Presents

TRANSCENDS
2nd National Conference on Innovation Management Inclusive Growth & Sustainability: Creativity, Collaboration & Entrepreneurship 21st January 2012 (Saturday)

When patterns are broken, new worlds emerge.Tuli Kupferberg. GlobalizationBorderless trade. The World is flat. This mantra in its various forms echoes even today. Individuals and corporates do not talk of local markets but the products that will have a global market. In this, new age economy , the pace of drastic change in business world has picked up as a result of rapid technological innovation and globalization and has induced hyper competition. Globalization and trade liberalization coupled with rapid advances in information, communication, resources and technology have resulted in an unprecedented intensification of market competition worldwide. The corporate world and the business environment are in turmoil, buffeted by changes in, demographics, expectations, costs and competition. Consequently, internal stakeholders need to be prepared to successfully lead the organizations through the changing phases, turbulent times and an uncertain environment. However, talented organizations know that this is the time for innovation, fresh thinking, and organizational growth to scale to newer heights and shift their orbits and reach newer horizons. Business Week believes that Whats likely to kill you in the new economy is not somebody doing something better; its somebody doing something different.

So what is the new imperative? The Society of Management Accountants calls .innovationfundamental to the quest for profitable, sustainable growth. The commonly held view is that innovation is creativitynew ideas & knowledge creation. With this backdrop, this conference intends to cover the innovation and also considers a gamut of innovation in the field of finance, marketing, human resources and entrepreneurship. We would like to see concepts, processes that emerge and help the organizations transform and sustain and in return create value for their internal and external stakeholders.

SUB THEMES

INNOVATION IN FINANCE AND ECONOMICS FOR SUSTAINABILITY Public Private Partnerships in Infrastructure finance Valuation Techniques for M & A/ cross border deals in M&A Managerial finance responses to the tightening of regulation in the wake of recent financial scandals The role of rating agencies in managerial decisions Defining, measuring and identifying new methods to manage risk for financing decisions innovations in public finance fiscal consolidation inflation targeting foreign exchange management innovation in agriculture for food self sufficiency innovation in banking/ lending methods New banking license policy - opportunity for innovation

HR SUSTENANCE AND INNOVATION Expanding HRs image and reach HR Branding Employer Branding ROI on HR activities Organizational communication for organizational effectiveness Talent Assessment: The Linchpin of a Competitive Leadership Development Strategy Attracting and Leveraging a Diverse Workforce Managing Growth and Mitigating Talent Risks in Global Markets Proactively Managing the Changing Structure of the workforce for organizational sustainability Changing forms of Quality of work life Instilling Unique and Creative Approaches for people management Balancing work life ratio Developing Leadership Pipeline in a Global Environment

INCLUSIVE MARKETING FOR SUSTAINABILITY Developing inclusive customer relationships 21st century sales force management Innovative marketing communications Alternate channels of distribution Third wave marketing Competitive services marketing Sustainable development for rural sector Sustainability in marketing Ethics in marketing Managing value based marketing Managing cultural and sub cultural diversity in markets Intellectual property rights Strengthening Innovation DNA of the Organization Collaboration for Innovation International Entrepreneurship Intrapreneurship Problems and prospects of managing innovations in emerging markets Cross-cultural management and innovation Managing innovations at the firm level Core competence and strategy innovations Technology , organization and culture innovation Green Innovation and Sustainability SMEs Issues Social entrepreneurship and social innovation Surrogate entrepreneurship

Entrepreneurial Learning and Teaching in Higher Education Academic entrepreneurship Innovation education Innovative pedagogies in Education Education Ecosystem Quality Systems in Education Role of ICT in Enhancing Entrepreneurial Education Case Studies of Unique Educational Enterprise Industry-Academia Interface Entrepreneurship training and development Moral risk in Entrepreneurship Value Based Entrepreneurship Innovative Enterprise Models

Paper Submission Guidelines:

1. Papers should Be based on original work not yet published, not exceeding 2000 words or 8 pages. An abstract of 200 words should be included as a part of the paper along with keywords. Include the title, authors name, affiliation details, telephone number and e- mail address. Last date for Paper Submission is 14th December 2011. Acceptance of the paper would be notified latest on or before 20th December 2011. One hard copy and one soft copy should be submitted in A4 size, MS-Word format, Times New Roman Font with heading in font size 14 and the remaining text of size 12 with double spacing as a single file. Heading (s) must be short, with a clear indication of the distinction between the hierarchy of headings.

2. All figures (charts, diagrams, etc.) and photographic images, if any, should be submitted in both electronic form as well as hard copy in originals. They should be numbered appropriately.

3. End Notes: all notes should be indicated by serial numbers in the text.

4. References: Literature cited should be detailed under the reference in alphabetical order of the surnames followed by year of publications immediately after the authors name. Journal references should be listed as follows: Solnik, B, (1984). Stock Price & Monetary Variables : The International Evidence, Financial Analysts Journal, March- April, 5-21 Books should be referred to as follows: B V Pathak (2008), The Indian Financial System Pearson Education, New Delhi Manuscripts that do not conform to the requirements may not be accepted. Selected papers would be considered for publication in the form of a book to be published on the occasion and/or in the Institute Journal with an ISSN Serial Number.

Registration Details:

Important Dates
Abstract Submission Full Paper Submission Oct. 11, 2011 Dec. 14, 2011

Registration Fee
For Paper Submission: Academicians Rs. 2000/Industry Rs. 3000/Alumni Rs. 1500/Students Rs. 1000/Participants: Industry Delegate Rs. 1500/Student Rs. 500 /-

Last Date of Registration Dec. 22, 2011

Registration fees can be sent along with the 'Delegate Registration Form'. The registration fee covers certificates, conference kit and lunch. Registration fee is non refundable. However, change in nomination is permitted on request. Payment should be made through demand draft / cheque drawn in favour of MITCON Institute of Management, payable at Pune. At least one of the authors must pre-register for the conference & present paper. A maximum of two papers can be presented by one person.

Dr. Neha Sharma Director, MIMA

Dr. Deepali Raheja HOD Department of BA Coordinator Prof Monica Kunte Asst. Professor, Human Resource Department of Business Administration.

Contact Details:
MITCON Institute of Management 33/1, Opp. Chhatrapati Shivaji Sports Complex, Near Octroi Naka, Balewadi, Pune - 411 045. Tel : 020-66289600/632/643 9822476629 Fax : 020-66289601 E-mail : mima.transcends@gmail.com Website : www.mima.edu.in

MITCON Institute of Management, Pune

MITCON Institute of Management (MIMA) is a reputed institute, established in the year 2005 by MITCON Consultancy & Engineering Services Ltd. Over the last 5 years, MIMA has carved a niche for itself in the highly specialized management education verticals of Agribusiness, Pharmaceuticals, Biotechnology and Business Administration. MIMA is an ISO 9001:2008 certified institution, offering state of the art infrastructure equipped with the latest technology and facilities viz. well stocked library, reading halls, video conferencing, convention hall, computer labs, Wi-Fi enabled campus, classrooms with PA systems, canteen and hostel facility. We are particularly proud of our dedicated faculty who brings to MIMA a rich blend of industrial as well as academic experience. The primary objective of MIMA is to shape young professional managers, keeping in mind the dynamics of modern business and challenges of the highly competitive global economic environment.

Destination Pune
Pune, the cultural capital of Maharashtra, is settled on the banks of the Mutha river and is renowned world over as `The Oxford of the East. Important national institutes like the National Chemical Laboratory, National Defence Academy, National Informatics Centre, C-DAC etc. are located in Pune, which is also one of the automotive and software hubs in India. With students forming a large chunk of the population, the city has several multiplexes, clubs and eateries to suit varied palettes and pockets, picnic spots and entertainment avenues; while festivals such as the `Ganesh Utsav, `Sawai Gandharva and the like offer a delightful cultural fare. Marathi is the official language in the city. However, most people are fluent in Hindi and English too. With 40% better green cover than any other Indian city, Pune, the University Town of India is dotted with heritage structures of immense historical importance like the Aga Khan Palace, Shaniwarwada and the Raja Kelkar Museum. Pune is home to many prestigious corporates viz. Bajaj, Tatas, Firodiyas, Kirloskars, Thermax, TCS, Infosys & Wipro.