Cartazine

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ENGLISH

We want more !

CA

The world of Cartamundi.

BR

SE

UK CA LV DE

Elk Corporation Instituto Butant . ESPN Barbacoa

BR USA

BE LU PL

Shell . Utterly Butterly Tred . SJ . Nicotext Gazeta Wyborcza . Polmos Lublin

LV PL SE

UK

HU PT FR CH

Aldaris
HU ES

Henkel
DE

Micky Maus Magazin Strtebeker Festspiele Sony BMG

BE

Unizo
LU

Kulturhuef Lactalis .Unilever Htel Campanile

CH FR

Swisscom
ES

Electronic Arts

Cartamundi is already able to offer products made from cardboard that has qualified for the FSC or PEFC label.

CONCEPT CARDS
Do you want more... respect for nature?
Cartamundi cards are used in all four corners of the world. They come in every conceivable shape and size, ranging from a miniature sized circle to a large sized rectangle, through to a unique, eye-catching bespoke shape in which you can see a logo. The cards are printed with messages and images that dazzle, entice, embellish, bewitch or charm. And they are directly responsible for the type of sales results that would delight any marketeer! Cartamundi continues to improve and demonstrate innovation. In doing so, we never lose sight of whats best for the environment! For example, for the choice of paper/board we can play the card of responsible Forestry Management. And this is just one example of how we are keen to show respect for the world around us. Our commitment to the environment will continue to grow and we look forward to other companies following suit.

The mark of responsible forestry ID-FSC-SERC-0045

The FSC (Forest Stewardship Council) is an international, non-profit making organisation (based on membership, which has set itself the goal of preserving forests). In doing so, the FSC has laid down a number of rules for responsible forestry management. In forests where these rules apply, trees are felled with care, with respect for people, plants and animals. The PEFC (Programme for the Endorsement of Forest Certification Schemes) promotes and guarantees economically viable, environmentally friendly and socially favourable forestry management.

France

Do you want... to provide more educational information?

To provide a better insight into the nutritional value of each of its products, Lactalis France came up with the idea of linking an educational message with something fun. So, when consumers bought a Lactalis product, they received a Happy Families card game as a gift. The aim of the game is to collect a set of 6 cards that together make up a well-balanced meal, with the right amount of cereals, milk, butter, fruit juice, fruit and bread. The game enables youngsters in France to learn in a fun way that rice is a cereal crop, that a cow produces about 2.5 litres of milk each time it is milked and that you need at least 2 litres of milk to make a Camembert cheese.

Client / brand: Lactalis

Distribution: one free set of cards with the purchase of a Lactalis product Period: December 2007 Production run: 5,000 sets

Sp a i n

Do you want... to link more buying impulse to your product?

How could anyone in Spain looking for something new in the toy departments of any Carrefour store, possibly resist the magical pulling power of this promotion? When you bought the Harry Potter Playstation game, you also received an unusual memory card game as a gift. This great set of circular cards features movie stills from the 5 different Harry Potter films and close-ups of the unforgettable heroes, their friends and enemies.

Client / brand: Electronic Arts

Distribution: one free set of cards with the purchase of a Harry potter videogame Period: from June 2007 Production run: 10,000 sets

Brazil

Do you want more... visitors to come to your museum?

The Biology Museum in Brazils Instituto Butant snapped up the opportunity to stimulate the interest of young visitors. With the support of the Brazilian government, the museum produced an exciting range of goodies that were distributed to schoolteachers. Part of this interactive package was a pack of cards featuring illustrations of all kinds of cute animals. All of the snakes, frogs, scorpions and spiders they depict may make many children quake with fear, but at least they now know how to recognise dangerous animals in their environment.

Client / brand: Instituto Butant

Distribution: free set of cards handed out to teachers when visiting the museum Period: December 2007 Production run: 1,500 sets

Germany

Do you want more... sporty young readers for your magazine?

The focus in Germanys Micky Maus Magazine August 2007 issue, was entirely on the topic of the Bundesliga, the German football League. Young readers of the strip cartoon magazine were given a really useful game of football-related Happy Families as a gift. The 30 cards featured a summary of achievements and world rankings for the various leading football teams. Each teams biggest victory was also mentioned on the cards. Such as Turkeys 7-0 win over Syria in 1949, or Mexicos 13-0 romp against the Bahamas in 1987 and Denmarks 17-1 drubbing of France way back in 1908!

Client / brand: Micky Maus-Magazin Distribution: cover mount Period: August 2007 Production run: 500,000 sets

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Unit ed K ing dom

Do you want more... loyal customers at your service stations?

Shell and Ferrari have been working in partnership for 60 successful years. To celebrate their global presence and shared vision for high performance products, Shell launched an exclusive set of V-Power collector cards - showcasing various Ferrari cars, ranging from the 1966 Dino 206 S to the 550 Maranello (released in 1996); up to and including the lightning-quick 248 F1 from 2006. There are 24 cards in total to collect and they are available from Shell petrol stations when you buy Shell V-Power fuel. (you received 5 cards each tank turn). As an added incentive, a winning card (signed by Michael Schumacher), was seeded in randomised packs before they were distributed to 34 different countries worldwide. The lucky one who found the exclusively signed card qualified for a days racing around Ferraris private race track in Italy! Client / brand: Iris London for Shell
Distribution: free flowpack with purchases of Shell V-Power or Shell V-Power Diesel Fuel (or a bottle of Shell Helix Ultra / Plus) Period: March - October 2007 Production run: 32,000,000 flowpacks

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Brazil

How do you get more... motivation in your team?

Selling is hard work and telesales is perhaps even harder. Good telesales people are also hard to find and can be just as hard to hold on to. This is why the sports broadcaster ESPN came up with a special incentive for its team of telemarketing operators. The top sales people were rewarded with a beautiful wooden chest containing dominoes, dice and two decks of cards as a gift. The campaign was obviously very successful, because over 600 chests were given away.

Client / brand: ESPN

Distribution: internal sales incentive Period: November December 2007 Production run: 600 boxes

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Germany

Do you want more... theatregoers?

To generate awareness for the Strtebeker Festspiele, a theatre and live show event with the renowned pirate Strtebeker as its theme, the organisers distributed a free deck of cards. The cards featured imaginative illustrations of flabby queens, prim and proper princesses, common scoundrels, bold sword-fighters and crazy fools. Anyone who wanted more could buy impressive dolls of these fantastic figures at the festival itself.

Client / brand: Strtebeker Festspiele

Distribution: give-away + merchandising at the event Period: summer 2007 Production run: 2,000 + 2,000 sets

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Por t ugal

Do you want more... families eating in your restaurant?

Its always something of an adventure taking the children out for a meal in a restaurant. Especially for the kids of course! Pizza Hut succeeded in appealing to the appetites of Portuguese children by giving away a card game with every childrens meal. Three different sets of cards were produced: Happy Families, Dominoes and a memory game. In total, 60,000 sets of cards were given away. And the pizzas? They tasted even more delicious than usual!

Client / brand: Pizza Hut

Distribution: free set of cards with Pizza Hut childrens meal Period: September 2007 Production run: 3 x 20,000 sets

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Luxe m bour g

Do you want more... interest for your museum?

Lets be honest about it: sooner or later a playing-card museum must come to Cartamundi. And thats what has already happened at Luxembourgs Kulturhuef, where visitors are welcomed with a free guide in the form of a full set of playing cards. The cards themselves feature all sort of interesting facts and figures about the history of playing cards. A full deck usually consists of 52 cards. But with Tarot cards, there are 78. The figures that we immediately recognise on the cards are the king or emperor, with his consort and the court jester. In the old days, there also used to be death, the devil, the tower, the sun and the moon. The museum also has a beautiful reproduction of an old set of cards dating back to 1850 for sale.

Client / brand: Cropmark for Kulturhuef

Distribution: free set of cards when visiting the museum Period: from November 2007 Production run: 3,000 guides

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Swit zerland

Do you want more... customers generated via new channels?

Swisscom, the largest telecommunications company in Switzerland, used 300,000 decks of playing cards as a sporty means of generating new customers. One of the channels used for distributing the cards was through local sports clubs. The joker cards featured the faces of prominent local sporting heroes, along with their signatures. The participating sports clubs were rewarded for their distribution efforts and the sponsor Swisscom was extremely happy with the results! The campaign was called Golden Talents and the cards came in a gold-coloured pack.

Client / brand: Ideefix GmbH for Swisscom

Distribution: free set of cards distributed via sports clubs and others Period: Mid-2007 to end of 2008 inclusive Production run: 300,000 sets

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Pole n

Do you want more... circulation for your newspaper?

Gazeta Wyborcza, the biggest newspaper in Poland, launched a Disney Week to coincide with the Day of the Child. Every day of the week, for a small additional cost, Polish customers received a Disney gift with their newspaper. The gifts ranged from posters, stickers to a great set of Disney cards starring the more popular Disney characters, such as Mickey, Donald and Goofy. Even as you read this, the very same Polish newspaper is still leading the market!

Client / brand: Agora for Gazeta Wyborcza

Distribution: free set of cards with purchase of newspaper Period: May 2007 Production run: 200,000 sets

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Canada

Do you want more... fresh sportsmen?

What do Chris Paul, Ben Gordon, Ray Allen and Tracy Mc Grady all have in common? They are all NBA basketball players. As official sponsor of the NBA, Colgate created a promotion around its 24/7 deodorant stick and various NBA basketball players. The mechanics of the promotion involved using cards that included images of NBA basketball players. Each card featured a photograph of the players face ; however, the body of each player was drawn as a caricature, which created an amusing affect. As the official deodorant of the NBA, Colgate was delighted with the sweet-smelling results of the campaign.

Client / brand: Elk Corporation

Distribution: free set of cards with purchase of deostick Period: June 2007 Production run: 20,000 sets

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Swe de n

Do you want more... satisfied car renters?

Last summer in Sweden, anyone opting for a Toyota as their rental car received an added incentive for doing so. This particular incentive came in the form of a pack that included everything you would need to keep the children occupied in the back seat during the entire journey. Included in the pack was a bespoke card game designed to provide hours of fun during each trip. Each card featured an object or building that you might come across during your journey. For exemple, a church, a horse, a service station, a truck, a green car - and so forth. Players took a card in turn and the first person to spot what was shown on the card scored a point. Long live long car trips!

Client / brand: Tred

Distribution: free set of cards with Toyota rental car Period: summer 2007 Production run: 3,000 sets

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Benelux

Do you want more... people in the local stores?

On the fourth Saturday of every September in Belgium, the Union of Self-Employed Business People organise an annual Customer Day. Its a day when all merchants roll out the red carpet for their shoppers. The theme for the last edition of Customer Day was The benefits of the local convenience store, which placed the smaller supermarket in the spotlight. When customers bought something in their local store, they received a magazine and a set of cards as a gift. The cards featured the local shopkeepers four big benefits: quality, convenience, continuity and personal contact. In among the 320,000 sets of cards were 1,000 silver cards that enabled you to win a basketful of products, plus 1 golden card that could be redeemed for a Volkswagen Beetle. There was a lot of extra shopping done that day!

Client / brand: Unizo

Distribution: free set of cards with purchase from a local convenience store Period: 24th September (Customer Day) Production run: 320,000 sets

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Germany

Do you want more... fans for your star performer?

A flow-pack containing 10 voting cards was issued with the release of the new R. Kelly CD. The cards featured images of R. KELLY along with the name of his new CD - Im a flirt. They were numbered from 1 to 10 and designed to rate everyone and everything. For exemple, the bestlooking woman or man, the coolest outfit, the most attractive appearance, and so on. Promotional teams from the record company showed up at events, concerts, festivals and flirt parties to hand out the cards. The cards were also available via the R. Kelly website. Anyone making a video report of the events and sending it in had the opportunity to win some cool Ray Ban sunglasses.

Client / brand: Sony BMG

Distribution: the set of cards available from www.rkelly.de and other outlets Period: June 2007 Production run: 5,000 sets

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Poland

Do you want more... sex-appeal for your brand?

This year, Polands Zoladkowa Gorzka vodka created additional attention for itself with an exciting promotional campaign. A special bottle neck hanger was hung on each bottle with a set of cards featuring stylish, handdrawn vintage pin-ups in every possible type of outfit (cow-girls, skippers, taxi-drivers, mechanics or simply gorgeous mannequins). As part of a second campaign, the brands cream liqueur also gave away a sexy premium: a pack of flirting cards. Each card had a flirting message that was just the job for anyone who is a little shy. Think about it: I know the whole Kamasutra! is a bit more original than Do you come here often?

Client / brand: Polmos Lublin for Wodka Zoladkowa Gorzka and WZG Creme liqueur brand
Distribution: set of cards with purchase of a bottle of vodka or cream liqueur Period: April and September 2007 Production run: 100,000 and 50,000 sets

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Swe de n

Do you want more... children to be warm for the train?

Travelling by train is always exciting, with endless things to see along the way. This is the message that the Swedish Rail company wanted to communicate to younger Swedes. So the company offered a Look-out game for sale on the train. The idea behind the game is for you to look out for the various things shown on the cards (such as a water tower, a horse, a church, a motorcycle and so on) as you make your journey. The player spotting the item on the card first wins points. The Swedish rail network also gave away many thousands of different flow packed games to children.

Client / brand: Idkompaniet for SJ

Distribution: free flowpack with childs train journey and set of cards for merchandising Period: Summer 2007 Production run: 2 x 10,000 sets

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Brazil

Do you want more... happy faces in your restaurants?

Anyone who takes children to eat in a restaurant knows that waiting for the meal to arrive can sometimes be tough going! With this in mind, the operators of Brazils Barbacoa restaurants came up with a very interesting idea. To help pass the time whilst waiting for their food, children were provided with an attractive card game featuring beautifully drawn animals as a gift. That way, the grownups could enjoy an aperitif in peace while their hungry brood had fun with crocodiles, frogs, lions, whales and rabbits.

Client / brand: Barbacoa restaurants

Distribution: free set of cards with childrens meal Period: 12th October 2007 Production run: 1,500 sets

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Un ite d K in gdo m

Do you want more... smarter consumers?

Did you know that Omega 3 is known to improve brain function? Did you also know that dairy crests Utterly Butterly now contains Omega 3? To promote the inclusion of Omega 3 in Utterly Butterly, Iris London enlisted the services of Cartamundi to supply a product that would generate interest and create desire to try the product. Cartamundi suggested a bespoke deck of UNO cards (given that UNO is a brainintensive card game and that Omega 3 helps to improve brain function). In addition to the 56 UNO cards, there were 4 Utterly Butterly receipe/ product information cards inside the tuck box.

Client / brand: Iris London for Utterly Butterly

Distribution: free set of cards with purchase of spread with Omega 3 Period: October 2007 Production run: 370,000 sets

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France

Do you want to sell more... ice-cream during the interval at the cinema?
Undoubtedly some children like to go to the cinema more for the interval than for the film. Because during the interval you can buy popcorn. Or a cola. Or an ice-cream! And when that ice-cream includes a set of bridge cards featuring a picture of Ratatouille as a gift, the film zips past even more quickly! 30,000 sets of cards were handed out at the Gaumont network in France. The ice-cream tasted great and the cards are still going!

Client / brand: Unilever (Miko)

Distribution: free set of cards with purchase of Miko ice-cream in cinema Period: July - August 2007 Production run: 30,000 sets

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La tvia

Do you want to sell more... six-packs instead of individual bottles?

In its home country this spring, the beer brand Aldaris sponsored the world ice-hockey championships. Latvian beer-drinkers who bought a six-pack also received a flow-pack containing cards as a gift. Each card depicted one of the players in cartoon form. Anyone collecting 4 different flow-packs had the complete collection. The campaign was hugely successful, with 80,000 flow-packs passing smoothly across the counter.

Client / brand: Aldaris

Distribution: free flowpack with purchase of six-pack of bottled beer Period: March 2007 Production run: 80,000 flowpacks

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France

Do you want more... families with children in your hotel rooms and restaurants?
The French Htel Campanile chain came up with a simple way of welcoming families with children into its many hotels and restaurants located all over the country. With every kids menu ordered, each child received a Scooby-Doo card game. The cards enabled the kids to pass the time in 4 different ways: playing a memory game, a reflex game, Happy Families and My friend Scooby. So there was plenty of opportunity for everyone in the family to enjoy a great time together!

Client / brand: Htel Campanile

Distribution: free set of cards for hotel stay with children Period: from July 2007 Production run: 30,000 sets

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Hungar y

Do you want more... eye-catching items on the shelves?

Kis Vuk is a dear little fox who is incredibly popular with Hungarian children. Henkel seized on the opportunity to cash in on the craze by featuring the sweet little cartoon character in its promotional campaign. Whenever a washing powder product was purchased, consumers were given one of two different sets of cards as a gift. There was a deck of Happy Families and a Memory game - both containing images of the charming Kis Vuk as lead character. The campaign saw 140,000 sets of cards distributed all over the country.

Client / brand: Tomi (Henkel) Distribution: free set of cards with purchase of washing powder Period: November 2007 Production run: 2 x 70,000 sets

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Swe de n

Do you want to attract more... ex-smokers?

The preliminary rounds of the Eurosong festival in Sweden are one of the biggest events of the year. Most of Sweden keeps track of what is going on and people engage in passionate debates regarding the chances of the various competitors. Nicotext, a manufacturer of chewing-gum for people who want to stop smoking, gave consumers a set of cards that the Swedes really appreciated as part of the big Eurosong event. The cards were a quiz game based on the Eurosong Festival - enabling song festival specialists to demonstrate their knowledge about the event for everyone to see!

Client / brand: Nicotext

Distribution: free set of cards with purchase of chewing gum Period: January February 2008 Production run: 20,000 sets

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CARTAMUNDI NV HEADQUARTERS Cartamundi Turnhout NV Visbeekstraat 22 - 2300 Turnhout - Belgium tel. + 32 (0) 14 42 02 01 - fax + 32 (0) 14 42 82 54 info@cartamundi.com www.cartamundi.com

CARTAMUNDI NEDERLAND B.V. Postbus 1180 - 1000 BD Amsterdam - The Netherlands Dir & Indir sales: tel + 31 (0) 545 29 38 45 Wholesalers: tel. + 31 (0) 20 615 95 36 info.nederland@cartamundi.com

CARTAMUNDI ESPAA S.L. Avda. de les Corts Catalanes, 5-7 08173 Sant Cugat del Valls (Barcelona) - Spain tel. +34 (0) 93 553 08 68 - fax +34 (0) 93 553 08 69 info.espana@cartamundi.com

CARTAMUNDI FRANCE SARL Les Mercuriales 40 avenue Jean Jaurs - 93176 Bagnolet Cedex - France tel. + 33 (0) 1 55 82 19 20 - fax + 33 (0) 1 43 63 92 47 info.france@cartamundi.com

CARTAMUNDI ASIA PACIFIC Pte. Ltd. 161B Telok Ayer Street Singapore 068615 tel. + 65 6 227 32 92 - fax + 65 6 234 27 06 info.asia@cartamundi.com

CARTAMUNDI HUNGARY Kft. Margit krt. 43-45. - 1024 Budapest Hungary tel. + 36 (1) 318 94 30 - fax + 36 (1) 318 09 18 info.hungary@cartamundi.com

CARTAMUNDI UK Ltd. Units 8-17 Sandhurst Kings Road - Charfleets Industrial Est. Canvey Island Essex SS8 0QY - United Kingdom tel. + 44 (0) 1268 511522 - fax + 44 (0) 1268 510337 info@cartamundi.co.uk - www.gamesandprint.co.uk

CARTAMUNDI NORDIC AB Sickla Industrivg 7 - 131 34 Nacka Sweden tel. + 46 (0) 8 514 436 40 - fax + 46 (0) 8 511 755 70 info.nordic@cartamundi.com

CARTAMUNDI POLSKA Sp.z o.o. Koczargi Nowe, ul.Wiosenna 1 - 05-082 Stare Babice Poland tel. + 48 (0) 22 721 86 18 - fax + 48 (0) 22 722 76 05 info.poland@cartamundi.com

AGM AGMLLER Bahnhofstrae 21 - 8212 Neuhausen am Rheinfall Switzerland tel. + 41 (0) 52 674 03 30 - fax + 41 (0) 52 674 03 40 info@agm.ch - www.agm.ch

COPAG DA AMAZONIA S.A. Pa Joo Duran Alonso 34, 6 andar - cj. 61 Brooklin - Cep: 04571-070 - So Paulo - Brazil tel. + 55 (0) 11 2164-3650 - fax + 55 (0) 11 2164-3655 copag@copag.com.br - www.copag.com.br 8M00000219

SPIELKARTENFABRIK ALTENBURG GMBH Leipziger Strae 7 - 04600 Altenburg - Germany tel. + 49 (0) 3447 582 0 - fax + 49 (0) 3447 582 109 info@spielkarten.com - www.spielkarten.com

CARTAMUNDI - YAQUINTO 4809 S. Westmoreland - Dallas, TX 75237 - USA tel. + 1 214 330 7761 - fax + 1 214 330 9097 www.yaquinto.com - www.cartamundiusa.com info@yaquinto.com - info@cartamundiusa.com