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Dear Valued Independent Business Partners, I love the food business. It is in my family genes. From early ages, Tony and I worked in our fathers meat business. Furthermore, as my wife, Gerri, and I have just welcomed our second grandchild, I think about all the family gatherings and special occasions in which Rastelli food and maybe a glass of ne wine have enriched the experience and will continue to do so. (Speaking of ne wine, look for Rastelli Direct premium vintage wines to be available in October. Please forgive the advertising plug, but Im very excited about this new product line). Beyond these personal reasons, I have another very important business motivation. Its what makes me enthusiastic about this profession. Tony and I are enormously proud that our company produces top quality steaks, meats and seafood that bring enjoyment to many thousands of people every day and provide excellent wages and bene ts (including pro t sharing) to each of our employees. In fact, this is the reason we started Rastelli Direct to expand the accessibility of ne dining beyond restaurants and into homes and to increase the number of people who nancially bene t from our products beyond the hundreds of Rastelli Foods Group employees to our ever-growing network of Independent Business Partners. Furthermore, I have been extremely grati ed by the many narratives from individual consumers about how much they, along with their family and friends, have enjoyed our products. These anecdotes tell an important story about the positive impact a business can have on individual lives, but as a businessman, I depend on numbers to relate hard facts about a company. 1. Our average order size is currently $136; signi cantly above the minimum order size for either Members or IBPs. Consumers are seeing the value of incorporating Rastelli Direct products into their familys monthly menus and many are taking advantage of free shipping for orders over $150. Finally, it re ects the popularity of our Special Value Packs which are among the top sellers every week. 2. We consistently sell about 70% of all the products available from Rastelli Direct. This means that our product line has broad appeal across all categories and that repeat customers are trying di erent products. It also shows that customers are taking advantage of our many specials each month. 3. In the past 19 months, we have had thousands of Retail customers order products. Most of them order from us again. In fact, over 30% of Retail customers become Members, transitioning from special occasion buyers to monthly users. 4. Well into our second year in operation, we have seen strong sales increases every month. This is encouraging in two regards. First, thanks to all of you, we are doing what marketing networks are supposed to do grow sales incrementally every month as word of mouth spreads the good news about Rastelli Direct. Second, we have not experienced a summer slump as is typical in the food business. This means that the combination of top quality foods, convenient home delivery and reduced preparation time has year-round appeal for consumers. These numbers illustrate that as a group, we are making the right moves, and we are moving in the right direction. Together, we will achieve great things. Sincerely, This Months Highlights Presidents Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Our Top Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Whats New @ RD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Social Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 One-to-One Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Events ...................................................................................................... 3 IBP Spotlight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Industry News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Scottish Salmon
Ray Rastelli
President The Rastelli Foods Group
Weekly Events
Conference Calls: Please call in 5 minutes early to ensure broadcast quality. 888.447.7153 Passcode: 250023# Steakholders Conference Call Every Sunday (9:00 pm - 9:30 pm) Rastelli Direct Website Training 101 (iLinc) Every Tuesday (12:00-12:30 p.m.) Every Thursday (9:00-9:30 p.m.) Dining In Presentation Webinar (iLinc) Every Wednesday (9:00 9:30 pm) Every Thursday (12:00- 12:30 pm) Contact Royce Reed with topic suggestions: RReed@RastelliDirect.com
In January 2010, the World Food Program, which was a main supplier of nourishment relief to the area, pulled out of Southern Somalia due to concerns surrounding violent Certified Network Marketing Master (2010) #1 Recruiter in a MLM (2006) radicals who are preventing aid organizations from Certified Network Marketing Instructor (2009) #1 Mentor for Network Marketing (2006, 2010) entering the area. With an uncertain food, water and Certified Network Marketing Mentor (2006) Presidents Club (2007) medical supply, those su ering most in Somalia are Certified Network Marketing Scholar (2005) 6 American Business Award Nominations (Stevie) civilians who are not involved in the political and religious 3 time Millionaires Club achievement 6 Intl Business Award Nominations (Stevie) con icts that are hindering aid. #2 Retailer in a MLM (2005) In Marquis Who's Who in America (8 years) The expanding food emergency (9,000 children under the age of 5 have died in the last 90 days) has caught the attention of governments and relief organizations worldwide. There are many organizations, including celebrity driven One.org and international support group OxFam, who are doing their part to help the ailing Somalian nation, but to this point it has not been enough. It is in times like these that we see the best and the worst in people, societies, governments and subgroups. It is also a time when we can appreciate the fact that despite whatever domestic shortcomings or con icts we experience, we have yet to (and hopefully never will) live through a national state of emergency like the one plaguing Somalia. This month we will be donating a portion of proceeds to support OxFam and One.org in their relief e orts. As business partners, be sure to give a special thanks to your team and customers for their orders this month that will provide a portion of this much-needed aid.
Dr. Robin Rushlo has pins in both ankles, both knees and his right hip, an arti cial right shoulder and a full metal plate in his head. He has been 100% blind since January 2000 with only light perception in the right eye. Without hearing aids he is 78% deaf. He uses adaptive software to surf the net, manage his businesses, run his cell phone and operate walking GPS systems. He has achieved his success against tremendous odds. Tell Us A Little About Your Background I was born in the summer of 1955, in a Soddy on the Great Plains, in theoh wrong story. My friends call me Robin, Dr. Robin, The Blind Guy and Dr. Blind Guy. I was born in Saginaw, Michigan. I hold a PhD in Accounting, MBA in Marketing, MS in Bio Chemistry, and several BA and BS degrees. I am married to Kathy Burrrows Rushlo who was raised in Coralville, IA. We have two grown daughters (out of the house), three daughters (still in the house), a granddaughter and a grandson who live in Iowa. The newest member of our family and the biggest steak lover is Cooper, a 207-pound English Masti . Where do you currently reside? Iowa City, IA; about 1.5 miles from Kinnick Stadium (home of the Hawkeyes) and the University of Iowa. What do you do for a living? I am full time Professional Network marketer and a well known MLM Radio personality. I am an Eagle Scout and a 24 year U.S. Army and Army Reserves veteran. While still in the Army, I began building my Network Marketing business. In the past several years, I have been considered an ambassador for the network marketing world and have worked on policing companies that do not positively represent the industry. I have been the host of several radio shows (KENI, KDEF, KKIM, KQAK). I currently host my own radio show, Networking with the Blind Guy with up to 4.7 million listeners. What are some of your hobbies? I golf, bowl and pull tricks on the sighted worldgot to have fun! How did you find out about Rastelli Direct? From my best friend Troy Dooley [see video] Are there any upcoming events that you are starting to work on? Several Tradeshows and a Christmas Show. For the Complete Interview, Click Here
DIRECT ADVISOR