Business plan

Product: - solar mobile phone charger

Section 1= executive summary A. The business opportunity and vision:The whole world is running short of energy. Same is the case with Pakistan. Sun is the non ending blessing of Allah and everlasting source of energy. Most of the countries are now thinking of solar energy. Pakistan is already short in energy. Pakistan is out of energy almost three to four thousands mega watt. It cannot fulfill energy to industries and even domestic consumption. In such crisis introducing new energy source for consumption is not less than blessing. Keeping all the above facts in view, and realizing opportunity, we are going to introduce solar mobile charger. We do hope that government will also welcome us. Our vision is to use the natural resource of energy so that we can convert all electrical appliances into solar appliances. This the way via which Pakistan can get rid of energy crisis. B. The market and projections:Initially we are introducing solar mobile charger in twin cities. If we considered it as good sales, then we will extend our product through the whole country. Since not only twin cities are suffering from crisis but the whole country. There is no specified age for our product. Since we will be targeting every that customer who will be using mobile phone. It will seem as if we are targeting upper income level. But its not like that. Accepted that our prices will be a bit high but once you purchased our solar charger then we guarantee you that you will not need any one more. C. The competitive advantage:We are the first to introduce solar mobile charger. Thus we do not have direct competitor but we may be affected by indirect competitor. You can carry electricity charger with yourself but for charging you will need electricity and you should have enough time to sit somewhere and wait for charging. Whereas solar mobile charger has got rid of all these tensions. You can carry it easily. You do not need to search for electricity. You can work and charge as well. Above all of these we provide you a reliable solar mobile charger. And we guarantee it.

D. The management team:We will manage our business by our self. All the decisions will be taken by mutual consensus. We six group members will look after finance, marketing, manufacturing, distribution etc. we will be dividing responsibilities among all of group member. E. The offering:Currently we are offering only one product by the name of solar mobile charger. If our project came out feasible then we will also be going for other solar accessories.

Section 2= the company, Industry and product:A. The company:It is partnership business. And the name of our business is M.WHOLZ SOLAR ACCESSORIES. B. The industry:The industry in which we are serving is new industry. Solar industry is newly introduced in Pakistan. Our main focus is to convert all electrical appliances into solar appliances. C. The product/services:At first we are introducing solar mobile phone charger. But as our business will grow we will be offering solar charger for Mp3, laptop and other devices. Our vision is to convert all electrical appliances in to solar appliances that are how we can make Pakistan free of energy tensions. D. Growth plan:At the beginning, our growth rate will be very slow but as people will realize the sensitivity of energy crisis. Then they will be got drive to our products. Initially we will have to create awareness of solar energy importance. Our estimate is that for two years we will have to go gradually. But after that we will be leading the market.

Section 3= Market analysis:A. Market Size:The market which we are targeting is twin cities (Islamabad & Rawalpindi). A report by Pakistan telecommunication authority confirms that by august 18, 2010 the mobile phone user in Pakistan has increased from 99 million. And the users are more in urban areas than rural. It is a huge market and opportunity for other business as well. Currently we are focusing on two cities that have considerable number of user to serve. B. Target Customers:As mentioned earlier that every mobile user is our customer, irrespective of income, age and other demographic factor. C. Competition:The environment for our business is very suitable. Since no direct competitor exists there. But we have to be careful of indirect competitor. Our price is the one factor via which indirect competitor can give us tough time. Potential threat of new entrant is there. For that we have to make sure that our prices are reasonable and our product is reliable.

Section 4= marketing and sales plan:A. Marketing strategy:Using marketing strategy any product can beat its rival very well. We will be also using product, price, place, promotion in order to make sure that our product quality, price are reasonable. B. Pricing;The important factor of marketing strategy. Can be used as competitive advantage. We will follow SKIMMING PRICE STRATEGY. Keeping our product price higher and when we get considerable market share then we will lower our prices to capture rest of the market. We are keeping high prices because inputs used un solar mobile charger are expensive. Solar sheets that will be used in manufacturing is quite expensive. Similarly other ports used are also expensive. Thats why we have kept its price high.

C. Sales plan:We will be hiring sales force to convince shopkeepers for our products. Our expected sales are:2012 = 1000 pieces

2013 = 1500 pieces 2014 = 3000 2015 = 5000 Thats how our sales will move on.

D. Advertising and Promotion:Advertising is considered to be the key element in success of a product. So are we thinking and giving importance to this factor of marketing as well. Advertising = bill boards of the roads =awareness campaign on FM radio Promotion = incentives to mobile shopkeepers

E. Channels of distribution:Timely distribution and proper distributor play vital role in business. We will be distributing our product to local mobile accessories shops. We will be hiring vehicles to distribute our products timely. We will bind vehicles owners in a contract in order to ensure timely supply to shops and to avoid switching.

F. Operations plan :We will have proper set up of business. A factory, plant, office space, machinery and raw inputs will be arranged in order to ensure smooth manufacturing and operations.

Section 5 Operating plan: = A. Product Development:Our product is in development phase. As we are working on it. As soon as product is ready we will conduct short market survey to see whether our product is feasible or not. As we are introducing initially in only twin cities so it will play as testing. The inputs for development consist of:Solar sheets, usb ports, wires, fixing machine etc B. Manufacturing plan:Product will be manufactured in few phases:1) Solar sheets will be connected to usb. 2) Regulator will be connected to solar sheet. 3) Now wires will be twisted together. 4) In last all the devices will be fixed by fixing machine

C. Maintenance and support:Proper maintenance will be required for especially to building and machinery on periodic basis.

Section 6 management team:A. Organization chart;-

Chief Executive Officer

Finance executive

Marketing executive

HR executive

Operations executive

R & D executive

B. Key management personnel;Chief executive officer = Miss Muqadasa Bukhari Finance executive = Waqar Anwar Khattak Marketing executive = Zahir ul Islam Operations executive = Miss Hina Nasir HR executive = Obaid Ur rehman R & D executive = M. Laeeq C. Policy and strategy for employees:Corporate culture will be introduced in the organization. Guilty of violence will be terminated. Employees will be offered good salaries. They will be encouraged for new ideas. Since they will be our customers as well because they will be using cell phone. Rewards system will be introduced to encourage good performing employees.

Section 7= the financial plan:M WHOLZ solar accessories Income statement For the period December, 2012 Projected sales (2012) (1000 * 350) Projected cost of the goods sold (1000 * 250) Gross profit Other expenditures:Fixed and variable Rs 50000 Net income Section 8= funds required:A. Financial required:For product development and launching we will require:2012 = Rs 250000 Per unit cost = Rs 300 Price per unit = Rs 350 B. Time :For the 1st year we need 0.25 million of investment. C. Use of funds;Funds will be used for capital expenditures as we will be going into other appliances as well. Rs 50000 Rs 100000 Rs 350000 Rs 250000

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