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Objectives of the Tourism Board

To achieve its objectives of increasing tourist arrivals into the state / country Invigorate and promote tourism, spread tourism awareness, and cooperate with the Ministry of tourism and the sectors involved in the tourism profession To create awareness among the trade, media and public about the diversity of the state / country in terms of tourism products, both on a regional and international basis To position the state/country as a prime destination for culture, nature and adventure tourism in the above areas

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Objectives of the Tourism Board

To position the state/country as the most safest and cleanest place to visit Participate in training and rehabilitating the workforce in the tourism sector Contribute to events and activities related to tourism, including tourist weeks and festivals, and participate in national, regional and international occasions and conferences Repeatative and increasing travellers base Use the limited budget for wider reach

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Tourism A Marketing Perspective

What Tourism Board wants to do with the tourist ?

Acquire

Retain

Engage

Customer

Gratify

Transact

Feedback

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Digital Marketing @ netCORE

Out of the normal trend of Conventional and Digital Approach, netCORE specialises in the Digital Marketing and offers following options..

SMS

Online

Digital Marketing

Mobile

Email

Voice

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Digital Startegy for Customer Life Cycle

We helpt Tourism Board at different Touch points through the Customer Life Cycle with our digital tools, consultation and expertise
Engaged Customer Custom Alerts Footer Ads Voice-based SMS WAP Advertising Custom Alerts Invertising Voting Polls Contest Request Response Voting Polls Voice SMS

Loyal Customer

Customer Acquisition

Customer Engagement

Customer Feedback

Customer

Purchase m-Payments Gifts

mCoupons Rich Media Downloads

Request Response Invertising Serial Feed SMS Communities

Non-Customer

Customer Transaction Free Powerpoint Templates Gratification

Customer RetentionPage 6

Digital Marketing @ netCORE

Digital Marketing Touch Points

SMS
Push

Mobile
Rich Media

Voice
IVR

Email
Promotional Emails

Online
SEO

Pull

WAP Site

Voice SMS

Interactive

Footer Ads

Applications

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SMS Tools
Invertising Rapid Response

mCoupons

Serial Feeds

SMS Survey

SMS

Bulk SMS

Transactions

Content Delivery

Events Calendar

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SMS Tools
High Volume SMS Marketing Solutions from netCORE

Invertising : Opt in Marketing Rapid Response : Inbound response SMS Survey : Survey , Quiz and Contest Transactions : For Banking or any kind of acknowledgement Events Calendar : Reminder for the events for the registered users Content Delivery : for delivery of content / sms content Bulk SMS : For sms delivery to large volume of users

Serial Feeds : Uniform series of messages

mCoupons : Mobile coupons with unique code for redemption

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Mobile
-

An option of creation and maintenance of Tourism Board Wap site Setup for Delivery of APPs and Rich Media from the WAP Site / Web site free of cost to the travellers

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Voice
Automated Outbound calling to the database of phone numbers Publishing nos Allowing In Bound call from customers to buy/enquire
SMS Backed By Voice

SMS Backed by Voice - Outbound call only to customers opting in though SMS
Voice SMS creation and delivery
In Bound

Voice
Out Bound

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Outbound Voice Dialer

Outbound voice Dialer with content production and CTA

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Email Marketing
High Volume Email Marketing for

Wider Reach Generate More Leads

Making the Brand Popular

Quick Response Cycles One to one communication Measurable result

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Email Marketing
Architecture

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Online
What is OneIndia.in ? OneIndia.in is the leading Destination for online news in India , 10 million unique users & 75 million page views/month Comscore Mar 10 OneIndia.in is the #1 Indian Language Portal online 73% return user base on Indian Language sections indicating committed audience

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Ad Options

728x90

LREC

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Concluding
Benefit of Going Digital Excellent Monitoring
Connect

More Touch Points More Exposure More Recognition Higher Benchmarks Cost Effective Extended Reach
Inform Expand Engage Monitor Survey

Tourism Board
Retain

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Partial Clientele
BFSI

Retail

Travel & Hospitality

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Partial Clientele
Education

Advertising, Media & Entertainment

IT & VAS

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netCORE offers...
Digital Marketing Services for Tourism Board for . - SMS - Email - Online - Voice - Mobile All these services are available with the Tools, Dashboardh, and Reporting to Monitor the effectiveness of the project

Connect

Monitor

Survey

Tourism Board
Engage Retain

Inform

Expand

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Next steps
Pl connect to ashish@netcore.co.in

Ashish Navinchandra Bavishi GM : International Business @ netCORE +91-9833994266 Netcore.co.in Mytoday.com

Linkedin.com/in/ashishbavishi
Skype : ashish_bavishi Thank you
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