SRIJEETA BISWAS

Flat-6 (Ground Floor), Building-1943, Road No. 1943, No.-1835,Block No.-318, Hoora, Bahrain

Phone:+973-39796302 | +973-39079363 39079363 Email: srijeeta.biswas@gmail.com

I would like to work with an organization that provides me professional work environment and learning culture, which enables to develop skills on the related fields. It would provide me a challenging and progressive environment, an increasing amount of responsibility to enhance my capabilities.

SYNOPSIS Dynamic professional with above 4 years experience in Corporate Sales / Professional Training. Training Associated with Bausch & Lomb as Sr. Executive Corporate Sales/Market arketing & Business Development An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & training abilities. trong KEY SKILLS Key Account Management. Customer and Market Analysis. Business / Brand Development resentation Presentation and Professional Training. Crisis Management. Resource development DB Management PROFESSIONAL CERTIFICATIONS EPMBD (Executive Program on Managing Business Decisions) from IIM Kolkata Executive Certified trainer PTP France (Presbyopic Training Programme from ICEE in collaboration with ESSILOR France). Fellow of IACLE (International Association of Contact Lens Educators) PROFESSIONAL QUALIFICATION Internship at Bausch & Lomb. Internship at EMLC EYE HOSPITAL. Internship at NBM EYE HOSPITAL. Life member of Indian Optometric Association (Membership No.586/05) ptometric External faculty for Vidyasagar College of Optometry And Vision Science, in Contact lens and Dispensing.

OVERVIEW OF BUSINESS Motivated professional with an extensive record of corporate training, Direct sales & service and new business development experience in Optical industry My ability to make an impact in any business environment has been demonstrated by my employment record and proven ability to adapt to new and more challenging business roles. The following highlights my broad range of strengths that can be transferred to any industry:

Key Accounts Management:

Develop and Interpret weekly scorecard data using Retail Link and develop into strategies to grow Spirit business by store. Proactively identify Accounts whose revenue may be shrinking so as to address any at risk customers and reach out to these accounts to ensure they are retained as customers. Proactively develop relationships with key users and provide Product Marketing team with customer feedback on product improvements.

Sales/Marketing:
Developing sales and marketing strategies and implementing sales efforts that improve company name recognition, expand the customer base, and generate continuous revenue/profit growth

Brand Development:
Establish brand visibility by extensive merchandising and formulating sales tool kit projecting features of the product, to promote high value sales.

People and Communication Skills:

Building customer relationships and working as an integral team member to achieve objectives.

Customer Service:
Serving as a front-line company representative, advising clients on product and service selection ensuring satisfaction, and generating referrals

Corporate Training:
Supporting the strategic planning, development, implementation, and improvement of new hire, sales product, and technical training programs; coordinating training activities; and leading training sessions both on-site and in classroom environments. Participating on teams that develop and roll-out training programs

ORGANISATIONAL EXPERIENCE Career Path June09 Aug10 Key Responsibilities Assist in efficient assortment analysis, Space to Sales, and Cluster development and analysis. Meet specific customer needs. Tracking competitor updates and work out action plans to counter. Proactively conduct strategic account reviews with all assigned customers on a regular basis to review service needs and usage trends. Identify products and pricing that meet customer needs and business objectives. Conduct Rate Reviews/Billing disputes and credits with strategic customers upon request. Travel to various branches throughout the area to lead new employee orientations and provide training on new contact lenses, services, and technical systems. Lead classroom and on-the-job training on topics including customer service expectations, corporate products, industry, state, and sales techniques. Bausch & Lomb India LTD Sr. Executive Sales/Training

Observe staff performance and make determinations for additional training to improve skill levels in specific areas. Meet with other training specialists to create new ideas for designing more effective sales training programs and processes to improve employee retention and understanding of information. Keep manuals up-to-date with all revisions. Internal & External Product Training. Conduct Sales Promotion by influencing retailers through professional trainings. Handle customer queries and Trouble shoot at the end consumer level.

Professional Achievements 1 2 3 Awarded as the Best Seller of the year in Eastern India for new product launch Operate within the budget & Maintain satisfactory business development compliance Foster a culture of driving more market insights into our products/solutions

April06 June09 Key Responsibilities

Essilor India PVT LTD

Sr. Brand Consultant

Business planning and analysis for assessment of revenue potential in business opportunities. Key account management- Himalaya Opticals, Himalaya Optics, Lawrence & Mayo,Titan Eye plus and GKB Opticals Providing technical and operational support to the hospitals- Disha Eye Hospital, Sankara Nethralaya , Priyamvada Birla Arvind Eye Hospital, Sunetra Eye Research Foundation, Rotary Narayana Nethralay, Sankara Dev Nethralaya Analysing & reviewing the dispensing knowledge status for Outlets. Customised training programme on Ophthalmic Lens (SV,BIFOCAL,PROGRESSIVE,ARC, PHOTOCHROMATIC LENS, POLYCARBONATE LENS, HIGH INDEX LENS etc)

Professional Achievements Varilux Brand contributes to almost 45% of the total turnover in East India. Achieved the Lone Ranger Award in 2007 for handling the complete Eastern region alone. Increased the customer base by 60 % including out station market.

ACADEMIC BACKGROUND

Sl.no

Name of the Institution

Name of Exam

Board/University

Year of Passing

Marks Obtained (%)

1. Vidyasagar College of Optometry and Vision Science St.Xaviers Institution B.Optom West Bengal University of Technology Indian School Certificate Examination Indian Certificate of Secondary Education Examination 2006 89.2

2.

ISC (10+2)

2001

65

3.

St.Xaviers Institution

ICSE (10)

1999

78

PERSONAL INFORMATION
Date of Birth Fathers Name Marital Status Nationality Permanent Location Language Known Hobbies : 05/09/1983 : Late. Bipradas Santra : Married : Indian : Kolkata : English, Bengali, and Hindi : Traveling, Painting, Outdoor Sports

Current Location: Bahrain

Name:

Srijeeta Biswas