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LanguageAnalysis

IdentifyingElementsforAnalysis

Achecklist
Thefollowingisachecklistofimportantelementsyouneedtoidentifyinthe persuasivewritingpieceinthelanguageanalysissectionoftheexam: Authorwhowrotethepiece? Texttypeisthisaletter,opinioncolumn,speechoreditorial? Publicationwheredidthisopinionpieceappear? Audiencewhoistheaudienceofthepublication?Whoistheopinion pieceappealingto?Howwouldtheycurrentlyfeelabouttheissue? Contentionwhatisthemainpointofviewoftheopinionpiece? Argumentssupportingcontentionwhatarethemainargumentsthe authorisusing? Titlehowisthetitlepersuasiveorengaging? Persuasivetechniqueswhatareatleast10examplesofpersuasive techniques?Docertaintechniquesrecurthroughouttheentirepiece? Visualshowdoestheaccompanyingpicturelinktotheauthorspointof view? Tonewhatarethemainpersuasivetechniquesusedinthispiece,what tonebestdescribesthesetechniques?

WrittenPersuasiveTechniques
Techniquestoemphasizethemessagerhetoricaldevices repetition similes exaggeration Techniquestomaketheaudiencefeelsomethingaboutthemessage emotivetechniques appealtofear appealtogreed LanguageAnalysisRevisionNotes 1

appealtofairness emotivelanguage inclusivelanguage Techniquestomaketheaudiencefeelthemessageisreasonable logicdevices statistics examples expertopinion Techniquestomaketheaudiencetrustthepersondeliveringthe message personalanecdotes inclusivelanguage

VisualPersuasiveTechniques
Focus Whatisourattentiondrawntointhepicture?Isitbecauseofsize? Position?Language?Whyisthiselementimportant? Emphasisandpurpose Whatisthemainsubjectofthepicture?Whatattributeorcharacteristic ofthissubjectisbeingemphasized?Forwhatpurpose?Howareweasan audiencemeanttofeel?Howdoesthislinktothecontentionofthe writtenpiece? Image Whoorwhatistheimage?Howisitrelatedtotheissue?

WritingIntroduction
Identify: Issue Author Texttype Publication Contention Titleanditssignificance Audience 2 LanguageAnalysisRevisionNotes

Phrasesandwordstouse Isentitled Contendsthat.. Arguesthat.. Writteninresponseto Respondstotheissueof Maintainsatonethroughout Isdirectedatan...audience

Tone

WritingBodyofAnalysis
Therearetwowaysthebodyofyouranalysiscanbestructured: 1. Identifykeypersuasivetechniquesusedinthepiecesuchasemotive techniquesorreasontechniques.Baseyourparagraphsonthetechniques used. 2. Identifymainpointsandsectionsoftheopinionpiecestructureyour paragraphsaroundananalysisofeachofthesectionsi.ethe opening/introduction,themiddlepartoftheopinionpiece,the conclusion. Analysiswithinyourparagraphs: Inordertoprovidequalityanalysisyoumust 1. Identifyanddescribethetechniquebeingused 2. Provideexamples 3. Analysetheintendedpersuasiveimpactoftheexamplesontheaudience andhowtheyarebeingusedtosupporttheauthorsargumentsor contention. Identifytechnique:AtthebeginningofheropinionpieceVoxicreatesaseriesof similesandcomparisonsthataredesignedtomaketheaudiencelinkdigital technologytothingsthatweconsidergreatandingenious. Provideexamples:Voxisaysthatpeoplewhohavemovedhistoryforwardhave beenlikethegritinanoyster.Grittypeopleproducepearls.Shegivesthe exampleofCopernicus,GalileoandDarwinaspeoplewhohavemovedforward history. Analyseexamples:BycomparingtheinventionofdigitaltechnologytoDarwin andGalileoVoxiwantstheaudiencetofeelthatdigitaltechnologywillhavea greatandlastingimpactonuslikethediscoveriesofthesegreatscientists. Further,whenshedescribespeoplewhohavemovedhistoryforwardasbeing LanguageAnalysisRevisionNotes 3

likegritintheoystershewantstheaudiencetoseethatmarvelousthingscan comefromwhatmightfirstappearasnotspecial.

AnalysingVisuals
Whatistheimage? Whatisourattentiondrawnto? Whatcharacteristicisbeingemphasized? Howdoesitlinktheauthorscontention?

Intheaccompanyingpictureweseeanimageofatransparentheadwithdigital likecomponentsfloatinginastackfromwithinit.Ourfocusisdrawntothe digitaltechnologyfloatingfromthehead.Thepurposeofthepictureisforthe audiencetoassociatedigitaltechnologywithamazingideasthatcanbeproduced oneafteranother.ThissupportsVoxiscontentionthatdigitaltechnologywill revolutionisethewaywelearnandthink.

WritingTheConclusion
Conclusionscanbemosteffectivewhentheyfocusontheconclusionofthe opinionpieceyouhavebeenaskedtoanalyse: Voxiconcludesheropinionpiecebydescribingthetwopositionsthatcanbe takenondigitaltechnology.Someonewhodoesntwanttoembraceitisaloser. Tonotembracechangemeanswecouldstillbeswinginginthetrees.Onthe otherhandembracingdigitaltechnologyisaboutbeingexcitedandinformed, theexperienceofdiscoveryandbeingintouchandconnected.Voxiwantsto overwhelmthataudiencewithhowmuchofapositiveexperiencedigital technologyis,whileatthesametimemakingthemfearbeingaloseristheydo notembraceit.

4 LanguageAnalysisRevisionNotes

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