visual communication visual communication

or . . . . . . or . . . . . .
is a picture worth a thousand words?? is a picture worth a thousand words??
hat is visual communication? hat is visual communication?
Representing a message, feeling, object or Representing a message, feeling, object or
action by an image action by an image
ords are not used . . . .but they can ords are not used . . . .but they can
sometimes help with the message! sometimes help with the message!
On your journey to school there were visual On your journey to school there were visual
images all around you images all around you -- which ones did you which ones did you
notice? notice?
veryday visual images veryday visual images
Cetting this Cetting this
message message
wrong is very wrong is very
dangerous dangerous
veryday visual images veryday visual images
You wouldn't drive You wouldn't drive
down this road down this road -- this this
visual image means visual image means
NO NTRY". NO NTRY".
veryday visual images veryday visual images
!s this police woman in !s this police woman in
the road ahead the road ahead
waving and saying waving and saying
have a nice day" or have a nice day" or
indicating you to indicating you to
stop? stop?
veryday visual images veryday visual images
You walk into your class and you see a teacher looking like one You walk into your class and you see a teacher looking like one
of these of these -- which one is giving you a visual image that they which one is giving you a visual image that they
are pleased to see you? are pleased to see you?

visual images around the visual images around the
world world
visual imagery visual imagery
efore you woke up, school children all over the efore you woke up, school children all over the
world had already benefited from visual images to world had already benefited from visual images to
keep them safe on their journey to school keep them safe on their journey to school
The sign on the
left comes from
Canada can you
work out where in
the world the next
signs are from?
here is this from? here is this from?
Click to find out! Click to find out!
A school sign from A school sign from
!ndia! !ndia!
Lovely handbag! Lovely handbag!
here is this from? here is this from?
Click to find out! Click to find out!
A school sign from !ran A school sign from !ran
in the middle ast! in the middle ast!
here is this from? here is this from?
Click to find out! Click to find out!
A school sign from A school sign from
Australia! Australia!
As you can see As you can see -- visual images need no text and visual images need no text and
can be an international method of communicating can be an international method of communicating
information. information.
&ome signs need to be &ome signs need to be
international to help with safety international to help with safety
A package sent with A package sent with
this sign on it shows this sign on it shows
us that there is us that there is
radioactive material radioactive material
inside. inside.
Although there is Although there is
writing, the symbol is writing, the symbol is
the same everywhere the same everywhere
in the world in the world
&ometimes countries need their own signs, even &ometimes countries need their own signs, even
then they may not need any writing to make the then they may not need any writing to make the
person seeing the sign know what is going on. person seeing the sign know what is going on.
hat might hat might jump jump
onto the road ahead if onto the road ahead if
you saw this sign you saw this sign
And if you were And if you were
travelling in !raq travelling in !raq
and saw this and saw this
sign on the sign on the
road, what road, what
might you bump might you bump
into?? into??
!n which country !n which country
is this cuddly is this cuddly
chap likely to chap likely to
cross your path? cross your path?
You may have noticed that the You may have noticed that the
images seen so far are very simple images seen so far are very simple
They use only a a few colours They use only a a few colours -- often only often only
two two
They are simplified versions of the real They are simplified versions of the real
thing thing
hy is this??? hy is this???
The reason for The reason for keeping it simple keeping it simple is that the is that the
message might get distracted if there is too message might get distracted if there is too
much information much information
!f we !f we used used a lot of a lot of colour colour we we might might be be
more more in intere terested sted in the way in the way the artist the artist had had
repr represen esented ted the the object object
, . .,. .. .. ~....~ . ~., . ~.. .~....~ , . .,. .. .. ~....~ . ~., . ~.. .~....~
.~ .. ,..~.. .~ .. ,..~..
o you get the
the message clearly about visual imagery?
Hang on . .
. . . . . isn't
there
something
wrong with
this
message?
id you get the
the message clearly about visual imagery?
id you
notice the
the extra
word??
&ometimes text messages can be unclear!!
The end The end