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Design Thinking
DESIGN THINKING
12 lessons for COMMUNICATORS FROM THE DESIGNERS TOOLBOX
INTRO
INTRO
LESSON ONE
1979
LESSON TWO
LESSON THREE
SKETCH.
LESSON FOUR
LESSON FOUR
LESSON FIVE
if you think you have all of the answers, youAre doing it wrong.
[Feedback is the] simplest form of quality assurance when youre working on a project for hours on end, its easy to go into visual burn-out mode; a quick 5minute review can often reveal problems in your design that you just didnt see while you were obsessing over the details.
Brandon Jones, Designer & Webdesigntuts+ Editor
LESSON SIX
ITERATE!
LESSON SIX
The very best user experiences are evolved over time, ne-tuned through iterative design processes in response to genuine user feedback. Nobody and I mean nobody gets it right rst time.
Alex Nichol, Web & UX Designer
LESSON SEVEN
SIMPLIFY.
LESSON SEVEN
We need to be very careful about the lure of complexity. We should not fall into the trap of thinking that if its hard to design, it must be good; that if its using the latest technology, it must be good; that if all our friends think its really cool, it must be good.
Gerry McGovern, Founder & CEO of Customer Carewords
LESSON EIGHT
PUSH BOUNDARIES.
LESSON NINE
LESSON TEN
LESSON ELEVEN
LESSON TWELVE
QUESTIONS?