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Edward de Bono is regarded as the leading international authority in the field of creative thinking, innovation, and the direct teaching of thinking as a skill. Born in Malta, Edward de Bono was a Rhodes Scholar at Oxford and has held faculty appointments at the universities of Oxford, Cambridge, London and Harvard. He is an M.D. with a Ph.D. in psychology and physiology. Edward de Bono's medical background in biological information systems inspired and enabled him not only to teach thinking but also to design thinking methods. "An inspiring man with brilliant ideas. de Bono never ceases to amaze with his clarity of thought." - Richard Branson Although the Edward de Bono methods are based on a fundamental understanding of how the brain handles information, they are designed to be very simple and practical, and are utilized by people of all ages and professions, including Nobel Prize laureates and corporate executives at some of the world's largest organizations. Edward de Bono has chaired a special summit of Nobel Prize laureates, and been named one of the 250 people who have contributed most to mankind. Dr. de Bono has written more than 80 books that have been translated into over 40 languages. Titles include classics such as Six Thinking Hats, Lateral Thinking, Serious Creativity, Six Value Medals, and Simplicity. Click to purchase books by Edward de Bono. The Edward de Bono Thinking Systems are simple, practical, and powerful. Facilitators, project managers, team leaders, and others utilize the Edward de Bono training programs:
de Bono Clients de Bono Facts de Bono Books de Bono Events Edward de Bono Interview Edward de Bono Videos Blog & Weekly Message Edward de Bono on 2007 Top 50 Business Thinkers
Edward de Bono
Six Thinking Hats Lateral Thinking Course in Creativity Focus on Facilitation Power of Perception (DATT) Simplicity Six Value Medals
The British government found that teaching the unemployed about thinking for just six hours increased their employability by 500%. MDS SCIEX shaved 2-3 years off the product development lead-time, cut material costs by $35,000 per unit, eliminated reliability problems, and fostered a collaborative corporate culture. Erie Regional Chamber and Growth Partnership honed its capacity to build coalitions for economic and community development. "If you wait for opportunities to occur, you will be one of the crowd." - Edward de Bono
"The quality of our thinking will determine the quality of our future." - Edward de Bono