Name: Aatmi doshi Roll No: 01

A COMPLETE PR PLAN OF SVELTE

The PR plan for the launch of a new range of skinny jeans for women by the Company DEVICE is detailed in brief as below: EXECUTIVE SUMMARY: This company is in the market for over last 20 years. After a complete market research the company identified that Looking slim is high on every womens wish list. Being this as a focal point the company has launched SVELTE slim fit jeans SITUATION ANALYSIS: In a recent survey conducted by BNS a leading market research in India came up with looking thin and curvy look figured fitting denims as their numero 1 desire. The denim market has almost 30 plus players in branded and unbranded space combined. Majority of the competitors have launched slim fit jeans directly from the international brand and keeping in mind the typical Indian women physic. Due to lack of this market knowledge and direct adoption of slim fit jeans is virtually nil in Indian market. Device Jeans has done a thorough study of the Indian women body and launched the brand SVELTE GOAL: To reach 75% of the urban youth and middle aged women. TIME FRAME: Time required 1 3 months 4 6 months 7 9 months

The above table shows the publicity penetration rate and the time consumed to achieve the above mentioned rates.

% of Penetration Rate 25 50 75

TARGET AUDIENCE:

Women aged 18 40 years belonging to upper middle class segment and living in 7 metro cities such as Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Ahmadabad and Pune. PR TOOLS: The following are the PR tools used for launching SVELTE PRESS RELEASE: The following Press Release would be circulated on the company letter head to below mentioned newspapers such as Bombay Times, HT Caf, Mumbai Mirror etc. and various magazines such as Femina, Stardust, Brunch ( provided with Sunday Hindustan Times) WHAT WOMEN WANTS Place: Mumbai Date: 7th April11 Device Jeans after extensive research have discovered what an Indian women really wants. The ideal way to find women happy is to find herself in a perfect shape. That what exactly Device Jeans came up with the launch of SVELTE at a very very reasonable and affordable price enabling all common girls as well as the women with the power of purchasing or owning one. Contact: Mr Mohit Suri CEO Device Jeans ###

PRESS CONFERENCE:

LAUNCH OF SVELTE slim fit jeans Place: Trident, Mumbai Date: 13th April11 Time: 1600 hrs Press Conference is taken place because Device Company launched a skinny fit jeans demins know as SVELTE specially for the women. During a press conference the CEO of the company was the spokesperson on the behalf of the entire Device company. He explained the cause for the launch of the product. He assured that they would provide Free fittings, and provide various vouchers to the women enabling them to purchase denims. A kit in the shape of slim fit denim was provided to each and every person or journalist who attended the press conference. The kit had a denim material, vouchers etc. Fact sheets including copies of any graphs or charts presented during the press conference.