Documente Academic
Documente Profesional
Documente Cultură
Perspectives
from Iran:
The people, the media,
and the politics
On Class participation:
A three hour oral
exam each class?
Editorial
Regards,
Digital
Pranav Backliwal Michael Ng
Managing Director
The Blue and Gold
Travel
Truong Thi Ngoc Anh
7 GLITTERATI...lITerati?
A glimpse into SMU’s first literature appreciation society.
8 Back to school
Is SMU what you thought to be?
17 Unbranded column:
Why are you here? Why am I here? The U in SMU!
19 On Class participation:
A three hour oral exam each class?
36 Travelogue: Vienna
38 Keluar Baris, Homecoming
A quick interview with Daryl Pan
PHOTOS: Anthony
By Bharath Ranganathan by the senior facilitators who wanted to reduce the freshman knew what major school events
on the external training component. This was were to succeed the Freshman Bash and knew
For the very first year since the inception of conducted in three phases: a team-building the tag lines as well.
SMU, the Students’ Association (SA) has session illustrating the differences between a
integrated the four events dedicated to welcome group and a team; a mock camp, where the
the new batch of SMU students: the freshman facilitators actually took part in the “activities” “The convocation
team building camp (FTB), Convocation, and finally, a workshop for finishing touches. seemed larger than life
Vivace and Freshman Bash. The idea was to Those who missed out on these sessions would
deliver a holistic experience and understanding have to act as “shadow facilitators” under at times. It was like
of the SMU culture to the newbies. The theme another facilitator in a different run. some of the pages from
for this central concept: Step In. Harry Potter had come
Although the process may be simple on paper,
“I am extremely pleased with this year’s it took the entire summer for some of the alive, when I saw the
Freshmen Experience. We received great juniors at SMU. “This was our full time job. profs walking through
positive feedback from the freshies right We couldn’t afford to go for an internship the Suntec Hall”.
from the FTB. Our efforts have not gone in because there was no time. The co-ordination
vain” proclaimed Anthony, events secretary of events and managing the logistics can be
of SMUSA and chairperson of Vivace and quite a big load to handle”, Anthony said, Following the 4 runs of the freshman team
Freshmen Experience. nodding his head vigorously. building camp (which was dubbed Step In:
Be Challenged) was the Convocation – Step
So what were the efforts that went into planning Was the Freshmen Teambuilding Camp In: Be Unique. The formal occasion was
the events? Preparation for FTB started as early worth all the effort? A survey conducted by the marked by the faculty dressed in “the attire
as December. The objectives and end-goals organizers showed that approximately 80% of of academia”. The symbolic event was graced
for the FTB were charted out and interviews the freshmen said that they enjoyed the camp. by several dignitaries including the Chairman
for the facilitators were held in the month of FTB’s goals to familiarize students with of the board of governors (and of Mediacorp),
January. The in-house training was provided events to come were also achieved. Most of Mr. Ho Kwan Ping and the SMU President,
Mr. Howard Hunter. The keynote address was bags to all freshmen. The organization in itself Previously Freshmen Bash was organized
delivered by Dr Noeleen Heyser, Singapore’s was immaculate with spaces being stringently solely by the Bizcom, Although Bizcom has
first female Under Secretary General of the allocated for booths and performance areas. always been a subcommittee under SA, the
United Nations and Executive Secretary of the The concourse was flooded with a Diaspora of bash has always been organized separately from
Economic and Social Commission for Asia 117 stalls representing diverse clubs that are other freshmen events. This year, collaboration
and the Pacific. After the eloquent speech was part of the SMU fraternity. Colourful displays between the Bash chairpersons and the heads
a post-formal segment - where various CCA’s enchanted many freshmen into signing up for for other FE events has helped integrate
got to display their talents, thus trying to woo numerous CCA’s. this event with the rest of the Freshmen
freshman into their clubs. Experience. This was a great platform for the
“I missed out on Vivace. I had classes”, newcomers to interact with one another and
One of the freshmen commented, “The exploded a particularly disgruntled freshman. enjoy a night of fun.” Barring some grumbling
convocation seemed larger than life at times. It Although catered to service those who had about the dragging events, bash was enjoyed
was like some of the pages from Harry Potter classes as well – the CCA day – couldn’t quite by all. It was a really fun night”, said one of the
had come alive, when I saw the profs walking engage with those who were busy on the day organizers of freshman bash.
through the Suntec Hall”. with classes. There were a few who enthusiastic
first-year students who even suggested that it All in all, the Freshmen Experience achieved
Vivace: Be Involved was held on the first be made a 2-day event. what it promised to do. It inducted the
Friday of the opening week of university. new pupils of the Singapore Management
Vivace was a great model of marketing success, For the first time, Freshmen Bash has been University with arms wide open to the prospect
especially with their distribution of goodie integrated with the other freshmen events. of an exciting four years ahead.
By Anirban Datta Gupta Serangoon, Hougang, Newton, Ang Mo Kio, and innovations such as “Find one face among
Kallang and Marine Parade. 1000 photos”, a thrilling murder mystery
There are some events that challenge your of sorts! These games helped build a sense
physical and mental endurance. And then Ensuring the safety of participants was the of camaraderie, as friendships grew out of
there are some events that redefine these terms. top priority of the organizing committee, as the spirit of adventure and perseverance.
Nitebike’08 was one such event. there were 160 bikers riding simultaneously on Participants also got a chance to recharge
the road. Comprehensive preventive measures themselves at a couple of the game stations,
NiteBike’08 offered participants a unique were taken. where refreshments were organized.
opportunity to view the sights of sounds of
Singapore by night, while confronting the The first of these was a detailed safety reporting Rebekah Yap Wan Xin, an enthusiastic
unique challenge of cycling in the dark. procedures which each of the Group Leaders participant of Nitebike’08 said “Night bike
Organized by the SMU Xtremists (SMUX), (GL’s) had to familiarize themselves with. was a fantastic experience. It was very fun and
the theme for this year was ‘Mystery and Secondly, four safety cars and an ambulance interesting, and at the same time the GLs did
Suspense,’ personified by the name of the provided safety support on the go. Each of these a good job in ensuring the welfare of the group
event “Fear’is Wheel”, a pun on the word safety vehicles had qualified first aiders. Also, members, going at a pace that everyone could
“Ferris Wheel”. a command vehicle ensured that the organizers keep up with.”
knew exactly where each of the group leaders
The main aim of the event was to showcase and safety vehicles were. Testament to this The response to this year’s event was extremely
Singapore’s nightlife to students and faculty safety plan is that there were no major accidents positive, and the experience was one which the
members, while giving the participants a feel along the way, barring a minor fall, which was participants will definitely cherish for a long
of expedition biking. The contingent covered attended to immediately. time.
a total distance of about 60 kilometers. After
meeting up at East Cost Park, they started Adding to the excitement of the event were For further information, do feel free to email
off cycling at 7.30pm and ended the next games organized at stations along the way. SMUX at xtremists@sa.smu.edu.sg.
morning at 7.30am. They covered areas such as These included classics like ‘Treasure Hunt’
Glitterati… Literati?
A glimpse into SMU’s first literature appreciation society
By: Terri-anne, you wished you had someone you could tell ice-breakers—hopefully a good sign for the
who would understand your wonder? meetings to come!
It also means the literary intelligentsia, if some
of you are wondering. You see, Literati is the brainchild of a group Speaking of meetings, Literati also had its
of friends who have that very same simple but inaugural meeting last Monday. Helmed by
More importantly, ‘Literati’ is the name of the burning desire. That very understanding has Professor Kirpal Singh, the group of about 30
newest student venture in SMU. Apart from translated into the birth of Literati. students discussed two short poems. Although
being spanking new, this club is also the first this took place in an all too familiar Seminar
of its kind in the literary scene here. Its most Lovers of literature – prose and poetry alike, are Room, this did not dampen the anticipation
recent public appearance was at Vivace, along now able to come together with that common of a stimulating literary affair. A rare, almost
with its ‘GET BOOKED’ banner and posters desire to talk, gush, cry, laugh and even debate magical spirit of participation was stirred,
posted across the SMU campus. heatedly about the books we read and love. It as the crowd began to exchange a barrage of
This is no ordinary book club. Undeniably, you provides a platform for the sharing of favourite opinion about the pieces. Nevertheless, do
will be confronted with discussions on literary quotes, personal pieces and perspectives that rest assured, venues will soon evolve to more
devices and foreign terminology. It is, after were always kept quietly shelved and lost scenic, inspirational ones.
all, a literature appreciation club. Fear not, between pages before.
however, Literati isn’t all about Sparknotes and Being fresh on the scene, there is still much
Shakespeare. It’s a study much more personal This was displayed at the recent launch party, to look forward to apart from monthly reading
than that. which was honoured by Professor Low Kee sessions. There is a book drive in the works,
Yang, who shared a poem that has always deeply along with a poetry slam that will be held as
Have you ever read something that made you touched him. Students shared similar recitals part of the Arts Fest next January.
gasp with horror, sigh with emotion, smirk and experiences with literature that they felt
with mirth? A story that contained so many a bond with. In a way, this introduction-to- For further information, do feel free to email
puzzles and possible endings that made you self was a lot more intimate than the usual Literati at literati@sa.smu.edu.sg.
crave a discussion? A quote so beautiful that
Allows students to air their views on various Write to us and let us know what you want to Send your emails to pubcomm@sa.smu.edu.
topics concerning them. write about. Send us a short 100 - 200 word sg and give it the subject name “Viewpoint:”
excerpt and we shall get in touch with you as followed by your query or excerpt.
To generate student discussion through sharing soon as possible.
of different viewpoints. Lookout for the topic lists emailers we send out!
Writers will be judged on quality of argu- Students are also encouraged to raise new topics
ments brought forward, scope, and maturity of their interests.
of thought. Selected writers will be invited to
write the full length article to be posted in the
paper.
Singapore and variety of chicken rice, taking my shoes off next to me while noticing I’m an exchange
through a before entering a house, to bigger ones, such
understanding a new culture, for example: the
student, and plenty invitations to have lunch.
(Stick ad here)
BY JENNIFER KING
Do your palms start sweating at the mention of
the bell curve? Does caffeine and blood-drained
eyes sound as familiar to you as LTB? Well then,
welcome to SMU, your future, and the rat race.
You better take out your best running shoes,
because this is no easy sprint. You’re competing
against the same determination you yourself
bring forward, and higher, tending towards
infinity. Theoretically, this compilation of resolve
is conducive to our educational environment;
it spurs everyone to perform better. But
realistically, there’s an inherent problem – we
can’t all succeed at the highest levels.
The grade point average: a number meant to The lure of a “Better Job” and consequentially a
indicate current performance as an incentive to better GPA has surpassed the fun, excitement
do better in the future has morphed into The and uniqueness of the college experience. When
Great Pressure Accumulation- A number that today’s SMU students leave college they will be
is synonymous with whether you float or sink overtired (from way too many hours spent in
in this “rat race” of a college world. front of a computer in the library), jaded (due
to their mad dash for the 4.0) and left wanting
Today students perceive success to be (for lack of extending themselves towards their
synonymous with how well you know a textbook, friends and work).
how much you can manipulate a given system
in order to get that A+; all for the ultimate goal In conclusion we refuse to waste a minute on
of increasing that one number. something that doesn’t lead to GPA inflation.
Gone are the days when college was meant to be
The GPA system was meant to be a carrot at a place to learn, explore and try out new things.
the end of a stick. It was meant to be something Today as collegiate we won’t try out something
that incentivize the youth of today to evaluate
their performance and know where they are
going wrong .It was meant to be one of many The lure of a “Better Job”
indicators of knowledge and not knowledge in and consequentially a better
itself. However this definition has morphed and GPA has surpassed the fun,
transgressed to solely encompassing textbooks excitement and uniqueness
and rote learning. The other facets of college,
CCA’s, friends, a “school spirit” have taken a
of the college experience.
backseat. The importance placed on GPA is so
great that we have down-traded the importance new for fear of wasting precious time that
of knowledge and substituted it with that one could be spent “mugging”, we won’t take that
number. necessary risk that helps us grow - because we
are afraid.
An indicator to the level of pressure on students
these a days can be evaluated with the hours “Whatever happened to enjoying education?”
a general SMU student spends burning the
midnight oil at the library in order to reach
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For enquiries,
The last column asked “Is that it? Is that what
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for? To put our brains and brawn, and blood,
thought they were, to learn what your special
talents are, to at least start seeking a spiritual
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sweat and tears, together, to find out what is understanding of the world (is there a God?
the best starting salary you can get when you What happens when we die? Why should I
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leave school – by striving to get the highest wake up tomorrow?), to understand what parts
GPA you can get while at school?” of you are defined by your various identities
(your gender, your age, your nationality, your
Education, especially in a first degree program,
should be a lot more than that. You are never
ethnicity etc.).
sa.smu.
edu.sg
again going to get such an opportunity to U too!
spend four full years of your life relatively free
to discover the world and your own role in it For all the stress that so many of you fret
– to understand who you are, to understand about, and use as a reason/excuse for not
why you are, to develop a life philosophy, to pursuing these other goals of an education,
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column*
A three hour oral exam applicants, we could and would also selectively There is a widespread
each class? eliminate those who were tongue tied, or belief in many societies and
unable to speak intelligently on command.
And like with many instrumental conditioning
cultures in our part of the
BY- S. RAMASWAMI schemes, there are often immediate results. I world, that instrumental
have personally taught some pioneering batch conditioning (instituting
There was a very good reason that SMU was students, both in their first and fourth years a system of material
built the way it was, in hardware (small class and experienced the huge change in their rewards and punishments
rooms, with many structured as horse-shoe personalities. They had become a lot more
open and communicative and expressive over to encourage or discourage
shaped tiers, cutting short the desk in front to
a small collapsible lectern) as well as software the four years at SMU. And it felt really good behaviours) is the only way
(admissions assessment involving interviews, to have seen that happen and to have been a to change behaviour.
class participation having weight of 10-20% small part of that process of transformation.
in most if not all courses, new faculty being
oriented to participant-centered learning Hey! Wait a minute!
even before teaching their first class, etc.).
And the reason was that the founders of this But like with many other things in life,
University did market research, among the perhaps even most things in life – cause-effect
potential employers of our products (you!). relationships are rarely that simple. These
They asked them to name the most critically students from that first batch were also much
lacking attributes in Singaporean business better off in those four years, because that first
school graduates, and which most needed to batch was a very small (just three hundred
be strengthened while at SMU. The employers or so) yet diverse batch. Many of them were
said two things – communication skills getting their second (and perhaps last) chance
(oral and written), but especially interactive at a University education. Further, many of
communication skills (ability to participate them did not want to be in business school
effectively in a meeting, or in leading a small (and we had just one school then), but this
team, for example), and ability to be a good was their only shot at getting a University
team player (knowing how to work effectively education. They struggled academically
with other people). Both these became sometimes (a huge percentage was on
cornerstones of the SMU pedagogy. probation after the first term), and there was
very little infrastructure, so they had to build
Conditioning? it themselves. Nobody had heard of them and
everyone constantly confused their school
Unfortunately, in my humble opinion, the with SIM, so they felt an extra sense of pride
founders also decided that the best way and belonging and in yelling to the world that
to get at the first of those two attributes they were from SMU and were proud of it.
was to incentivize it. There is a widespread And they wanted to demonstrate visibly, if
belief in many societies and cultures in a little too loudly sometimes, that they were
our part of the world, that instrumental different.
conditioning (instituting a system of material
rewards and punishments to encourage or That was then! This is now!
discourage behaviours) is the only way to
change behaviour. So if we imposed 20% as But over the years, our student intake has
a requirement for class participation, students tended to conform much more to the earlier
would learn to speak up in class because they Singapore university stereotype. Most of our
would be penalized for not speaking up and current students could have gone to any school
rewarded for doing so. And by speaking they wanted to but came to SMU instead.
in class over and over again, they would And they want to study management and
eventually become what the employers wanted work for profit in results-oriented enterprises.
them to be. Further, by actually interviewing Our entry level standards on the academic
So CP is now clearly an assignment – something Others have never been taught in or taught
that is going to get you 20% of your grade, so you inside such an environment before, so have to
plan how to get it, like a good manager might. suddenly come with new ways of incorporating
Whenever I have had that 20% requirement this requirement into their pedagogy. So they
in my classes (I don’t anymore), it would be continue to teach like they were taught and just
noticeable how as the term proceeded to its end, transform some attendance component into a
the volume and diversity of participation would participation component adjusted a little bit to
increase gradually – as students could sense that reward regular and voluminous participants.
these were the last opportunities to make their
participation count. How else could it be?
Then there are the strategic participators – Over the last summer and winter, I had an SMU-
those who would note and repeat what I said sponsored opportunity to learn from professors
a few minutes later, hoping to get a nod and who are masters of this sort of pedagogy. The
recognition for having said something that central philosophy is this respected business
was smart (for it came from the professor’s school is that learning must be participant
own mouth a minute ago), people who share –centered and not instructor-led. The instructor
participation points with a friend (so you split is a facilitator. The students are generating
your comment into two, so you can share one their own learning. So the purpose of class
with a friend), or those who befriend the TA participation is not just to prepare students to be
or email them constantly, so that the TA is effective meeting participants later on. Instead,
aware of your name and presence in class. Or it is to make them responsible for their own
those who see the professors after class often, learning. The questions posed to them in class
Whenever I have had that or email them, or generally hang around them, are thought through before thoroughly, as are
hoping that the name would register when follow-up questions. And through this process,
20% requirement in my
those professors were grading participation. All and by soliciting diverse opinions on the same
classes (I don’t anymore), of that is perhaps the smart managerial thing issue and confronting them against each other
it would be noticeable how to do after all. online, students internalize the learning, each in
as the term proceeded to his or her own way.
its end, the volume and Ok, it’s our fault too!
In this school, in most of the courses, 50% of
diversity of participation And it can be dysfunctional for a professor too, the weight is for class participation. But the
would increase gradually to be teaching you while evaluating you during entire curriculum and pedagogy is meticulously
– as students could sense every minute of the class. To listen to you as a planned around this philosophy. There is not a
that these were the last teacher would, to see what you were getting and single lecture in two years of MBA education
not getting out of class, and yet simultaneously
opportunities to make their
to listen to you as an examiner would, assessing
participation count. what you were asking or saying. That can be
unnecessary additional stress for both educator
long working hours, but the money is good. made him move out. According to him, people
I’m not sure if I want that kind of lifestyle.” working in this industry must have enough
drive to survive. Most of the time, they need to
So the answer is always attached with “not hide their personality away, put on a cool mask
sure” part? and aggressively fight to win the next deal.
“Banking is tough with many complicated
Perspective from SMU Alumni working relations and harsh management.
After a while, you will hardly recognize your
There is a SMU student who was sure about his own self. And to me, it is bad.”- He shared
goals when he chose to pursue Finance career. frankly.
He is Hans Cheong, SMU alumnae, part-time
student of Information System, class of 2004. Mr. Hans also brought up a very interesting
This 37 year-old guy had worked in Finance point about the passion at work. According
industry for 6 years and became a successful to his experience, passion should stem from
investment banker whom every commercial positive working relationship with people. If
bank would always crave for. After graduating the working relationship is bad, it will cause
from SMU, he joined Banking industry with a you stress and disappointment along the way.
clear goal in mind-“I want money”! “Banking No matter how enjoyable your work scope is,
industry proved to be lucrative enough to negative working relationship will badly affect
meet my desire. I decided to go for cash flow.” your performance. If working relationship
Without any prior background, Hans took is good, it will constitute a passion to a work
subsidiary Finance courses to join the industry. scope. Hans deemed that there is no such
He did not care whether he liked Finance or thing as real passion in corporate world but
not. He just wanted to earn as much money satisfaction in working process. He strongly
as possible. emphasized the importance of working
relationship in shaping job satisfaction.
More than 6 years attached to banking industry
and later became an excellent investment From an investment banker, Hans now
banker, Hans must have been working hard to becomes one of volunteer leaders in YMCA.
get on well with the industry. It is a state when Less payment yet higher job satisfaction with
he dealt with the work so often that he could friendly co-workers, chances to get in touch
almost persuade himself that he enjoyed that with other people and a lot of time to revitalize
career. But it was just “almost”… his life. He has no intention of returning to
Finance industry.
He reflected that winning an investment
deal was a fulfilling achievement. Yet at the Three years working in non-profit organization,
end of the day, he got deprive of the work. he has not earned much money (perhaps he had “I know that I am not a
The happiness for an achievement cannot last earned enough the time before) but he has got sales-driven person so I
long if a person doesn’t really enjoy what he chances to experience a totally different type of definitely did not enjoy
has done. As a matter of fact, finance industry working relationship. Most importantly, he is
is very profit-driven and sales-orientated. living up to his own way. Talking to this calm
a sales-oriented work.
Everything surrounds the investment quota. man with a happy-go-lucky smile, I could never Moreover, finance industry
Much as he tried to catch up with the quota imagine that he had been so aggressive before. caused bad health issues.
and the expectation of banking industry, he Again, this state of life marks his satisfaction. So after a while, I realize
could not force himself to proceed further. Hans is still figuring out his true passion in life
that I no longer wanted to
and how to pursue it.
“I know that I am not a sales-driven person go on with it. To most of
so I definitely did not enjoy a sales-oriented Even an experienced person is not able to professionals in Finance
work. Moreover, finance industry caused bad affirm what his passion is. What to look for in industry, the majority is
health issues. So after a while, I realize that I an undergraduate student, when most of career not able to work beyond 45
no longer wanted to go on with it. To most of talks at the moment are urging that students
professionals in Finance industry, the majority
years old.”
is not able to work beyond 45 years old.”
-Hans Cheong,
Mr. Hans also mentioned the complicated SMU alumnae
working relationship in bank industry that
needs to follow their true “passion” to work reason is that the university wants to impose
happily? certain values on its students. SMU has tried to
define what an ideal SMU student is for labor
Perspectives from the faculty market and for its communication purpose.
As a result, many SMU students go for what
Prof. Tan believed that at this early stage in they “expect to be”, instead of what they “can
student’s life, it was difficult for them to find be”. This shaping process has affected students’
something that they would be really passionate career choice.
about. The reason is understandable- student
haven’t experienced enough! They have not Money is an easy tool to quantify and justify
known enough about subject matters or gained a job. Earning much money may mean self-
enough work experience to decide what they esteem and high capacity to a person. If money
are keen on doing. is what a person practically wants for his life,
then let him do it. Mr. Han emphasized that
“For this early age, I would not expect people if he could return to post-graduation point, he
to say they are passionate in something, rather would have still gone for Finance even though
that I am better in something and I want to do it had brought a lot of stress to him. With that
it.”- She said. While a few people can confirm path, he got what he wanted.
their passions in early stage, most of us can
only understand, at least what we like to do Both Ms. Tan and Mr. Han agree that there
after trials and errors. Through this process, is nothing right or wrong about a personal
we can practically find out what drives us, what decision on the way of finding his “passion”.
motivates us go to work everyday and what If you are money driven, then join Finance
makes us talk enthusiastically about the work. industry. If money is not your priority, go for a
sector that nurtures for personal development.
When asked for OBHR’s viewpoints on how
“It is like the education students can realize their passion, Ms. Tan Finance students know why they study
trend in Singapore 15-20 strongly recommended them to figure out Finance. That some love; the others suffer does
what their strengths are. Again, let’s practice not matter “passion” much. Rather students
years ago. Everybody went the easiest method-trial and error. You don’t just need to expose to more angles of Finance
for science stream. A lot of know what you are strong at until you take the world to figure out a suitable way for them to
students now take Finance job. Find out what you want to do. Then follow work and live with.
as a trend. Everybody that direction.
Remember to start with what is really
does it. So should they.” Sounds cliché? important to you.
-Prof Tan Hwee Hoon, SMU Prof Tan admitted that though that is the most
OBHR professor useful advice to SMU students as other adults
may say, not many students would follow. One
To help students better prepare for their career, we gain perspectives and insight from various sources. These include: 1) internship, BSM’s,
exchange, community involvement project reflections, 2) in-depth interviews with SMU alumni, working executives as well as faculty members in
the campus, 3) quick reports on the “behind-the-scenes” of things we usually look past, and 4)short summaries of academic papers that will prove
useful to the students in their school life and in their professional careers.
We aim to share with students both “hard skills” and “soft skills” to excel in their careers while doing what they love to do. In future issues, we
will also aim to provide practical tips on event/project management in campus activities.
Any submissions/news tips for this section is welcome from all members of the school community.
Page 24, Issue 3, The Blue and Gold
Higher Learning
There are many different types of intellectual Intellectual property protection: Copyright.
property, but an amazing thing is that a Coca- Copyrights protect the expression of an idea
Cola bottle has managed to encompass the or information that is substantive and distinct.
various types. We present a summary of the However, it does not protect the idea or the
types of intellectual property using the humble information itself. To illustrate this- A person
Coca-Cola bottle. may hit upon the idea on writing a book on
the different ways of eating bread and starts
Coca-Cola was coined as alliteration in writing it. Nearing completion, another like-
response to the coca and kola ingredients which minded author has released a book on the
John Pemberton used to create the drink. same idea. No copyrights are infringed as both
(probably) expressed their idea in different
Intellectual property protection: Trademark. ways through their writings.
Trademarks are used as distinctive signs to
identify uniquely the source of a product as The bottle’s design was conceptualized with
well as to distinguish the product from others. the aim of ensuring people would be able to
Interestingly, the first users of trademarks were tell what the bottle was when felt in the dark
blacksmiths in the Roman Empire who forged and recognise it immediately from its shards
swords. These swords were typically imprinted have tried to identify this ingredient through if broken.
with a distinctive symbol or logo. reverse engineering. Coca-Cola has denied the
accuracy of any published recipes consistently Intellectual property protection: A design
The drink is created from a recipe by John through the years. patent. Such patents are filed based on the
Pemberton, which has been a closely guarded aesthetic design of an object which has
trade secret. The famous Merchandise 7X is Intellectual property protection: Trade Secret. practical utility.
the secret ingredient in the recipe, and many Trade secrets are not treated given the same
BY: TEE KIAN HIN nation in transition. experience initially when I first set foot on the
country.
“You went to Iran?” So stark is the contrast my Izati (my travel
partner) and I were frequently confronted with The first language here is Farsi (or Persian),
“Why?” the question “Why? How could this be?” written in ‘scary’ Arabic script. For the first
time in my life, I found myself illiterate; unable
“Isn’t it dangerous? After all, this is a glorious civilization that first to derive anything useful from what is written,
dominated the Western world in ancient times, when there were always Latin alphabets or
These are the questions that still confront me, during the reigns of Cyrus and Darius, before Chinese characters to help me out prior.
whenever I talk about my travels there. being usurped by Alexander and the Greeks.
Moreover, being a country isolated politically,
Not unpredictably so. These are the first peoples that worshipped with so much negative media coverage, few
a singular God, with beginnings in people come here for travel, and especially in
Mention Iran, and the following impressions Zoroastrianism, which still exists today. less touristy places such as Tabriz, a city near
come to the mind: Axis of evil, terrorism, the border with Turkey. I frequently found
suicide bombings, nuclear programme, Islamic The Persians are also renowned for their myself the only ‘yellow man’ on the street.
fundamentalism, headscarves. contributions towards science, philosophy, art There was no way to hide myself. I was the
and architecture, etc. centre of attraction and curiosity by default.
What I’ve seen: Kind people, great hospitality
(probably the best in my travels so far), surreal First Impressions and the People I Met However, it didn’t take me long to settle
landscapes, a civilization with great history down.
and culture, impressive architecture, and a I admit. It was definitely an intimidating
People in the country are surprisingly relatively randomly on the street, was so intent on
proficient in English. At the train stations, bringing us around as many places before we Dinner servings were colossal and never-
airports, museums, or any major attractions, depart for Tehran that he had forgotten to take ending accompanied by a free-flow of tea and
we faced little problems because there was us for dinner! ‘Islamic beer’ (which I didn’t like), and they
always the presence of staff fluent in English at even invited some of their relatives along.
the information counters. The lack of pretence from the people we have After dinner, Mdm Azize’s brother-in-law
met was something new. People would come even insisted driving us around the city, even
Even along the streets, most people around to us and ask us questions, talk to us, probably though it was late at night and there was work
do have some rudimentary command of the guide us around, and occasionally invite us the next day.
English language, so we were able to get to their homes, but never did they ask for a
directions pretty easily. return. If anything, it was because meeting Media and Understanding of the World
foreigners was a chance for them to practise
Furthermore, there were always people who their English, and many are serious in learning Despite being a country that is apparently
were willing to volunteer their help, even the language. isolated from the rest of the world, Iranians
when we didn’t ask for it; we were guests of the KNOW what is happening in the world. They
country, and they take serving their guests well The same treatment occurred while we were in know what the world thinks of them, and they
very seriously. Tehran. We were invited by an elderly couple, strongly dislike the way they are portrayed by
Mr Aboufaz and Mdm Azize, to their home the Western media.
In Tabriz, Fazad, a person whom we met while meeting them on the train in Turkey.
question, “Ahmadinejad or Bush?” Not an easy Not everywhere out there is like an Iraq nor and balanced view as we want them to be. And
question to answer. (I dislike both, certainly Afghanistan. Nor are the constant images it is only through seeing things for ourselves do
the latter) of political tensions and suicide bombings a we have a better understanding of the world,
correct depiction of the Middle East, and Iran and the people around it.
On the streets in Tehran, many women are in particular.
literally pushing the law on headscarves. Some This was one of the most extraordinary
even go as far as covering only their rear- How many people out there know that 60% of experiences of my life. The moments, especially
heads. Besides, these women are also making college undergrads in Iran are women? the sights and scenery that I didn’t touch upon,
a fashion statement out of it, and colouful were so bountiful there is still so much more
and stylish ones are common especially in the How many people still remember there was that is left to be said.
wealthier regions in north Tehran. a bloody 8-year war in the country with Iraq
which Saddam, with the backing of US and P.S. The author feels that the current nuclear
Indeed, things are not black and white as the other western states then, declared. issue, and the desire for nuclear capability, for
it seems, and there are people out there better or worse, strongly parallel that of China
commenting about the politics of the country Do we even know that so many more people, in the 1950s and 60s, in terms of the political
without even knowing what they are talking even in middle-eastern countries, die from and historical issues behind it that stretches
about. And certainly, the Columbia president road accidents each year than those killed by back over 100 years.
who introduced Ahmadinejad as ‘a petty and bombs?
cruel dictator’ was one of those. Ultimate In fact, most places out there are safe, and
power does not even lie with with him! (The probably even safer than many the streets in
religious order led by Ayatollah Ali Khamenei Europe and especially in America (with the all
has the final say, by the way). homicide incidents due to shootings). On the
streets in the various cities throughout Iran,
Conclusion I certain didn’t have to worry as much about
being robbed and pick-pocketed.
Throw away the prejudices we have about the
people in the Middle East (and elsewhere). Often, the media do not give us an objective
About: Worldscope
World Scope (Economics) provides a platform for students be updated on current global economic issues
that have an impact on indviduals. It aims to inspire thought among readers, and provide a background for
readers to research on the topics they are interested in. Rigourous in content, World Scope (Economics)’s
articles are meant to break down complex concepts into digestible bits of information for readers to under-
stand.
Interested contributors can choose any topic that affects the global economy, and provide a well-substanti-
ated article. Alternatively, new ideas proposed on what makes the global economy tick based on research
papers are also welcome.
Horse: Inflation
BY: ESTHER YEO
Asian Governments are desperately seeking
solutions to quell this problem that landed
suddenly in their backyards.
BY: SOHAIL SARDANA and American mother. He spent his childhood foil. McCain’s choice, in 44 year old Alaska
Soon, America will vote for a new President, in Hawaii and Indonesia. After working as a governor, Sarah Palin, came as a surprise.
as the eight-year reign of George W. Bush lawyer and lecturer, he was elected to the Clearly, this was an effort to counter Obama’s
comes to an end. He has left behind a legacy Senate in 2004 and has spent one term there. infectious youth and charisma. However,
of indecision and blunders, as characterized McCain is clearly the more experienced Palin has already courted controversy, as a
by the wars in Iraq and Afghanistan, the dire candidate. Following an illustrious career in card-carrying member of the National Rifle
state of the US economy, the mismanagement the US navy, including five years in a North Association and with her daughter’s teenage
of Hurricane Katrina and his now infamous Vietnamese POW camp, he began on his pregnancy.
Bushisms. We now see the attention shift to journey in politics and has served four terms
the Democrat and Republican candidates, in the US senate. He lost out narrowly to Obama has played his cards well thus far. He
Barack Obama and John McCain. George W. Bush in the race for the Republican has utilized the media to his advantage and
nominee during the 2000 US elections. It will his natural charisma has always attracted the
It has been a difficult battle for both thus far. be interesting to see if the US public prefers crowds. During his tour of Europe, thousands
We see that John McCain started out as a the old, experienced warhorse or the fresh, came to hear what he had to say. Despite such
clear underdog in the race for the Republican inspiring maverick. factors, McCain has made a strong comeback
nominee. However, he was able to fight off in the Presidential race. This can be attributed
the challenge of seasoned politicians such as Barack Obama was voted the ‘most liberal to several factors. Obama has changed his
Mitt Romney and Rudolph Giuliani. Barack senator’ during his term and has taken a stance on a few issues, such as off-shore oil
Obama, concurrently, was busy battling it typical liberal position on several policy issues. drilling, which has irked some voters. McCain
out with Hilary Clinton in the race for the He has spoken out in support of alternative has shown himself to be an able and committed
Democrat nomination. Both were trying sources of energy, abortion, universal candidate; a true patriot.
to rewrite history- Obama as the first black healthcare, the withdrawal of US troops from
President, Clinton as the first female President. Iraq and gun control. Clearly, he is distancing Following 43 white US Presidents, Obama’s
Obama too began as the underdog, but he was himself from the Bush administration. John presidency would represent a revolutionary
able to assure the Democrats he was their best McCain’s policies remain conservative and change. This would represent a step towards
hope of regaining the White House. Republican. He has proposed building more the realization of Martin Luther King’s
nuclear reactors to deal with the energy crisis, dream of equality for African Americans. But
The race for the US Presidency is currently a tax credit system of healthcare and has even it remains to be seen if America is ready for
neck-to-neck, and according to a recent spoken out against abortion. the change Obama will bring. The race to the
Newsweek opinion poll, both men are currently White House is bound to get more intense and
tied. In such a scenario, the small details will Their choices of running mates have been exciting.
decide the elections. Therefore, it becomes very strategic. Obama opted for 65 year
very important to analyze such factors as their old experienced Delaware senator, Joe
backgrounds, policies and choice of running Biden, despite popular speculation pointing
mates. towards Hillary Clinton. Obama’s weakest
demographic is the middle class and Biden’s
Barack Obama was born to a Kenyan father blue-collar appeal will prove to be an excellent
FREE
in Pakistan. That is essentially what Zardari
Mohammad Ali Jinnah have come to an end. now has to prevent at all costs.
However, the pressing question plaguing the
minds of Pakistanis and the world alike is The other problem which Zardari has to set
one. On which path will Pakistan now trend right is the economic situation of Pakistan. advertising
on? Would the ousting of this dictator, bring Zardari is literally going to see himself clear
eventual peace or otherwise? up the mess left behind by Musharraf. As slots for student
Pakistan found itself swirling closer towards
Widower of Benazir Bhutto and leader of
the Pakistan People’s Party (PPP) Asif Ali
the vortex of the political crisis, the economy
was very much abandoned. As a result, trade
organised events
Zardari has emerged from the mires and deficits have soared while foreign reserves
risen to become Pakistan’s president. In a left almost drained. The currency is quickly
period of such turmoil, it is applaudable that depreciating and internally, inflation rates
he should rise to handle the mess left behind have hit a high of 25%. Its is a grim outlook for
by Musharraf. However, an air of uncertainty the Pakistani economy and Zardari has to now
does seem to envelope the political atmosphere. find ways of dealing with this pressing issue.
Taking a peek into the past of Zardari, the
stain of corruption charges on him remain Clearly Musharraf ’s exit from the political
indelible and so is the phrase ‘Mr. 10%’, scene has left open many areas of dire concerns
which continues to remain synonymous with for the current or future leaders to address. The
him. Thus, such controversies do question the Pakistani public does want to see some form of
For commercial rates,
capability of his rule as well. However, facts stability return to their lives. However, viewing please contact us at:
remain that Zardari’s win of 481 votes out
of 702 makes him the popular choice of the
the magnitude of problems bombarding pubcomm@
Pakistan leaves us with no definite conclusion
parliamentary elections. This definitely secures on the future of Pakistan. The Pakistani
sa.smu.edu.sg
the legitimacy of his rule since he is seen as the population can only hope for Zardari to now
best fit candidate for the post. deal deftly with these issues once and for all.
However, will Zardari be effective in restoring
WebMynd
Do you constantly find yourself “losing” a
webpage that you had visited just recently? If
so, then this Firefox extension is tailor-made
for you. WebMynd is a tool that records your
browsing history page by page, so that you
can revisit interesting websites you had found
earlier. Understandably, the company behind
its creation advertises WebMynd as a “Tivo
for the Web”, in reference to the popular video
recorder.
The best part of the tool is its interface. A circumstances, Laptop Alarm is a must-have.
departure from traditional search methods,
searching for a web page involves literally The functionality is simple – it emits an
scrolling backwards through time, while unbearably loud and annoying alarm if anyone
viewing high-resolution pictures of all the web tries to move your laptop while you are away. not be a silver bullet that magically revitalizes
pages recorded to memory. Of course, one can Configuring this tool is more or less a three- your PC. It is however, one of the better
start or stop the recording as and when they click process. You can set the alarm to go off tools available to optimize your computer’s
please. In addition to this, we can also specify if your computer loses power, is shut down/ processing speed. It is a simple, yet powerful
certain websites that will never be recorded, to logged off, or even if your USB mouse is registry cleaner that expunges old and unused
retain our surfing privacy. unplugged. The software is extremely small registry entries. In plain English, this means
and light on system resources. What’s more, it that your computer takes less time to process
This tool can be especially useful for SMU runs without snags or false alarms. tasks, and is hence faster.
courses that require copious amounts of
research. We urge everyone to keep Webmynd While cases of laptop theft may be few and far On the downside, cleaning out the crap in
in mind when researching for his or her next between on campus, it is definitely better to be your computer might take a while. The entire
report or presentation. Please note however, prepared. And while Laptop Alarm may not process of scanning and deleting piles of
that only Firefox users can avail of the benefits be able to stop a thief, it definitely will attract refuse in a computer typically takes around 10
of this tool. Webmynd can be found at http:// enough attention to act as a deterrent. Laptop minutes but it is time well invested. CCleaner
www.webmynd.com. Alarm can be found at http://www.syfer.nl. runs quite stably most of the time, and regular
updates to the software mean that fewer
Laptop Alarm CCleaner bugs remain with each release. One word of
Based on our guesstimates, the average SMU Two or three semesters into their SMU warning to users: Registry cleaning is a delicate
student leaves his or her laptop unsupervised education, most students find their laptop to process, and mistakes can be catastrophic. It
at least a few times a day, be it in the library, have become considerably slower than at the is dangerous to use any feature of CCleaner
in a GSR or on one of the numerous study time of purchase. The appropriately named unless you are sure what the repercussions
benches lying around college. Under such CCLeaner (stands for “Crap Cleaner”) may will be. Fortunately, the software comes with
About: Travelogue
Travelogue is committed
to connect SMU commu-
nity to different places of
interest worldwide. Let
your traveling experi-
ence handle the pour of
“what” and “how”. Share
your tips on “what” to
do, to see, to hear, to
speak, to eat, followed
with “how” to achieve
those goals. Recommend
At night, Vienna city becomes
vibrant and busy just like any
an affordable journey
modern cities in the world. yet full of fun and dis-
Walking along the Mariahilfer coveries for your peers!
Straße, the biggest shopping
street and full of activities, About:
you can get a taste of
Viennese night life.
Art and Literature
Contact us at:
pubcomm@sa.smu.edu.sg
Celene Chen
BSc - Business
Shalyn Lee
BBF (Honours)
- Banking & Finance
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