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III. Methodology
The study will be using the descriptive form of research. In this study, the data acquisition method will be based on qualitative studies. This means that the discussions will essentially review empirical data established by works related to the topic within the literature. The study will be focusing on one of the leaders in the consumer product industry, Unilever. The observations, examination and arguments are to be based on the primary source of data which will come from articles and journals directly related to management, leadership principles, and the environment in Unilever. The collected data will be processed and analysed in relation with the central questions of the study.
VI.References
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Bielski, L. (2005) "What Makes a Good Leader? the Go-To "Guy" with Vision and Passion Will Top the Org Chart-And Lead Change Management." ABA Banking Journal. 97(12), 21. McWilliams, A., Van Fleet, D., Wright, P. (2001) "Strategic Management of Human Resources for Global Competitive Advantage." Journal of Business Strategies. 18(1), 1. Sosik, J. (1998) "Transformational Leadership and Dimensions of Creativity: Motivating Idea Generation in ComputerMediated Groups." Creativity Research Journal. 11(2), 111. Tannenbaum, M. (2003) "Organizational Values and Leadership: Learn More about the Importance of Aligning Core and Operational Values in the Strategic Planning Process and the Bottom-Line Benefits of Investing in a Performance-Oriented Organizational Culture." The Public Manager. 32(2), 19.