Section No. Section Name SOP No.

& Name

Operations - 7 Visual Merchandising 7.1 Signages

Signed off By Version No. & Last Updated on Page

Value Retail Operations Team Ver. 4 31st Oct, 08 1 of 20

Signages
Signages are the best way to communicate with the customers in the store. Through signages we try to inform, educate and sometimes instruct customers visiting our store. As time passes, the customers start associating these signages with the store design. In case of a chain of stores like ours, a standard signage design will make customers feel at home in any store they visit. The following standards, when maintained, will go a long way in ensuring that the instore experience for the customer is pleasant & enjoyable.

1.1 Standard signages in the store

The store will install the standard signages in the store as given in Annexure 1.

1.2 Standardisation of POS Signage

The signages in the store would be printed on the standard signage paper with the logo/design. This will be sourced from HO/Region Annexure 2 details standardised parameters for all signages in our stores. Important points to be noted for text on the signage The offer should stand out prominently and there should be no cluttering on the signage. All information to be accurate and relevant to the offer. The product name to be in full and clearly mention the size / measurement / capacity. The product names spelling to be checked to ensure correctness. In case of multiple offers on a single fixture, print two offers on 1 page only.

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Operations - 7 Visual Merchandising 7.1 Signages

Signed off By Version No. & Last Updated on Page

Value Retail Operations Team Ver. 4 31st Oct, 08 2 of 20

1.3 Signage Placement

All similar signages on the floor need to be at the same level of elevation in the store Annexure 3 details Signage Placement for various types of fixtures in the store Important points to be noted for signage placement Signages to be placed with proper Fixtures and on Correct location A3/A4 signages should not be used on the wall units. A3 signages to be used only on floor stacks or else in the promo area The poster or shelf talkers will be displayed using the relevant fixtures only. No poster is to be stuck on any wall, pillars or tables In case there is a temporary requirement to display a signage on any wall, the store head to approve of the same. NO STICKING TAPES or CELLO TAPES will be used. Double sided tapes are not to be used on any pillars, walls or fixtures as these lead to the paint or wall getting chipped and leaving the adhesive behind which attracts dust.

1.4 POS Signage Requisition

The DM/TL and their team are responsible for printing the POS in the Standard Template. It is the responsibility of the TL to ensure that the right signage information goes to the DM/ Store VM In-Charge. This will include both the content and the type of signage (depending on the fixture where it would be used).

Section No. Section Name SOP No. & Name

Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 3 of 20

On an operational basis, the Team Leader to print using the format attached (Annexure 4). This format to be maintained with the store in the form of a register The following procedure applies when the sales floor requires any POS signage: Team Leader (TL) to request the DM to approve the signage requirement On approval from DM, the TL to print the signage in the specified format for installation on respective items or displays. The Cluster Team Member is responsible for the training of signage makers (DM/TL) The Cluster Team Member/ Store VM In Charge is responsible for auditing the signages in the section. (Annexure 5A)

1.5 Timely Display and Removal of POS signages

The signage will be put on the promotional merchandise as soon as the promotion has started. The TLs (Team Leaders) to print signages after approval of DM/Store VM InStore Once the promotional offer is over, the signages are to be removed by the respective sections.

1.6 VM Fixtures management at the store

The fixtures and VM accessories to be issued to the respective DMs/ADMs by the Cluster Team Member/Store VM In-Charge

Section No. Section Name SOP No. & Name

Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 4 of 20

The DM/ADM of the sections are responsible for the upkeep and maintenance of VM Fixtures. Any damage has to be reported to the Cluster Team Member/Store VM In-Charge The Cluster Team Member/Store VM In-Charge to always have a stock report for all the VM Fixtures present in the store (Annexure 7). Based on the stock report of the fixtures in the store, the Cluster Team Member/Store VM In-Charge will be conducting a stock check on the VM fixtures once every month.

1.7 Reordering the Fixtures

Cluster Team Member/Store VM In-Charge will maintain a 5% extra stock of all VM fixtures to ensure broken fixtures are not used on the floor. The Cluster Team Member/Store VM In-Charge will reorder the fixtures from HO to ensure the store has adequate number of fixtures at any given point in time. For the special promotions where extra fixtures are required, the store to order fixtures well in advance to ensure the fixtures reach the store a week before the inception of the promotion. The same process applies to the signage stationery. The Cluster Team Member/Store VM In-Charge to reorder the stationery to ensure that the store always has 2 bundles each of all types.

Section No. Section Name SOP No. & Name

Operations - 7 Visual Merchandising 7.1 Signages

Signed off By Version No. & Last Updated on Page

Value Retail Operations Team Ver. 4 31st Oct, 08 5 of 20

1.8 Training the Team Leaders on handling of fixtures in the store

The Cluster Team Member/Store VM In-Charge will ensure that all the team leaders are comfortable handling the fixtures, accessories and mannequins. This will ensure reduced losses at the store due to rough handling of fixtures. The Zonal HR/ Cluster Team Member ensures that all new joinees in the zone undergo the VM training. At the store level, the store HR would have to ensure that the VM at the store does a VM training for all new joinees Team Leader and above. The respective TLs need to explain the VM standards to all the Team members.

1.9 Mannequins in the Store

If the mannequins in the store are damaged or require a refurbishing or ordering of additional mannequins, the store must contact the Cluster Team Member/Store VM In-Charge. Cluster Team Member/Store VM In-Charge will in turn order it from the Corporate VM Team

1.10 Space on Hire - FMIL

If an arrangement has been made by the Future Media India Ltd or the category team, for Space On Hire activties (SOH), the store would be informed in advance about the arrangement and details of the display. The same to be executed following the guidelines mentioned in Volume 1, SOP 1.4 Future Media India Ltd).

Section No. Section Name SOP No. & Name

Operations - 7 Visual Merchandising 7.1 Signages

Signed off By Version No. & Last Updated on Page

Value Retail Operations Team Ver. 4 31st Oct, 08 6 of 20

Annexure 1 Standard Signages in the store

Code for the signage VM 001 Signage Type Signages

Signage at the entrance On side pillars at store entrance or at a prominent location near store entrance Store Timings No outside eatables allowed inside the store No Pets allowed No Smoking No Photography Wheelchair Available Excess baggage needs to be left at the baggage window This store is under CCTV surveillance

VM 002 VM 003 Baggage Counter VM 004 VM 005 VM 006 On the entrance doors VM 007 VM 008 VM 009 Entry doors on the side facing outside of store Exit doors on the side facing outside of store Outside store entrance where trolleys are keptNext to trolley area Near every basket stack

Store Directory Emergency Phone Numbers

Please Leave your Baggage here Please do not leave any valuables behind Preserve your token to collect the baggage at exit

"Entry" "Exit Only" Trolleys here

VM 010

Baskets here

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Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 7 of 20

In-Store Signages Code for the signage Signage Type Floor Signages - one on each floor VM 057 VM 011 VM 012 VM 013 VM 014 Floor Directory for each floor Share With Us signage Consumption of food and drinks is not allowed on the floor Smoking & Photography is prohibited in the store The store is under CCTV Surveillance Signages

Directional Signages VM 016 VM 017 VM 018 VM 019 VM 020 VM 021 VM 022 VM 055 VM 056 Fire Exits VM 023 VM 054 Fire Exit sign on Fire Exits Fire Exit charts should be put up indicating exits Toilets Trial Rooms Drinking Water Cash Counters Lifts CSD Exit Fire Exits Alteration Desk

Section No. Section Name SOP No. & Name

Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 8 of 20

In-Store Signages Code for the signage Signage Type Trial Rooms VM 024 VM 025 VM 026 VM 027 Restrooms - Outside Restrooms VM 028 VM 029 VM 030 Restrooms - Inside Restrooms VM 031 VM 032 VM 033 Near Drinking Water VM 034 VM 035 Inside the lift VM 002 VM 036 Store Directory Posters for lift safety and operations inside the lift Major promos running in the store (optional) Drinking Water signage Help us keep the area clean Please do not spill water around the dispenser Please flush and maintain hygiene Use me-Trash can Please throw your disposables in the trash can Male Female Please do not carry Shopping baskets/trolleys in the restrooms Trial Rooms-Outside Close to the drop table near common trial rooms Trial Rooms-Inside Trial Room Unselected merchandise to be dropped here Please check your belongings before leaving the trial room Please do not drop the merchandise on the floor Signages

Section No. Section Name SOP No. & Name

Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 9 of 20

In-Store Signages Code for the signage CSD VM 037 VM 038 VM 039 VM 040 VM 011 VM 051 VM 050 Outside Panel Room VM 041 Outside Staff Room VM 042 Outside Warehouse VM 042 Outside Back office VM 042 Entry for staff only Entry for staff only Entry for staff only Danger Sign- No entry Home Delivery Refund/Exchange policy Gift Voucher signage Alteration Desk Signage Share With Us Gift Wrapping Signage Foreign Currency Accepted *Conditions Apply Signage Type Signages

Section No. Section Name SOP No. & Name

Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 10 of 20

In-Store Signages Code for the signage Signage Type Cash Counters Cash Counter signage with counter number and details on the transactions carried out there (credit card accepted etc) in Hindi (vernacular) and English Express counters Near or on the wall behind the cash counters VM 038 VM 039 Near Security Antennas VM 045 Exit VM 046 VM 047 VM 048 VM 049 Entry doors on the side facing inside of store Exit doors on the side facing inside of store No Exit Exit Thank You for Shopping with us. Do visit us again Please remember to collect your baggage. "In case the alarm beeps please ask for assistance" Refund/Exchange policy Gift Voucher signage Signages

VM 043

VM 044

Section No. Section Name SOP No. & Name

Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 11 of 20

Annexure 2 Standard Parameters for the Signages Types of Signages

A3, A4, A5 size signages Shelf talkers Price talkers Product talkers

Standards for the Text on Signage

All Sections except electronics & furniture Fonts Humans531 BT (Bold) for Common Text Compacta Blk BT for Punch-Lines or offers Punch-Lines or offer would be highlighted with red colour only In case of non-availability of red colour it would be in black colour only. No other colours are to be used (except black & Red) in Signages Font sizes would be taken from templates given by Corporate VM Font size would only be changed to accommodate the text for either product or promotion details Every signage would have *Conditions Apply at the bottom right with font size of 10 points in black colour. All text in signage needs to be centrally aligned. The product name must be in full and clearly mention the pack size.

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Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 12 of 20

For Furniture
Only one font is used in making signages Arial Common Text should be in Arial (8 points) Punch-Lines or offer should be in Arial Bold (30 points)

For Electronics
Only two fonts are used in making signages Arial Arial Black Common Text should be in Arial (25 points) Punch-Lines or offer should be in Arial Black (45 points)

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Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 13 of 20

Annexure 3 Standard Parameters for the Signages

Fixture Promo/Hyper Bins Stackable bins Display tables/Tiered table/Step table used in promotion area Display tables/Tiered table/Step table used at the end cap of Gondola Gondolas not having top display shelf A-gap Tables used in promotion area 4 arm,8 arm,16 arm browsers used in promotion area Top of Accessories Pillar Gondolas and wall units Floor Stacking Displays Signage A4 signage using spring stand. This can be used with either 1 bin or a combination of 2 or 4 bins. A4 signage using a spring stand A4 signage using TSK 580 rod(small rod) with base plate.

A4 signage using 90`magnet

A4 signages at the top of the Gondola with a 0` magnet. A4 signage using 6small rod with base plate. A4 signage using 0` magnet. A4 signage using 6 Small rod with base plate. Shelf talkers inside the plastic strip provided for the same. The shelf talkers should be used to highlight categories, offers, brands and private label. A4 signage (for a small stack)and A3 signage using SK830 (big rod) stand with base plate Price Talkers (vinyl prints) should be pasted on acrylic frames. The price information should be written on these price talkers with a white board marker only. For rewriting of text, the earlier should be completely erased and then new information should be written. No stickers or any other kind of paper should be pasted on the price talker for any communication. A5 Portrait signage to be used in acrylic stands Small Product Talkers to be used in acrylic stands

Staples

TV / Desktop / Laptop / Table Fan Wall Unit/ AC Wall Unit Camera floor unit

Section No. Section Name SOP No. & Name

Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 14 of 20

Annexure 4 Signages Requisition Format

Signage Requistion Format
S.No Date Time Deptt. Requested by Start Date of Promotion Offer Description
Hyper Bin Promo bin Stack bin

Fixture Type (Pick One)

Shelf talker Browser/ Linker floor stack Furniture & Electronics

For Back to Back Signages, please double the quantity of required signages

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Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 15 of 20

Annexure 5a Checklist for Store Signages

The Cluster Team Member/Store VM In-Charge should do the floor rounds regularly around 12 PM after the signages in the store are expected to be put up and the store would fully prepared for the customers. Any deviations from the standard must be corrected immediately. Sections
(E.g. Personal Care Golden Harvest, Ladies Ethnic)

Parameters All fixtures have signage where needed Fixtures have appropriate signages Communication is correct and relevant to display Each signage has the correct font style and size Signage not blocking the display Appropriate paper has been used Paper is not torn or dirty

Section No. Section Name SOP No. & Name

Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 16 of 20

Annexure 5b Weekly checklist for Store Signages

Weekly Checklist for Store Signages Result Yes Structure: In good condition Departmental Signage Print: In good Condition. Any other Accessories Structure: In good condition Utility Signages Print: In good Condition. Any other Accessories Structure: In good condition Directional Signages Print: In good Condition. Any other Accessories Lift Branding: In Proper condition / Properly communicated. Lift Area Store Directory: In Proper condition / Properly communicated. Any Other Communication No

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Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 17 of 20

Counter Open: In Proper condition / Properly communicated. Counter Closed: In Proper condition / Properly communicated. Debit or Credit Card: In Proper condition / Properly communicated. Cash Counter ICICI Priority: In Proper condition / Properly communicated. Shakti : In Proper condition / Properly communicated. Express Counter Less than 10 items: In Proper condition / Properly communicated. Others Other standard signages In Proper condition / Properly communicated.

Assign 1 point for every Yes answer and 0 point for every No answer. Total points obtained:

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Operations - 7 Visual Merchandising 7.1 Signages

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Annexure 6 Action Plan for Improvements

Action Plan for store signages emerging out of checklists Sign Cluster/Store Store VM InManager Charge

Date

Improvement Areas identified

Deadline for implementation

Remarks Action - Store Taken Manager

Implemented on

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Operations - 7 Visual Merchandising 7.1 Signages

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Annexure 7 Stock Report for Store Fixtures & VM Accessories available in the store
Stock Report for Store Fixtures and VM Accessories in the store Qty as on ../../.

VM Accessories
A4 Red Frames For Food Bazaar A3 Red Frames For Food Bazaar A4 Orange Frames For Big Bazaar A3 Orange Frames For Big Bazaar Spring Stand For Stack Bins & Normal Bins Base Plate For Signage Stand Plastic Frame For Shelf Talkers Small Stand For Signage Frames Small Clips For Price Tags Mostly Used On Spices Big Stand For Signages For Floor Stack Magnet 0` Magnet 90` Springs For Spring Stand Fruit/ Vegetable Signage Clips Small Shelf Talkers

Available Qty in the store

VM Accessories Half Height 3' Half Height 4' Promo Table Floor Pallets Stack Bins Promo Bins Stall Bins Staples Drum Farm Fresh Crate Chill Station Freezer Pegs Shelves 3' Shelves 4'

Qty as on ../../.

Available Qty in the store

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Operations - 7 Visual Merchandising 7.1 Signages

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Value Retail Operations Team Ver. 4 31st Oct, 08 20 of 20

Audit Sheet
Store Manager and Area / Zonal Business Manager to ensure adherence to signage standards in respective stores
Floor Signages audit to be done by: 1 2 Weekly review of Store Visual Merchandisers Checklist (Annexure 5a & 5b) by Store Manager Area / Zonal Business Managers to conduct the audit on store visits

Audit includes 1 2 3 4 5 6 7 8 9 Review of Store Visual Merchandisers checklist Annexure 5a & 5b Review of Action Plan for Improvements Annexure 6 Review of Stock Take Report Annexure 7 Is the Daily V.M. checklist being updated by the Store VM In-charge? Is the weekly checklist being updated by the store VM In charge? Is the Action Plan for improvement available with the store VM Incharge? Is the Stock Report for VM accessories available with the store VM Incharge? Is the Participants Training Declaration form being signed off by the respective staff members post SOP training? Are Area Managers/ Business Managers conducting audits during their store visits? Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Audited By

Store Manager

Date:

Date: