Position Paper on

Value of Technical Publications in Bluetooth and Mobile Applications

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Introduction
This paper presents the value of and need for qualitative Technical Publications in the Bluetooth and Mobile Application (BMA) industry. Technical publications include a wide variety of material such as specification documents, datasheets, configuration documents, installation manuals, user guides, online help files, operation manuals, troubleshooting guides, process and workflow documentation, white papers, classroom training materials, reference guides, administration guides, standard operating procedures, web-based training materials, and product demos. Wireless technology is swiftly becoming the most widely employed and sought after technology of our age. It functions as a background technology it is a basic fabric for device integration and changes the way existing devices are used. Today, Bluetooth, which was originally conceived to connect small devices which were in close proximity to each other for small data transfers, has a variety of applications. Bluetooth can be used for asset tracking and telemetry, cable replacement, activity sensing, environment control, distributed sensing, etc. Mobile devices, through BMA can even be used for ecommerce, with mobile devices being used for simple retail transactions. Wireless technology has effectively penetrated every industry, from manufacturing to education to healthcare. According to the Bluetooth SIG, it is the fastest growing industry standard. More than 1300 manufacturers employ Bluetooth technology and its related applications. The future of the BMA industry is healthy, with increasing penetration not only in the mobile phone market, but also in computer peripherals, stereo headsets, games and new applications. The Bluetooth radio chip market is expected to exceed USD 3 billion in 2010, a 9% CAGR from 2007. In this paper we will discuss the importance of technical publications to the BMA industry to facilitate the effective implementation of Bluetooth technology. TWB believes that technology cannot exist without being communicated effectively.

TWB Leading Technical Documentation Outsourcing Company

TWB is a leading technical publisher with an excellent record of providing unmatched technical documentation to many major companies. TWB is the ideal choice for leading vendors of Bluetooth and Mobile Applications. TWB helps customers with all their technical documentation needs such as user guides, administration guides, installation manuals, process and workflow documentation, configuration documents and training materials. TWB works closely with client teams located globally, and assists them in meeting their worldwide product announcements and launch deadlines. We work roundthe-clock with client teams and help them with quick responses that facilitate timely distribution of documents around the globe.

Knowledge is people, money, learning, flexibility and competitive advantage. Knowledge is more relevant to sustained business than capital or labor. And yet knowledge remains the most neglected asset of a business. TWB helps you unlock and share your technical knowledge with the world.

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BMA Industry Technical Publications

Growth and Penetration of BMA in India
The primary market for Bluetooth devices in India is mobile phone technology. Every month, 7 to 8 million phones are sold, 70% of which are Bluetooth enabled. The Bluetooth headset market is expected to grow at a CAGR of 74% as opposed to Chinas 48%. According to a Frost and Sullivan report, the Bluetooth headset market in India is expected to grow by a CAGR of 21% over the next five years.

Challenges and Solutions

Some of the greatest documentation challenges that most companies face today include:

Complexity of documentation support Globalization and document translations for diverse audiences Managing large volumes of documentation for new products releases

The Indian automotive market also represents a growth area. The main automotive applications are currently hands free and infotainment devices, with the market is slowly expanding to include devices related to vehicle safety, navigation, tracking, telematics and control. Bluetooth has penetrated the mobile advertising market was well. With an estimated 450 million mobile phone users in India, advertising through Bluetooth allows advertisers to reach a massive audience on an individual level.

Bluetooth technology has spread to countries all around the world, with wireless technology finding applications in every industry. Since technical documentation is now an integral part of a product release, documentation should be created parallel to product development. Further, the wide audience for Bluetooth technology necessitates the creation of documentation for a global audience. The documentation should conform to product variants and the preferences of the global market while simultaneously serving the needs of the audience. Further, the rapid evolution of Bluetooth technology makes it important for existing documentation to be clear and simple so that it can be updated, maintained and reused as required. Solving these challenges necessitates the involvement of skilled professionals at every stage of documentation development. TWB provides documentation with professional quality.

Growth and Penetration of BMA Globally

The development of the Bluetooth 3.0 + HS specification was a true breakthrough in Bluetooth technology allowing movement of large data files at speeds similar to Wi-Fi. Bluetooth semiconductor revenue is expected to approach USD 4 billion by 2013, with Bluetooth 3.0 representing the largest share of the revenue by 2012. The Bluetooth attach rate for mobile phone is expected to be over 65% by the end of 2010.

Benefits
For a leading vendor of Bluetooth and Mobile Applications, association with TWB has benefited them immensely in saving costs and producing professional documentation along with services such as:

Transferring complex technical data into easily understandable language Protecting technical and commercial data of newly developed products Managing knowledge management and content management solutions, single sourcing, and data migration.

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Value of Technical Publications

Technical Publication for Transferring Product Knowledge
The purpose of technical publications is to transfer product knowledge to the end user, in a comprehensible format. The strategies of communication and levels of information vary depending on the type of product. When delivering a product, whether a hardware product or a software application, it is equally important to give the users information about the products operation and maintenance. In the real world scenario, technical publications are often developed as an afterthought. This usually results in inaccurate and hard-to-understand material. As a result, the users dislike these materials and avoid using them. Inaccurate and hard-to-understand material also results in the users inability to understand and implement highend technologies. The users might reject the product.

Publications for Different Levels of Technical and Product Knowledge

In the BMA industry, it is necessary to create several different types of documentation for different purposes: configuration and specification documents for developers, user guides and online help files for end users. Each of these documents addresses a different audience, each of whom has a specific role in the implementation and usage of wireless technology applications and systems. It is important that documents be created keeping in mind the role of the person who will use the documentation. For example, a technical analyst, who is accustomed to reviewing satellite images on a workstation, needs to learn how to use the system and software to magnify the image, but not how to analyze the image. For users who start without technical or product knowledge, you need to provide instructions to use the product as well as information they need to look for as a result of using the product. This presents a more difficult problem. Different needs of the end users and the gap between their technical and product knowledge determines the amount of information that goes into technical publications.

Faulty Assumptions that Result in Problems in Documentation

These faulty assumptions result in incomprehensible documents:

The developers know the product better than anyone else: With time constraints and limited resources, many companies are tempted to let the programmers do the documentation. The engineers and developers know the product very well. However, the developer is likely to provide technology-centered information; where as the end user requires task-centered information.
For engineers and developers it is almost impossible to step back and look at the application from the end users point of view.

Attractive Publications as Useful Marketing Tool

Providing useful and accurate documents is critical to ensure that the user can easily find the required information. If the end users cannot find the answers to their problems, they assume that the documentation is useless. To be useful, the documentation must be clear, concise, and well designed. The documentation that is accurate and complete also needs to be well designed. Accurate and easy-to-understand technical documentation is the only way to provide information to the end user, and it is also cost-effective.

The application is complicated; having a writer learn about it will take too long: Learning the product should not be a major obstacle for the writers with the right technical background.

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Conclusion

The Importance of Bluetooth Technology: Bluetooth technology creates a personal networking environment. Mobile phones, PCs and PDAs are connected quickly and easily wherever necessary. However, Bluetooth is not confined to the office. Its home applications include portable music players, digital cameras, kitchens appliances and even childrens toys. The industry is branching out as well, with wireless technology finding applications in the automotive, avionics and industrial controls markets as well. Good documentation can further increase the speed at which Bluetooth technology spreads into different industries. Quality documents can make the use and implementation of Bluetooth easier, making it more accessible to users. Value of Technical Publications: Technical Publications are essential for transferring product knowledge to the end users. Provision of proper material to use technology and products allows a user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also decreases the changes of marketing the products in the global markets. Role of Documentation Outsourcing: The amount of documentation required by Bluetooth technology and the wide audience that the technology is aimed at requires that vendors and purchasers look at outsourcing their documentation needs to well-established Technical Publications Solutions providers. This helps the company cut costs and at the same time deliver their products with quality documents.

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TWB Services
TWB is Indias leader in technical communication outsourcing and education. TWB offers a complete suite of services that allow our customers to effectively publish their technical knowledge with their people and processes. TWBs customers range from Global 500 including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWB's expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWBs services include:

Technical Marketing Solutions

Datasheets Cheat sheets Solution Briefs/Solution Brochures Presentations Products/Corporate Profile Brochures and marketing collateral Web content Audio and video scripts Press releases Direct mail Newsletter design copy Sales catalogues Sales sheets

Technical Product Documentation

Business Communication
Short Reports Proposals Case Studies Lab Reports Memos Progress/Interim Reports Writing for Electronic Media

Illustrations
Graphic Designing Info graphics 2D & 3D animation Line drawings and illustrations

Datasheets Administrators Guide API Document Configuration Guide Functional Specifications Document Installation Manual Interface Document Interactive Electronic Technical Manual (IETM) Maintenance Manual Online Help Operation Manual Product Demo Product Specifications Document Product Overview Document Quick Reference Guide Release Notes Requirement Analysis Document SDK Document Troubleshooting Manual User Manual Open Source Documentation Programmers Guides Functional Specifications Document Use Cases Online Help /Context Sensitive Help Troubleshooting Guides

Documentation Quality Management

Copy Editing and Proof Reading Managing Writing Editing Services Layout and Design Creating SLAs

Business Documentation
Business Proposals Legal Disclaimers Policy Manuals Style Guide Design Template Design

Content Management
Single Sourcing File Version Control Document Naming Conventions Consistent Document Formatting Data Transformation

Web site Development

Web 2.0 development Web content Web applications

Qualitative Analytics for Decision Support

Economic Business Research Industry Analysis Market Opportunity Analysis Competitive Business Analysis Company & Prospect Profiling Reporting Solutions Assessment of Unmet Market Needs Status and Potential of Technologies Benchmarking of Strategies Vs Competition Forecasting Sales Force Effectiveness Market Assessments Competitive Intelligence Opinion Leadership Emerging Markets - evaluation and research

Translation and Localization Services

Software Translation Services Document Translation Services Localization (L10N) Testing Internationalization (I18N) Testing

Process Documentation
Workflows Standard Operating Procedures ISO Documentation CMM Documentation

Records Management
Document Management Solutions Record Management Storage and Retrieval

Deployment and Support

Installation and Configuration Guides Operations Manual

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TWB Software Tools Expertise

Our technical proficiency in software and authoring tools includes:

Unstructured Content Development

Microsoft Word Adobe FrameMaker Adobe InDesign QuarkXPress Adobe PageMaker

XML Structured Editors

Epic FrameMaker+SGML X-Metal

Multimedia /Authoring
Adobe Flash Adobe Dreamweaver Microsoft FrontPage Adobe Captivate

Macromedia Captivate Graphics/Animations

Adobe Flash Adobe Photoshop Adobe Fireworks

Illustrations
Adobe Flash CS4 Professional Adobe Illustrator CS3 CorelDRAW Microsoft-Expression Graphic Designer Xara Xtreme (Windows & Linux) CuteDraw Publisher3D(for animation) Sketsa SVG Editor (for vector graphics) Techsmith Camtasia Adobe Flash CS4 Professional Arbortext IsoDraw (technical illustrations for 2D and 3D)

Multimedia /Authoring / Supporting tools

Adobe Flash Adobe Flex Adobe AIR Adobe Dreamweaver Adobe Acrobat Microsoft Silverlight Adobe Authorware Adobe Director Adobe Captivate Trivantis Lectora ASP.NET JSP JAVA

Online Help
JavaHelp Adobe RoboHelp 7.0 HelpScribble WebWorks Publisher PowerCHM Doc-To-Help WinCHM HelpSmith 2.1.1(Windows) Fast-Help MadCap Flare Help-Server NVU Help

Standards
SCORM 1.2 / 2004 AICC W3C Section 508 QTI XML

Graphics/Animation
Adobe Flash Adobe Photoshop Adobe Illustrator Adobe Fireworks Microsoft Silverlight

XML
XMetal Microsoft Word 2003, Microsoft Word 2007

Databases
Microsoft Access Microsoft SQL Server

CMS/ LMS
Sharepoint Moodle Joomla, WordPress Media Wiki CMS Builder Author-it (formerly AuthorIT) Alfresco

Development and Publishing tools

XSLT/XSL EDD

Flowcharting
Microsoft Visio iGrafx EDraw RFFlow Flowbreeze Smart Draw

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Industries Served
TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:

Banking, Insurance and Financial Services Consulting and Business Services Defense, Aerospace and Hi-Tech Manufacturing Education and Learning IT, ITES

ITES/ KPO/ BPO Pharmaceuticals and Biotechnology Process Manufacturing and Allied Industries Steel, Ship Building, Construction and Aviation Telecom and Digital Communications

TWB has been the preferred technical documentation outsourcing company for:

The TWB Building

No: 4062, 19th Main Road, HAL 2nd Stage, Bangalore 560008 India. Landmark: Behind Carlton Towers Telephone: +91.80.40741400 / +91.80.41256367 Corporate Enquiries: corp@twb.in

US Office: TWB
11701 Norwegian Wood Drive Austin, TX 78758

Telephone: +1.512.586.8357

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