Session Four: Video Storytelling

why

video

would a PR firm produce

d
m

Y
a

our capabilities.

h5o
our process. video examples.

our

capabilities.
Concepts Scriptwriting Editing Internal Thought Leadership Simple Event Videos Simple interviews Video blogs

Animation Complex Interviews Mixed Media Complex Events Multiple cameras Mini-Documentaries

our process
script/outline lming/production client objectives rene concept video concept pre-production editing rough cut review nal cut

1.

client objectives

Every video project begins with a deep understanding of what our client wishes to achieve with a video.

our process
script/outline lming/production client objectives rene concept video concept pre-production editing rough cut review nal cut

2.

video concept

Develop a conceptual concept for the video project. This phase is an internal process, which is informed by the client objectives.

our process
script/outline lming/production client objectives rene concept video concept pre-production editing rough cut review nal cut

3.

refine concept

After we conrm the video concept with the client, we will rene the conceptual thinking to ensure that it matches our clients needs.

our process
script/outline lming/production client objectives rene concept video concept pre-production editing rough cut review nal cut

4.

script/outline

Our team writes a script for narrative pieces or develops a solid outline for documentary videos.

our process
script/outline lming/production client objectives rene concept video concept pre-production editing rough cut review nal cut

5.

pre-production

The planning stage to ensure that everything is ready for a smooth shoot.

our process
script/outline lming/production client objectives rene concept video concept pre-production editing rough cut review nal cut

6.

production

The actual video shoot or the animation production of the video. Our team will be on the shoot acting as the producer.

our process
script/outline lming/production client objectives rene concept video concept pre-production editing rough cut review nal cut

7.

editing

The editing process ensures the story setup in the video concept is maintained. Our team is integral creating paper cuts of the video and commenting on each stage of production.

our process
script/outline lming/production client objectives rene concept video concept pre-production editing rough cut review nal cut

8.

rough cut

A rough cut of the video that is shared with our internal team. Final rounds of review are prepared for client feedback.

our process
script/outline lming/production client objectives rene concept video concept pre-production editing rough cut review nal cut

9.

review

The client reviews the video and provides feedback.

our process
script/outline lming/production client objectives rene concept video concept pre-production editing rough cut review nal cut

10.

final cut

A nal video, ready for distribution.

objective audience organization

understanding

objective:

audience:

memes:

what makes you, you?

work:

documentary:

animation:

interviews

misc:

video storytelling.