LOVELY PROFESSIONAL UNIVERSITY ACADEMIC ACTIVITY NO 1

School of Business

Form/LPUO/AP-3

Department of Management

Name of the faculty member: Rajan Girdhar Course No. MGT473 Course Title: Retail Strategy & Formats Class: MBA Semester: 3rd Section: SPL Batch 2011 Max. Marks: 10 Date of Allotment: 25 Aug 2011 Date of Submission: 02 Sep 2011 (online-UMS) Important: To be read before filling up the Plan format. 1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous assessment for the Course should be prepared separately as per the format at the start of the session. 2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments should also be specified in the assignment plans itself. 3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be different or the organization on which the assignment is based should be different. S.No Roll No Topic No. Objectives of Academic Activity The main objective of this task is to enable the students understand the nature of retail formats and their suitable choice among given number of alternatives for specific nature of retail store. Topic To draft an ownership plan (for expansion of business) and identify the format/channel type for a retail business start-up w.r.t. the merchandise category allotted following the below given steps: (a) Students are required to analyze and decide which kind of format and ownership plan will be suitable under assigned category for business expansion. (b) The students have to identify what are existing players in assigned merchandise category and which route of entry (format/channel) and ownership plan would be more profitable and why? (c) You have to specify the reasons of your choice. For this exercise, you can also use secondary source of information whose references must be provided at the end of report. Food & Grocery Merchandise category

Evaluation Model*
Evaluation Pattern:Part (a) 4 Marks; Part (b) 3 marks; Part (c) 3 Marks Total: 10 Marks

RQ2004A11

2 3 4 5 6 7 8 9

RQ28B3A08 RQ3001A09 RQ3001B46 RQ3001B50 RQ3001B52 RQ3001B56 RQ3001B60 RQ3002A04

2 3 4 5 6 7 8 9

Womens Clothing Home Appliances Furniture & Accessories Mens Clothing Sporting Goods Kids wear Toys and Games Footwear (Mens Womens and Kids) Mobile phones and accessories Bags & Luggage Computer & Peripherals Electronic Appliances and Gadgets Restaurant & fast food Fashion Accessories (Watches and sunglasses) Auto Accessories Entertainment (Cinema & Multiplex) Books & Stationery Entertainment (Game retail store) Healthcare

10 11 12

RQ3002A15 RQ3002B51

10 11 12

RQ2002A33 13 RQ2002B52 14 15 RQ2002A27 RQ2002B47 14 15 13

16 17

RQ2002B43 RQ2002B57

16

18 19

RQ2002B46 RQ2002A29

20

RQ2001B41

Signature of Faculty

Signature of COD-F