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Signages
Signages are the best way to communicate with the customers in the store. Through signages we try to inform, educate and sometimes instruct customers visiting our store. As time passes, the customers start associating these signages with the store design. In case of a chain of stores like ours, a standard signage design will make customers feel at home in any store they visit. The following standards, when maintained, will go a long way in ensuring that the instore experience for the customer is pleasant & enjoyable.
On an operational basis, the Team Leader to print using the format attached (Annexure 4). This format to be maintained with the store in the form of a register The following procedure applies when the sales floor requires any POS signage: Team Leader (TL) to request the DM to approve the signage requirement On approval from DM, the TL to print the signage in the specified format for installation on respective items or displays. The Cluster Team Member is responsible for the training of signage makers (DM/TL) The Cluster Team Member/ Store VM In Charge is responsible for auditing the signages in the section. (Annexure 5A)
The DM/ADM of the sections are responsible for the upkeep and maintenance of VM Fixtures. Any damage has to be reported to the Cluster Team Member/Store VM In-Charge The Cluster Team Member/Store VM In-Charge to always have a stock report for all the VM Fixtures present in the store (Annexure 7). Based on the stock report of the fixtures in the store, the Cluster Team Member/Store VM In-Charge will be conducting a stock check on the VM fixtures once every month.
Signage at the entrance On side pillars at store entrance or at a prominent location near store entrance Store Timings No outside eatables allowed inside the store No Pets allowed No Smoking No Photography Wheelchair Available Excess baggage needs to be left at the baggage window This store is under CCTV surveillance
VM 002 VM 003 Baggage Counter VM 004 VM 005 VM 006 On the entrance doors VM 007 VM 008 VM 009 Entry doors on the side facing outside of store Exit doors on the side facing outside of store Outside store entrance where trolleys are keptNext to trolley area Near every basket stack
Please Leave your Baggage here Please do not leave any valuables behind Preserve your token to collect the baggage at exit
VM 010
Baskets here
In-Store Signages Code for the signage Signage Type Floor Signages - one on each floor VM 057 VM 011 VM 012 VM 013 VM 014 Floor Directory for each floor Share With Us signage Consumption of food and drinks is not allowed on the floor Smoking & Photography is prohibited in the store The store is under CCTV Surveillance Signages
Directional Signages VM 016 VM 017 VM 018 VM 019 VM 020 VM 021 VM 022 VM 055 VM 056 Fire Exits VM 023 VM 054 Fire Exit sign on Fire Exits Fire Exit charts should be put up indicating exits Toilets Trial Rooms Drinking Water Cash Counters Lifts CSD Exit Fire Exits Alteration Desk
In-Store Signages Code for the signage Signage Type Trial Rooms VM 024 VM 025 VM 026 VM 027 Restrooms - Outside Restrooms VM 028 VM 029 VM 030 Restrooms - Inside Restrooms VM 031 VM 032 VM 033 Near Drinking Water VM 034 VM 035 Inside the lift VM 002 VM 036 Store Directory Posters for lift safety and operations inside the lift Major promos running in the store (optional) Drinking Water signage Help us keep the area clean Please do not spill water around the dispenser Please flush and maintain hygiene Use me-Trash can Please throw your disposables in the trash can Male Female Please do not carry Shopping baskets/trolleys in the restrooms Trial Rooms-Outside Close to the drop table near common trial rooms Trial Rooms-Inside Trial Room Unselected merchandise to be dropped here Please check your belongings before leaving the trial room Please do not drop the merchandise on the floor Signages
In-Store Signages Code for the signage CSD VM 037 VM 038 VM 039 VM 040 VM 011 VM 051 VM 050 Outside Panel Room VM 041 Outside Staff Room VM 042 Outside Warehouse VM 042 Outside Back office VM 042 Entry for staff only Entry for staff only Entry for staff only Danger Sign- No entry Home Delivery Refund/Exchange policy Gift Voucher signage Alteration Desk Signage Share With Us Gift Wrapping Signage Foreign Currency Accepted *Conditions Apply Signage Type Signages
In-Store Signages Code for the signage Signage Type Cash Counters Cash Counter signage with counter number and details on the transactions carried out there (credit card accepted etc) in Hindi (vernacular) and English Express counters Near or on the wall behind the cash counters VM 038 VM 039 Near Security Antennas VM 045 Exit VM 046 VM 047 VM 048 VM 049 Entry doors on the side facing inside of store Exit doors on the side facing inside of store No Exit Exit Thank You for Shopping with us. Do visit us again Please remember to collect your baggage. "In case the alarm beeps please ask for assistance" Refund/Exchange policy Gift Voucher signage Signages
VM 043
VM 044
For Furniture
Only one font is used in making signages Arial Common Text should be in Arial (8 points) Punch-Lines or offer should be in Arial Bold (30 points)
For Electronics
Only two fonts are used in making signages Arial Arial Black Common Text should be in Arial (25 points) Punch-Lines or offer should be in Arial Black (45 points)
A4 signages at the top of the Gondola with a 0` magnet. A4 signage using 6small rod with base plate. A4 signage using 0` magnet. A4 signage using 6 Small rod with base plate. Shelf talkers inside the plastic strip provided for the same. The shelf talkers should be used to highlight categories, offers, brands and private label. A4 signage (for a small stack)and A3 signage using SK830 (big rod) stand with base plate Price Talkers (vinyl prints) should be pasted on acrylic frames. The price information should be written on these price talkers with a white board marker only. For rewriting of text, the earlier should be completely erased and then new information should be written. No stickers or any other kind of paper should be pasted on the price talker for any communication. A5 Portrait signage to be used in acrylic stands Small Product Talkers to be used in acrylic stands
Staples
TV / Desktop / Laptop / Table Fan Wall Unit/ AC Wall Unit Camera floor unit
For Back to Back Signages, please double the quantity of required signages
Parameters All fixtures have signage where needed Fixtures have appropriate signages Communication is correct and relevant to display Each signage has the correct font style and size Signage not blocking the display Appropriate paper has been used Paper is not torn or dirty
Counter Open: In Proper condition / Properly communicated. Counter Closed: In Proper condition / Properly communicated. Debit or Credit Card: In Proper condition / Properly communicated. Cash Counter ICICI Priority: In Proper condition / Properly communicated. Shakti : In Proper condition / Properly communicated. Express Counter Less than 10 items: In Proper condition / Properly communicated. Others Other standard signages In Proper condition / Properly communicated.
Assign 1 point for every Yes answer and 0 point for every No answer. Total points obtained:
Date
Implemented on
Annexure 7 Stock Report for Store Fixtures & VM Accessories available in the store
Stock Report for Store Fixtures and VM Accessories in the store Qty as on ../../.
VM Accessories
A4 Red Frames For Food Bazaar A3 Red Frames For Food Bazaar A4 Orange Frames For Big Bazaar A3 Orange Frames For Big Bazaar Spring Stand For Stack Bins & Normal Bins Base Plate For Signage Stand Plastic Frame For Shelf Talkers Small Stand For Signage Frames Small Clips For Price Tags Mostly Used On Spices Big Stand For Signages For Floor Stack Magnet 0` Magnet 90` Springs For Spring Stand Fruit/ Vegetable Signage Clips Small Shelf Talkers
VM Accessories Half Height 3' Half Height 4' Promo Table Floor Pallets Stack Bins Promo Bins Stall Bins Staples Drum Farm Fresh Crate Chill Station Freezer Pegs Shelves 3' Shelves 4'
Qty as on ../../.
Audit Sheet
Store Manager and Area / Zonal Business Manager to ensure adherence to signage standards in respective stores
Floor Signages audit to be done by: 1 2 Weekly review of Store Visual Merchandisers Checklist (Annexure 5a & 5b) by Store Manager Area / Zonal Business Managers to conduct the audit on store visits
Audit includes 1 2 3 4 5 6 7 8 9 Review of Store Visual Merchandisers checklist Annexure 5a & 5b Review of Action Plan for Improvements Annexure 6 Review of Stock Take Report Annexure 7 Is the Daily V.M. checklist being updated by the Store VM In-charge? Is the weekly checklist being updated by the store VM In charge? Is the Action Plan for improvement available with the store VM Incharge? Is the Stock Report for VM accessories available with the store VM Incharge? Is the Participants Training Declaration form being signed off by the respective staff members post SOP training? Are Area Managers/ Business Managers conducting audits during their store visits? Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No
Audited By
Store Manager
Date:
Date: