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  • Comparative Analysis Between The Marketing Strategies of Airtel and Idea

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    Prianca Kadam
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    This project's primary objective is to know about the marketing strategy of companies on the consumers. Airtel has redefined the business through marketing innovations, continuous technological up gradation of the network, introduction of new generation value added services and highest standard of customer care. Idea Cellular 2 was set up in January 2001 following the merger of Tata, Birla and us-based AT&T communications.

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    Comparative Analysis Between the Marketing Strategies of Airtel and Idea

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    This project's primary objective is to know about the marketing strategy of companies on the consumers. Airtel has redefined the business through marketing innovations, continuous technological up gradation of the network, introduction of new generation value added services and highest standard of customer care. Idea Cellular 2 was set up in January 2001 following the merger of Tata, Birla and us-based AT&T communications.

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    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
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    1K vizualizări3 pagini

    Comparative Analysis Between The Marketing Strategies of Airtel and Idea

    Încărcat de

    Prianca Kadam
    This project's primary objective is to know about the marketing strategy of companies on the consumers. Airtel has redefined the business through marketing innovations, continuous technological up gradation of the network, introduction of new generation value added services and highest standard of customer care. Idea Cellular 2 was set up in January 2001 following the merger of Tata, Birla and us-based AT&T communications.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 3

    COMPARATIVE ANALYSIS BETWEEN THE MARKETING STRATEGIES OF AIRTEL AND IDEA

    INTRODUCTION TO TELECOM INDUSTRY Airtel and Idea Comparative Study :- Today the tele communication sector is very important in INDIA. There is very tough competition between various companies. Now a days telecommunication companies offering various plans or benefits to customers to outstand the competition in the market. The telecommunication industry, in a way, creates employment for people. So, this project's primary objective is to know about the marketing strategy of companies on the consumers. After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market witnessed a surge in cellular services. By 2005, there were a total of 12 players in the market with the five major players being Bharti TeleVentures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance India Mobile (RIM), and Tata Indicom.

    AIRTEL Airtel comes to you from Bharti Tele-Ventures Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. A consortium of giants in the telecommunication business. In its six years of pursuit of greater customer satisfaction, Airtel has redefined the business through marketing innovations, continuous technological up gradation of the network, introduction of new generation value added services and the highest standard of customer care. IDEA CELLULAR Idea Cellular the three-way joint venture between Tata, Birla and US-based AT&T was called Birla Tata AT&T before being renamed in May 2002. It was set up in January 2001 following the merger of Tata Cellular and Birla AT&T Communications and is India's leading cellular services provider.

    CONTENTS Industry Profile Airtel Idea Introduction to the study Objective of the study Research Methodology Limitations Analysis and Interpretation Findings Conclusion Suggestions and Recommendations Annexure o o Bibliography Questionnaire

    Project Description :
    Title : COMPARATIVE ANALYSIS BETWEEN THE MARKETING STRATEGIES OF AIRTEL AND IDEA Category : Project Report for MBA Pages : 70

    This project is our paid category, its cost is Rs. 2499/- only without Synopsis and Rs. 2999/- only with synopsis. If you need this project, mail us at this id : qweryallprojectreports@gmail.com We will send you a hardcopy with hard binding and a softcopy in CD from courier.

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