Bharti Telesoft Products on Red Hat AppSMSC

Short Message Service (SMS) continues to be the most popular data application in the mobile network services market. The growing use of SMS as an application traffic bearer has changed the nature of traffic flowing over the network. Conventional message transport infrastructure, primarily meant to handle nonburst mode, person-to person (P2P) traffic, must now expand to accommodate high-volume application-toperson (A2P) traffic flows. With operators needing to provide a comprehensive range of data services to differentiate their offerings in the market, network capacity requirements can overwhelm current SMSC resources, which are not designed to handle traffic spikes. Bharti Telesofts AppSMSC is a dedicated message center to process and deliver intra-network and internetwork application message traffic. The system allows cross-network message transmission via long number allocation to applications. To meet varying performance requirements for multiple classes of applications, the system supports multiple delivery modes including store and forward as well as first delivery attempt for latency-sensitive, real-time applications such as news alerts and televoting. Reduction in message buffers and functional independence of A2P message streams from P2P SMS flows on the network, optimizes throughput, safeguards SMS infrastructure against overloads and secures QoS for all traffic classes. GUI-based Application Provisioning and Management framework enables immediate service provisioning and deployment, allowing operators to rapidly deploy and manage applications on the network. AppSMSC is built on modular standards-based architecture to ensure seamless network integration. The support for multiple standard APIs enables seamless integration with popular, applications such as televoting as well as heterogeneous MSC nodes.

AppSMSC Architecture

Comment Enterprise Linux Atul Madan, VP VAS, Bharti Telesoft, remarks, High traffic volumes characterize A2P messaging but the revenue generated from each message is lower than P2P messaging. Price-performance benefits assume critical significance for operators deploying the AppSMSC. We standardized on Red Hats field-proven opensource technology as it is lowers total cost of ownership and ensures consistent and reliable high performance.

System Requirements
Software
Red Hat EL 3.0 Database My SQL Version 4.0.13

SS7 Stack Hardware

Intel Dual Processors Adax HDC card SS-7

Network Interface SIGTRAN Application Interface

SMPP 3.3 & 3.4 UCP 4.0 GSM/CDMA

Network

SMSC
Short Messaging Service (SMS) contributes a significant proportion of an operators non-voice revenues, In the wake of sustained upsurge in SMS traffic flows, operators need a reliable transport solution that can optimize the network to cope with the complex and constantly evolving messaging needs. Bharti Telesoft SMSC is an efficient and high-performance SMS delivery and traffic management solution to enable operators optimally manage and grow messaging traffic. Adaptive, efficient delivery algorithms assure on time, reliable message delivery. Based on message transaction type, operators can deploy either the store and forward or SMS direct transmission modes. SMS Direct delivers the message to the handset, using the store capabilities only as a fallback delivery mechanism in event of failure. Flexible message transmission, combined with configurable retry algorithms optimizes use of deployed capacity and prevents system overloads. In addition, the SMSC offers a range of controls for granular management of peak traffic flows including rateshaping techniques for inbound and outbound message transmissions, real-time buffer management, and congestion detection monitors to maintain an optimal balance between demand for messaging resources and deployed capacity. Standards-based architecture ensures seamless integration between Bharti Telesofts SMSC and network elements and allows operators extend throughput.

Comment Enterprise Linux Atul Madan, VP VAS, Bharti Telesoft, comments, The SMSC is a resource-intensive system, as it simultaneously supports person-to-person messaging and multiple third party applications. The underlying Red Hat operating system maximizes system efficiency by optimally scheduling resources to manage several process workload instances. In addition support for system redundancy ensures stringent adherence to uptime requirements for mission critical SMSC infrastructure.

System Requirements
Software

RedHat Linux EL 3.0 MySQL version 4.0.18 SS7 Stack Apache Web Server Intel Dual Processors HP Proliant ML370 G4, 2 * 3.0GHz, SS7 Card SS7 SIGTRAN, SMPP UCP GSM/CDMA

Hardware Protocols

Networks

MMSC
Communication-based services are a key profitability driver for operators. Multimedia communication allows operators to build on the advantages offered by text-based communication services and generates incremental revenues from an enhanced communication experience Bharti Telesofts multimedia messaging service center (MMSC), enables users to send and receive messages using a combination of text, graphic, images and video to a mobile phone, as well as from a content server to a mobile phone and vice versa. Bharti Telesofts offers an end-to-end eco-system for multimedia messaging. This includes WAP Gateway, Push Proxy Gateways (PPG), OTA Server for automatic device configuration, Device Manager to adapt the message to support the full capabilities of the users handset device screen size, color, multimedia and message type and a MMStudio as defined by 3GPP for web clients/legacy terminals receive, view, compose and send multimedia messages along with ready-to-use VAS APIs to connect to external applications. MMSC service capabilities also provide operators the tools to automate subscriber and VASP provisioning, regulate packet flow, track application health and service performance and interface for integration with OSS and BSS systems. The underlying high-performance Multimedia Message Delivery and Management Platform is easily integrated with third party applications and existing network infrastructure - WAP, SMSC, Billing System, Prepaid Systems- regardless of the vendor.

Comment Enterprise Linux Atul Madan, VP VAS at Bharti Telesoft, remarks, The core multimedia message transport infrastructure layer needs to be highly scalable and reliable. With Red Hats Enterprise Linux platform, Bharti Telesoft has been able to deliver a robust and highly available mobile internet and multimedia messaging transport solution to operators across the globe.

System Requirements
Software
Red Hat Enterprise Linux 3.0 MySQL V4.0.18 SS7 Stack Apache Web Server

Hardware Requirements
Intel Xeon processor 3+ GHz (Dual CPU System) Hot SWAP RAID Configured 273GB HDD Redundant Power Supply Redundant 10/100 Mbps Network Interface Cards

AppMMSC
Application-to-Person (A2P) messaging is driving the take-up of Mobile Multimedia Services (MMS). Advances in high-speed network bandwidth, the proliferation of smart handsets, and the increasing acceptance of the mobile phone as a lifestyle device make MMS an ideal way for third party content providers to deliver rich multimedia content services. However, operators face a challenge, as these services add new levels of complexity to message distribution - A2P traffic involves sending one message to many subscribers, is typically bursty and when associated with time-sensitive bulk events, requires highly scalable infrastructure to achieve prompt message delivery. Bharti Telesofts AppMMSC provides high-performing, high-capacity multimedia messaging for mass-scale distribution of revenue-generating lifestyle multimedia broadcasts such as video clips and audio snippets. A dedicated transport infrastructure efficiently processes bursty A2P multimedia traffic, reducing the load on the primary MMSC that mainly handles P2P MMS traffic Inbuilt routing algorithms efficiently regulate the scheduling, buffering, and delivery of application traffic flow over the network. In addition, a web-based framework simplifies application management and provisioning for rapid content rollout and user related profiling, which includes device type to adapt content to the handsets capabilities as well as to determine the delivery destination - the hansdet or an online MMBox. The underlying high-performance Multimedia Message Delivery and Management Platform can be easily integrated with existing network infrastructure (WAP, SMS, Billing, Prepaid systems etc.), regardless of the vendor and third party applications. Comment Enterprise Linux Atul Madan, VP VAS at Bharti Telesoft comments, A2P multimedia messaging is a growing revenue segment and operators are introducing compelling multimedia applications in line with evolving consumption patterns. Enterprise Linux platform can flexibly scale to accommodate new multimedia services development and innovation, accelerating time to market for new services.

System Requirements
Software
Red Hat Enterprise Linux 3.0 MySQL V4.0.18 database Apache V1.3.31 Web Server Intel Xeon 2GB RAM (Upgradable to 4GB) Hot SWAP RAID Configured 473GB HDD Redundant 10/100 Mbps Network Interface Cards

Hardware Platform

USSD Services Suite

In a competitive telecommunications landscape, operators are rolling out a variety of value added services
to enhance revenue inflows. Most consumers, however, remain unaware of new services and operators can seldom spend limited marketing dollars on promoting each service. Operators need a way to launch a customer-centric retail model that simplifies service discovery and access. Bharti Telesofts USSD Service Suite provides operators with a centralized and costefficient channel to promote and distribute services, including those available over other bearers such as MMS, WAP and SMS. Bharti Telesofts USSD Service Suite is compatible with all GSM handsets and provides a compelling user experience by delivering content and applications to the handset in an easily discoverable, instantly accessible and personalized format.. The solution components are: USSD Gateway: An access framework providing interactive session-based exchange between users and applications USSD Browser: Centralized framework for deployment and management of a large ecosystem of applications as well as service presentation in a menu format to end-users USSD Application Bazaar: A rich catalog of innovative, market-ready mobile applications that can help operators differentiate services and drive traffic on the network connectivity for message

The modular platform design allows operator to deploy functional components in line with growing needs. A standards-based design with support for open APIs allows easy application portability and ensures scalability to accommodate a growing number of user sessions. Comment Enterprise Linux Bharti Telesoft is a leading global USSD solutions vendor. A significant number of our customers are emerging market operators and mobile virtual network operators and are exceedingly value conscious. RedHat Linux has helped us to win over operators with optimal price-performance benefits, comments Atul Madan, VP VAS, at Bharti Telesoft. System Requirements Hardware Requirements Dual CPU, server grade machine. Redundant Network Interface Card Solaris / Linux Operating System Oracle 9i Server Tomcat WEB server Windows XP for the Service Creation Environment SS7 Software Stack

Software Requirements

Color Ring Back Tone (CRBT)

Bharti Telesofts Color Ring Back Tone (CRBT) services, replace the traditional ringing tone with tunes, sounds, quotes and songs of the subscribers choice. With interesting tunes to listen to, callers are happy to wait for the called party to answer the phone, translating into enhanced call completion. CRBT provides operators with a new and sustainable means of generating revenues across the subscriber base, being handset and SIM independent, as well as network independent. CRBT also creates strong subscriber loyalty due to the ability to personalize ring back tones. Content is key to sustained success with ring back tone services and operators can develop close relationships with content providers to properly exploit the ongoing CRBT opportunity. Currently, Bharti Telesoft is using version 3 but will be moving to version 4. Major customers for whom Bharti Telesoft has deployed CRBT on a Red Hat platform include Airtel, Oman Mobile and Mobilecom.

CRBT System Architecture

Comment Enterprise Linux According to Ramesh Krishnan, Director of Content, Bharti Telesoft, Red Hat Linux is a robust and scalable operating system. It is extremely stable and has a good product roadmap. In addition to being open source, Red Hat Linux has a very good development community.

System Requirements Software

Oracle 9i license Times Ten in Memory Database Intel ISUP Stack and INAP Stack Apache Web Server with Tomcat Linux Operating System Intel hardware for CRBT, Media, OAM, Content Management and DB servers and voice cards Centralized Signaling Unit Intel SIU520 Subscriber Interfaces IVR, SMS, USSD Application Interfaces FTP, HTTP Operator Interfaces Network Protocols MAP, ISUP, INAO Operator Interfaces - Application Protocols: HTTP, FTP, TCP/IP, SMPP

Hardware Platform

Interfaces

Video Delivery Platform

Increasingly, operators see content as the key driver for success in a world where trend-setting subscribers are more interested in the latest news, sports, movies, and games than on which service provider offers the cheapest call rates. With 3G now enabling quick content downloads, operators need to serve up content that reaps the rewards of this new technology. Video content is ideal for exploiting advances in technology and satisfying subscribers desire for up-to-date infotainment. Bharti Telesofts VDP hosts, manages, and delivers multimedia (video, data and voice) content right to the mobile handset quickly and efficiently. As the demand for up-to-the-minute content multiplies, VDP scales to handle growing volumes of concurrent video sessions and increasing demands for content download and upload.

Comment Enterprise Linux Bharti Telesoft is a recognized leader in the provision of platform based offerings in the mEntertainment space that provide a robust, flexible, and high performance base from which to offer increasingly rich forms of content. With many of our customers based in rapidly emerging markets, the demand is growing for high performance platforms that can be easily managed and do not break the bank. RedHat Linux helps us

achieve these customer expectations providing a reliable platform from which to offer a range of video based applications, comments Ramesh Krishnan, Director of Content at Bharti Telesoft.