ACKNOWLEDGEMENT

We are very much thankful to Matrix Business School for giving us an opportunity to do this type of live project which would help us to acquire practical knowledge and experience. We are thankful to our directors Mr. J.N Pol and and our faculty Prof. Madhuri who has given us all the support to make the project a success. Moreover we would like to thank the people of Sambalpur also for their cooperation and help. We are also very grateful to all the other staff members of the institute for making this project a success We expect to get the same help and support in our future projects.

RESEARCH METHODOLOGY
Primary Data Collection: Survey done in the markets of Sambalpur district in Orissa. Survey done with 100 residents of the place. Survey completed through one to one interaction with the people. Objective type questions asked in a questioner format.

Secondary Data Collection: Details of the industry collected from website- www.domain-b.com Details about the company downloaded from the Eureka Forbes websitewww.euekaforbes.com Product details taken from- www.compareindia.com, www.mouthshut.com Name and details of the different competitors collected fromwww.kent.co.in, www. unilever.com, www. philips.com, etc The different images are taken from the web site- www.google.com, www.sambalpur.nic.in, imafechef.com, www.dde.smuhmts.edu.

Sambalpur market

INDUSTRY OF WATER PURIFIER IN INDIAN MARKET

ONE man's meat is another's poison can well be said in the context of the bottled water controversy. Even as the ripples seem far from receding on whether the pesticide-residue in packaged drinking water is a reason for concern the water-purifier industry has lost no time in sniffing out an opportunity. "Water from Waterguard is completely safe from harmful pesticides, bacteria, viruses and is economical too!", says an advertisement from Usha Shriram, advertising for its Usha Brita Water Purification Systems. And in case you miss the point, the advertisement has in its background copies of media reports on `Pesticides in bottled water.' Meanwhile, Eureka Forbes, touted to be the leader in the water purification segment, reacted more swiftly to the pesticide-issue and came out with "reassuring" advertisements, within a couple of days after the Centre for Science and Environment (CSE) came out with its controversial report. The Ministry of Food Processing Industries held an inter-ministerial meeting on the issue, to "take stock and decide on the future course of action." The Union Health Ministry too had met discuss the subject and according to sources; the inclination was towards aligning with the European Union (EU) norms. However, the Bureau of Indian Standards reiterated its stand on the issue and said: "That it took into consideration the limits set by the USFDA, the EU, the World Health Organization (WHO), Codex etc. and decided that since bottled water was a value-added product and in keeping the public/consumer interest, the (BIS) committee unanimously decided to quantify the maximum limits for pesticide residue and made the necessary amendments to the two Indian standards".

The different companies which manufacture water purifier are: Aqua Guard Kent grand, Hindustan unilever pureit, Philips intellegent, Whirlpool Pure Fresh, Jaipan, Alpha Dewdrop, Eurotek System, GenPure R.O System, Bionics Aqua Tech Kenstar water purifier, Krona, Astro-boy-water purifier, Euro Fabs, Euro riva water purifier, Aqua fresh water purifier.


COMPANY

Rs. 10 billion multi-product, multi-channel corporation - part of the Shapoorji Pallonji Group Over 7,000 employees Leaders in domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Pioneers in Direct selling - Asia's Largest Direct Sales Organisation A strong service network that backs up sales efforts, Supported by Call Centre, Customer Care Representatives & Mobile Service Vans and 24 hour helpline for customers - Eurohelpline Eureka Forbes - A Business Superbrand o Aquaguard & Euroclean - Chosen Superbrands o Ranked among India's Most Admired Consumer Durable Companies o Best Employers (3 times in a row) o Winner of 'Most Admired Knowledge Enterprise' MAKE- Asia Awards o A case study at the prestigious Harvard Business School o Winner of awards on Customer Responsiveness o Winner of Water Digest awards Customer has always been the centre of their business They are in close and constant touch with their customers, listening to them and understanding their needs They have created exciting new products and services to satisfy customers needs A sale is only the beginning of a relationship - they make a special effort to let the bonds of friendship endure through service, post purchase training and a host of other customer care incentives

Everyone in the company strives to make their customers 'Friends For Life' A significant part of companys revenue comes from relationship marketing including service contracts, spares & accessories sales, product up gradations and references of new customers Eureka Forbes offer different types of products and services to the consumers according to their requirements. It works on a fair ground and it is for this reason that the company has reached to extreme heights. Some articles captured from different journals are given below to judge the superiority of Eureka Forbes than any other competitor. MUMBAI, 12 March: Successful acceptance of a product by the masses results in brand names becoming synonymous with the product category. For example, say 'Cadbury' and one recognizes 'milk chocolate', say 'Xerox' and one understands photocopiers. Say Aquaguard? Water purifier, of course! We've been saying this all the time, based on market feedback, but now its official," says S K Palekar, senior Vice President (Marketing) Eureka Forbes Ltd. Mr Palekar was reacting to news that Aquaguard, the flagship brand of EFL, has been nominated in the 'Special Category for The Best Water Purifier of the Year 2007'. Organized by 360 Degrees, a progressive media and experiential marketing company, 'Smart Living Awards 2007' recognize and felicitate India's most preferred brands in residential real estate and other house related product/services, adds Mr Palekar. Its' official: Aquaguard has wide acceptance as a generic name for water purifiers," smiles S K Palekar, even as he awaits official confirmation on whether the nomination will have a positive result: winning the award. "I am sure the market leader will always retain its position," says Palekar, "but the real story here is not whether we win or not. The real story is that we have been conformed as being synonymous with the generic product i.e. water purifiers once again." It is a wait that has all at EFL keeping fingers crossed and hoping for the best, for S K Palekar the nomination is by itself, yet another recognition of the brand name being a success. "I too am waiting with bated breath, the heart says we will definitely win, but the mind says one should always wait for the formal announcement," he adds. Will Aquaguard get the award this time too? We will keep you informed! Aquaguard most trusted brand : Readers Digest

Water that looks clear is safe to drink. This is a myth Aquaguard has sought to dispel since its launch in 1984. Waterborne diseases are largely caused by invisible bacteria and virus. They are eliminated by Aqua guards 3-stage purification process, thus ensuring the health of children across 35 countries. Aquaguard has a range of products that specially cater to diverse water conditions (hard or soft), and that is why it is trusted by mothers across the world. The Aquaguard brand owes its success to Eurochamps (Direct Selling representatives of Eureka Forbes), who pioneered the Direct Selling concept in India. Today, over 105 laboratories across the world certify Aquaguard. Aquaguard enjoys the faith of 20 million people and has been given Super brand status. It is the only water purification system that is endorsed by the Indian Medical Association, a body of 1,78,000 doctors. Hence, Aquaguard is the tried, tested and trusted choice for mothers. When Nielsen Media Research surveyed India for the most trusted brand in water purification, the consumer's choice was no surprise Aquaguard. Today, Aquaguard has been honoured with the Reader's Digest Platinum Award for the most trusted consumer brand in the water purifier category. Mr. S.K. Palekar Sr. Vice President, Marketing & Knowledge Management, Eureka Forbes says "At Eureka Forbes, we believe in providing a happy, healthy, safe and pollution-free environment based on trust and lasting relationships with customers. And Aquaguard is the flagship brand of this philosophy. Aquaguard is backed by Eureka Forbes, the leaders in water purification for 22 years with the largest service network in the country. Eureka Forbes Ltd. has been ranked No. 4 in the recently conducted Hewitt Best Employer's Survey. Euroclean Vacuum Cleaners & Aquaguard Water Purifies Chosen 'Super brands'

The consumer has spoken. Identifying and paying tribute to exceptional brands, the vox populi has placed both EUROCLEAN VACUUM CLEANERS and AQUAGUARD WATER PURIFIERS in the Super brand category. AQUAGUARD was chosen for the second time running. Recognizing, rewarding and reinforcing leading brands from all over the world, consumers have clearly shown their preference for a brand that offers significant emotional and physical advantages over competitors. The second edition of Consumer Super brands 2006-2007 had it all clearly spelt out in black and white. Brand leaders in their categories and the Brands revered by consumers that are what Super brand is all about. Across 169 categories and 1,699 brands, some 13,085 respondents across the country participated in an online process of choosing and short listing their favorite brands. Both our brands came up trumps, with respondents refusing to unseat them from their quality position. The consumer validation process short listed 652 brands from the original 1,699 brands. This was further scored upon by the Super brands Council, which selected 205 brands, each scoring not less than seven marks out of ten. Of these, 91 Super brands have been inducted into the second edition of the Consumer Super brand 2006-07. ACNielsen evaluated the details. Other Indian super brands include The Times of India, Blue Dart, Bournvita, Cadbury's Dairy Milk, ColorPlus, Park Avenue, Anchor Switches, Jockey, Prestige, Real Juice, Canon, Crompton Greaves, DHL, Exide, Good Knight, Hutch, Airtel, Kerala Tourism, LIC, SBI, Raymond and Servo among others. In a glittering ceremony held at The Taj Lands End, Mumbai on the 12th April 2007, Mr.S.L.Goklaney and Ms.Vandana Chouhan received the Superbrand trophy and the certificate from the Governor of Maharashtra His Excellency Mr.S.M.Krishna. For Euroclean, the award was received by Mr.Marzin Shroff and Mr.Shashank Sinha.

For the 3rd year in a row, Consumers Choose Aquaguard & Euroclean As 'Mera Brands' - Consumer World Awards - India's Most Preferred Brands

The Consumer World Awards (CWA) established in the year 2003 to identify and to felicitate the brands that are most preferred by consumers as 'Mera Brand'. Mera Brand is a certification by consumers, proposes to be a standardization of the most preferred brands by consumers. The Mera Brand insignia that winning brands incorporate in their product packaging or in their various marketing tools to validate their leadership in the market place, eventually aid the consumer's decision to pick the right product/service. A large nationwide survey conducted across 6 Metros, 25 State Capitals and 225 sub urban areas & villages covering over 12,000 customers and results validated by noted Market Research firms TNS and Ernst & Young choose our brand EUROCLEAN VACUUM CLEANERS & AQUAGUARD WATER PURIFIERS as 'Mera Brands' - the choice of the consumer. India's most preferred brands. This year, the Brands that received this unique feat were divided into four segments - FMCG (Fast Moving Consumer Goods), Consumer Durables, Service Segment and Media. Eureka Forbes: One of India's best places to work, bags 4th place in prestigious ET - Hewitt Best Employer's Award 2007. Study conducted by Hewitt Associates, the largest HR Consulting organization in the world. Hewitt conducts the study across 5 continents and 25 countries for the last decade. The Indian study is the largest piece of employee research conducted, covering 230 companies and surveying 44,000 employees. The participating companies represented all segments of industry FMCG, Consumer Durables, Retail Banking, Hospitality, Healthcare and IT.


PRODUCT- AQUA GUARD
Eureka Forbes-Aqua Guard Aqua Guard is the most trusted brand all over India .Aqua Guard water purifier chosen as super brand. Eureka Forbes is pioneer in Home water purifiers, RO water purifiers, UV water purifiers in India. They are specialist in 5 water technologies addressing 17 diverse water conditions and are the World's largest manufacturer of Ultraviolet (UV) based water purification system. 1.

The most important appliance in your kitchen is the water purifier. Regular filters are not enough to kill the bacteria present in water supplied to most Indian homes. The finance minister has promised clean, drinking water to one and all by making water purifiers cheaper than what they used to be. With affordable water purifiers available, pure clean drinking water will no longer be a luxury. Time, we thought, you tried this test to check out how well equipped you are in your

knowledge of water purifiers.

2. There are many companies who have introduced Reverse Osmosis technology based Water Purifier's in market. Here, they have some selected models for keeping you fit and fine

Zero B Pristine 15LPH

This water purifier has 4 purification stages like- Pre-filter purification, Pre-carbon filter, Sediment filter purification and Reverse Osmosis technology. Reverse Osmosis separate remove dissolved salts, heavy metals, chemicals, microorganism and other impurities to drain. Auto Flust Timer (AFT) eliminates the need of manual cleaning of water purifier. This model is sleek and aesthetically designed. It comes with a 15 litres of storage capacity and is available in 2 different colours. Price - Rs 24,000 3.

Eureka Forbes - AQUAGUARD TOTAL SENSA This storage water purifier has 9.5 Liters water storage capacity and 4 purification stages like- Sediments purification, Ultra-Violet purification, Reverse Osmosis technology purification and and finally Argentum Nano Fresh+ which improves taste. It has Reverse Osmosis Technology; it uses semi-permeable membrane to divert dissolved salts, heavy metals, chemicals, micro-organisms and other impurities to drain. The Ultra-violet purification system has a lamp which helps in

eliminating bacteria and viruses thus providing safe drinking water. Its patented Intelligent Blu-G technology senses the quality of water. Then auto-selects the best water purification technology that should be used. 4. AQUAGUARD ULTRA

An equivalent product to Pureit exists from Eureka Forbes as well - Aquaguard Ultra. It uses an ultrafiltration membrane to purify water. The product claims to be capable of removing impurities even in the molecular range. Just like Pureit, Ultra does not require electricity to function. It has a four stage purification: 1. 2. 3. 4. Particle Filter - good for 3000 litres Sediment Filter - good for 6000 litres Activated Carbon Filter - good for 3000 litres Ultrafiltration cartridge - good for 6000 litres

The price of this product as mentioned on the website is 7350 rupees. What needs to be replaced and how much 5.

Eureka Forbes - AQUAGUARD TOTAL RO SMART This water purifier has a flow rate of 8 liters per hour. This RO purification water purifier has 5 purification stages process that removes bacteria, virus, protozoa,

and cysts and reduces all ionic particles including heavy metals, pesticides and TDS (Total Dissolved solid) from water 6.

Eureka Forbes - Aquaguard Reviva This water purifier has 5 purification stages like- Pre-filter purification, Candlefilter purification, Silver-impregnated activated carbon purification and Reverse Osmosis technology purification. It comes with 7.5 liters of storage capacity. 7.

Total Gold Nova Rs:- 9,500 This product of eureka forbes is named total gold nova it has three stages of water purification.with a solid fiber body and direct water flow system. And it also with a warranty of one year. 8.

Eureka forbes classic

Rs:- 7,190 This product of eurekaforbes named classic this is the first model of aquaguard with three stages of water purification and a metal and abs plastic body which really compatiable with water and it also have one year of warantty

Competitors of Eureka Forbes in Indian Market

At present there are lots of companies in the market of water purifier. Now people are more aware of pure water than before thats why the demand of water purifiers increasing day by day lots of companies are shows interest in making water purifier. Some of them we mentioned in below: 1. Kent grand:

Kent - Grand Product Summary: This storage water purifier has 8 Liters water storage capacity and 5 purification stages like- Sediments purification, Pre-Carbon Filter, carbon purification, UV and Reverse Osmosis technology purification. Its Reverse Osmosis Technology, it uses semi-permeable membrane to divert dissolved salts, heavy metals, chemicals, micro-organisms and other impurities to drain. In later stage it has resin carbon cartridge, which polishes water to ensure fresh

testing water. The Ultra-violet purification system has a lamp which helps in eliminating bacteria and viruses thus providing safe drinking water. 2. Hindustan unilever -pureit:

Hindustan Unilever - Pureit This water purifier has 4 purification stages like- Pre-filter purification, activated carbon purification, Germkill Processor and Unique Polisher. It has 9 liters of storage capacity. This water purifier does not require electricity. This maintenance free water purifier Germkill Battery Kit' which is heart of purification system needs to be replaced after drawing 1500 liters of purified water. This Germkill Battery Kit' costs Rs 300 plus additional Rs 15 as delivery charges.

Pureit
HUL claim that Pureit in-home purifier provides water that is 'as safe as boiled', without needing electricity or pressurised tap water, for low and middle-income families in India. One rupee buys 3.5 litres of Pureit safe drinking water (including the initial one-off costs of the purifier unit). This makes it a more affordable alternative to boiling water or bottled water, where one rupee buys 2.5 litres or just 0.3 litres respectively. The chart below compares the cost of Pureit to other

alternatives.

3. Philips intellegent: Water purification

Philips established its new water purifier business, having achieved a 30% retail market share in India with its UV water purifier and becoming the Brazilian market leader in the on-tap water purifier category.

4. Whirlpool Pure Fresh:

Whirlpool launches Purafresh water purifiers : The Purafresh series is available in three models - Platinum, Elite and Deluxe Aiming to provide the best in class products to its consumers, Whirlpool India, subsidiary of Whirlpool Corporation, unveiled its new range of Purafresh Reverse Osmosis Water Purifiers. Equipped with Whirlpools patented '6th Sense' technology, the new Purafresh water purifier claims to be the only Reverse Osmosis system on the market that not only purifies but also protects the purity and freshness of the water with its prestigious gold seal certification (from GOLD Seal of Water Quality Association,

USA WQA). Purafresh RO range is the only RO water purifier range in India to get this gold seal. Priced between Rs 14, 450 Rs 22,950, Purafresh is available in three models Purafresh Platinum, Purafresh Elite and Purafresh Deluxe. The high end Purafresh platinum model, Whirlpool claims, is Indias first and Only Direct Flow RO with no storage tank enabling immediate consumption of freshly purified water with 72 ltrs per hour capacity (Normal RO products have 8-10 ltrs per hour capacity). It has an advanced 5-stage purification process and also boasts a firstofitskind electronic interface with a Filter change indicator, which alerts the consumer on the need to change the filter and thus ensures continual purity & protection of the water. Other diagnostics functions like no water on tap indication, self cleaning mode indication, and water extraction indication makes it the most advanced and best in class product. Purafresh Deluxe and Elite models deliver the promise of pure and fresh water through its 6-stage purification process and unique silver ceramic cartridge in the tank which prevents growth of any microbes in post-purified water. The airtight storage tank further prevents entry of any contaminants post purification.

5. Jaipan:

jaipan Description:

Jaipan water purifier.

Technical specification: o Voltage : With SMPS: 100 to 270v 50hz.

With STD: 180v to 230v 50hz

Features:
o o o o o o o o o

Stainless steel u v chamber. Futuristic surface mount technology. State of the art switches mode power supply. I.C. controlled electronic monitoring systems. Eco-friendly power saver "sleep" mode. Silver impregnated activated carbon handle. Solid state electronic ballast. Musical water indication with dual l.e.d.

Warranty: 2years.

6. Alpha Dewdrop:

Alfa Dewdrop This storage type water purifier has 4.5 litres water storage capacity and 4 purification stages like- Pre-filter Sediments purification, Carbon filter, Reverse Osmosis technology and Post Reverse Osmosis purification. Reverse Osmosis uses semi-permeable membrane to separate dissolved salts, heavy metals, chemicals, microorganism and other impurities to drain. In later stage it has resin carbon cartridge, which polishes water to ensure fresh testing water. It is a tabletop design and can be placed over the counter. Price - Rs 14,990

7. Eurotek System:

Product We incorporate explicit qualities in our products. We procure rust free raw materials & use sophisticated and latest machinery. We assemble water purifier & RO system and then sells them. The filtered water obtained from this purifier is highly hygienic & safe to drink. Rigorous process is followed to constantly enhance the design & efficiency of our products. Our appliances are available in most competitive industry prices. We also customize our products as per the clients demand. Some important features of our products are as following: * Easy maintenance * Less electricity consumption * Low noise * High operatinspeed * Maximum output

8. GenPure R.O System :

GenPure Reverse Osmosis (R.O.) system - is a Home RO Drinking Water System for ultimate purity and good taste. It provides you the quality of bottled mineral water and the convenience of producing it at home. Its multi-stage purification process and RO technology, not only physically removes unwanted and life threatening micro-organisms, but also removes harmful chemical pollutants and heavy salts present in the water, to ensure clean and healthy drinking water. Unique Features:

Six Stage Water Purification System Smart LEDs for Power On, Purification On, Low Pressure Cut-Off & Auto Flush On Automatic RO Membrane Flushing System to flush out impurities External pre-filter and anti-scalent to enhance the life of RO Membrane In-built SMPs for voltage protection Auto Low pressure cut-off. Automatic On/Off water level micro-switch Purification Capacity: up to 12 LPH Tank Capacity: 8 Ltrs Dimension: L: 10" x B: 5" x H: 13.5" Weight: 10.5 Kg

Purification Stages:

1st Stage: External Dust Filter 2nd Stage: Anti-scalent Cartridge 3rd Stage: Pre Carbon Cartridge 4th Stage: Sediment Spun PP Filter Cartridge 5th Stage: RO Membrane 6th Stage: Post Activated Carbon Cartridge

9. BIONICS:

BIONICS ALTIUS UV-400 SERIES

Bionics are UV water purification system manufacturers since more than a decade now. This is our most running and old domestic UV water filter having both quality and economical aspect. Introduction UV Disinfection In Domestic UV Water Filters Water is our most important natural resource and a very basic requirement for living, but due to rapid industrial growth and population explosion, our most valuable resource is getting polluted day by day and the most important problem is to know the contamination level of our water supply, since micro organisms and pathogens are naturally present in our natural water sources. Most of these micro organisms lead to various infections and diseases. In order to get rid of the problem, we employ very safe and economical method of water purification, called ultra violet (UV) disinfection, which is performed in our UV Water purification system conforming to all existing drinking water standards of various municipal bodies across the world.

Process Explanation Of Domestic UV Water Filters The feed water after some pre treatment is made to enter a specially designed UV chamber of our domestic ultra violet water purifier. Once water goes inside the uv chamber, it is exposed to ultra violet germicidal light of wave length 253 nano meters. This wave length of UV light proves fatal to bacteria, viruses algae and other microorganisms and effectively destroys 99.99% of them. Our domestic UV water filters are most effective tool in warding off most of the water borne diseases, such as cholera, typhoid, diarrhea, hepatitis, jaundice etc. The housing of our UV germicidal lamp is made of quartz, which has a unique property of 100% penetration of UV light . This helps to maintain the maximum operating temperature of UV water filter. Our domestic UV water filter does not change either physical or chemical property of the feed water . Hence the output water is 100% ready to use the moment it comes out of the system.

Advantages of Our Domestic UV Water Filter

Proven and time tested technology Extremely safe for Humans And Pets Economical Energy Efficient Toxic Chemical treatment not required

Simple housing Low Maintenance

Fast Treatment of Feed Water. Applications of Our Domestic UV Water Filters.

Potable Water Fisheries Live Stock Management Testing And Research Laboratories Manufacturing Of electronic Components. Food Processing Swimming Pools Health Clubs

10. AQUA TECH:

Unique Three Stage Purification Process

Stage 1: Removes all physical impurities through its unique sediment Filter for Better Purification Stage 2: A silver impregnated activated carbon cartridge gets rid of any odours or colouration

Stage 3: An Ultra Violet Lamp destroys all bacteria and viruses present in the water.

Thus preventing the flow of unsafe water. We AQUA TECH SERVICE offer you quality service at your doorstep, in your area, through your water purifier unit is working just fine and you will get really purifier water call us, we shall come to your place and service your water purifier.

11. KENSTAR-WATER-PURIFIER:

Kenstar a recognize company launchesa new brand of water purifier. They claim that the customer will be satisfied after using this product. 12. Krona

Features:

Krona creates way to a safer & healthier Lifestyle through its RO Water Purifiers Industrial activities & urban growth have increased the strain on Natural & Ecological resources Krona, a time tested and a reliable name on which people can rely & place their full confidence upon for - Pure Drinking Water With several years of experience in the Water Treatment Industry, they offer a variety of Services & Solutions to combat the ever-increasing demand for clean, safe drinking water

Krona comprises of a dedicated team of Engineers, Technicians & Administrators who are trained in their respective fields to provide Superior Quality Products & Unmatched Customer Service Krona offers a wide range of RO Water Purifiers, Dispensers & Parts that speak of Quality, which is strongly supported by NSF, Certification, which is recognized Worldwide The company is committed to using its collective Knowledge, Experience & Expertise to Develop Products, Systems & Services, which are incorporated into the Widest Range of Water Treatment Equipments The expertise required to maintain such high Standard of Systems & Services comes from ongoing R&D of Process & Control, Manufacturing Technology & Colloidal Chemistry Flow Rate: 12-15 LPH Tank Capacity: 10 Lt Installation: Counter Top Dimensions: 41(L) x 30(W) x 24(D) Power Consumption: 30W(In Use) Weight: 12.5 Kg (With Full Tank)

Warranty: 1 Year Manufacturers Warranty

13. Astro-boy-water purifier:

Astro boy a recognize company launchesa new brand of water purifier. They claim that the customer will be satisfied after using this product. 14. EuroFabs

Its newly introducing a unique Water Purifier with the proud name of Eurofab. The necessity of which has been felt for a long time. Our equipment will completely purify the water with easiness to install, convenient and comfortable to operate by any person. The internal mechanism of water purification provides you with absolutely purified high quality of water which is capable and comparable with the machine of international standards. it heartily invite customers and welcome to this new venture, thus insuring you of providing with purified, quality water for a better long healthy life of you and your family members.

15. Euro riva water purifier

This is an high output water purification system recomended both for homes and offices where large quantity of water is required. /its unique multi-stage filteration gives you germfree drinking water Ideal for installation on kitchen wall. For Family Size of 1 to 15 members Capacity - 10 to 12 Ltr / hr. (250 Lter per Day). Water Quality - 2000 ppm (TDS Max.)

Filtration Process Sate 1: Sediments Pre-filter 5 Microns that removes suspended impurities from inlet water. Stage 2: Active Carbon Pre-filter which removes chemical impurities like chlorine. Stage 3: Extrudes carbon pre-filter which removes bad taste, colour and odour. Stage 4: RO membrane that removes bactria, virus, hardness etc. and makes water safe for drinking. Stage 5: Post carbon filter and polisher that improves the taste of the water.

The RO Advantage

Separates all toxins, bacteria, virus, soluble as well as insoluble impurities and chemicals making water 100% safe for drinking. Separation of contaminants from water that may bring illness like blood pressure, kidney stones, indigestion, gastric, bacterial diseases etc. Also works in areas with hard and salty water. Enhances the taste of water by separating undesirable salts and minerals. Does not use chemicals to purify your water. Gives you absolutely safe and bottled water quality.

16. Aquafresh Water Purifier P7

Brand Name:Aquafresh Waterpurifier P7 Place of Origin:India Delhi Detailed Product Description In this model, complete product is made of high grade stainless steel. Retains natural quality of water

A unique EMS to monitor the purification process Solenoid Valve for regulation of water flow Feather Touch Switch to ensure smooth & shock proof operation Wide working voltage range for protection against fluctuations

MEASURING ATTITUDE
This is a learned pre disposition to behave in a consistently favorable occur, in favorable way with respect to a given object (product, brand, retail stores etc). Attitude is learned and consistent. While doing the market survey on Eureka Forbes we have come across the different attitudes of people of Sambalpur town in Orissa. But at the same time they were very approachable and co operative. They responded well to our questions which helped us to know their views towards our product. Aqua Guard has earned a generic name as maximum percentage of residents prefer using

eureka forbes aqua guard as their water purifier, and in most of the cases they are not even aware of any other brand. - Sudarshan Maloo

MEASURING ATTITUDE
This is a learned pre disposition to behave in a consistently favorable occur, in favorable way with respect to a given object (product, brand, retail stores etc). Attitude is learned and consistent. While doing the market survey on Eureka Forbes we have come across the different attitudes of people of Sambalpur town in Orissa. But at the same time they were very approachable and co operative. They responded well to our questions which helped us to know their views towards our product. Aqua Guard has earned a generic name as maximum percentage of residents prefer using eureka forbes aqua guard as their water purifier, and in most of the cases they are not even aware of any other brand.
- Suparna Roy

DIFFERENT ATTITUDE SCALES

There are four different kinds of scales in which attitudes can be measured. They are as follows:o Thurstone Scale o Likert Scale o Sematic Differential Scale

o Paired Comparison Scale o Thurstone Scale Equal appearing interval based scale developed by Thurstone and Chave. For example: the hotdog food provides adequate amount of nutrition to your pet dog: A B C D E _______________________________________________ strongly disagree neutral strongly agree o Likert Scale The likert scale requires the respondents to indicate a degree of agreement or disagreement with each of the series of statements about the stimulus objects The steps in creating this scale are: A large number of statements are collected The researcher selects a few statements that are not ambiguous, irrelevant or otherwise deficient These statements are given to a group of respondents who are asked to indicate their reaction to using a five undecided disapprove and strongly approve, undecided disapproves and strongly disapprove. These categories are assigned value 5,4,3,2,1 These correlation between the statements score and the total score as then ascertained. Those statements that have a high correlation with the total score are then selected for the final scale. The analysis can be conducted on an item-by-item basis (profit analysis), or a total (summated) score can be calculated. When arriving at a total score the categories assigned to the negative statements by the respondents should be scored by reversing the scale. For example: Strongly disagree Eureka forbes Aqua guard is cheaper than others Disagree Neither agree nor disagree 3 Agree Strongly agree

Eureka Forbes after sales service is good Eureka forbes is reliable.

o Sematic Differential Scale The sematic differential in a seven point rating scale with end points associated with bipolar labels that have sematic meaning For example: Powerful Unreliable Modern ___________________ ___________________ ___________________

o Paired Comparison Scale Here, respondent is required to pick two objects of a set with regard to an attribute of interest.

- Sudarshan Maloo

DIFFERENT ATTITUDE SCALES

There are four different kinds of scales in which attitudes can be measured. They are as follows:o Thurstone Scale o Likert Scale

o Sematic Differential Scale o Paired Comparison Scale o Thurstone Scale Equal appearing interval based scale developed by Thurstone and Chave. For example: the hotdog food provides adequate amount of nutrition to your pet dog: A B C D E _______________________________________________ strongly disagree neutral strongly agree o Likert Scale The likert scale requires the respondents to indicate a degree of agreement or disagreement with each of the series of statements about the stimulus objects The steps in creating this scale are: A large number of statements are collected The researcher selects a few statements that are not ambiguous, irrelevant or otherwise deficient These statements are given to a group of respondents who are asked to indicate their reaction to using a five undecided disapprove and strongly approve, undecided disapproves and strongly disapprove. These categories are assigned value 5,4,3,2,1 These correlation between the statements score and the total score as then ascertained. Those statements that have a high correlation with the total score are then selected for the final scale. The analysis can be conducted on an item-by-item basis (profit analysis), or a total (summated) score can be calculated. When arriving at a total score the categories assigned to the negative statements by the respondents should be scored by reversing the scale. For example: Strongly disagree Eureka forbes Aqua guard is cheaper Disagree Neither agree nor disagree 3 Agree Strongly agree

than others Eureka Forbes after sales service is good Eureka forbes is reliable.

o Sematic Differential Scale The sematic differential in a seven point rating scale with end points associated with bipolar labels that have sematic meaning For example: Powerful Unreliable Modern ___________________ ___________________ ___________________

o Paired Comparison Scale Here, respondent is required to pick two objects of a set with regard to an attribute of interest.
- Suparna Roy

DIFFERENT SCALES USED FOR SURVEY

We have used two types of scales for doing the survey on Eureka Forbes Aqua Guard. They are :o Thurstone Scale

o Likert Scale Thurstone Scale was introduced by Sir Louis Leon Thurston. Under this scale we had taken certain parameters such as product features, market share of the product, product durability, product reliability and after sales service. Likert Scale was introduced by Sir Renis Likert. Under this scale the parameters used are product is cheaper than others, after sales service is good, product is reliable, durable, product market share, product has attractive features and the level of satisfaction.
Sudarshan Maloo -

DIFFERENT SCALES USED FOR SURVEY

We have used two types of scales for doing the survey on Eureka Forbes Aqua Guard. They are :o Thurstone Scale o Likert Scale Thurstone Scale was introduced by Sir Louis Leon Thurston. Under this scale we had taken certain parameters such as product features, market share of the product, product durability, product reliability and after sales service. Likert Scale was introduced by Sir Renis Likert. Under this scale the parameters used are product is cheaper than others, after sales service is good, product is reliable, durable, product market share, product has attractive features and the level of satisfaction.
- Suparna Roy

DATA INTERPRETATION
Data interpretation is segregated into 3 main parts:o Competitors Analysis o (a) Product Satisfaction (b) Product Improvements

o Company Analysis These are explained below with proper and authentic data (percentages), acquired from the market survey. Competitors Analysis: Initially Eureka Forbes was the only company manufacturing water purifier, in Sambalpur. It used to enjoy a monopoly market. People there were not aware of any other brand. But with changing times, other companies had emerged with their technologies and products. With the help of branding and media these company has gained a little importance in the town of Sambalpur. Though the mass of the population is still using Eureka Forbes- Aqua guard, but still people are aware of some of the brands which have emerged. They are as follows: Philips- Intelligent Out of 50 respondants 4% are aware of this product Kent Guard Again only 4% are aware of this brand Hindustan Unilever 8% of the people are aware of this brand Blue Star Only 2% know about this product Kenstar Around 6% of the respondants know about Kenstar water purifier Aqua fresh water purifier P7 Only 1% of the total respondants were aware of this brand.

philips-intelligent kent grand hindustan unilever blue star kenstar aqua fresh P7 eureka forbes

Product Satisfaction: During the market survey we have found that maximum people of Sambalpur are more or less satisfied with the Eureka Forbes aqua guard. Around 75% of the people are using the product out of which only 10% are not satisfied due to some reasons, they are: Poor after sales service

Lack of transparency in promotional events conducted Only high end products having unique features.

Product Improvement; Although most of the people of Sambalpur are using Aqua guard, still the product is in a requirement of improvement in certain things. They are E boiling technology should be more user friendly so that it can be easily handled by less educated people. Service should be improved in order to maintain long term relationship with the clients. Company Analysis: Few years back a poisonous chemical, Arsenic, was found in the drinking water of Sambalpur, which had harmed many residents. From that time people became very cautious about pure drinking water and decided to use water purifier in their regular life. That was the time when Eureka Forbes Aqua guard came into existence. It was the only product which was there in the markets of Sambalpur. The people started using it and Eureka Forbes started enjoying a monopoly in the market. Although other new companies have come up with their products, still most of the people do not want to shift to any other brand. Aqua guard has earned the faith of the people of Sambalpur. Aqua guard has become a generic name for all water purifiers. Thus we can say that Eureka Forbes Aqua guard is capturing fairly a large portion and is holding a sound position in the town of Sambalpur in Orissa.

On a grade scale of 7, we have rated the company Eureka Forbes under the following parameters:Quality 1 2 3 4

After sales service Price Design Technology

1 1 1 1

2 2 2 2

3
3

4 4 4 4

6 6 6

7 7 7 7

5
5 5
-

3
3

Sudarshan Maloo -

DATA INTERPRETATION
Data interpretation is segregated into 3 main parts:o Competitors Analysis o (a) Product Satisfaction (b) Product Improvements o Company Analysis These are explained below with proper and authentic data (percentages), acquired from the market survey. Competitors Analysis: Initially Eureka Forbes was the only company manufacturing water purifier, in Sambalpur. It used to enjoy a monopoly market. People there were not aware of any other brand. But with changing times, other companies had emerged with their technologies and products. With the help of branding and media these company has gained a little importance in the town of Sambalpur. Though the mass of the population is still using Eureka Forbes- Aqua guard, but still people are aware of some of the brands which have emerged. They are as follows:

Kent Respondents know about this brand as it has launched with a new technology, R.O system (River Osmosis System) Pure it People know about this brand as it is available at very cheap rate in the market Philips People are aware of this company because of its features like timer and boiling

Product Satisfaction: Eureka Forbes has a very huge popularity in Sambalpur market. It has gained a generic name and has goodwill. People there are very satisfied with Aqua Guard. Company Equity: Out of 50 respondents users want some improvement in the project. They are as follows: Quality People are looking for some extra quality like e-boiling technology. Technology Two people wanted more additional technologies in the product After sales service There were two respondents who were not satisfied with after sales service. On a grade scale of 7, we have rated the company Eureka Forbes under the following parameters:Quality After sales service Price Design Technology 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4

5
5 5

6 6

7 7 7 7 7

4
4 4 4

6
6

5
5

- Suparna Roy

DATA PUT TO SCALE
The data which we have got during our market survey has been presented in two types of scales: Thustone Scale

 LIkert Scale Thurstone Scale Product Features A B C D E _________________________________________|______ strongly disagree neutral strongly agree Product Market Share A B C D E ____________________________________________|___ strongly disagree neutral strongly agree Product Durability A B C D E _______________________________|________________ strongly disagree neutral strongly agree Product Reliability A B C D E _____________________________________|__________ strongly disagree neutral strongly agree After Sales Service A B C D E ________________________|_______________________ strongly disagree neutral strongly agree

Likert Scale

PARAMETERS

STRONGLY DISAGREE

DISAGREE

NEITHER AGREE NOR DISAGREE

AGREE

STRONGLY AGREE

Product is cheaper

Good after sales service

Satisfied with the product

Product Durability

Product has attractive features

Sudarshan Maloo

DATA PUT TO SCALE

The data which we have got during our market survey has been presented in two types of scales:

 Thustone Scale LIkert Scale Thurstone Scale Product Goodwill A B C D E _________________________________________|______ strongly disagree neutral strongly agree Customer Service A B C D E ____________________________________________|___ strongly disagree neutral strongly agree

Technology A B C D E ____________________________________________|___ strongly disagree neutral strongly agree

Satisfaction Level A B C D E ____________________________________________|___ strongly disagree neutral strongly agree

Likert Scale

PARAMETERS

STRONGLY DISAGREE

DISAGREE

NEITHER AGREE NOR DISAGREE

AGREE

STRONGLY AGREE

Aqua Guard Goodwill

Customer service

Technology

Satisfaction Level

Price

Suparna Roy

GRAPHICAL PRESENTATION

20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% BRAND NAME AFTER SALES SERVICE PREVIOUS EXPERIENCE CHEAPER THAN OTHERS

REASONS FOR CHOOSING EUREKA FORBES AQUA GAURD

70% 60% 50% 40% 30% 20% 10% 0% satisfaction dissatisfaction

LEVEL OF SATISFACTION

PIE CHART PRESENTATION

NO WATER IN ABSENCE OF POWER, 28.00%

MAINTAINENCE COST IS HIGH, 32%

ABSOLUTELY SATISFIED, 40%

REQUIRED IMPROVEMENT PARAMETERS

- Sudarshan Maloo

GRAPHICAL PRESENTATION
20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% BRAND NAME AFTER SALES SERVICE PREVIOUS EXPERIENCE CHEAPER THAN OTHERS

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
VI CE O LO LE VE W IL L G Y L

EUREKA FORBES OTHER COMPETITORS

CH N

TI O

M ER

ST O

FA C

COMPARISON BETWEEN EUREKA FORBES AND OTHER COMPARISON AT DIFFERENT LEVELS

PIE CHART PRESENTATION

44%

SA TI S

PR O D
56% CONSUMERS WHO BUY FOR BRAND CONSUMERS WHO BUY FOR OTHER RESONS

CU

COMPANY GOODWILL BRAND SELECTION

-Suparna Roy

UC T

TE

O O D

SE R

PRE-CONCLUSION
We had conducted the market survey in the town of Sambalpur in Orissa. We had chosen our product as Aqua guard because people are very cautious about their health these days, and are very particular about their drinking water. In such a scenario most of the people are using water purifier; the company which leads the market is Eureka Forbes. We had used the chunk sampling method to do the project survey. Under this method we had chosen a sample of 100 people from various areas of the town. The sample includes both higher and lower potential people. We had done the survey in an organized way. We had divided the town into six different areas, they areo Sambalpur Road Station & Sambalpur Station o Jhasugda Road and Raorkella Road o Khetraj Road o VSS Marg o Gol Bazar o Modi Para Chalk We had met different kinds of people, coming from different religion and stratas of the society, in these areas. Thus we came to know about the different views of these people. After the survey we came to a solution that the people of Sambalpur are very much aware of Aqua guard and maximum of them are satisfied with the product. We came across some people who are using aqua guard for more than 5 years. Although maximum people are satisfied with the product but still there a pinch of dissatisfaction among some of the consumers. But the ratio of these people are negligible. The chunk sampling method has helped us a lot in doing the market survey. This is because this type of sampling attempts to obtain a sample convenient elements and often respondents are selected because they happen them to be at right place at the right time.
- Sudarshan Maloo

NO SAMPLING ERRORS
The different types of sampling errors are as follows: o Differences between the true value and the observed value of a variable o Using incorrect sample design or size o Using incorrect measurement technique o Non-response error We have successfully avoided the above mentioned sampling errors in our project.

NO NON-SAMPLING ERRORS
The different errors under this category are: o Defective definition of problem o Defective problem definition o Frame error o Surrogate information error o Non- response error o Measurement error o Experimental error o Poor questionnaire design o Interviewer bias o Data processing error o Data analysis error o Interpretation error We have tried and succeeded in avoiding these types of errors during our maket survey.

SAMPLE SIZE DETERMINATION

The desired level of confidence reflects the allowable limits within which the sampling error lies 95% confidence level is generally considered sufficient

- Sudarshan Maloo

NO SAMPLING ERRORS
The different types of sampling errors are as follows: o Differences between the true value and the observed value of a variable o Using incorrect sample design or size o Using incorrect measurement technique o Non-response error We have successfully avoided the above mentioned sampling errors in our project.

NO NON-SAMPLING ERRORS
The different errors under this category are: o Defective definition of problem o Defective problem definition o Frame error o Surrogate information error o Non- response error o Measurement error o Experimental error o Poor questionnaire design o Interviewer bias o Data processing error o Data analysis error o Interpretation error We have tried and succeeded in avoiding these types of errors during our maket survey.
-Suparna Roy

CONCLUSION
There are certain terms of sampling which helped us to reach to this conclusion of the project. They are: Population is any finite or infinite collection of individuals. Census is the complete listing of a population or group at a point in time with respect to well defined characteristics. Sample is a part of the population which is provided by some process or other usually by deliberate selection with the objective of investigation the properties of the parent population. The survey has showed and proved that Eureka Forbes is enjoying a monopoly in the markets of Sambalpur. We have found out from the survey that people use the word Aqua guard as a generic name for all water purifiers no matter to which company and brand it belongs to. Moreover our survey has showed that most of the people are using aqua guard in their work place as well as in their homes.
- Sudarshan Maloo

RECOMMENDATION & SUGESSTION

Although Eureka Forbes- Aqua guard is capturing a large market share, still there are certain things which the company should take care of. They are: Maintain long term customer relationships by providing valuable after sales service, Promotional events should be done in a regular basis to keep the people aware about the new technologies and products and also to prevent new companies from capturing the market,

 The company should take initiative to give maximum features and design in minimum price range.

- Sudarshan Maloo