on the unconscious feature of choice (rather involuntary response to discriminative stimulus and the following of rules).

Conclusion To conclude, the behaviorist and cognitive perspectives may have certain strengths as well as weaknesses in their arguments. The behavioral perspective gives a clear and concrete picture of consumer behavior, with the manifest account of reinforcement contingencies and the effects of environmental factors. However, it attributes buying behavior solely to environmental stimuli and finds no explanation of consumers perceptions, curiosity, attitudes and intentions which we do observe to exist in real life. The cognitive approach, on the contrary, places a strong emphasis on individuals free will, intention and purpose. However, the explanation of the choice of purchase is criticized to be too mechanistic since the decision to buy is described to undergo consideration of many reasons and social factors and the actual decision may not be so complex every time. On the whole, the two perspectives can be studied in complement (relation?) to each other and their different claims have contributed much to our understanding of buying behavior.

NATURE OF PROLBLEM
Business standard is a renowned financial daily standing 2nd after Economic Times in Gujarat. Business standard is targeting towards the at least 25% growth in the existing circulation base in Gujarat in the next financial year. But now when the Financial Express(Gujarati) has targeted the economy class audience , the position of Business standard is very critical. Because on one side they have to fight with a high brand valued Economic Times , serving to the premium business class segment and on other side Financial Express(Gujarati) is giving a tight price war. Thus if they want to survive in the market they need to pull up their socks.

I as a summer trainee was given the task to increase the subscribers base. The target per month was to get 25 new subscription in a month , in the period of eight weeks. Not just this I was given chance to do brain storming to increase the brand awareness. After the half of the training period, I was given the opportunity to work on institutional marketing to get the mass subscriptions.

Thus I would define the problem in to 4 parts:1. 2. 3. 4. lack of brand awareness not easy to increase the customer subscription base hard to increase the mass subscription from the institutions and the virgin market. understand the customer perception regarding financial news paper, like different feature, price, language,

Expected Benefit

Here, I would like to segregate the expected benefits in to two perspectives: 1. 2. from the Business standards perspective. from my perspective.

From the business standards perspective.

1. this will increase the overall subscription of business standard in Gujarat 2. this will help the company to get the good number of advertisement due to higher circulation of the Gujarat edition. Which are actual bread earners for the company. 3. this will increase the brand awareness in the targeted audience. 4. reduction in the distance between the market leader and company. 5. the enthusiastic, young and dynamic future managers are easy to train and motivated and can come up with new innovative ideas.

From my perspective:

1. 2. 3. 4.

opportunity to learn different marketing techniques prevailing in actual market opportunity to learn the scratch work of hard core personal selling. opportunity to learn strategic management in actual competitive market to apply the theoretical (Class room) knowledge in to the practice.

5.

training to cope up with the several kind of pressures faced in the corporate. (E.g. Pressure of achieving the target on time, time management , mail to personal relationship with the client , handling the critical situation strategy )

6.

opportunity to develop and apply out of box thinking and get maximum ideas From the industrial experts.(My superiors and competitors)

7.

Develop ability to understand competitors strategy beforehand.

Methodology / Approach adopted

In any marketing program the importance of sales force is not debatable. We were first selected through an interview , then trained for 6 days, then worked under the supervision of our immediate guide Mr. SHASHI BHUSHAN . We were continuously motivated and appreciated for the work done. We were acting as the demand creator in the company. We have to do hard core selling but along with that we used other creative methods to sell the subscription of the newspaper. The company has designed a subscription offer according to which a customer can subscribe the news paper for one year and for this advance payment of the newspaper they avail some benefits. These benefits include the 40% discount on the normal cover price. Along with these customer will get free 4 magazine namely BS 1000, Banking annual, Fund manager and Billionaire club. Then the customer does not have to pay for the newspaper to the vendor and his copy will be recorded as the subscription copy in our records. We were evaluated on the basis of time and duty analysis. We have to submit a daily report a proper format sheet given by the company. We have to specify the number of calls made in a day mentioned the details of the calls which include the name of the firm and its contact details. We have to mention the person whom we met in the company and what was the final result of the call. In case of follow up we mention the same on the report. At the end of the report we have total the number of calls and write the number of calls which were converted.

Research Design
Considering the objectives of the study, sample survey was conducted and accordingly analysis of information was made. Descriptive research design is used in present study.

Type of Data
Primary data had been used in present study.

Data Collection Method

Survey is used as data collection method

Data Collection Tool

In this project Structured questionnaire is used as data collection tool.

Target population
Target population of this project is- financial newspaper reader.

Sampling Frame
Not used.

Sampling Units
Sampling units of this project are-Financial newspaper reader, city of Bharuch and Ankleshwar. And customers like, stock broker, investor, banker and individual

Sampling Technique
Non Probability, Convenience sampling technique was used to select respondents from different departments.

Sample Size
Sample size refers to the total number of respondents targeted for collecting the data for the researcher. The sampling size of my study is 70 respondents and this sample size was selected on the basis of employees availability.. time constraint and

ANSWERS OF QUESTIONAIRES
In our project we have taken all 70 sample size as financial newspaper reader. Due limited size of the sample we have given consideration to financial newspaper reader so selected only the sample of people who read financial daily?

Q.1.Occupations of the interviewee.

other 26%

manager 12%

branch manager 62%

Q.2 . Sex of Readers of financial dailies?

female

Series1 64

male

20

40

60

80

Q.3. Do You read financial daily?

70 60 50 40 30 20 10 0

67

S eries1 3 S1 yes read daily no

Q.4. how frequent you read financial dail?

60 50 40 30 20 10 0 1 0

56

9 0 2 3 2 0 4 0 5 2 S2 S1

Series1 Series2

Q.5. which financial newspaper do you read?

ET BS FE ET & BS FE BS ET 0

Q.6.Are you satisfied with your purchase decision of a particular financial newspaper?

SA TI SF IE

1 5 3 12 48
10 20 30 Series1 40 50 60 1 17 Series1
A TE FI ED

D IS M O

D ER

51

SA

TI S

Q.7.which factor you will consider before buying financial newspaper?

60 50 40 30 20 10 0 4 3

56

Series1 1 NEWS 2 PRICE AND NEWS 1 1

PRICE

PRICE, NEWS AND DISCOUNT

Q.8.which language will you prefer of your financial newspaper?

BOTH 9% GUJARATI 28% ENGLISH 63%

Q.9.what is the purpose to read financial newspaper?

ECO AND MONEY MKT NEWS ECO AND GEN NEWS MONEY MARKET NEWS GEN NEWS ECO NEWS 0 5 6

17 13 20 10 15 20 25

Series1

Q.10.Do you purchase financial daily on regular price or under scheme?

UNDER SCHME 9%

UNDER REGULAR PRICE 91%

Q.11.if you are given discount on annual subscription of financial daily. Which newspaper will you buy?

35 30 25 20 15 10 5 0 BS ET FE BL 1 1 4 1 S1 ET BS BS FE BL Series1 30 31

Q.12. what you think about the content of financial newspaper which you read?

NEUTRAL

10

GOOD

52

Series1

VGOOD 0% 20% 40%

60%

80%

100%

Q.13.Are you investor?

NO 48%

YES 52%

Q.14. did you get any benefit from financial daily in investing decision?

AVG 39%

YES 26%

NO 35%

SWOT analysis of Business Standard

Strength

Weakness

Opportunity

Threat

Systematic approach covering all sectors. Nominal price . Separate Money & Market section

Low Brand Image

Can give an extra page on Delhi related news

Availability of Online news & analysis Low Pricing Strategy Toughest Competition From The Economic Times Not having Sunday edition

Product Features

Increasing Literacy & Income Earnings Potential Market Availability

No own publication house.

BS 200

Display of ads sometimes creates a fuss.

Tie-ups with renowned national newspaper brands. Can provide a section on SME( The Fastest Growing Industry)

Over view of the whole week is given in weekend

Small Font Size and more no. of pages which require long time to read Poor Service Quality

Detailed analysis of Companies with graphical representation

SWOT is good tool for a sales man, like a thermometer and stethoscope is for a doctor . the needs and objective mind a good genuine friend/ colleague that can help you to do SWOT analysis quarterly, and we know that the key to success is in knowing yourself.

Building Strengths: Enable you to put your best foot forward The newspaper is second largest financial newspaper after the Economic Times. The analysis provided by the newspaper is the most detailed than any other newspaper i.e. it provides 8 stock pages which no other newspaper provides. The guidelines provided by the newspaper for the stock news is more detailed and can be easily understood by a layman The newspaper provides with BS 200 which compares the top 200 traded share in NSE and BSE along with 22 parameters. The newspaper detailed analysis on quarterly result of the companies and holds the top position in providing the best quarterly result It dominates its presence on its reader through the loyalty it has built among the English leaders. The supplements of the newspaper like, The Strategist and weekend which has captivating power to adhere its readers.

Overcoming Weakness: Who does not have them? Only when you recognize them you can do something to correct them The high price of Sunday newspaper which is not offered to subscribers. The font size of the stock is very small. Distribution and contact with vendors and hawkers is poor. Except for the few pages there is no fixed pattern of news.

The news like stock and declaring of bonus and companies annual report information are not printed, where newspaper like Economic Times gives. The vendors are not paid much commission , so they are not willing to sell newspaper Specially in Gujarat, Gujarati Language newspaper should be published

Exploring Opportunities: We can entice young readers who can adapt to Business Standard early. The newspaper can come up with an edition on Sunday also The newspaper can plan for Gujarati newspaper also. We can also provide higher incentives to vendor

Minimizing Threats: They are like ticking time bombs: defuse them by anticipating and taking preventive actions.

BS is facing threat from business magazines The increasing number of other media like television, internet etc. The media is facing indirect competition from the supplements of other vernaculars newspaper. The newspaper is facing threats from Economic Times and other competitors like financial express(Gujarati)

The newspaper of Economic Times Gujarati has captured a major market

Exploration of alternation There are many ways to increase brand awareness and develop markets. Here I have compared attractive alternative for the same. And to evaluate those I have taken following factors in to consideration: 1. budget 2. companys target 3. strengths and weakness of the alternative 4. expected outcomes 5. risk of failure of the alternative .

Alternative1: the company should come out nation wide with a bang. They should come up with a mega even which can give business standard nationwide mileage in brand building. like a nationwide seminar on some business issues inviting few renowned speakers or any finance or industry minister as speaker and marketing their product will help them a lot in building their brand.

Alternative 2:-

The other alternative for the same would be printing their offer in the news paper itself, promoting the annual subscription offer in all the prominent location via different medium like hoardings, road shows etc.

Evaluation criteria and alternative:

This option will indeed reach to the mass but here the competitor will also understand the strategy and will react accordingly , compare to the guerilla marketing being used by the company, where competitor doesnt have chance to react, the market is captured before that. The other disadvantage in this method is the existing reader will come to know abut the offer and they will surely opt for the same and this offer will harm the business instead of helping as existing clients will be paying less amount and this will result in to a decline in the existing revenue generating. So this alternative doesnt set in to the companys target .thus the company has no other option but to keep differential pricing for the existing and new customers. And according to the strategy have opted is the best suiting according to the target.

Conclusion
If you prefer to make just the same dish every day. You cannot be successful in marketing, it can be the best dish one can ever have but in long term that will also now work. Marketing is a continuous learning process . one has to be in touch with the market to keep own selves updated. We had long discussion with senior along with the other team member regarding the different aspect being discussed above. It was the team which worked towards the objective set by the company. With proper discipline, hard work and commitment we started toward s our objectives and by the end we were more than successful in achieving our targets. It was the mixture of the experience and innovative ideas which helped us in achieving out targets. The company did employed some different strategies and innovative concepts to come up with some substantial outcomes in their association with the summer trainees. We made a complete blueprint of the approach to be followed and then followed the steps like stairs. Since we tried to leap alone stair at each step fumbling was not possible. This kind of pre planning of the schedule brings I no confusion and makes the journey smooth. The methodology varied from customer to customer as this was real life personalized marketing projects. We planned different methods like mass distribution , tie ups, subscription offer etc. according to the target market and most important follow up is the most important thing not just in marketing but in the any field of the world, if you are keen on following up your life will become smoother , not just that will make a good impression.

PART C

Application of concepts, tools, techniques and skills learnt at the institute of management.:When I started my training I was very excited by getting the chance to apply my knowledge in media(newspaper) industry of Gujarat. This industry in Gujarat is facing sudden change in scenario specifically after the entry of the Economic Times specifically targeting the middle class by giving good features in both Gujarati and English newspaper. During these two months I understood the learnings which I had from my MBA course and most importantly their actual implication in real practical life. Following are the learning outcomes:-

SWOT analysisWe did the swot analysis of the company and the competitor like Economic Times, Business Line, financial Express.

Undifferentiated marketing:The product and the price offering to the entire customer base is the same. There was no differentiation in any segment of the market. The company follows a consistent strategy.

Telemarketing:Business Standard uses the technology in the customer care department. They take a regular follow up of all their customer regarding the delivery of the newspaper. sometimes there are

problem in starting the delivery of the newspaper , hawkers are sometimes inconsistent or unaware of the scheme and etc. the company is very prompt in follow up, the follow up ends only when the issue is resolved. the company uses telemarketing for the purpose of the subscription renewal of their existing clients whose previous years annual subscription is getting over. this is a very convenient and fast method which saves time, money and man power.

Relationship marketing:this is commonly knows as referral marketing. It is a marketing and sales technique used by business that encourages people to pass on a sales message to other potential customers.

Personal selling:-

we were persuaded to go for personal selling for a little time frame to understand the scratch work. The basic field work makes you understand the strengths and weakness perceived by your actual customer.

Potential market:we identified the potential market in the corporate who could understand and benefit from the newspaper and then mover further.

Customer relationship management:Maintaining good customer relationship is very important as the world these days have become a GLOCAL market and a small

bad experience with one customer may lead to be trouble in the future ahead. Along with that we, while going to make any professional call are representing Business Standard, so whatever happens effects the company directly.

Grass root marketing:the term is basically used for the local marketing and here we were focusing on the city of Bharuch ,Ankleshwar and nearby cities.

Transactional selling:they want value through the lowest price. While dealing with the institution what we went through was this kind of selling. we as seller are able to offer them cheaper prices as there is one point selling associated with it. This reduces our distribution cost and thus we can also manage to offer them lower prices. This kind of selling is beneficial to both the parties.

Experiential marketing:the idea is not to sell something but to demonstrate how a brand can enrich a customers life. Whenever we were going out to make calls we were highlighted on one concept that dont try and forcefully sell your product. Make the customer feel and need for your product and then he will surely buy. forcing customer will never help rather you should try and explain the customer why this particular product can be very beneficial for him. Try to convey him what is there in your product which will satisfy his need and he will be your customer forever.

New knowledge , tools, techniques or skills . I have picked up:

consistency in quality

if your product is having the actual quality then you dont have to worry much. Once a customer purchases the products he will realize the worth and wont feel that he was persuaded to buy the product and cheated. The quality speaks for itself and for the company.

competitive pricing

this is very much price sensitive so this part is very important . their need to be constant watch on the pricing strategy of the competitors and then we very it accordingly, though price is considering as the most flexible of marketing but in this industry we are not allowed to make any changes in the prices to be notified to ABC before going any changes.

marketing is the core of the business.

We are aware that these days however good the product maybe but we need to market the goods properly to survive. Marketing has become the core of any business. Here Business Standard being a media industry has to be on their toes to continuously promote their product marketing. Thus altogether becomes very important.

proper follow-up of all your pending clients.

Follow ups forms a very important part of the marketing. Follow ups tent to do miracle work in the trade. Regular follow ups helped us in the way that you dont have to search up the new client or new potential areas. If you concentrate properly on these clients only. Then a major of your business can be achieved from here. this process of follow up saves the time of the staff as he is already familiar with your product and company. The telephone is remarkably effective effective follow up weapon. Use the phone to follow up all your customers, but research has proved that it will always boost your sales and profits. Sure , telephone follow up is tough task. But it work.

competition is unavoidable evil so be competitive

the newspaper is facing completion from the two ends of the market and is stuck up in the middle. One is from the premium end who subscribe to the Economic Times and the Financial Express.

know your competitors well

the knowledge of your competitors will help in making your own strategy. When you know the industry trends then you tend to mend yourself accordingly. The sooner you know the faster you will be able to react. In this competitive world you need to move with the double pace than your competitors to beat them.

viral marketing:-

the definition of viral marketing or viral ad is promoting information or product that other customer are compelled to give to other friends, colleagues and family but the definition viral marketing is a way to promote a service or product exponentially.

Learning from the summer training

Augmentation of soft skills Soft skills like the soft S form the silent part of yourself. You dont realize it but when you communicate they are always reflected. Till now we were talking in terms of the organization but when we come to the field then soft skills form a major part of your learnings. it takes a lot of experience and soft skills to stay calm and reply when the customer is constantly banging on your head . there is no doubt that we can acquire these skills, though we have already acquire a few of them.

Handling the pressure of target and performance We have given the monthly targets to be achieved. We have to work hard to achieve the targets and that creates the pressure. there was a kind of competition with the team members and the better part of that competition was that it was healthy. We have to perform and that too in that gives time frame. This all used to create a lot of apprehension within us.

Team work

In Business Standard we were a team of about number of persons working towards the same goal of increasing the circulation of the newspaper. The students belonged to mixture of institutes and diverse cities. Due to there culture differences everyone was very distinguished in their personalized. We

have to work together as a team and come out with the result. We learned the art of moving together under different circumstances.

Skills to understand the potential from the mass:This skill has been fairly understood when we were almost half done in our training period. The skill enables you to save your time and manpower. This ability of distinguish your target client will prove very beneficial in the long run.

Conceptual thinking :During the training period we were always given the freedom of thinking. We were motivated to come up with something innovative and creative. We were told by Mr. Kunal Panchal to think out of the box and try to cross the roads now as later when we join the corporate world after our course we have to show result. This was the only time when we can experiment

Customized Communication:it is the delivery of the same product in different packing according to your target customer. This is again a very important skill learnt by me during training. The product and price remain the same but according to the place we have to do the promotion . we have observed the time and mood of the client when we are in conversation with them. As we know the right time and right place are very important, this very well fits into the practical scenario.

Recommendation
From the study out and analysis of the result obtain from the survey, the following suggestion can help the firm add new stock market news and information of bonus of different companies increase the number of centre from where the newspaper is available increase the font size provide higher incentives to hawkers increase the circulation service

BIBLOGRAPHY

Websites:
www.businessstandard.com http://www.business-standard.com/india/common/aboutus.php http://www.buzzle.com/articles/types-of-printmedia.htmlhttp://www.auditbureau.org/about.htm http://147.8.224.21/acadgrammar/litrev/examples/litex4.htm

Text book:
Kotler Philip, (2010) Marketing Management A South Asian Perspective, Fourteenth Edition, New Delhi, Pearson Education

References

University essay from Hgskolan i Gvle/Institutionen fr ekonomi Author : Elinor Johnson [2008] Keywords : segmentation; Grant, 2002; Day, 1990; Porter, 1996; Woodruff, 1997)

Annexure

QUESTIONNAIRE
Research questionnaire on BUSINESS STANDARD ENGLISH to find Consumer Perception of Financial dailies. Q.1) Name: Q.2)Designation: Q.3) Sex 1) 1) __________________________________ Manager 2) Male 2) Branch Manager Female Other

Q.4)Do you read financial daily/ 1) Yes 2) No

Q.5) How frequent you read financial daily? 1)Every day Monthly 2)Twice a week 3)Once a week 4 Once in a

Q.6)Which Financial newspaper you read? 1) Economic Times________ 2)Business Standard________ 3)Financial Express_________

4)Business Line___________

Q.7)Are you satisfied with your purchase decision of a particular financial newspaper? 1)Satisfied 2) Moderate 3)Dissatisfied

Q.8)which factor you will consider before buying Financial Newspaper? 1) Price 3)News coverage 2)Discount 4)Free gift Other_________

Q9) what is the purpose to read Financial Newspaper(s)? 1) Economic News 2) General News3) Money Market news

Q.10)do you purchase financial daily on regular price or under scheme? Under scheme under regular price

Q.11) Do you purchase financial daily on regular price or under scheme?

1)

Under Scheme 2)

Under Regular

Q.12)If you are given discount on annual subscription of financial daily , which newspaper will you buy.?(Tick the option) 2) Business standard 4) Business Line

1)Economic Times 3) Financial Express

Q.13)What you think about the content of financial newspaper which you read?(please rate them on following scale?) 1 Very good 2 Good 3 Neutral 4 Poor 5 Very poor

Newspaper ET FE BS BL

Score

Q.14) are you an Investor? 1) yes 2) no

Q.15)Did you get any benefit from financial daily in investing decision/

1)

Yes

2)

No

3)

Average