The Emblem

The Emblem
It can only be used on official Letter heads, continuation sheets, flags, envelopes, visiting cards, university ID cards, magazines, journals, posters, crests/shields, certificates, transcript/report cards, medals, backdrops, Main entrance doors (sand blasted), and the official university sports kit.

Guidelines for HQ NUST

This Emblem with NUST written alongside is approved to be used on the Letter Heads and Continuation Sheets only

NUST
This Emblem with NUST as well as National University of Sciences & Technology written in the same configuration and arrangement is to be used on the Visiting Cards/Business Cards and Envelopes

NUST
N AT I O N A L U N I V E R S I T Y OF SCIENCES & TECHNOLOGY

NUST

NATIONAL UNIVERSITY OF SCIENCES & TECHNOLOGY HEAD QUARTERS NUST

Sample

H-12, Islamabad, Pakistan. Tel: +92 51 9271578 Fax: +92 51 9271577 www.nust.edu.pk

Guidelines for NUST Schools, Colleges, Institutes and Centres

The Emblem with Schools abbreviation written underneath in the same configuration and arrangement as shown below is approved to be used on the Letter Heads and Continuation Sheets only. Some samples are attached here:

PDC

NC

TIC

NBS

SEECS

SCME

Two Sample of the approved design for the Letter Head are attached on the next pages

NUST BUSINESS SCHOOL NATIONAL UNIVERSITY OF SCIENCES & TECHNOLOGY

NBS

Sample

H-12, Islamabad, Pakistan. Tel: +92 51 90853001 www.nbs.edu.pk

SCHOOL OF CIVIL & ENVIRONMENTAL ENGINEERING NATIONAL UNIVERSITY OF SCIENCES & TECHNOLOGY

SCEE

Sample

H-12, Islamabad, Pakistan. Tel: +92 51 9271599 Fax: +92 51 9271597 www.scee.edu.pk

The Signature

The signature (without Defining futures) can be used on branding and non-branding (advertisements), signage, giveaways and souvenirs.

NUST
NUST

The Signature

With Defining futures

The signature (with Defining futures) are to be used on brochures/flyers, streamers/standees and billboards. The signature with defining futures can also be used for branding advertisements.

NUST
Defining futures
N AT I O N A L U N I V E R S I T Y OF SCIENCES & TECHNOLOGY

Defining futures

NUST NUST

NUST Blue

CMYK Composition Cyan 100 Magenta 50 Yellow 00 Black 30

RGB Composition Red 000 Green 070 Blue 120

The NUST Font

Calisto MT
True type font
Calisto MT Character spacing 0%

NUST
N AT I O N A L U N I V E R S I T Y OF SCIENCES & TECHNOLOGY

Calisto MT Character spacing 57% Word spacing 227% Line spacing 105%

Defining futures
Calisto MT (Italic) Character spacing 32% Word spacing 216%

NUST

Calisto MT Character spacing 0%

1. No Horizontal or vertical stretching

The Emblem

Incorrect Usage

x
2. No emblem watermark

x
3. No Wrong color usage

NUST

The Emblem

5. No Wrong font usage

Incorrect Usage

4. Wrong lettering/emblem proportion

x x NUST Defining futures

6. No halftone variation

NUST

7. No Wrong Placement

x NUST x NUST
8. No emblem inversion

NUST

9. Wrong text color on dark backgrounds

NUST

The Emblem

10. Wrong placement

Incorrect Usage

NUST

x NUST x

N AT I O N A L U N I V E R S I T Y OF SCIENCES & TECHNOLOGY

11. Wrong lettering/emblem proportion

NUST x

x NUST
NUST x
No Wrong color usage

x NUST

x NUST

Incorrect Usage

Signature

No Horizontal or vertical stretching

Incorrect Usage

Signature

Wrong font usage

x NUST
Wrong lettering/emblem proportion

x NUST NUST x x NUST

Wrong Placement No halftone variation