Corporate Social Responsibility

Corporate social responsibility ("CSR" for short, and also called corporate conscience, citizenship, social performance, or sustainable responsible business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, CSR-focused businesses would proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. CSR is the deliberate inclusion of public interest into corporate decision-making, and the honouring of a triple bottom line: people, planet, profit. The term "corporate social responsibility" came in to common use in the early 1970s, after many multinational corporations formed. The term stakeholder, meaning those on whom an organization's activities have an impact, was used to describe corporate owners beyond shareholders as a result of an influential book by R. Edward Freeman, Strategic management: a stakeholder approach in 1984. Proponents argue that corporations make more long term profits by operating with a perspective, while critics argue that CSR distracts from the economic role of businesses. Others argue CSR is merely window-dressing, or an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations.

Objectives:
Emphasizing the alignment of corporate social responsibility (CSR) with business strategy, this program will enable you to integrate social responsibility throughout your firm in ways that benefit both society and your business. You will learn how to develop an overarching CSR strategy suited to the unique requirements of your organizationone that addresses the social, economic, and environmental effects of doing business. As you work to enhance your current strategy or build a new direction for your firm, you will enhance your ability to set priorities, measure results, and communicate the value of these efforts throughout the organization. Specifically, you will improve your ability to:

Create competitive advantage through CSR Assess risks and opportunities before making capital investments or other business decisions Align CSR strategies with organizational goals and capabilities Evaluate current initiatives and consolidate efforts around key objectives Present the business case for CSR initiatives Implement CSR at all levels of the company Understand how CSR directly impacts current and future regulatory practices Foster successful interaction with key internal and external stakeholders as well as governments and nongovernmental organizations (NGOs).

Importance & Need for CSR in the current business world The scale and nature of the benefits of CSR for an organization can vary depending on the nature of the enterprise, and are difficult to quantify, though there is a large body of literature exhorting business to adopt measures beyond financial ones. The definition of CSR used within an organization can vary from the strict "stakeholder impacts" definition used by many CSR advocates and will often include charitable efforts and volunteering. CSR may be based within the human resources, business development or public relations departments of an organisation, or may be given a separate unit reporting to the CEO or in some cases directly to the board. Some companies may implement CSR-type values without a clearly defined team or programme.

AASARA Founded in 1993, Aasara is a legally recognized Non governmental organization in Thane. It aims to provide shelter to the orphans and abandoned children living on the streets. AASARA a project for street children and the youth had been launched in and around Thane city. Every day a street child living in AASARA means a day of fun and frolic, a chance to have a nice bath, attend school, avail of medical attention the assurance of a good whole some meal and of course love. The problems faced by the street children and run away youth at the Thane, Kalyan, Kurla Railway Stations are multiple. They are the most vulnerable of street children/youth found in Thane district because a majority of them are Rag pickers and some work at the scrap dealers shops. (Almost 75% of these youth are ADDICTED to some substance) (Tobacco, Solvent, Brown sugar Ganja etc). Gambling is a very common feature amongst these youth. AIM AND OBJECTIVE: 1. To make available basic services like education, prevention and Curative Health, Nutrition, Vocational Training and Recreation. 2. To make available counselling, Guidance, Protection from exploitation, provision for night shelter and to promote entrepreneurship. 3. To make them aware of their potential Rights by which they can utilise their inherent resources more productively. 4. To join hands with organizations operating within or outside the country having common or complementary objectives committed for this cause. 5. To promote people's participation, initiate and motivate more individuals into this project. 6. To bring about public awareness of the problems faced by the children.

WHAT THEY DO? Some children work as RAG PICKERS, COOLIES, CONSTRUCTION WORKERS, SHOE SHINE BOYS, WADI WORKERS; WAITERS AT ROADSIDE STALLS and a few of them beg. EDUCATIONAL STATUS The children do not have any formal schooling, because of poverty and poor economic status. Most of them leave the school for lack of money. Aasara B-24 Praful Nakhawa Chawl Chandani Koliwada Thane (East) Mumbai Karmayogi: Fr. Joe DGama Mr. Reggie Pais (Administrator)

PROJECT UNDERTAKEN
Introduction Working with NGO is very vigorous experience for me. It is my honour to work with the people who really asset to our country who doing such an appreciating social work. Composition of Team We had a group of 10 members. It spilt in 6 and 4 groups of members. 6 members are working in a Kurla centre of Aasara. I and 3 group members are worked in Thane centre of Aasara. Following are members who worked for Kurla day care centre of Aasara: 1. Priyanka Chandane. 2. Shreelekha Pillai. 3. Nishita Shivkar. 4. Swapnil Nakate. 5. Shrikant Jadhav. 6. Nilesh Thakare. Following are members who worked for Thane day care centre of Aasara: 1. Pranita Ambavane. 2. Pradnya Hinge. 3. Rajesh Rahagdale. 4. Pravin Barge.

We work there for six working days. We teach them, play different games, teach them good habits and provide food to them. Objectives: 1. To search for street children. 2. Guiding them for doing good things and taking education 3. Inspiring them to learn so that they can earn their own bread and butter. 4. Giving guidance about educational difficulty. 5. Making them self reliant and productive citizen of society. Action plan: Day 1
1. I went for outreach to chasing kids. 2. I teach them basics of Mathematics, English, Marathi and

Numbers.
3. I played carom with them. 4. I discussed about their family, work and hobbies. 5. We again went for outreach. We found 3 more kids.

Day 2
1. I went for outreach. I found 1 kid. 2. I teach them addition, subtraction, multiplication and division

in mathematics.
3. I played carom with them. 4. I take a class of drawing. 5. I again went for outreach.

Day 3
1. I take a class of English letters, spellings.

2. After that we tell them different stories.

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3. I played games with them like passing the parcel, colours

game and memory game, etc.

4. I went for outreach and found 1 kid.

Day 4
1. I went for outreach. 2. I take English lessons and tell them some stories from books. 3. I play the games with them. 4. I take drawing class.

Day 5
1. I went for outreach. 2. I teach them revision of Numbers, Alphabets and Marathi

letters.
3. I tell them some interesting stories. 4. I helped staff to make their Annual Report.

Day 6
1. I provided some healthy food and chocolates for them. 2. I helped staff to make their Annual Report.

3. We showed movie to kids. 4. We end our activities by giving them guidelines.

Scope of Importance:
Rehabilitation of street children Working for the good of such children. Showing them the right path to proceed in life Protecting the future of India from getting wasted. Giving the society productive citizens.

Team contribution
We 4 members did the same work for all days at thane centre of Aasara. We search kids, teach them, playing with them. We enjoyed the lot while being with those kids.

Conclusion
I showed a great interest into helping people, especially children. Everything about children captivates me. Children are the future of nation. India has world's largest child population but the irony is that even after 60 years of independence, we are not able to provide them with the basic necessities of life food, medication, etc. It is time we woke up before it's too late. More than 50 per cent of the children, with age ranging from six to 14, do not go to school.

Learning
It is our honour to work with this kind of NGO which is contributes their efforts to countries economy. By experiencing street kids life, I realize that education is required and necessary to each and every individual of our country. I learnt a lot in these 6 days. I was feeling good while working for NGO. I came to know how these children are living, what problems they have to face and what problems people who are helping them have to face.