Message from the President

Dear Valued Independent Business Partners, I love the food business. It is in my family genes. From early ages, Tony and I worked in our fathers meat business. Furthermore, as my wife, Gerri, and I have just welcomed our second grandchild, I think about all the family gatherings and special occasions in which Rastelli food and maybe a glass of ne wine have enriched the experience and will continue to do so. (Speaking of ne wine, look for Rastelli Direct premium vintage wines to be available in October. Please forgive the advertising plug, but Im very excited about this new product line). Beyond these personal reasons, I have another very important business motivation. Its what makes me enthusiastic about this profession. Tony and I are enormously proud that our company produces top quality steaks, meats and seafood that bring enjoyment to many thousands of people every day and provide excellent wages and bene ts (including pro t sharing) to each of our employees. In fact, this is the reason we started Rastelli Direct to expand the accessibility of ne dining beyond restaurants and into homes and to increase the number of people who nancially bene t from our products beyond the hundreds of Rastelli Foods Group employees to our ever-growing network of Independent Business Partners. Furthermore, I have been extremely grati ed by the many narratives from individual consumers about how much they, along with their family and friends, have enjoyed our products. These anecdotes tell an important story about the positive impact a business can have on individual lives, but as a businessman, I depend on numbers to relate hard facts about a company. 1. Our average order size is currently $136; signi cantly above the minimum order size for either Members or IBPs. Consumers are seeing the value of incorporating Rastelli Direct products into their familys monthly menus and many are taking advantage of free shipping for orders over $150. Finally, it re ects the popularity of our Special Value Packs which are among the top sellers every week. 2. We consistently sell about 70% of all the products available from Rastelli Direct. This means that our product line has broad appeal across all categories and that repeat customers are trying di erent products. It also shows that customers are taking advantage of our many specials each month. 3. In the past 19 months, we have had thousands of Retail customers order products. Most of them order from us again. In fact, over 30% of Retail customers become Members, transitioning from special occasion buyers to monthly users. 4. Well into our second year in operation, we have seen strong sales increases every month. This is encouraging in two regards. First, thanks to all of you, we are doing what marketing networks are supposed to do grow sales incrementally every month as word of mouth spreads the good news about Rastelli Direct. Second, we have not experienced a summer slump as is typical in the food business. This means that the combination of top quality foods, convenient home delivery and reduced preparation time has year-round appeal for consumers. These numbers illustrate that as a group, we are making the right moves, and we are moving in the right direction. Together, we will achieve great things. Sincerely, This Months Highlights Presidents Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Our Top Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Whats New @ RD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Social Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 One-to-One Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Events ...................................................................................................... 3 IBP Spotlight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Industry News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Volume 2, August 2011

Our Top Products

All Natural Poulet Rouge Chicken Breast

Elite Black Angus Beef Gourmet Burgers

Wagyu Kobe Beef Gourmet Burgers

Pork Baby Back Ribs in Sauce Fully Cooked

Tony Luke's Pronto Philadelphia Style Beef Cheesesteak with Rolls

Pureland Prime Pork Porterhouse Chop

Scottish Salmon

Elite Black Angus Sirloin Strip Steak Mesquite Marinade

Ray Rastelli
President The Rastelli Foods Group

Delilah's Famous AH, HA! Mac & Cheese

Chicken Breast Herb Marinade

Social Notes Whats New @ RD

Administrative changes have been made at Rastelli Direct to make it easier for your to grow your business. Customer Service Hours are 8:00 am to 5:00 pm. Please also see our Frequently Asked Questions at www.RastelliDirect.com to answer any of your inquiries outside of o ce hours or feel free to contact us via email: info@rastellidirect.com. Changes to your auto-shipment can now be made up until 11:59 pm the day before your order is set to process. This gives you and your customers the opportunity to try new items and check for any specials and real deals that you may have missed! We have added a Referred By section for new customers. This eld will help us to expedite placement of retail shoppers and enrolling members/IBPs who may not have remembered or correctly entered their referring IBPs replicated site. by Andrea Carr Social Networking was revolutionized by Facebook, but it wasnt invented by them (sorry Mark Zuckerburg). The social networking phenomenon has been a part of direct sales and network marketing since the rst network sales force tapped in to their warm market in order to spread the word-of-mouth message about their product or service. While brands and distributors alike have de nitely increased their use of social media to build businesses, leveraging your social network to advance your marketing e orts is a concept that is comfortable for most people in the industry. Simply take your in-person marketing techniques and introduce them to the online dialogue. It is important to be conversational, genuine and con dent that you are addressing a need for your potential customer or partner. The individual social media presence of our independent business partners gives Rastelli Direct a local relevance that will build potential leads in your area. So, relax. Social media may be the new delivery method of your marketing e orts, but the concept remains the same even when the audience grows larger.

Question of the Month

Q: Why should I try the Filet of Sirloin Steak? A: The let of sirloin steak is a leaner cut with less intra-muscular fat than the let or ribeye. In addition to the health bene ts of eating lean meats, the let of sirloin has the economical appeal of inexpensive steak with the plating appeal of a let mignon.

Eat, Share... EARN!

Enroll new IBPs in August with an IBP startup pack for $50 o of the regular price. This is a great opportunity to get acquainted with our new High Steaks pack.

Buy One, Get One never tasted so good!

Free Thin Crust Flatbread BBQ Chicken Pizza when you order Mesquite Marinated Strip Steaks.

Volume 2, August 2011

Events One-to-One Marketing

Treat it Like a Business by Royce Reed In business, leverage is a general term for any technique to multiply gains through investing money, time and e ort. Through Rastelli Direct, you market gourmet food products to your existing network. Therefore you leverage your network. You show people how to save time and resources while bringing money back into the communities in which you live and into your own bank account. As an Independent Business Partner with Rastelli Direct you are compensated for your e orts and for the e orts of those in your network. Currently, we have independent business partners in our network who are earning monthly residuals from customers on their 6th and 7th levels of pay. I rhetorically asked one such IBP if he knew those customers. No, he answered. Thats leverage; being paid month after month for work done once. How satisfying would it be to have a business with 20 employees (working 5-15 hours a week) that you dont have to pay? All you have to do is lead them and support them. Thats the opportunity you have with a successful Rastelli Direct business. Dont make the mistake of thinking your business builders are working for you. They are working for themselves, but when they work you bene t nancially. The great leaders in our industry understood this before they started to build their businesses. In 1955, at the age of 25, world renowned speaker and mentor Jim Rohn was working for Sears as a stock clerk making $57 a week. It was then that he was introduced to Network Marketing and his mentor helped him understand the concept of leverage during their initial meeting. Rohn leveraged his network to achieve his goal of becoming a millionaire by the age of 31. Leverage speaks to leaders and you can rest assured that it will be what inspires your next great Rastelli Direct business builder. Remind your current business builders that they made an incredibly good nancial decision when they started their Rastelli Direct business. Always present and help your business partners understand this concept of leverage. Note: Dont just gloss over the products when you present to your business prospects. A savvy person will know that without a valuable product, there isnt an opportunity. Even if they are nancially focused, make sure they understand the Rastelli Direct value proposition before proceeding to the compensation plan: Home delivery of restaurant quality products at a reasonable price. Atlantic City Food and Wine Show Thank you to all of the Independent Business Partners who helped to make our rst Food and Wine Show a huge success!! Thousands of attendees got the true Rastelli Direct experience; enjoying our delicious food and being the rst to sample our new organic wine line! If you didnt have a chance to make it to Atlantic City, we are working on a highlight video that will give you a look at this powerful event!

Weekly Events
Conference Calls: Please call in 5 minutes early to ensure broadcast quality. 888.447.7153 Passcode: 250023# Steakholders Conference Call Every Sunday (9:00 pm - 9:30 pm) Rastelli Direct Website Training 101 (iLinc) Every Tuesday (12:00-12:30 p.m.) Every Thursday (9:00-9:30 p.m.) Dining In Presentation Webinar (iLinc) Every Wednesday (9:00 9:30 pm) Every Thursday (12:00- 12:30 pm) Contact Royce Reed with topic suggestions: RReed@RastelliDirect.com

July Incentive Winners

Congratulations to the winners of our July Personal Volume Challenge!!! Click Here, to view the complete list.

Volume 2, August 2011

Industry News IBP Spotlight:

An Interview with Dr. Robin Rushlo Dr. Robin Rushlo is no stranger to network marketing. He built a huge organization into the tens of thousands for an industry leading network marketing company and later became a top producer at another top referral marketing company. He has experience in numerous networks and remains a nationally recognized expert in the network marketing world with the following credentials: In day to day life, we tend to forget how lucky we are to have our health, to know that our food is safe and to know where our next meal is coming from. Recently, thousands of Somalians, many of them in the war-torn capital of Mogadishu, have died of malnutrition and even more are eeing to refugee camps in Kenya and Ethiopia to seek nourishment and health supplies.

In January 2010, the World Food Program, which was a main supplier of nourishment relief to the area, pulled out of Southern Somalia due to concerns surrounding violent Certified Network Marketing Master (2010) #1 Recruiter in a MLM (2006) radicals who are preventing aid organizations from Certified Network Marketing Instructor (2009) #1 Mentor for Network Marketing (2006, 2010) entering the area. With an uncertain food, water and Certified Network Marketing Mentor (2006) Presidents Club (2007) medical supply, those su ering most in Somalia are Certified Network Marketing Scholar (2005) 6 American Business Award Nominations (Stevie) civilians who are not involved in the political and religious 3 time Millionaires Club achievement 6 Intl Business Award Nominations (Stevie) con icts that are hindering aid. #2 Retailer in a MLM (2005) In Marquis Who's Who in America (8 years) The expanding food emergency (9,000 children under the age of 5 have died in the last 90 days) has caught the attention of governments and relief organizations worldwide. There are many organizations, including celebrity driven One.org and international support group OxFam, who are doing their part to help the ailing Somalian nation, but to this point it has not been enough. It is in times like these that we see the best and the worst in people, societies, governments and subgroups. It is also a time when we can appreciate the fact that despite whatever domestic shortcomings or con icts we experience, we have yet to (and hopefully never will) live through a national state of emergency like the one plaguing Somalia. This month we will be donating a portion of proceeds to support OxFam and One.org in their relief e orts. As business partners, be sure to give a special thanks to your team and customers for their orders this month that will provide a portion of this much-needed aid.

Dr. Robin Rushlo has pins in both ankles, both knees and his right hip, an arti cial right shoulder and a full metal plate in his head. He has been 100% blind since January 2000 with only light perception in the right eye. Without hearing aids he is 78% deaf. He uses adaptive software to surf the net, manage his businesses, run his cell phone and operate walking GPS systems. He has achieved his success against tremendous odds. Tell Us A Little About Your Background I was born in the summer of 1955, in a Soddy on the Great Plains, in theoh wrong story. My friends call me Robin, Dr. Robin, The Blind Guy and Dr. Blind Guy. I was born in Saginaw, Michigan. I hold a PhD in Accounting, MBA in Marketing, MS in Bio Chemistry, and several BA and BS degrees. I am married to Kathy Burrrows Rushlo who was raised in Coralville, IA. We have two grown daughters (out of the house), three daughters (still in the house), a granddaughter and a grandson who live in Iowa. The newest member of our family and the biggest steak lover is Cooper, a 207-pound English Masti . Where do you currently reside? Iowa City, IA; about 1.5 miles from Kinnick Stadium (home of the Hawkeyes) and the University of Iowa. What do you do for a living? I am full time Professional Network marketer and a well known MLM Radio personality. I am an Eagle Scout and a 24 year U.S. Army and Army Reserves veteran. While still in the Army, I began building my Network Marketing business. In the past several years, I have been considered an ambassador for the network marketing world and have worked on policing companies that do not positively represent the industry. I have been the host of several radio shows (KENI, KDEF, KKIM, KQAK). I currently host my own radio show, Networking with the Blind Guy with up to 4.7 million listeners. What are some of your hobbies? I golf, bowl and pull tricks on the sighted worldgot to have fun! How did you find out about Rastelli Direct? From my best friend Troy Dooley [see video] Are there any upcoming events that you are starting to work on? Several Tradeshows and a Christmas Show. For the Complete Interview, Click Here

DIRECT ADVISOR

Volume 2, August 2011