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Session 5: Design Thinking

DESIGN

THINKING

12 lessons for COMMUNICATORS FROM THE DESIGNER’S TOOLBOX

INTRO

WE can ALL be CREATIVE.

INTRO

WE can ALL be CREATIVE. WE can ALL be DESIGNERS.

LESSON ONE

Think As a group of independent thinkers

Think As a group of independent thinkers

Think As a group but avoid groupthink

1979
1979

LESSON TWO

FAIL EARLY to succeed sooner.

LESSON THREE

SKETCH.

LESSON FOUR

KNOW YOUR AUDIENCE.

LESSON FOUR

KNOW YOUR AUDIENCE. (don’t just say you do)

Knowing how people will use something is essential.

—Donald Norman, UX Forefather

LESSON FIVE

if you think you have all of the answers, you’Are doing it wrong.

[Feedback is the] simplest form of quality assurance… when you’re working on a project for hours on end, it’s easy to go into visual burn-out mode; a quick 5- minute review can often reveal problems in your design that you just didn’t see while you were obsessing over the details.

—Brandon Jones, Designer & Webdesigntuts+ Editor

LESSON SIX

ITERATE!

LESSON SIX

ITERATE! (once is never enough)

The very best user experiences are evolved over time, fine-tuned through iterative design processes in response to genuine user feedback. Nobody – and I mean nobody – gets it right first time.

—Alex Nichol, Web & UX Designer

LESSON SEVEN

SIMPLIFY.

LESSON SEVEN

SIMPLIFY.

(less is better than more)

We need to be very careful about the lure of complexity. We should not fall into the trap of thinking that if it’s hard to design, it must be good; that if it’s using the latest technology, it must be good; that if all our friends think it’s really cool, it must be good.

—Gerry McGovern, Founder & CEO of Customer Carewords

LESSON EIGHT

PUSH BOUNDARIES.

LESSON NINE

BE COOLER THAN YOU ARE.

LESSON TEN

THINK THROUGH THE IMPLEMENTATION.

LESSON ELEVEN

MAKE SOMETHING JUST FOR FUN.

LESSON TWELVE

SKETCH SOME MORE.

WHAT DOES THIS MEAN FOR YOU?

QUESTIONS?