Marketing Applications & Practices

PROJECT REPORT ON INTERNET MARKETING SUBMITTED BY: Tushar Patil : 53.

Pritish.Kukarni : 40. Kishor.Pawar : 38. : 27.

Ashish Pathak

Mandar Ghugare : 08. Amit.Pednekar Saran.I Shailesh.Patil Suyog.Parkar : 41. : 25. : 26. : 49.

GUIDED BY: Prof.Surbhi

Dilkap Research Centre and Institute of Management Studies, Neral.

INDEX Topic
Definition of Economic growth and Economic development.

Page No.

1 2 3 4 5 6

1-4 5 6 7

Factors affecting economic growth & development Concepts Related to economic Growth & development

7 8 9 10

Conclusion

10

Introduction:
Internet marketing, also known as digital marketing, web marketing, online marketing, or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media Digital customer data and electronic customer relationship management systems are also often grouped together under internet marketing.

Business Models:
Internet marketing is associated with several business models: E-commerce: a model whereby goods are sold directly to consumers (B2C), businesses (B2B), or from consumer to consumer (C2C).

Lead-based websites: a strategy whereby an organization generates value by acquiring sales leads from its website.

Affiliate Marketing: a process wherein a product or service developed by one entity is sold by other active sellers for a share of profits. The entity that owns the product may provide some marketing material (e.g., sales letters, affiliate links, tracking facilities, etc.); however, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.

Local Internet marketing: a strategy through which a small company utilizes the Internet to find and to nurture relationships that can be used for real-world advantages Local Internet marketing uses tools such as social media marketing, local directory listing, and targeted online sales promotions.

As various marketers have been experimenting with the internet and the 'latest thing' of the week has come and gone several basic business models have emerged as winners. The main models include business-to-business (B2B) and business-to-consumer (B2C), which are effectively internet versions of the processes used by real 'bricks and mortar' companies. B2B consists of companies doing business with each other, whereas B2C involves selling directly to the end consumer. When internet businesses first came to note almost all were using B2C models, after all these were just internet versions of existing non-internet businesses. This is also the simplest model to put into operation. After all you're selling a product to a customer. The B2B strategies only evolved later as the demand for bespoke applications and systems such as autoresponders grew and systems such as Google's ads came of note. As internet marketing has matured we've also seen the growth of new strategies not seen in the 'bricks and mortar' world. A good example of these is the P2P (peer-to-peer) marketing model which is built on individuals sharing or forming communities (also sometimes known as Web 2.0). An example would be the Kazaa file sharing system and in some respects at least, it could be argued that eBay is also a kind of P2P system in that though eBay are the moderator and provid the overall system software sales are, for the most part, made between individuals. These are all proper, functioning, business models. Yet, the bread-and-butter of internet marketing remains advertising. But the truth is advertising includes direct placement of advertisements from Google or MSN or Yahoo! to affiliate marketing from internet marketing companies to affiliate marketing for the big players such as Amazon and eBay. In the end, whatever strategy you chose, it will be successful for you as long as you can make money from it. This website is designed to show you the strategies and to present you with a range of models and methods to deploy these strategies to increase your internet income. I should also tell you that I am an internet entrepreneur who has been in this business in one way or anther for more than five years. Here I will present varous things that have worked for me, as well as letting you know what other marketers are doing and what the latest trends are.

Advantages:
Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and to purchase products and services conveniently. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volumeprofit (CVP) analysis. Internet marketers also have the advantage of measuring statistics easily and inexpensively; almost all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods, such as pay per impression, pay per click, pay per play, and pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to perform a targeted action.

Limitations :
However, from the buyer's perspective, the inability of shoppers to touch, to smell, to taste, and "to try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services. Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Internet because they do not believe that their personal information will remain private. Some companies that purchase customer information offer the option for individuals to have their information removed from the database, also known as opting out. However, many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their information between companies if such activity occurs. Another major security concern that consumers have with e-commerce merchants is whether or not they will receive exactly what they purchase.] Online merchants have attempted to address this concern by investing in and building strong consumer brands (e.g.,Amazon.com, eBay, and Overstock.com), and by leveraging merchant and feedback rating systems and e-commerce solutions. All these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable products and services. Additionally, several major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have provided back-end buyer protection systems to address problems if they occur.

The Internet can be applied by companies as an integral part of the modern marketing concept since: n It can be used to support the full range of organisational functions and processes that deliver products and services to customers and other key stakeholders. n It is a powerful communications medium that can act as a corporate glue that integrates the different functional parts of the organisation. n It facilitates information management, which is now increasingly recognised as a critical marketing support tool to strategy formulation and implementation. n The future role of the Internet should form part of the vision of a company since its future impact will be significant to most businesses. Without adequate information, organisations are at a disadvantage with respect to competitors and the external environment. Up-to-date, timely and accessible information about

What benefits does the Internet provide for the marketer?

1 Market penetration. The Internet can be used to sell more existing products into existing markets. This can be achieved by using the power of the Internet for advertising products to increase awareness of products and the profile of a company amongst potential customers in

an existing market. This is a relatively conservative use of the Internet. 2 Market development. : Here the Internet is used to sell into new markets, taking advantage of the low cost of advertising internationally without the necessity for a supporting sales infrastructure in the customers country. This is a relatively conservative use of the Internet. Product development. New products or services are developed which can be delivered by the Internet. These are typically information products such as market reports which can be purchased using electronic commerce. This is innovative use of the Internet.
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4 Diversification. In this sector, new products are developed which are sold into new markets.