HISTORY

The Hyundai Motor Company was founded by Chung Ju-Yung .It is a division of the Hyundai Kia Automotive Group, South Korea 's largest and the world's Sixth Largest Automaker. Hyundai Motor Company- 1967 It is headquartered in Seoul, South Korea. In Ulsan, South Korea Hyundai operates the world's largest integrated automobile manufacturing facility which is capable of producing 1.6 million units annually. The Hyundai logo, a slanted, stylized 'H', is symbolic of two people (the company and customer) shaking hands and its official global tagline slogan is "Drive your way". Hyundai means "modernity" in Korean.

VISION & MISSION

Vision statement:
Our team provides value for your future.

Mission Statement:
To pursue excellence and deliver cars that inspire, so you can live your life the.

BENCH MARKS
The Best Mid-size Car of the Year award by the NDTV Profit C The Hyundai Verna has bagged some of the most prestigious awards starting with the title of "Car of the Year 2007" by India's leading automotive publication Overdrive & HMIL has also been awarded the benchmark ISO 14001 certification for its sustainable environment management practices Performance Car of the Year 2007 from Business Standard Motoring. the Best Value for Money Car by the CNBC Auto car Auto awards B Awards 2007

PRODUCTS OF HYUNDAI
HMIL presently Indian car market 20 variants of passenger cars in six segments.

STRATEGIES
1. 2. 3. 4. 5. 24 * 7 service Warranty Parts delivery centers Customer Relations Free service

Types of customers Status minded Finance minded Technical minded Looks minded Mix of above

SWOT Analysis
Strengths 1. 2. 3. 4. Strong domestic market. Good quality Cheap labor costs Production facilities.

Weaknesses 1. 2. 3. Design No luxury cars No innovations

Opportunities 1. 2. Cheaper cars diversification

3. 4.

Cost Reduction European and African market

Threats

Threat of new entrants: New entrants from china and Japan are always a threat to the company, which may take away some of the company's market share. Bargaining power of suppliers: some parts of the cars are supplied by some other companies. these companies may bargain for a high price. The bargaining power of suppliers is low and the manufacturer may shift to some other supplier . Bargaining power of buyers: The bargaining power of buyers is high and the buyer may shift to some other manufacturer if he is not satisfied with the price . Threat of substitutes: This threat is not high as we do not have many substitutes. This threat may be from metro trains and public transport systems like buses. Intense competition: As there is high competition in this industry one should increase their market share by taking away it form their competitors.