Sapphire Whisper

Fashion Magazine
Fashion, Style & Glamour

2010-2011 MEDIA KIT

Sapphire Whisper
.. Page 3: Press Release

.. Page 5: Advertising Rates

.. Page 6: Circulation & Demographics

.. Page 6, 7 & 8: Distribution

.. Page 9: Contact Info

FASHION MAGAZINE

Press Release

Launching its premier issue, Sapphire Whisper began online September

2008. The online magazine distinguishes itself with fabulous fashion editorials and complete with an in depth shopping guide, the site serves as a resource for NYC shopping and fashion. The debut issue was noted with features on the Jessica Simpson collection, independent designer, Mandate of Heaven and luxury designer de Grisogono. Since its beginning, Sapphire Whisper made the decision to dedicate an entire fashion editorial section to promote the work of eco friendly designers.

In Spring 2010 marked the beginning of an exciting time as Sapphire

Whisper produced its first print magazine. Delivering her viewers the hottest in fashion season after season, remains the focus of Sapphire Whisper in all media types. And while maintaining the highest level of quality, Sapphire Whisper equally pushes to project a positive messages of fashion, lifestyle and glamour. Although fashion is a fast paced business we aim to highlight its fun and playful side. Creative individuality is always in style

Advertising Rates

SPREAD: $2750

FULL PAGE: $1275

1/2 PAGE H: $800

1/2 PAGE V: $775

1/4 PAGE : $675

1/3 PAGE H : $450

1/3 PAGE V: $350

BUSINESS CARD: $80

COVERS 2ND: $5500 COVERS 3RD: $3500

All rates are per issue. Rates effective with the fall 2010 issue

Circulation/Demographics

Sapphire Whisper's readers embrace fashion as a vehicle of self expression and artistic individuality. By delivering the latest news from luxury to independent designers, Sapphire Whisper is catered to the discerning taste of the urban fashionista who sees fashion beyond the trends.

Profile of the Sapphire Whisper Reader:

Female 85%, Male 15% 23-44 50,000 - 99,999 Education: Completed BA and plus Urban Professional Magazine Distribution: Because of our placement throughout NYC's boutiques dispersed in high traffic shopping districts, Sapphire Whisper directly reaches the fashion savvy urban consumer, with an average spending potential index of 155, over 50% above average. See Distribution page for the details Advertising with Sapphire Whisper: Sapphire Whisper's reasonable advertising rates provide a very unique opportunity. By offering affordable prices for an extended period of time, Sapphire Whisper allows you to capitalize on the high traffic turn around of both New Yorkers and tourists therefore gaining the maximum amount of exposure in addition to such precise on target placement.

Distribution
Amedeo : 958 Lexington Avenue NYC 10021 Lee Anderson: 988 Lexington Avenue NYC 10021 Marimekko: 1262 3rd Avenue NYC 10021 Pookie and Sebastian: 1488 2nd Avenue NYC 10021 Pookie and Sebastian: 1069 3rd Avenue NYC 10065 Robert Marc: 782 Madison Avenue NYC 10065 Robert Marc: 1046 Madison Avenue NYC 10075 Robert Marc: 1300 Madison Avenue NYC 10128 Saint James: 1045 Madison Avenue NYC 10075 Selima Optique: 899 Madison Avenue NYC 10021 Stubbs and Wootton: 987 Madison Avenue NYC 10021 Wink: 1050 Lexington Avenue NYC 10021 Angelo Lambrou: 96 East 8 Street NYC 10009 Archangel Antiques: 334 East 9 Street NYC 10003 Azaleas: 223 East 10 Street NYC 10003 Buffalo Exchange: 332 East 11 Street NYC 10003 Dian Crystal: 435 East 9 Street NYC 10009 Fab 208: 75 East 7 Street NYC 10003 Gallery Vercon: 332 East 9 Street NYC 10009 Huminska: 315 East 9 Street NYC 10009 Jillery by Jill Fagin: 88 East 10 Street NYC 10003 Little King Ltd: 319 East 9 Street NYC 10003 Linhardt Jewelry: 156 1st Avenue NYC 10011 NY Adorned: 47 2nd Avenue NYC 10003 Outlet 7: 117 East 7 Street NYC 10009 Physical Graffiti: 96 Saint Marks Place NYC 10009 Pia: 52 University Place, NYC 10003 The Shape of Lies: 127 East 7 Street NYC 10009 Sustainable NYC: 139 Avenue A NYC 10009 Any Old Iron: 149 Orchard Street NYC 10002 Ekovarushet: 123 Ludlow Street NYC Ferality Show: 62 Clinton Street NYC 10002 Hillary Flowers: 40 Clinton Street NYC 10002 Honey in the Rough: 161 Rivington Street NYC 10002 Kaight: 83 Orchard Street NYC 10002 Le Salon d'Art: 90 Stanton Street NYC 10002 Moo Shoes: 78 Orchard Street NYC 1002 Reinerland: 90 Stanton Street NYC 10002 Stella Filante: 156 Ludlow Street NYC 10002 TG170: 170 Ludlow Street NYC 10002 Yumi Kim: 105 Stanton Street NYC 10002

Distribution
Catherine Angel: 43 Greenwich Avenue NYC 10014 Project 159: 159 7th Avenue South NYC 10014 Robert Marc: 386 Bleecker Street NYC 10014 Sucre: 357 Bleecker Street NYC 10014 Verve: 338 Bleecker Street NYC 10014 Zachary's Smile: 9 Greenwich Avenue NYC 10014 Agas and Tamar: 250 Mott Street NYC 10012 Coclico: 275 Mott Street NYC 10012 Exquisite Costume: 377 Broome Street NYC 10012 La Petite Princesse: 232 Elizabeth Street NYC 10012 Lisa Shaub: 232 Mulberry Street NYC 10012 Only Hearts : 230 Mott Street NYC 10012 Project 234: 234 Mulberry Street NYC 10012 Saja: 250 Elizabeth Street NYC 10012 Terra Plana: 260 Elizabeth Street NYC 10012 United Nude: 25 Bond Street NYC 10012 Zachary's Smile: 317 Lafayette Street NYC 10012 Zachary's Smile: 303 Mulberry Street NYC 10012 Arth: 75 West Houston NYC 10012 Braccialini: 436 West Broadway NYC 10012 Cotelac: 92 Greene Street NYC 10012 French Corner: 464 Broadway NYC 10012 Frock: 170 Elizabeth Street NYC 10012 Jean Shop: 424 West Broadway NYC 10012 Robert Marc: 436 West Broadway NYC 10012 Loopy and Mango: 78 Grand Street NYC 10013 Mo Mo Falana: 237 Centre Street NYC 10013 Selima Optique : 59 Wooster Street NYC 10012 Tibi: 120 Wooster Street NYC 10012 Wink: 155 Spring Street NYC 10012 Michal Golan: 313 Columbus Avenue NYC 10023 Only Hearts: 386 Columbus Avenue NYC 10023 Verve: 282 Columbus Avenue NYC 10023 Wink: 188 Columbus Avenue NYC 10023

Distribution
Beacon's Closet: 88 North 11 Street Brooklyn 11211 Brooklyn Fox Lingerie: 132 North 5 Street Brooklyn 11211 Buffalo Exchange: 504 Driggs Avenue Brooklyn 11211 Catbird: 219 Bedford Avenue Brooklyn 11211 Dalaga: 150 Franklin Street Fille de Joie: 197 Grand Street Brooklyn 11211 Fred Flare: 131 Meserole Avenue Mini Mini Market: 218 Bedford Avenue Brooklyn 11211 Rabbits: 120 Havemayer Street Brooklyn 11211 Red Pearl: 200 Bedford Avenue Brooklyn 11211 Sodafine: 119 Grand Street Brooklyn 11211 Treehouse Brooklyn: 430 Graham Avenue Brooklyn 11211 Volang: 290 Graham Avenue Brooklyn 11211 Guvnor's Vintage Thrift: 178 5th Avenue Brooklyn Kiwi: 119 7th Avenue Brooklyn 11215 Neda : 413 7th Avenue Brooklyn 11215 Redberi: 319 Flatbush Avenue Brooklyn 11217 Re/Dress: 109 Boerum Place Brooklyn 11201 Rime : 157 Smith Street Brooklyn 11201 Soula: 185 Smith Street Brooklyn 11201 Soula: 184 5th Avenue Brooklyn 11217 Blueberi: 143 Front Street Brooklyn 11217 Trunk: 68 Jay Street Brooklyn 11201 Candy Plum : 30-98 36 Street Queens 11103 Subdivision Boutique: 48-18 Vernon Blvd 11101 The Bird's Nest: 73.18 Metropolitan Avenue Queens 11379 Sew NY: 62 Livingston Street Brooklyn, NY 11201 Sew Fast Sew Easy Inc: 147 West 35th Street, #807, NYC 10001 Brooklyn Bead Box: 244 Smith Street Brooklyn 11231 Vestry Wines: 65 Vestry Street NYC 10013 Hudson Terrace: 621 West 46 Street NYC 10036 Arlo & Esme: 42 East 1 Street NYC 10003 Hudson Hotel: 356 West 58 Street NYC 10019 Hotel Gansevoort: 18 9th Avenue NYC 10014 Madison Avenue BID

Contact Info
Head Office

Head Office St. 217 East 83rd Suite: #1A New York, NY 10028 Phone: 212.472.2604 Fax: 212.419.9485

Editor-in-Chief
sandra@sapphirewhisper.com Cell: 917.806.1344 Sandra Alice

www.sapphirewhisper.com

Sapphire Whisper Fashion Magazine