Cartazine

10

th

English Edition

the world of Cartamundi.

usa

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BR

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usa

Kimberly-Clark
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Votorantim Cimentos
s pl Nl

Edet, Volvo
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Finnair
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The Pleisure Pub Company, InBev UK

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McDonalds, Pizza Pai

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FastHercoGroup, Provincie West-Vlaanderen, Music 4 You

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Twentieth Century Fox Nederland BV, ARS Grafische Producties & Communicatie, Friesche Vlag, Bickery Food Group
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Cadbury Wedel
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Groupe Mutuel
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Panini Verlags GmbH, Pedigree, Bayer Industry Services

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Fundacin Mapfre
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Nestl

ConCEpt Cards
score a 10 for personal approach.
the more personal the approach, the greater the impact. anyone who bears that truism in mind when they are putting together a campaign is already halfway there. after all, your aim is to create a promotion that hits the consumer hard! Cartamundi Concept Cards are the ideal way of giving your campaign a personal touch - which means you have much more chance of it being a success.

Cartamundi Message Cards are pre-printed greetings cards for you to give to your customers. They can then use them to send personal messages to their family, friends, nearest and dearest - for example for a birthday, New Year, Valentines Day, Mothers or Fathers Day, Halloween or Christmas. You decide yourself on the shape and printing on the cards. You can even give your cards extra impact by using special effects such as glow in the dark. These from me to you cards can also feature your logo discreetly, but otherwise are entirely unique.

Message Cards can also be combined with a full pack of cards (poker, Happy Families or bridge). With Happy Families, there is a card that you can personalise so that each pack of cards becomes a highly individual gift. And, of course, you can also personalise the outer packing of the cards.

How do you win the hearts of consumers?

France

score a 10 for kids fun.

The best thing about having a birthday is organising the party - complete with inviting friends, receiving gifts and enjoying yummy goodies, of course! Thats certainly something they understand at McDonalds in France. We already knew that kids love to celebrate their birthday there. But this year, they were spoilt even more. At over 850 restaurants, birthday boys and girls were given a large envelope filled with little surprises, including a great UNO set of cards. The cards featured colourful jungle figures: a toucan, a giraffe, a hippopotamus, a lion and our very own Ronald McDonald swinging from a vine!

Client: Creata pour McDonalds

Distribution: give-away in McDonalds restaurants Quantity: 200,000 sets Period: 2006

2003 Mattel, Inc.

you How do-of-mind top remain children? with

ge rm a n y

score a 10 for viewing figures.

The name Toggolino conjures up a smile on the face of German youngsters. This popular television programme for children also publishes a magazine with the same name. And to boost sales, the publisher attached a colourful set of cards to the front cover. A whole range of well-known figures, led by Bob the Builder and his crew, sent the popularity of both the magazine and the TV format soaring even further.

How do you stimulate sales of your publication?

Client: Panini Verlags GmbH

Distribution: give-away in the February issue of Toggolino magazine sold in bookstores and newsagents Quantity: 82,000 sets Period: February 2006

Brazil

score a 10 for target campaigns.

At the beginning of 2006, Votorantim, which is one of the biggest producers of cement in Brazil, had separate sets of cards designed for a number of its many types of cement. These decks of cards were not aimed at developers or contractors, but at bricklayers. After all, these are the craftsmen that everyone depends on. So they were rewarded with a deck of cards each time they recommended Votorantim cement. To build trust, you need strong foundations!

Client: Votorantim Cimentos

Distribution: in building centres in 6 Brazilian states Quantity: 247,000 sets Period: January February 2006

reacHow d aud h you o you ind ience r targe irec in a t tw n ay?

ne the r la n ds

score a 10 for good box office.

To give the launch of Ice Age 2, The Meltdown (in the Netherlands), an extra push, Twentieth Century Fox brought out an exclusive set of bridge cards. We can, of course, attribute the fact that the 22,000 sets of cards scored a bulls eye to the irresistible stars of the film themselves: Manny the mammoth, Diego the sabre-tooth tiger, Sid the sloth and, of course, the prehistoric squirrel Scrat, forever searching for the giant oak tree of his dreams!

How get can you filmyour gen to fulleerate ev r ho en uses?

Client: Twentieth Century Fox Nederland BV

Distribution: give-away at various Path cinema locations Quantity: 22,000 sets Period: from 29th March 2006 (release of Ice Age 2)

2006 Fox

10

Belg ium

score a 10 for pertinent self-promotion.

Client: FastHercoGroup
Distribution: give-away for staff and customers to mark the groups 15th anniversary Quantity: 1,000 decks Period: June 2006

The FastHercoGroup, which specialises in transport and logistics, was looking for a logical answer to the pithy question of what to give our customers and staff to mark our fifteenth anniversary? The solution that the company is unveiling in June is not only creative, but also particularly pertinent. The company has created the Fast Herco Game, a board game based on logistics. The aim of the game is exactly the same as FastHercos corporate objectives: to achieve as good an operating result as possible. Happy anniversary!

Whats an original anniversary gift for your customers and staff? 11

poland

score a 10 for visibility.

When you ask a Pole which chocolate he or she thinks is the most delicious, there is every chance that the answer will be Wedel. To mark Wedels 70th anniversary, the brand attracted more attention for its Ptasie Mleczko chocolate creams. Chocolate-lovers were given a traditional deck of cards as a gift each time they bought Wedel chocolate creams. The illustration of pieces of Wedels scrumptious chocolate on the back of the cards made sure that everyone maintained their craving for chocolate.

!
How do you get consumers to fancy your product even more? Client: Cadbury Wedel
Distribution: give-away with the purchase of Wedel chocolate creams Quantity: 225,000 sets Period: February - March 2006

12

sw itze r la n d

score a 10 for action.

In March 2006, Swiss insurance company Groupe Mutuel ran a large-scale newspaper and television campaign with an offer to persuade consumers to apply for a savings plan. They did this by counting down the remaining number of days left in the registration period: another 16 days, another 15 days, etc. With each new policy signed, Groupe Mutuel gave away one of the three most popular decks of cards as a gift: Jass, Piquet or Tresette. As a result, savings were all the rage in Switzerland in the spring of 2006!

Client: Groupe Mutuel

Distribution: give-away with each policy signed Quantity: 60,000 sets (Piquet, Tresette) / 2,000 Jass toolboxes Period: March 2006

How do you encourage consumers to save even more?

13

14

Belg ium

score a 10 for fun education.

From plagues to poetry, from Roald Dahl to caring for the environment, from the Aztecs to love pangs and from Vulcans to gypsies. Youll find as many topics in the library as you will in real life! To encourage visiting the library among year three primary school children, the Culture Department for the Province of West Flanders distributed a colourful and educational Pirates game to schools, youth movements and libraries. In addition to the great-looking cards, the game also featured tough pirate eye-patches and genuine fake gold coins. Ahoy, Capn, shiver me timbers!

Client: Province of West Flanders

Distribution: distributed in West Flanders public libraries, schools and youth movements Quantity: 1,000 decks Period: end May - beginning June 2006

How d ch o you the ildren t encou libra o vi rage ry m sit ore?

15

net herlands

score a 10 for education.

De Blauwe Planeet is the name of a special method of teaching geography in primary schools in the Netherlands. To promote this educational project in March 2006, a set of cards with extralarge cards was provided to the schools along with an integrated software package. The cards explained about topography, cities and culture of the country, covering the widest possible range of topics, such as Schiphol airport, the ice age, drilling platforms, polders, sugar beet and apple sauce! To sum up: De Blauwe Planeet puts the world on the map or De Blauwe Planeet plays its cards right.

Client: ARS Grafische Producties & Communicatie

Distribution: sent out with a mailing to Dutch primary schools using De Blauwe Planeet teaching methods Quantity: 8,000 sets Period: end March 2006 (week 13)

How do you make geography cool?

16

Fr a n ce

score a 10 for appetite appeal.

From now until the beginning of next year, the 45 Pizza Pai restaurants in France are running a large-scale campaign featuring three fantastic new sets of cards. At the start of the campaign, children will receive one of the three sets as a gift each time they order a kids menu. There are 20 cards in each set. In the next phase, top-up packs of 8 new cards will be given away. The special effects on the cards make them really worth collecting, with their heat-sensitive ink, gold foil or glitter effect. Dazzling!

How do you get your customers to eat out in a restaurant more regularly?

Client: KRBO pour Pizza Pai

Distribution: give-away on purchase of a child menu at the 45 Pizza Pai restaurants in France Quantity: 75,000 sets, 500,000 flowpacks Period: May 2006 February 2007

17

Finland

score a 10 for entertainment.

Anyone booking a long-haul flight this spring with their children had nothing to fear from hopelessly bored kids. To occupy them on the flight, all children were given a set of cards as a gift so they could play memory games such as Black Peter. The star of the set is a Kermit-like frog who teaches the kids in a fun way about the main icons of faraway lands: the Statue of Liberty from New York, the kangaroo and boomerang from Australia, the red double-decker bus from London. Whats that? Are we there already?

Client: Idkompaniet for Finnair

Distribution: give-away on Finnair long-haul flights Quantity: 20,000 sets Period: 15th April 2006 - present time

Ho long w do y o shor-haul fl u mak t for ight e a chil seem dren ?

18

ne the r la n ds

score a 10 for boosting sales.

To mark the 25th anniversary of the C1000 chain of supermarkets in the Netherlands, various suppliers took the initiative to run a campaign in line with the festivities. For example, Friesche Vlag decided to give away a memory game, using The Lion King or The Jungle Book as a gift with the purchase of any two of the brands dairy products. The campaign featuring the two Disney box-office hits was such a success than all of the memory games had been given away after just two days!

Client: Red Key European Services BV for Friesche Vlag/ C1000 supermarkets
Distribution: one free set of cards when purchasing any 2 Friesche Vlag products at C1000 supermarkets Quantity: 2 x 91,000 sets Period: end March 2006 (week 12)

How do you o b a supe wn brand oost your rmark wi its an et celebth nivers rating ary?
Disney

19

por t ug al

score a 10 for being on the ball.

With World Cup football madness all around us, Nestl Portugal knows how to keep a cool head. When Portuguese consumers buy a Nestl ice-cream in a coffee shop or other retail outlet, they receive a pack of cards as a gift. These cards are part of a clever mini bridge game. So the message was lap up the ice-cream and collect the full set of cards. This campaign was a national success, with almost half a million sets of cards changing hands across the counter! It wasnt that the World Cup was being played in Germany, No! It was the picture of Portuguese football god Deco on the playing cards that sent local youngsters heading for the freezer cabinet in droves.

Client: Promovenda Ida. for Nestl

Distribution: one free flowpack with the purchase of a Nestl ice-cream Quantity: 495,000 flowpacks Period: May - July 2006

!
20

Ho nationw can a al her football your sa o boost les figu res?

ge rm a n y

score a 10 for brand support.

In Germany, Pedigree distributed a Happy Families game World Cup for dogs featuring breeds of dog to its major retailers. The cards contained interesting information and details about the many breeds of dog, while at the same time cashing in on the World Cup: the various breeds of dog, each with its own features, were divided up to match the characteristics of the countries taking part in the World Cup. A great gift for German dogowners.

How give y do you sell n our be addeid g retailestimpet rs us ?

Client: Walter v. Hoerschelmann GmbH for Pedigree

Distribution: give-away with the purchase of Pedigree products at bestselling retailers Quantity: 600 sets Period: May 2006

21

spain

score a 10 for road safety education.

One of Spains biggest insurance companies, Seguros Mapfre, uses its Fundacin Mapfre to promote greater awareness of road safety. In the spring of 2006, the Foundation brought out a card game for children aged 6 to 12. The game featured 20 different traffic situations. By having to make a choice between two possible decisions in each situation, Spanish youngsters became acquainted with the Highway Code and were shown how to abide by the rules of the road.

Client: Ediciones en Babia for la Fundacin Mapfre

Distribution: give-way for partners of the Seguridad Vial Childrens Club Partners and Mapfre customers Quantity: 5,500 sets Period: March 2006

do you How hildren to c teach ide by the e ab ay Cod Highwun way? in a f

22

sw itze r la n d

score a 10 for paperwork.

To give an extra boost to sales of paper kitchen towel and toiler paper in Sweden, Edet ran a special campaign. Consumers are given a Sudoku card game in exchange for the barcodes from two products. The fact that Sudoku is a particularly popular puzzle game was something that obviously did not escape Edets notice. Their sales figures shot up like an arrow!

les late sa stimuuct? do you rod How of your p

Client: Galaxi for Edet

Distribution: one free set of cards with the purchase of two packs of Edet toilet paper or paper kitchen towel Quantity: 5,000 sets Period: 1st April - 30th June 2006

23

germany

score a 10 for shape.

Looking for an original give-away to hand out at trade shows, Bayer Industry Services came up with a simple set of cards. And because being eye-catching was the main message, Bayer Industry Services opted for a special cut-out shape. Which is how a simple set of cards became a really nice give-away.

Client: Plan Concept GbR for Bayer Industry Services

Distribution: give-away as a PR tool at trade shows Quantity: 600 sets Period: April 2006

ng maki ay ofhing? le w simp e-catc t is abrand ey Whayour

24

Un ite d K in gdo m

score a 10 for having fun doing business.

The Pleisure Pub Company owns about a dozen special-feature pubs, located throughout the United Kingdom. To make pub-goers aware of the companys speciality - i.e. its extensive range of drinks - the company had a very modern and eye-catching set of cards designed. These cards are given away in Pleisure Pubs, both to regulars and to passing trade. Each card in the set highlights a particular drink. Vodka, whisky, Armagnac, rum or gin? From now on, every visitor to a Pleisure Pub knows exactly what they are drinking. Cheers!

Client: The Pleisure Pub Company

Distribution: give-away in Pleisure pubs Quantity: 30,000 sets Period: mid-February 2006 - August 2007

How do you tell your customers about your extensive range?

25

Unit ed st at es

how do you link selling with culture?

Kimberly-Clark came up with a clever way of making their products more attractive for a specific target market at Wal-Mart supermarkets in the US. In regions with the highest concentration of Spanish speakers, various KimberlyClark brands gave away memory games and question-and-answer cards as gifts. These great-looking, colourful cards illustrate all kinds of information about the Mayas, Incas and Aztecs giving a concise summary of information in both English and Spanish. The cards enabled mothers to learn some handy phrases in English while entertaining their children. Client: Mass Hispanic Marketing for KimberlyClark
Distribution: give-away with the purchase of Kimberly-Clark products in Wal-Mart chain stores Quantity: 30,000 memory games, 135,000 questionand-answer games Period: mid-April 2006

How selling do you li with c nk ulture ?

26

ne the r la n ds

score a 10 for national pride.

What could taste better when youre watching a thrilling football match on TV than a delicious hot dog? German meat products brand Meica knows what gets fans going and gave away 22,000 packs of face paint cards in April of this year with the purchase of 1 large or 3 standard cans of frankfurters. So the atmosphere in Dutch living rooms is ready to roar: enjoying Meica hot dogs and supporting the Dutch side with everyones face painted in the national colours. Go Holland go!

Client: Bickery Food Group BV voor Meica

Distribution: give-away with cans of Meica frankfurters at wholesalers Quantity: 22,000 flowpacks Period: from 10th April 2006

How do you make hot dogs even hotter?

27

swit zerland

score a 10 for a watertight campaign.

The starting gun was fired last November in Sweden for the Volvo Ocean Race. This is a race to sail round the world that arrives back in Gothenburg, Sweden, on 17th June. While the crews were fighting out the race on the turbulent seas, boats arriving in marinas all over the world were given a deck of cards, courtesy of Volvo. And to keep the nautical theme going, the car-maker came up with the idea of packing the cards in a waterproof bag. This idea definitely made the campaign a watertight success!

Client: SC Support for Volvo

Distribution: give-away for boats arriving in ports all over the world Quantity: 5,000 sets Period: November 2005 - 17th June 2006

!
u do yo g How a lastina e creat inder ofp? rem nsorshi spo

28

Be lgium

score a 10 for musical education.

A love for music is something you want to share with as many people as possible. This is why the creative minds at Music 4 You created a dominos and Happy Families game for Belgian youngsters (featuring all sorts of instruments, from string and brass instruments to percussion and keyboards). A music book and DVD go with the cards. So from the beginning of the new school year, all Belgian children will soon be able to tell the difference between a harpsichord and a mandolin!

Client: Music 4 You

Distribution: sold to secondary schools, along with a textbook and CD-ROM Quantity: 25,000 packs sheets of cards (both dominos and Happy Families) Period: September 2006

o How d t ou ge ple y peo young their tune? ange to ch

29

30

Unit ed K ing dom

score a 10 for pulling more beers.

There has been a lot of talk about films recently in British bars. And the content of these discussions is of a surprisingly high standard too. The reason for this sudden upsurge in knowledge about films is the successful promotion run by InBev. Anyone ordering two Stellas is being given a pack of 10 question-andanswer cards about films as a gift. Such as which dusty Western earned Gary Cooper his second Oscar? Or which member of the British Royal Family was the first to appear in a film? Anyone who doesnt drink Stella Artois may be a long time in coming up with the answers...

Client: InBev UK
Distribution: free of charge when buying 2 Stellas in a bar Quantity: 616,000 flowpacks Period: June - December 2006

ake you m w doccasional Ho n o a -goer into pub regular? a

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sWitZErland - agM agMller -Urania RAL RAL Bahnhofstrae 21 - CH-8212 Neuhausen am Rheinfall Applicationfilm Applicationfilm 40 Tel.: +41 (0) 52 674 03 30 - Fax: +41 (0) 52 674 03 e-mail: info@agm.ch www.agm.ch