JAGAJAMPI BAJAJ PVT LTD Peoples Education Society & Trusts

Belgaum Institute of Management Studies

[BIMS] Degree College Affiliated to the Karnataka University, Dharwad (KUD) & Recognized by the Government of Karnataka

PES&Ts Belgaum Institute of Management Studies (BBA)

Bachelor of Business Administration [BBA] IV Semester University Seat No. 09B15445

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD KARNATAKA UNIVERSITY DHARWAD BELGAUM INSTITUTE OF MANAGEMENT STUDIES (BBA), (Approved by AICTE & Affiliated to Karnataka University, Dharwad)

A Project Report On

In plant Training
Undertaken at

For partial fulfilment of

BACHELOR OF BUSINESS ADMINISTRATION

During the academic year 2010-2011 Submitted by:

ZEBA SOUDAGAR
Exam No. 09B15445 UNDER THE GUIDANCE OF
INSTITUTE GUIDE: MR ASHOK GHATKE ORGANISATION GUIDE: MISS RANJANA

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

DECLARATION
I hereby declare that the project entitled In plant Training submitted in partial fulfillment of the requirement for the degree of Bachelor of Business Administration (BBA) To Karnataka University, Dharwad, Is my original work and is not submitted to any other degree, diploma, fellowship or other similar title or prizes. The project has been individually carried out as a part of Summer In-plant Training and is meant for academic purpose only.
ZEBA SOUDAGAR

RESEARCH METHODLOGY
RESEARCH DESIGN:

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD Research Design is a plan of collection and analysis of the data in that manner at maximum and relevance. The study aims to explore the working of departments of the units, thus is an explanatory reasons. An exploratory research attempts at discovering the general nature of the problem and variable that relate to it.

TOOLS FOR THE DATA COLLECTION ARE:

PRIMARY DATA:
Primary data is the data for the purpose of analyzing the problem. Primary data was gathered by interviewing the managers of various departments and employs of the division.

SECONDARY DATA:
Secondary data is the data, which is created for the purpose of studying in depth and other that to solve the problem, Secondary data was gathered from magazines, catalogues of the units, internet and books.

LIMITATIONS OF THE ANALYSIS: 1. The study and the analysis of the project report could not be satisfactory due to
the sufficient spare of time allotted for the study.

2. All the required information was not discovered by the officials as the matter was
considered to be confidential.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

INDUSTRY OVERVIEW

INTRODUCTION:
The Bajaj Group is one of the leading business houses of India. Its business interests span host of industries such as automobiles (two-wheelers and threewheelers), home appliances, lighting, iron and steel, insurance, travel and

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD finance. The Bajaj brand is well-known in over a dozen countries in Europe, South America, the US and Asia. The Bajaj Group comprises 27 companies and its flagship company Bajaj Auto is ranked as the world's fourth largest two- and three- wheeler manufacturer. The success of the Baja Group lies in the determination and foresight of the Jamnalal Baja Group shared his vision with his workers and led the group to a position when its name become synonymous with top-quality two wheelers. The flame kindled by the Jamanalal Bajaj in 1926 with the flag ship company Bajaj auto, Kamalnayan Bajaj, Rahul Bajaj continue to carry the touch and are activated involved in the day operations of the Bajaj Group. The saga is being continued with the same zeal by the 2nd and 3rd generation of the family and by the large working forces of the Bajaj Group. The spirit of enterprise which dominates the progress of the group is characteristic of the land where it all began the city with finest workers and entrepreneurs. The Baja Group is a thriving example of 3 generation of a family working and striving together to ensure quality and extensive growth.

Current Situation & Current Performance BAL is currently outperforming the industry growth rate in two-wheeler segment with 32% growth in year 2004-05 v/s industry growth of 19%. Market share in Motorcycles is improving with every passing year. It has also increased from 28% in 2004-05 to 31% in 2005-06.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD Annual turnover for the year 2005-06 is Rs. 81.06 billion v/s Rs. 63.23 billion a year before - an increase of 28% which is very healthy. BAL has significant presence in all the three basic segments - Price Segment, Value Segment and Performance Segment - and has been showing increased sales in all the segments over years. Besides this, BAL is a market leader in two-wheeler exports and it consists a great chunk of there overall revenues. Currently, BAL is selling over 1 lac motorcycles annually in Sri Lanka, further, they are commanding 50% market share in Central America.

Bajaj Group Companies and their business interests:

Bajaj Auto Ltd: Manufacturers of Scooters, Motorcycles and Three-wheeler vehicles and spare parts thereof. Bajaj Electricals Ltd.: Manufacturers of electric fans, highmasts, lattice closed towers and poles, etc. and marketing of electrical goods such as general lighting

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD service lamps, special lamps, compact fluorescent lamps, fluorescent tubes, luminaries, fans and electrical & non-electrical appliances.

Mukand Ltd.: Manufacturers of stainless, alloy and special steels including carbon and alloy steels, free cutting steels, semi-free cutting steels, leaded free cutting steels, cold heading quality steels, spring steels including vanadium steels, high carbon steels; electrode quality steels, boiler quality steels; wire rods, wires, castings, machine tools; E.O.T. and other cranes; bulk material handling equipment for steel and other industries; specialist in major turnkey projects,highway construction and international trading; real estate development. Bajaj Hindusthan Ltd.: Manufacturers of white crystal sugar and industrial alcohol. Maharashtra Scooters Ltd.: Manufactures of scooters. Bajaj Auto Finance Ltd.: Deals in financial services including hire purchase financing & leasing. Hercules Hoists Ltd.: Manufacturers of 'INDEF' brand materials handling equipments such as triple spur gear chain pulley blocks, chain electric hoists, wire rope, electric hoists, travelling trolleys, EOT / HOT / stores stacker cranes, rollout racks. Bajaj Sevashram Pvt Ltd.: Involved in investment activities. Hind Lamps Ltd.: Manufacturers of GLS, fluorescent, miniature lamps and major components such as glass shells, miniature and aluminium caps, lead glass, etc. Bajaj Ventures Ltd.: Involved in manufacturing and trading of power tools and manufacturing of houseware and parts thereof.

Bajaj International Pvt. Ltd.: Exporters of electrical fans, GLS lamps, fluorescent tubes, lighting fittings, luminaries, household appliances and hoists. Hind Musafir Agency Pvt. Ltd.: Travel Agency.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD Mukand International Ltd.: Involved in trading of metals, steels and ferro alloys. Mukand Engineers Ltd.: Construction, fabrication and erection of industrial and infrastructural projects and infotech business. Mukand Global Finance Ltd.: Financial services: fund based activities - loans and investments, consumer finance, corporate finance. Fee based activities investment banking, corporate advisory services. Bachhraj Factories Pvt. Ltd.: Ginning and pressing of cotton bales at Wardha. Bajaj Consumer Care Ltd.: Manufacturing and trading of ayurvedic medicines, hair oil, tooth powder, Shampoos, Pure coconut oil. Bajaj Auto Holdings Ltd.: Investment company. Jamnalal Sons Pvt. Ltd.: Investment and finance company. Bachhraj & Company Pvt. Ltd.: Investment company. Jeewan Ltd.: Investment company. The Hindustan Housing Co. Ltd.: Services company Baroda Industries Pvt Ltd.: Investment company Stainless India Ltd.: Manufacturers of stainless steel billets and flats etc. Bombay Forging Ltd.: Manufacturers of carbon, alloy and stainless steel closed die forgings for automobile and general engineering applications. Bajaj Allianz General Insurance Company Ltd.: General Insurance Business. Bajaj Allianz Life Insurance Company Ltd.: Life Insurance Business

SWOT ANALYSIS OF BAJAJ

STRENGTH
BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD Technical expertise, in collaboration with Kawasaki Heavy Industries, Japan. Self reliance Worlds lowest cost manufactures in the market Extensive service and dealer networks Higher labour productivity and greater automation Global-scale production Lined up a range of 17 two wheelers covering the entire spectrum from motorcycles to scooters to step-thrus & scooterettes

WEAKNESS

In the late seventies there was skid in production due to intermittent labour problems. Underutilization of capacity Not considered living with times

OPPORTUNITIES

Launching of new products and variants of existing models backed up by appropriate marketing efforts. Fuel efficiency which is much higher than competitors

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD Virtual zero maintenance among the products

THREATS
Hero Honda's switch start automatic transmission 100cc scooter Competition from MNC's Government regulations Dealers not adjusted with changing realities Change in tastes of consumers

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

CONCLUSION

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

COMPANY OVERVIEW

INTRODUCTION
COMPANY PROFILE: 1. The Bajaj showroom was started on 11 March 2005.
BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD 2. Mr. Mallikarjun.V.Jagajampi is the Managing director of Jagajampi motors.

3. Mr. Basavraj.s.Badadal is the executive director of Jagajampi motors. 4. The showroom of Bajaj is spread over the area of 41*72=2952 sq. feet. 5. The showroom is on rent basis for Rs 8000 per month. 6. There are 30 staff members working at Bajaj showroom.

DEPARTMENTS:
There are 6 departments in Bajaj as shown below:

1. Reception Department. 2. Sales Department. 3. Accounts Department. 4. Spare Department. 5. PDI Department. 6. Workshop.

OTHER DETAILS:

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD Light Bill: Rs 10,000 approx. Purchase: Waluj Pune-load Godown: kms. Package: Business though window. Sub dealers: 22 Computer: No 12 Vehicle: Platina Alloy Special Sale of last month: 350 bikes.

DEPARTMENT FUNCTIONS
RECEPTION DEPARTMENT
The reception is a one of the focus points of the business (as well as the visitors' coffee area!). It performs a vital communication role. All telephone calls are answered here and an elaborate internal phone system and tannoy system enables the staff on reception to get hold of anyone anywhere in the factory.

An important function of the reception area is a marketing one. Clients who come to the factory are faced with an extensive exhibition of the range of products that Cameron

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD balloons offer - photos, press clippings, brochures and some sample balloon equipment and cold-air inflatables. There is a display of spares and small items in the reception and these are a vital source of revenue for the company making up perhaps as much as a quarter of total revenue. The sales of these items are handled by a separate department with two people working ,

SALES DEPARTMENT
Recruiting and employing salesmen and fixing their compensation and respective territories. Training the salesmen in a knowledge of the goods and in methods of selling them. Supervising and directing the sales activities of the men out in the field, sending them letters
and providing helpful information.

Preparing and furnishing equipment for salesmen in the way of samples, sample cases, price
lists, kits, portfolios, or whatever else may be necessary, depending on the nature of the business and the product or service sold.

Supervising and checking the expense accounts, route lists, detailed reports and daily letters of
the salesmen.

Determining sales quotas, providing bonuses and prizes, conducting sales contests and special
sales campaigns.

Preparing, or directing the preparation of, sales manuals, or salesmen's handbooks, giving
detailed information about the company, the products, and the sales principles and methods involved in selling.

ACCOUNTS DEPARTMENT
Functions 1. Administration of Public Revenue. 2. Assets and Liabilities Committees. BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD 3. Audit of receipt and expenditure. 4. Banking 5. Communication of financial sanctions. 6. Creation of new posts and examination of schemes of new expenditure. 7. Examination of all proposals for the increase or reduction of taxes. 8. Floatation and Administration of Provincial Loans. 9. Framing of financial rules for guidance of Government Departments. 10. Supervision of maintenance of Provincial and District Accounts. 11. Local Fund Audit Department. 12. Management of Public Funds

SPARE DEPARTMENT
Set inventory, sales and profit objectives Service to over-the-counter customer Serving the service department Serving the sales department Inventory review House keeping

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD Control of obsolescence Pricing parts Costing parts Annual physical inventory.

PDI ( PRE DELIVERY INSPECTION) DEPARTMENT Frame condition/alignment as specification. Handlebar & stem positions correct & torque. Pedal threads correctly greased/fitted & torque. Headset - free rotation/no play. Check wheels, true if necessary. Tyres - seating correct/pressure as sidewall. Brake/gear lever position correct and torque. Check brake callipers/blocks correct type, position and fixing torques. Check brake adjustment, cable clamp bolt torque. Bottom bracket, free rotation/no play. Chainset runs true & chain ring fixing bolts, crank fixing bolt torque. Rear derailleur torque & end stop adjustment. Rear derailleur cable clamp bolt torque & adjustment. Front derailleur, position, fixing bolt torque & end stop adjustment. Front derailleur cable clamp bolt toque & adjustment. Check saddle position, fixing to seatpin and torque. BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

WORKSHOP

VISION AND MISSION

MISSION AND VISION OF THE COMPANY

We are Bajaj Motors continuously striving for energy between technology system, human resources to provide products and services that meets the quality, performance and price aspirations of our customers. While doing so we maintain constantly the highest standards of business this and societal responsibilities innovate

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD products and process and develop teams that keep the momentum going to take the company to the excellence in the new year to come.

ENVIRONMENT OF BAJAJ GROUP

Bajaj Group company have strived to provide environment friendly production as well as manufacturing units, Bajaj we care programme was initiated with the focus on environment its influence to multi dimensional activities. For the socio economic betterment of the society. The 4-stroke Bajajs cycle under go a high technology process to meet the most demanding of population norms at level.

SAFETY AWARNESS PROGRAMME

As a leader in 2- Wheeler market segment, the group has taken upon itself the ones to organize programmes on road where in participants one made aware to be taken on the awareness.

` KEY POLICIES OF BAJAJ

ENIVORNMENT POLICY:
1. Continue production innovation to improve environment capability. 2. Institutionalize resource conversation in particulars in the area of oil, water, electrical, energy, paints & chemical.

QUALITY POLICY:

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD Excellence in quality is the core value of Bajajs philosophy. 1. Innovation in product process and services. 2. 3. Continuous improvement in our total quality management system. Team work and responsibility.

SAFETY POLICY:
Bajaj is committed to safety and health of its employees and other persons who may be affected by its operations, we believe that the safe work practices lead to better business performance motivated work force and higher productivity. 1. Integrated safety and health matters in all over activities. 2. 3. Ensuring compliance with all applicable legislative requirence. Empowering employees to ensure safety in their respective work places.

VALUABLE AWARD AND ACHIEVEMENTS:

Bajaj company got so many Awards out of which, I mentioned only few Awards. 1. Waluj Plant -Best-In-Class Manufacturing Leadership Award - 2Wheeler 200910. 2. Most Trusted Brands - Auto Two Wheeler. Brand Equity 2009-10. 3. Bike of the Year 2008

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD 4. Bike_maker of the year 2006-07. 5. 6. 7. 8. 9. Bike manufacturer of the year 2006-07. Export excellence 1998-99. All India Trophy for highest export 1997-98. Regional Top Exporter Earge scale manufacturer 1995-96. Highest Export performance 1995-96.

10. Outstanding Export performance 1995-96. 11. All India special shield consumer Durable exporters 1994-95. 12. Export promotion 1976. 13. Golden Jubilee Export year Award 1976.

PRODUCT PROFILE/ SERVICE

BAJAJS product management is impressively wide with a model available in every customer segment. Based on the purchas4 criteria the Indian motorcycle market is divided into 3broad segments. 1. Price Segment 2. Deluxe Segment

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

3.

JAGAJAMPI BAJAJ PVT LTD Premium Segment

The Price segment here the customers prefer fuel efficiency. The main aspect in this segment is fuel efficiency. The Deluxe Segment here the customer seeks product styling and fuel efficiency. This is the largest segment marketing up- mainly 55% of the total motor cycle market. The Premium Deluxe here the over riding criteria and the customer is less price conscious though this category is currently the smallest segment in the motorcycle market, it is on a clear growth trajectory.

BIKES AVAILABLE AT JAGAJAMPI BAJAJ PVT LTD.

MODELS OF THE BIKES

Platina Alloy special Platina

CUBIC CAPACITY
100CC 125CC

PRICE (RS)
44,440 47,293

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

Discover M/ ES

JAGAJAMPI BAJAJ PVT LTD 100CC

51,878

Discover M/ KS

100CC

49,540

Discover

150CC

57,646

Avenger

200CC

84,053

Pulsar

150CC

75,382

Pulsar

180CC

79,107

Pulsar

220CC

89,345

Pulsar LS

135CC

65,149

Note: Price change with changing economic

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

PHOTO

Photo

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

Photo

SWOT ANAYSIS
STRENGTH 1. Extensive distribution, i.e Jagajampi has 22 subdealers. 2. Bajaj is a BIG BRAND, which has made its place in the minds of common people. WEAKNESS: 1. Giving less preference to without gear 2-wheelers vehicles.
BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

2. OPPORTUNITIES: 1. Bajaj bikes are high in fashion, which are in demand by all the youths. 2. Fuel efficiency of Bajaj bikes are much higher compare to others. THREAT: 1. Competition from other companies. 2. Change in the taste of the customers. 3. Hike in petrol rate.

Analysis based on 7-s Model Of Mckinsey

ELEMENTS OF 7-S MODEL APPLICATION TO DIGITAL MARKETING TEAM The significance in digital marketing in influencing and supporting organizations strategy. KEY ISSUE FROM PRACTICE AND LITERATURE Gaining appropriate budgets and demonstrating delivering value and ROI from budgets. Annual planning approach.

STRATEGY

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD Techniques for using digital marketing to impact organisation strategy Techniques for aligning digital strategy with organisational and marketing strategy The modification of organizational structure to support digital marketing Integration of team with other management, marketing (corporate communications, brand marketing, direct marketing) and IT staff Use of cross-functional teams and steering groups Insourcing vs. outsourcing

STRUCTURE

solutions

STAFF

The breakdown of staff in terms of their background and characteristics such as IT vs. Marketing, use of contractors/consultants, age and sex

Insourcing vs. outsourcing Achieving senior management buyin/involvement with digital marketing Staff recruitment and retention. Virtual working Staff development and

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD training

STYLE

Includes both the way in which key managers behave in achieving the organizations' goals and the cultural style of the organization as a whole

Relates to role of digital marketing team in influencing strategy it is it dynamic and influential or conservative and looking for a voice

SKILLS

Distinctive capabilities of key staff, but can be interpreted as specific skill-sets of team members.

SUPER ORDINATE GOALS

Staff skills in specific areas: supplier selection, project management, Content management, specific emarketing approaches (SEO,PPC, affiliate marketing, e-mail marketing, online advertising) The guiding concepts of the Improving the perception of digital marketing organisation the importance and which are also part of shared effectiveness of the digital values and culture. The marketing team amongst internal and external senior managers and staff it perception of these goals may works with (marketing vary generalists and IT)

GRAPHICAL PRESENTATION OF 7-S MCKINSEY PLAN

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

INTRODUCTION TO SHOWROOM
INTRODUCTION:

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD Jagajampi Bajaj Pvt. Ltd. Is on authorised dealers for Bajaj Motors Ltd. It was established in the year 2005 with a prime motive to supply the prestigious Bajaj range of Two-Wheelers and Provide the best undertakes marketing sales, spares and services, and repairs of Bajaj motors range of vehicles. Sri. Mallikarjun.V. Jagajampi established Jagajampi Bajaj Pvt. Ltd. A showroom opposite to Civil Hospital, Ambedkar road, Belgaum, with a various departments that are required including infrastructure support to dealership. The employees of a showroom do have good qualification in that their respective department and are hard working in nature. By the reputations and goodwill earned during the period Jagajampi Bajaj Pvt, Ltd. Capture the market of whole of Belgaum district. Its performance is run at the zenith inspite of the stiff competition from its nearest competition.

FINANCE OF THE SHOWROOM:

1. Bajaj Auto Finance Ltd. 2. HDFC Bank Ltd.

3. Sagar Lease Fines Ltd.

TARGET MARKET:
The target market of the company is RURAL AREA.

COMPETITORS: 1. Hero Honda Motors. 2. Tata Motors. 3. Yamaha Motors.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

4. TVS Motors. 5. LML 6. Kinetic Motors. SUB DEALERS 1. Kore Auto, Ankali 2. Bharat Auto, Athani. 3. Jagajampi Auto, Chikodi 4. Pune Auto, Chikodi 5. Rajat Auto, Gokak. 6. Ravi Auto, Gokak 7. Sachin Auto, Ghataprabha 8. Siddeshwar Auto, Hukkeri 9. Padma Motors, Harugeri 10. Veerbadreshwar Motors, Katkol

11. Chinnu Auto, Kittur 12. Gaurishankar Auto, Kadori 13. Ganesh Motors, Manudi 14. Sai Auto, Nippani

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD 15. SC Motors, Ramdurg

16. Vignesh Bajaj, Raibagh 17. CJT Auto, Raibagh 18. Renuka Motors, Sautdatti 19. Bhagyalaxmi Auto, Sadalga 20. Pooja Auto, Ugar 21. Mahadev Auto, Yargatti 22. Raj auto, Khanapur

FACILITIES AT BAJAJ 1. INFRASTUCTURE

Designed as per Bajaj norms with sufficient working boys and unidirectional flow of vehicle ensured smooth movement of vehicle and carrier handling, resulting in better BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD productivity, use of computerised diagonostic equipment help reduce live in diagnosing problems. A fully equipped service and a spectacular showroom add to its goodwill. To back all this Jagajampi Bajaj Pvt Ltd Has an impressive space parts with inventory of all the genuine parts. Bajaj two wheeler auto parts.

2. SERVICE PROMOTIONAL ACTIVITIES

a. Service reminders are regularly sent to customers after 3months or an daily basis. b. Free check up camps, pollution check-up camps are also under taken on regular basis.

3. POST SALES AND SERVICE FOLLOW UP

Cent percent post sales and services follow up in carried out to monitor the customer satisfaction levels and in case of any complaint, a supervisor is normally sent to customers place, their satisfaction and work manager takes necessary action.

4. BREAKDOWN SERVICE
Breakdown vehicles are provided with the dedication manpower to attend to breakdown conversing a large up to 40kms from Belgaum are attended.

5. QUICK REPAIR BOYS

Quick repair boys are made operational for the convenience of customers who are in a hurry.

6. CUSTOMER COMPLAINT HANDLING SYSTEM AND CUSTOMERT CARE

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD At the showroom care is taken to ensure that no complaints are generated and in care of the complaint top priority is given to sort out the problem at the earliest through the complaints handling system which has ensured the lowest customer complaints.

7. LOAN BASIS
For the convenience of the customers the company provide loan to its customers and also provides bikes on installment basis. Sagar lease do the beneficial to the company .

8.FINAL INSPECTION
Cart percent final inspection ensures firms check on quality, reduces repeated jobs and enhances customer satisfaction. An analysis is made on the vehicles sent back for recertification and corrective action is taken.

9.HOUSE TRAINING
Regular in-house training sessions are conducted for the new machines, foremen, supervisors to update on the latest bulletins, circulars, introduction of new system etc.

10. VEHICLE CARE CLASSES

One of the unique features of Jagajampi Bajaj Pvt Ltd, the classes held for customers regarding the services as well as sales customers make use of this facility. Customers learn about maintenance, importance of servicing the vehicles, warranty norms, features of the product.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

11.INCENTIVE SCHEME AND WELFARE MEASURES.

In addition to the basic requirements like provident fund and Insurance etc to the employees, a host of other amenities are provided to motivate the staff various productivity linked incentive schemes are in force. Evaluations are made for the rest of mechanic and cultural activities are organized to celebrate the anniversary of Jagajampi Bajaj Pvt Ltd.

12. INSURANCE
On the purchase of the new bike, the company provide insurance facilities to the customers through the New India Assurance Company Ltd.

SERVICE RENDERED AT JAGAJAMPI BAJAJ PVT LTD.

1. ON THE SPOT SERVICE
In this case minor manufactures of any part of the bike or minor repairs or complaints is attended at the spot and the repairs is done accordingly. The customer need not waste time for long as these repairs are made out within half an hour and the bike is delivered to customer immediately.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

2. REGULAR MANITENANCE SERVICE

This type of service is rendered on a regular basis. The customer is expected to get the bike to the service center for regular maintenance service. The customer is advised to bring the bikes for servicing as mentioned in the service book either the specified kms run or specified time which even is earlier.

3.SPECIAL EQUIPMENTS AVAILABLE IN SHOWROOM

1. Engine Plate 2. 3. 4. 5. Lubricants Seat Cover Tank Cover Clutch Holders etc.

2. ACTIVITIES UNDERTAKEN AT BAJAJ

1. Sales of Bajaj Motor cycle. 2. Service/Repairs of Bajaj range of vehicles 3. Sales of Bajaj genuine spare parts.

ORGANISATIONAL STRUCTURE
Managing Director

Executive Director

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

Cashier

Assistant

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

DESIGNATIONS
Managing Director : Mallikarjun. V . Jagajampi

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD Executive Director : Basavraj. B Badalli Cashier Assistant Cashier : Umesh. Khadmai : Mr. Gull

Accounts Manager : Chidambar. Patil Accountant : Ranjana. Todkar

Accountant assistant: Bharti. Patil Sales Manager Sales Executive : Amit. Tanji : Yogesh, Praveen, Farooq, Vandesh.

Workshop Manager : Vasant. Workshop Incharge : Pranay. Mechanics Rural Manger Receptionalist Delivery Boys : 10 in number : Venkatesk Naik : Sonali :3

FUNCTIONS
MANAGING DIRECTOR

An executive presence to effective communicate and interact with cleantech leaders globally

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

Demonstrated executive-level experience in building highly responsive forums or events organizations Demonstrated experience in recruiting senior level managing sponsors in each of the markets in this space The ability to function effectively in a fast paced organization and highly competitive market which creates a sense of urgency within the organization The ability to quickly grasp the key issues internal and external driving the cleantech market place The ability to communicate with both highly technical and highly intelligent individuals across all levels of an organization

EXECUTIVE DIRECTOR

Executive directors are professionals who function as the senior managers of a business or not-for-profit organization. In many ways, the role of an executive director is similar to that of a managing director or the chief executive officer of a large company. Depending on the setting, the exact duties and responsibilities of this type of senior manager may vary somewhat, although there are a few core functions that tend to be universal.

CASHIER
The cashier function incorporates two key responsibilities:

depositing cash recording cash received in the University's accounting records

ACCOUNTS MANAGER
The person who has been in the mid career level as assistant mgr ,taking care of various function and portfolios of accounts department and expert knowledge in accounting concepts is said to be an manager -accounts generally in manufacturing organization where as latter head for finance organization and has been in flied with excellent knowledge and concepts of gap, etc. BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

SALES MANAGER
The main function of a sales department is attract and retain customers. Many moving parts are tied to this but the number one objective is to attract and retain customers. That said, sales activities need to been co-ordinated i.e., to meet the customer demand with appropriate supply. The next is to increase the sales volume considering a particular period of time. Then to find appropriate persons/ agencies to carry out the sales activities. To help marketing department in meeting the sales volume fore casted by then. To give motivation by appropriate means to the sales persons and to give appropriate training to them in carrying out the sales activities successfully they analyze the demands of markets they study the consumer's psychology, study market fluctuations, prepare sale budgets, explore new markets and the process begins again - attract and retain customers, etc.

WORKSHOP MANGER
As the name itself indicates the work manager, check out the work performance of all the personal in the service department. And to provide the necessary activities needed for the servicing of the bike.

SUPERVISOR
The supervisor is to check out the service to the vehicle according to the work submitted by the supervisor. And the supervisor has no assigned the work according to the accuracy of the workers forwards the work.

RECEPTION
At the reception the customer meets the receptionalist and bring their bike to service and in this customers are provided all the facilities such as sitting provision, accompanied by the television set to the customers so they have a good time and pass the time until the work is done.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

SUPERVISOR
The supervisor is to checkout the facilities provided to the vehicles for the servicing purpose. The supervisor has to supervise the working according the needed condition of the bike for the service.

DELIVERY BOYS
The helpers are the workers who facilities the work which is assist by the supervisor or the workers while servicing of the vehicles. And they carry themselves in the work which is assigned by the supervisors.

ADVERTISING AND MARKETING

ADVETISEMENT STRATIGIES CARRIED OUT BY SHOWROOM

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

1. 2. 3. 4. 5. 6. 7. 8. 9.

JAGAJAMPI BAJAJ PVT LTD Loan and Exchange Mela Advertisements in Theater. Tagging the vehicles vehicles with advertising tags. Procession of vehicles for the display to the Public. Catalogue advertisement. Printing of calendars. Window Display. Banners and Posters. Pamphlets Advertisement.

SCOPE OF WARRANTY
Bajaj Auto Ltd. Warranty all its 2-wheeler distributed in India and sold through its authorized dealers to be free, normal use and condition, from any defect both in material and workshop subject to the following terms and conditions.

TERMS AND CONDITIONS

1. All Bajaj 2-wheeler are warranted for a certain period specified in terms of time and kms from the date of purchase whichever term gets satisfied earlier. 2. It is mandatory for all the customers to avail this free and paid services as per the recommended schedule to be eligible for warranty benefits.

SALES PROMOTION CARRIED OUT BY: JAGAJAMPI BAJAJ SHOWROOM

1. Good communication system and customers relations. 2. Sponsoring of cultural program in Belgaum. BELGAUM INSTITUTE OF MANAGEMENT STUDIES

3. 4. 5. 6.

JAGAJAMPI BAJAJ PVT LTD Gifts to loyal customers. A separate sales force is timely appointed. Participation in marketing fairs. Introduction of new attractive customer beneficial schemes.

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

SUMMARY OF ANNUAL REPORTS

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

DESIGN OF THE STUDY

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

STATEMENT OF THE STUDY

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

NEED OF THE STUDY

SCOPE

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

OBJECTIVES

LIMITATIONS Findings
BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

Suggestions and recommendations

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD

conclusion

BELGAUM INSTITUTE OF MANAGEMENT STUDIES

JAGAJAMPI BAJAJ PVT LTD Annexure

BELGAUM INSTITUTE OF MANAGEMENT STUDIES