MICHELLE Z.

STARR

(M) 917.612.2052 | michellezstarr@gmail.com New York, NY 10017

SENIOR EXECUTIVE
Medical Education Healthcare Marketing & Communications
Strategist and driving force behind successful medical education programs and communications / marketing efforts for pharmaceutical and biotechnology products. Business leader with a passion for building and leading new ventures and creating a culture of teamwork, common mission, and consistent top performance. Key strength is the ability to understand the science of medical and pharmaceutical advances and communicate their value to physicians and other medical professionals. Repeated success in cultivating strong relationships within medical and scientific research communities and among key opinion leaders. Core Competencies: Strategic Planning KOL Relations Business Management Event Planning Team Leadership Marketing Strategies & Execution Brand Management Strategic Partnerships Vendor Management

PROFESSIONAL EXPERIENCE
MEDICAL SCIENCE ASSOCIATES, LLC New York, NY 2007Present Consultancy providing medical education and marketing strategies for healthcare-related clients. Managing Director Launched and led new venture, capturing new business from a variety of clients in multiple medical areas. Craft strategies to strengthen KOL awareness of client products and developed relationships with KOLs as a credible knowledge source. Marketing Strategy. Brought a new nutriceutical to market by defining its marketing plan and brand strategy targeting nutritionists and dietitians. Brand Building. Defined vision and mission for American Womens Health Association to drive internal and external understanding of organizations values and offerings for advancing womens medical careers and improving womens health. Medical Education Programming. Contracted by Medcon to research and plan a CME program for Neuroscience through a strategic partnership with the Albert Einstein School of Medicine.

GLOBAL EDGE, INC. New York, NY 20052007 Provider of printing and publishing services and products. Senior Vice President, Strategic Development Advanced companys growth goals by identifying new high-potential prospects and retaining accounts through enhanced client services. Served on Management Committee charged with improving internal operations with new policies, procedures, job descriptions and accountability requirements. Managed 4 direct reports. Business Development. Delivered 20% revenue increase by acquiring new clients. P&L Performance. Achieved 25% profit margins through new business plus reduction of staffing and operational costs without sacrificing service quality.

METIS BIOCOMM White Plains, NY 20022005 Medical Communications Company. Managing Director Co-launched company providing pharmaceutical and biotechnology company clients with medical educational and communications materials and symposia about their products. Educated KOLs and other medical personnel about client product benefits and features. Revenue Growth. Earned $3M in first year and $4M in second year by successfully differentiating company from its competitors with a strong brand and effective marketing efforts. Client Acquisition. Secured clients including Pfizer, Allergan, Novartis, NPS, Pfizer Ophthalmology and Chiron, acquiring a broad network of contacts with their Marketing Medical Affairs, Clinical Development and R&D departments.

MICHELLE Z. STARR

Page 2 of 2

Strategic Alliance. Orchestrated a strategic alliance between Pfizer Ophthalmology and a low-vision nonprofit Lighthouse to support the introduction of Macugen.

PROHEALTH / FCB HEALTHCARE New York, NY 19992002 Full-service healthcare advertising agency. EVP / Managing Director Recruited by the Chairman of FCB Healthcare to boost profitability and business performance. Managed 4 direct reports impacting 27 employees. Revenue Results. Delivered $10M in annual revenue. Profit Growth. Achieved 20% profit growth by leading consolidation of FCB Healthcare divisions Health Science Media and Medifacs into ProHealth. Major Competitive Win. Won business of Diovan, a third-level entry to Angiotensin II Receptor Blocker (ARB) market, and launched Diovan product into #1 market position. Pre-Launch Planning. Devised pre-launch commercialization strategy for Gllvec, the first oral oncologic compound in the US market, to ensure successful revenue results.

SCIENCE & MEDICINE (division of Medicus) New York, NY 19911999 Illustrated review journal targeting physicians and researchers. Executive Vice President Held full strategic and P&L responsibility for a business unit generating $5M in annual billings. Drove business development and program delivery. Medical Education. Produced sold-out attendance at medical society meetings and programs in the US and internationally through effective marketing efforts. Thought Leadership. Founded the first-ever group of experts in both hypertension and atherosclerosis, The Council on Hypertension and Atherosclerosis Education and Research, to introduce a multiple risk factor approach to the primary and secondary prevention of coronary heart disease.

QUALIFICATIONS
EDUCATION Queens College, City University of New York: Mass Communications & Political Science TAPROOT FOUNDATION - Pro Bono assistance to Non-Profit Organizations developing strategies and implementation to support organizations growth, awareness and/or issues campaigns. COMMUNITY LEADERSHIP Alzheimers Association White Plains, NY Advised caretakers on effectively navigating the healthcare and support systems, identify resources of various stages of Alzheimers disease from initial diagnosis to end-of-life decisions. Turtle Bay Community Activist New York Worked with local city and state legislators and mayor to prevent re-routing of buses on to residential streets. Collaborated with local city, state and community leaders to stop the establishment of a roof top bar from opening on our street to avoid disturbance to residents. President of a 350-Unit Coop Board Negotiated $30M refinancing of building to reduce shareholder maintenance. Collaborated with other board members to create annual budget and determine future capital improvements.