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IdentifyingElementsforAnalysis
Achecklist
Thefollowingisachecklistofimportantelementsyouneedtoidentifyinthe persuasivewritingpieceinthelanguageanalysissectionoftheexam: Authorwhowrotethepiece? Texttypeisthisaletter,opinioncolumn,speechoreditorial? Publicationwheredidthisopinionpieceappear? Audiencewhoistheaudienceofthepublication?Whoistheopinion pieceappealingto?Howwouldtheycurrentlyfeelabouttheissue? Contentionwhatisthemainpointofviewoftheopinionpiece? Argumentssupportingcontentionwhatarethemainargumentsthe authorisusing? Titlehowisthetitlepersuasiveorengaging? Persuasivetechniqueswhatareatleast10examplesofpersuasive techniques?Docertaintechniquesrecurthroughouttheentirepiece? Visualshowdoestheaccompanyingpicturelinktotheauthorspointof view? Tonewhatarethemainpersuasivetechniquesusedinthispiece,what tonebestdescribesthesetechniques?
WrittenPersuasiveTechniques
Techniquestoemphasizethemessagerhetoricaldevices repetition similes exaggeration Techniquestomaketheaudiencefeelsomethingaboutthemessage emotivetechniques appealtofear appealtogreed LanguageAnalysisRevisionNotes 1
appealtofairness emotivelanguage inclusivelanguage Techniquestomaketheaudiencefeelthemessageisreasonable logicdevices statistics examples expertopinion Techniquestomaketheaudiencetrustthepersondeliveringthe message personalanecdotes inclusivelanguage
VisualPersuasiveTechniques
Focus Whatisourattentiondrawntointhepicture?Isitbecauseofsize? Position?Language?Whyisthiselementimportant? Emphasisandpurpose Whatisthemainsubjectofthepicture?Whatattributeorcharacteristic ofthissubjectisbeingemphasized?Forwhatpurpose?Howareweasan audiencemeanttofeel?Howdoesthislinktothecontentionofthe writtenpiece? Image Whoorwhatistheimage?Howisitrelatedtotheissue?
WritingIntroduction
Identify: Issue Author Texttype Publication Contention Titleanditssignificance Audience 2 LanguageAnalysisRevisionNotes
Tone
WritingBodyofAnalysis
Therearetwowaysthebodyofyouranalysiscanbestructured: 1. Identifykeypersuasivetechniquesusedinthepiecesuchasemotive techniquesorreasontechniques.Baseyourparagraphsonthetechniques used. 2. Identifymainpointsandsectionsoftheopinionpiecestructureyour paragraphsaroundananalysisofeachofthesectionsi.ethe opening/introduction,themiddlepartoftheopinionpiece,the conclusion. Analysiswithinyourparagraphs: Inordertoprovidequalityanalysisyoumust 1. Identifyanddescribethetechniquebeingused 2. Provideexamples 3. Analysetheintendedpersuasiveimpactoftheexamplesontheaudience andhowtheyarebeingusedtosupporttheauthorsargumentsor contention. Identifytechnique:AtthebeginningofheropinionpieceVoxicreatesaseriesof similesandcomparisonsthataredesignedtomaketheaudiencelinkdigital technologytothingsthatweconsidergreatandingenious. Provideexamples:Voxisaysthatpeoplewhohavemovedhistoryforwardhave beenlikethegritinanoyster.Grittypeopleproducepearls.Shegivesthe exampleofCopernicus,GalileoandDarwinaspeoplewhohavemovedforward history. Analyseexamples:BycomparingtheinventionofdigitaltechnologytoDarwin andGalileoVoxiwantstheaudiencetofeelthatdigitaltechnologywillhavea greatandlastingimpactonuslikethediscoveriesofthesegreatscientists. Further,whenshedescribespeoplewhohavemovedhistoryforwardasbeing LanguageAnalysisRevisionNotes 3
likegritintheoystershewantstheaudiencetoseethatmarvelousthingscan comefromwhatmightfirstappearasnotspecial.
AnalysingVisuals
Whatistheimage? Whatisourattentiondrawnto? Whatcharacteristicisbeingemphasized? Howdoesitlinktheauthorscontention?
WritingTheConclusion
Conclusionscanbemosteffectivewhentheyfocusontheconclusionofthe opinionpieceyouhavebeenaskedtoanalyse: Voxiconcludesheropinionpiecebydescribingthetwopositionsthatcanbe takenondigitaltechnology.Someonewhodoesntwanttoembraceitisaloser. Tonotembracechangemeanswecouldstillbeswinginginthetrees.Onthe otherhandembracingdigitaltechnologyisaboutbeingexcitedandinformed, theexperienceofdiscoveryandbeingintouchandconnected.Voxiwantsto overwhelmthataudiencewithhowmuchofapositiveexperiencedigital technologyis,whileatthesametimemakingthemfearbeingaloseristheydo notembraceit.
4 LanguageAnalysisRevisionNotes