Documente Academic
Documente Profesional
Documente Cultură
BY:
DIBYA RANJAN BEHERA-10211
MEINAM BHOPENDRO SINGH 10330
ANUSHA BODDAPATI 10303
MEGHANA VASANTHAM 10328
T.K. NAVEEN-10228
Contents
CASE ............................................................................................................................................................ 4
MISSION ...................................................................................................................................................... 4
VISION ........................................................................................................................................................... 4
KEYS TO SUCCESS .......................................................................................................................................... 4
PRODUCTS..................................................................................................................................................... 5
Features of Solar Water Heating System: ................................................................................................. 6
Working of Solar Water Heating Systems ................................................................................................. 6
Benefits of Solar Systems .......................................................................................................................... 6
COST AND SAVINGS ...................................................................................................................................... 7
MARKET ANALYSIS ........................................................................................................................................ 7
Market segmentation ............................................................................................................................... 7
Market Channels ....................................................................................................................................... 8
Marketing strategy.................................................................................................................................... 8
Website Marketing Strategy ..................................................................................................................... 8
PROMOTIONAL STRATEGIES ......................................................................................................................... 9
COMPETITIVE EDGE ...................................................................................................................................... 9
TECHNICAL ANALYSIS .................................................................................................................................... 9
PLACE FOR THE COMPANY: PATANCHERU ............................................................................................. 11
Infrastructural Facilities .......................................................................................................................... 11
Expenses ..................................................................................................................................................... 12
Actual Cost Of the project:...................................................................................................................... 14
Annexure 1(a): ............................................................................................................................................ 15
Asset valuation for the purpose of depreciation .................................................................................... 15
Annexure 1(b): ............................................................................................................................................ 15
Depreciation on written down value method ........................................................................................ 15
Annexure 2: ................................................................................................................................................. 16
Calculation of working capital requirements .......................................................................................... 16
Annexure 3: ................................................................................................................................................. 17
Calculation of interest on term loan ....................................................................................................... 17
Annexure 4: ................................................................................................................................................. 17
Profitability EstimatesSSS ....................................................................................................................... 17
Annexure 5: ................................................................................................................................................. 18
Cash flow Estimates ................................................................................................................................ 18
Annexure 6: ................................................................................................................................................. 19
Projected Balance Sheet ......................................................................................................................... 19
Ratio Analysis .............................................................................................................................................. 20
Interpretations ........................................................................................................................................ 20
Total Fixed Costs and Variable Costs .......................................................................................................... 21
Break Even Point in Units and Rupees: ................................................................................................... 22
Calculation of NPV, IRR, and ARR:............................................................................................................... 22
Interpretations ........................................................................................................................................ 23
CASE
Mr.X and Mr.Y are planning to start up a new private limited company, Sulex solar systems ltd,
with a distribution capacity of at least 120 solar products per annum. Mr. X is an Electrical
Engineer and has a long experience of 10 years. Mr.Y is a Mechanical Engineer with an
experience of more than 15 years in a manufacturing unit of solar products. As the demand for
the solar product is increasing day by day the company can expect more sales in the coming
years. The company will be affected directly by the other solar product manufacturers. Company
needs to concentrate more on marketing its products as there are many players in the market.
The assembling process involves the following activities are:
Raw materials required for the manufacturing of Solar Water Heater are Copper Aluminum
Sheet, Pipe, Glass Fibre, Glass Sheets, Thermostat, insulation material and others. Market
potential solar water heating systems are useful for both domestic & institutional segments.
MISSION
To be the premier solar water heating systems distributor, offering the highest quality products
and superior customer service contributing towards an EcoFriendly environment.
VISION
KEYS TO SUCCESS
The business of Solar Water Heating Systems will be successful only if there is a long term
relationship with the manufacturers of SWHS.
Customer is king for any business, so maintaining a good relationship with customers
helps in the success of business.
The business must provide different variety of Solar Water Heating Systems and
advertising and promotional activities have to be done in order to attract more number of
customers.
After sales service is crucial for the business and feedback from the customers have to
be accepted and necessary steps have to be taken to implement the suggestion given by
the customers.
PRODUCTS
Sulex solar systems will sell two versions of a solar home water heating system. One will be a
unit sold as a do-it-yourself model. The second model is sold as a unit to be installed by a
licensed installer. By providing two models, Sulex will appeal to two different customer
segments, one that likes the challenge of projects and has the skills to execute the plans, and
people who desire a solar heating system but have no desire or skills to install it themselves.
Solar power is a clean, environmentally friendly source of energy. There are no toxic
emissions. Solar water heating systems are in high demand. Typically 30%-40% of a family's
electricity bill is devoted to devoted water. Sulex solar systems can save the individual family
from 70%-90% of the total amount spent on the electricity used for heating water. During times
of decreased sunlight, the system will preheat the water then bring it up to temperature by the
conventional water heating system all ready in place.
Sulex solar products are manufactured by a large industry supplier and shipped to the factory for
partial assembly. With this procurement/manufacturing method, Sulex is able to minimize large
capital expenditures for manufacturing while being able to offer high quality products. Sulex
provides a five year warranty on the products against manufacturer's defects. Five years is the
industry standard.
Energy saving
Long lasting
Cost-effective
Hot water throughout the year: the system works all year round, in winter season
boiler is required to heat the water.
Cut in electricity bills: sunlight is free, so once the initial payment is done after
installation, hot water costs will be reduced.
Cut carbon footprint: solar hot water is a green, renewable heating system and can
reduce carbon dioxide emissions.
MARKET ANALYSIS
Sulex has identified two distinct market segments for marketing their products. The first segment
is the "DIY" segment of handy individuals. The second is the "Convenience" segment that will
utilize a skilled installer to have the system installed at their home. There are some companies
that sell kits that must be assembled and then installed by the individual. There are other
companies that only sell professional installed systems. Some companies sell solar water heaters
specifically for swimming pools, others market their products for households.
Market segmentation
Sulex has identified two market segments to target.
DIY
these people do a lot of repairs and upgrades on their home. They have lots of building and repair
skills and like to tackle projects while learning new skills. This customer segment has a variety
of motivations for do-it-yourself work. One motivation is saving money. Another is the
satisfaction of completing the project by their own. Additionally, customizing the project may be
appealing.
Convenience
This segment is looking for the advantages of a solar based water heating system without the
challenge of installation. They appreciate the value of the solar heating system. This group
recognizes the environmental and/or economic benefits of solar water heating and will choose a
professional installer.
Market Channels
Sulex solar products will be sold through several channels:
DIY Retailers: This channel purchases Sulex products in quantity and then resells them to
individuals to install.
Professional Installers: This channel is comprised of approved Sulex solar systems installers.
Marketing strategy
Sulex solar systems marketing campaign focuses on raising awareness about the environmental
and economic benefits of having a solar-based water heating system and also solar products.
Environmental benefits include using a renewable resource and no toxic discharge or emissions,
thus allowing individuals to make serious commitments to the Earth. Customers will also enjoy
the economic savings afforded by a solar water heating system.
Sulex solar systems marketing will focus on advertising and trade shows. In each of these venues
they will target the DIY and professional install markets along with retailers carrying Sulex
products. In addition, Sulex solar systems will develop relationships with utilities in an attempt
to offer rebates or other financial incentives for utility customers using the alternative energy
source.
PROMOTIONAL STRATEGIES
Website, will be designed where we provide product knowledge/ applications/ usage etc.
Builders/ renovators/architects/ etc that can influence the usage will be targeted.
Demos will be conducted at the local shopping centers / offer special discounts to the
buyers.
Joint promotions with selected/ well known home builders and offer a special deal to the
home buyers.
COMPETITIVE EDGE
Sulex solar systems have two competitive edges that will distinguish them from the competition.
First, it serves both the DIY market and the professional install market. This is a competitive
edge because it can reconfigure one product for both market segments, immediately increasing
the number of potential customers, at minimal costs to Sulex. The equipment is the same with
minor changes to packaging and installation instructions. The DIY system will also include some
tools.
TECHNICAL ANALYSIS
Name of the Promoter
Age
Mr. X
37
Mr. Y
42
Schedule of Implementation
Materials Required
These components include:
Charge controller
Lead acid deep cycle batteries
DC disconnect
AC breaker panel
Power inverter
Kilowatt hour meter
System meter
Sources of Supply
Geo solar
Man Power
Assembling
Marketing
General Management
Supervisors
Administrative Staff
Others
Total
35
Infrastructural Facilities
Transport facilities
Patancheru is in Medak district which has good network of roads, the national high way No.9
Connecting Hyderabad to Mumbai passes through the district, thereby connecting Hyderabad to
Places in Karnataka and Maharastra.
Electric power
Arrangements made Power Requirement: The power required is generated through the solar
products
Water Requirement:
A small amount of water is also necessary for panel washing. However, because it directly gener
ates electricity from sunlight.
Expenses
Production
First year
130714
Second year
246428
First year
122
Third year
315000
Second year
230
Fourth year
315000
Third year
294
Fifth year
315000
Fourth year
294
Fifth year
294
Power
&
Chargers
75000
Second year
80000
Third year
85000
Fourth year
90000
Fifth year
95000
Telephone
First year
20748
Second year
Third year
Fourth year
Fifth year
39116
50000
50000
50000
First year
1040000
First year
53946
Second year
Third year
Fourth year
Fifth year
1040000
1040000
1040000
1040000
Second year
Third year
Fourth year
Fifth year
101701
130000
130000
130000
selling expenses
Administration
expenses
First year
Second year
Third year
Fourth year
Fifth year
50000
60000
70000
80000
90000
Revenue
First year
Second year
Third year
Fourth year
Fifth year
2928000
5520000
7056000
7056000
7056000
First year
12200
Second year
Third year
Fourth year
Fifth year
23000
29400
29400
29400
Office equipment
250000
Furniture
160000
Building
Thermostat
Insulation material
Total
400000
100000
25000
935000
Office equipment
Furniture
Building
Thermostat
Insulation material
Total
71958.56
46053.48
115133.7
28783.42
7195.856
269125
1350000
115000
1235000
30875
269125
preliminary expenses
Contingencies
Share Capital
Term Loan
Total
Particulars
100000
200000
300000
500000
850000
1350000
Amount
Office equipment
250000
Furniture
160000
Building
400000
Thermostat
100000
Insulation material
25000
Preliminary Expense
100000
Contingencies
200000
Margin of WC
115000
Total
1350000
Annexure 1(a):
Asset valuation for the purpose of depreciation
Total cost
250000
71958.55615
321958.5561
Furniture
160000
46053.47594
206053.4759
Building
400000
115133.6898
515133.6898
100000
28783.42246
128783.4225
25000
7195.855615
32195.85561
Items
Office equipment
Thermostat
Insulation material
Total
1204125
Annexure 1(b):
Depreciation on written down value method
Items
Office
equipment
Furniture
Building
Thermostat
Insulation
material
First year
Second year
Third year
Fourth year
Fifth year
5%
321958.5561
16097.92781
15293.03142
14528.37985
13801.96085
13111.8628
5%
206053.4759
10302.6738
9787.540107
9298.163102
8557.980381
7702.18234
7%
515133.6898
36059.35829
33535.20321
31187.73898
29004.59726
24943.9536
7%
128783.4225
9014.839572
8383.800802
7796.934746
7251.149314
6235.98841
7%
32195.85561
2253.709893
2095.950201
1802.517172
1696.881282
1585.4941
305860.6283
195750.8021
479074.3316
119768.5829
29942.14572
290567.5969
180457.7707
445539.1283
111384.7821
27846.19552
276039.2171
171159.6076
414351.3894
103587.8473
26043.67835
262237.2562
162601.6272
385346.7921
96336.69803
24346.79707
249125.3934
154899.4449
360402.8385
90100.70962
22761.30296
Annexure 2:
Calculation of working capital requirements
Items
Stock of Raw material
Stock of work-in-progress
Stock of finished material
Sales
Total CA
Less: margin for working
capital
Norms in
months
2
0.75
1.5
1
Less: Creditors
Balance for which loan is
given
10
Particulars
Raw material
power, telephone charges
repairs and maintenance
rent, insurance
wages and salaries
Depreciation
factory cost(WIP)
administrative expenses
finished goods
Debtors
First year
132517.2414
21034.48276
75000
1040000
54689.65517
245000
1568241.379
50000
1618241.379
2928000
First year
22086.207
98015.086
202280.17
244000
566381.47
Second year
41637.93103
109849.1379
227198.2759
460000
838685.3448
Third
year
52500
116562.5
241875
588000
998937.5
Fourth
year
52500
116875
243750
588000
1001125
Fifth year
52500
117187.5
245625
588000
1003312.5
141595.37
424786.1
3630.6094
209671.3362
629014.0086
6844.591403
249734.38
749203.13
8630.137
250281.25
750843.75
8630.13699
250828.13
752484.38
8630.137
421155.49
622169.4172
740572.99
742213.613
743854.24
Second
year
249827.59
39655.172
80000
1040000
103103.45
245000
1757586.2
60000
1817586.2
5520000
Third year
315000
50000
85000
1040000
130000
245000
1865000
70000
1935000
7056000
Fourth
year
315000
50000
90000
1040000
130000
245000
1870000
80000
1950000
7056000
Fifth year
315000
50000
95000
1040000
130000
245000
1875000
90000
1965000
7056000
Annexure 3:
Calculation of interest on term loan
Outstanding at
the beginning of
first half year
Outstanding at
the end of first
half year
Outstanding at
the end of
second half year
Interest for
first half
year
Interest for
second half
year
Total
interest on
term loan
First year
850000
750000
650000
53125
46875
100000
Second year
650000
550000
450000
40625
34375
75000
Third year
450000
350000
250000
28125
21875
50000
Fourth year
250000
150000
50000
15625
9375
25000
Fifth year
50000
3125
3125
Year of
production
Annexure 4:
Profitability EstimatesSSS
Particulars
Installed capacity
Production
Production% of installed
capacity
Sales
Raw material
power, telephone charges
repairs and maintenance
rent, insurance
wages and salaries
Depreciation
Manufacturing expenses
Administrative expenses
selling expenses
interest on working capital
loan
Interest on term loan
Total cost
Net profit before tax
Preliminary expenses (10%)
Tax at 10%
Net profit after tax
First year
320
122
Second year
320
230
Third year
320
294
Fourth year
320
294
Fifth year
320
294
38.125
2928000
132517.241
21034.4827
75000
1040000
54689.6551
245000
1568241.37
50000
12200
71.875
5520000
249827.586
39655.1724
80000
1040000
103103.448
245000
1757586.20
60000
23000
91.875
7056000
315000
50000
85000
1040000
130000
245000
1865000
70000
29400
91.875
7056000
315000
50000
90000
1040000
130000
245000
1870000
80000
29400
91.875
7056000
315000
50000
95000
1040000
130000
245000
1875000
90000
29400
63173.3234
100000
225373.323
1793614.70
1134385.29
3087.5
113438.529
1017859.27
93325.4125
75000
251325.412
2008911.61
3511088.38
3087.5
351108.838
3156892.04
111085.948
50000
260485.948
2125485.94
4930514.05
3087.5
493051.405
4434375.14
111332.042
25000
245732.042
2115732.04
4940267.95
3087.5
494026.795
4443153.66
111578.135
3125
234103.135
2109103.13
4946896.86
3087.5
494689.686
4449119.67
1017859.26
4174751.31
8609126.45
13052280.1
17501399.8
1297558.62
3679413.79
5091600
5076600
5061600
Annexure 5:
Cash flow Estimates
Particulars
Construction
period
First year
Second year
Third year
Fourth year
Fifth year
5091600
5076600
5061600
Sources
Share capital
500000
1297558.62 3679413.793
Depreciation
245000
245000
245000
245000
245000
Preliminary expenses
3087.5
3087.5
3087.5
3087.5
3087.5
3630.60935
3213.98205
1785.54558
421155.49
201013.9274
118403.571
1640.625
1640.625
1970432.22 4131729.203
5459876.62
Term loan
850000
Increase in Creditors
Increase in Working capital
loan
Total
1350000
5326328.125 5311328.13
Applications
Fixed assets
1204125
Loan repayment
Preliminary expenses
200000
200000
200000
200000
200000
30875
566381.466 272303.8793
160252.155
546.875
546.875
Interest
163173.323 168325.4126
161085.948
136332.042
114703.136
113438.53
351108.8381
493051.405
494026.7958 494689.686
1042993.32 991738.1299
1014389.51
830905.7128 809939.697
1042438.901
4182429.97
8627917.082 13123339.5
Tax
Total
1235000
115000
Net surplus
115000
927438.901 3139991.073
4445487.11
4495422.412 4501388.43
115000
1042438.9
8627917.08
13123339.49 17624727.9
4182429.974
Annexure 6:
Projected Balance Sheet
Particulars
First year
Second year
Third year
Fourth year
Fifth year
Share capital
500000
500000
500000
500000
500000
1017859.27
4174751.31
8609126.46
13052280.1
17501399.8
Term loans
650000
450000
250000
50000
421155.49
622169.4172
740572.988
742213.613
743854.238
Provisions
3087.5
251175
499262.5
748990.625
848718.75
Creditors
3630.60935
6844.591403
8630.13699
8630.13699
8630.13699
Total
2595732.87
6004940.319
10607592.1
15102114.5
19602602.9
Fixed Assets
1204125
1204125
1204125
1204125
1204125
Less: Depreciation(cumulative
straight line)
245000
245000
245000
245000
245000
959125
959125
959125
959125
959125
Current assets
566381.466
838685.3448
998937.5
1001125
1003312.5
Preliminary expenses
27787.5
24700
21612.5
18525
15437.5
1042438.9
4182429.974
8627917.08
13123339.5
17624727.9
Total
2595732.87
6004940.319
10607592.1
15102114.5
19602602.9
Liabilities
Assets
Ratio Analysis
Ratios
Loan safety or Appraisal
ratios
First year
Second Year
Third
Year
Fourth
Year
Fifth Year
Debt-equity ratio
0.42823469
0.096261805
0.027445
0.00368942
4.54286422
12.64324379
18.917501
20.9473496
23.1248969
0.52683013
0.710944528
0.7563209
0.75419501
0.75206916
1.40862062
3.278839841
4.1042325
4.08673673
4.0692871
9.45349759
23.3144463
33.128898
39.0341106
46.2637745
2.32123551
1.82322901
1.6988733
1.70259354
1.70631378
1.92394142
3.082135987
3.6195152
3.61545818
3.61141028
Operating Ratio
0.87434686
0.874894739
0.8774464
0.88385484
0.88900347
Profitability ratios
Interpretations
1. Debt-Equity Ratio - A high debt/equity ratio generally means that a company has
been aggressive in financing its growth with debt. So since this is a service industry
(not capital intensive) the Debt-equity ratio is less than 0.5. So the ratio is less than
one signifies that equity provides a majority of financing and when there is an
increase in interest expense the company may not be in a risky position.
2. Debt service coverage ratio This ratio signifies the amount of cash flow available to
meet annual interest and principal payments on debt. Higher is the ratio, higher is the
acceptance.
3. Return on capital employed This ratio indicates the efficiency and profitability of a
company's capital investments. ROCE should always be higher than the rate at
which the company borrows. In this case the return on capital employed is significant
from second year onwards.
4. Interest coverage ratio This ratio is used to determine how easily a company can
pay interest on outstanding debt. Higher the ratio, higher the acceptance. In this case
the Interest coverage ratio is high.
5. Capital turnover ratio This ratio signifies, how efficiently the capital is invested in
the business is being used and how many times the capital invested is turned into
sales. Higher the ratio, better the efficiency of utilization of capital and leads to higher
profitability. In this case the ratio is higher and is increasing each year.
6. Operating ratio From the above calculations we can say that there is a consistency
in managing the operational costs of the company which shows a positive sign for
bankers.
Items
First year
Second year
Third year
Fourth year
Fifth year
Raw material
132517.241
249827.5862
315000
315000
315000
21034.4828
39655.17241
50000
50000
50000
54689.6552
103103.4483
130000
130000
130000
63173.3235
93325.41258
111085.95
111332.042
111578.136
selling expenses
12200
23000
29400
29400
29400
Total
283614.703
508911.6195
635485.95
635732.042
635978.136
75000
80000
85000
90000
95000
1040000
1040000
1040000
1040000
1040000
administration expenses
50000
60000
70000
80000
90000
100000
75000
50000
25000
3125
Depreciation
245000
245000
245000
245000
245000
Total
1510000
1500000
1490000
1480000
1473125
variable costs
fixed costs
First year
Second year
Third year
Fourth year
Fifth year
2324.71068
2212.659215
2161.516831
2162.353884
2163.190938
3000
3100
3300
3500
4000
675.289321
887.3407849
1138.483169
1337.646116
1836.809062
BEP(units)
2236.0786
1690.444106
1308.758917
1106.421185
802.0022496
P/V ratio
0.74535953
0.54530455
0.396593611
0.316120338
0.200500562
BEP(Rupees)
2025867.96
2750756.433
3756994.459
4681761.405
7347236.249
Second year
Third year
Fourth year
Fifth year
1017859.267
3156892.042
4434375.147
4443153.662
4449119.7
PV
925326.6068
2609001.688
3331611.68
3034733.736
2762553.3
Initial investment
1350000
NPV
28814626.78
Years
First year
Second year
Third year
Fourth year
Fifth year
IRR
-25%
53%
49%
35%
27%
Cost of capital
10%
10%
10%
10%
10%
Items
Net Operating profit
4041354.48
Average Investment
786342
ARR
5.13943613
Interpretations
NPV
NPV analysis is sensitive to the reliability of future cash inflows that an investment or project
will yield. From the above calculations it can be said that the NPV is positive and is significant
in this case.
IRR
The discount rate often used in capital budgeting that makes the net present value of all cash
flows from a particular project equal to zero. Generally speaking, the higher a project's internal
rate of return, the more desirable it is to undertake the project. In the first year the IRR is
negative which is not significant but from second year onwards the IRR is positive and the main
thing is than the cost of capital which shows a good sign.
ARR
ARR provides a quick estimate of a project's worth over its useful life. ARR is derived by
finding profits before taxes and interest. From the above calculations it shows a positive sign.